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NATIONAL RESEARCH CORP Director's Dealing 2005

May 9, 2005

33341_dirs_2005-05-09_dd254134-e263-47bf-916e-38b760c46af9.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2005-05-05

Reporting Person: NUNNELLY JOHN N (Director)

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2005-05-05 Director Stock Option (Right to Buy) $16.05 A 11000 Acquired 2014-05-21 Common Stock (11000) Direct
2005-05-05 Director Stock Option (Right to Buy) $14.20 A 12000 Acquired 2015-05-05 Common Stock (12000) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 4800 Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Director Stock Option (Right to Buy) $8.25 2008-04-28 Common Stock (1000) 1000 Direct
Director Stock Option (Right to Buy) $2.19 2009-04-14 Common Stock (1000) 1000 Direct
Director Stock Option (Right to Buy) $6.00 2010-04-27 Common Stock (1000) 1000 Direct
Director Stock Option (Right to Buy) $3.50 2011-04-26 Common Stock (1000) 1000 Direct
Director Stock Option (Right to Buy) $7.60 2012-05-01 Common Stock (1000) 1000 Direct
Director Stock Option (Right to Buy) $9.60 2013-05-01 Common Stock (1000) 1000 Direct
Director Stock Option (Right to Buy) $16.94 2014-05-06 Common Stock (1000) 1000 Direct