NATIONAL RESEARCH CORP — Director's Dealing 2007

Oct 16, 2007

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2007-10-12

Reporting Person: NUNNELLY JOHN N (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2007-10-12	Common Stock	M	1957	$14.2	Acquired	9757	Direct
2007-10-12	Common Stock	S	98	$27.01	Disposed	9659	Direct
2007-10-12	Common Stock	S	1859	$27	Disposed	7800	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2007-10-12	Director Stock Option (Right to Buy)	$14.2	M	1957	Disposed	2015-05-05	Common Stock (1957)	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$22.61	2016-05-04	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$25.05	2017-05-03	Common Stock (12000)	12000	Direct