NATIONAL RESEARCH CORP — Director's Dealing 2004

Aug 23, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: NATIONAL RESEARCH CORP (NRCI)
CIK: 0000070487
Period of Report: 2004-08-20

Reporting Person: MARTIN JOANN M (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-08-20	Common Stock	P	1000	$16.00	Acquired	2500	Direct

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Director Stock Option (Right to Buy)	$7.60	2012-05-01	Common Stock (1000)	1000	Direct
Director Stock Option (Right to Buy)	$9.60	2013-05-01	Common Stock (1000)	1000	Direct
Director Stock Option (Right to Buy)	$16.94	2014-05-06	Common Stock (1000)	1000	Direct