NATIONAL RESEARCH CORP — Director's Dealing 2007

May 7, 2007

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2007-05-03

Reporting Person: SCHORR PAUL C III (Director)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2007-05-03	Director Stock Option (Right to Buy)	$25.05	A	12000	Acquired	2017-05-03	Common Stock (12000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock	2000	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$14.2	2015-05-05	Common Stock (12000)	12000	Direct
Director Stock Option (Right to Buy)	$16.05	2014-05-21	Common Stock (11000)	11000	Direct
Director Stock Option (Right to Buy)	$16.94	2014-05-06	Common Stock (1000)	1000	Direct
Director Stock Option (Right to Buy)	$22.61	2016-05-04	Common Stock (12000)	12000	Direct