NATIONAL RESEARCH CORP — Director's Dealing 2009

May 12, 2009

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2009-05-08

Reporting Person: MARTIN JOANN M (Director)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2009-05-08	Director Stock Option (Right to Buy)	$27.23	A	12000	Acquired	2019-05-08	Common Stock (12000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	2500	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$7.6	2012-05-01	Common Stock (1000)	1000	Direct
Director Stock Option (Right to Buy)	$9.6	2013-05-01	Common Stock (1000)	1000	Direct
Director Stock Option (Right to Buy)	$16.94	2014-05-06	Common Stock (1000)	1000	Direct
Director Stock Option (Right to Buy)	$16.05	2014-05-21	Common Stock (11000)	11000	Direct
Director Stock Option (Right to Buy)	$14.2	2015-05-05	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$22.61	2016-05-04	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$25.05	2017-05-03	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$29.87	2018-05-02	Common Stock (12000)	12000	Direct

Footnotes

F1: Director stock option was granted subject to shareholder approval at the 2010 annual meeting of an amendment to the National Research Corporation 2004 Non-Employee Director Stock Plan.