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NATIONAL RESEARCH CORP Director's Dealing 2007

Dec 12, 2007

33341_dirs_2007-12-12_94cf0fa8-4c18-40f6-bef2-d80ffd74ad33.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2007-12-10

Reporting Person: RAASCH JONA S (VP & Chief Operations Officer)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2007-12-10 Common Stock S 399 $27 Disposed 65691 Direct
2007-12-12 Common Stock S 4600 $26.7 Disposed 61091 Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 50 Indirect

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Employee Stock Option (right to Buy) $11 2013-06-26 Common Stock (34091) 34091 Direct
Employee Stock Option (right to Buy) $15.46 2015-01-05 Common Stock (15330) 15330 Direct
Employee Stock Option (right to Buy) $16.1 2014-01-05 Common Stock (13388) 13388 Direct
Employee Stock Option (right to Buy) $17.25 2016-01-05 Common Stock (13739) 13739 Direct
Employee Stock Option (right to Buy) $22.87 2017-01-05 Common Stock (10363) 10363 Direct

Footnotes

F1: This option becomes fully exercisable on June 26, 2008.

F2: This option becomes fully exercisable on January 5, 2010.

F3: This option becomes fully exercisable on January 5, 2009.

F4: This option becomes fully exercisable on January 5, 2011.

F5: This option becomes fully exercisable on January 5, 2012.