MOTIO LTD — Investor Presentation 2021

Jun 23, 2021

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Coffee Microcaps

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Disclaimer

This presentation contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Motio Limited anticipates or expects may or will occur in the future (in whole or in part) should be considered forwardlooking information. In some cases, forward-looking information is identified by the use of terms and phrases such as “anticipate”, “believe”, “could”, “estimate”, “expect”, “intend”, “may”, “plan”, “predict”, “project”, “will”, “would”, and similar terms and phrases, including references to assumptions. Such information may involve, but is not limited to, comments with respect to expectations, planned operations or future actions. These forward-looking statements are based on currently available information as of the date of this presentation but are subject to known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking information. The forward-looking information contained in this presentation is expressly qualified by this cautionary statement.

A number of risks, uncertainties and other factors could cause actual results to differ materially from the results discussed in the forwardlooking information, including, but not limited to, the following: risks associated with reliance on key personnel; financial health of Motio Limited and its related cash flows; general industry and market conditions and growth rates; legislative and regulatory developments; general economic conditions and levels of economic activity; global financial conditions; financing risks; degree of competition in the industry; risks associated with the development of projects; changes in employee relations; and control of costs and expenses.

Forward-looking information reflects Motio Limited’s current beliefs and is based on information currently available to Motio Limited and on assumptions it believes to be reasonable. The forward-looking information is made as of the date of this presentation and Motio Limited assumes no obligation to update or revise such information to reflect new events or circumstances, except as may be required by applicable law. Prospective investors should not read forward-looking information as guarantees of future performance or results and should not place undue reliance on forward-looking information. Nothing in this presentation is, or should be relied upon as, a promise or representation as to the future.

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Before we begin

Our vision: To be the global leaders in Digital Place Based Media and Customer Location Intelligence.

Focusing on key audience channels that Motio can lead, building an ecosystem of utility, content, software and payment products that align with and enhance our media core.

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What is Digital Place Based Media?

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What is Digital Place Based?

Out-Of-Home formats

Long dwell time environments

Niche audiences at scale

Customer Experience

Contextually relevant & engaging content.

Through utility that changes Location based outcomes

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Michael Johnstone COO

Adam Cadwallader CEO & MD

Media sales for 25 years

Involved with Place Based Media since 2008

Built managed and led multiple Place Based businesses

Brought together Place Based and Online environments

Experts in content for Digital OOH environments

Passion for innovation, tech and data

company leadership

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our strategy

The circumflex.

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Out-Of-Home Content & Creative

Media ownership & sales representation

AdTech/Sportech

Media (main game).

Our network is made up of 3 distinct networks with the ability to add more.

• Our owned networks of Motio Health + Motio Play

• Ampol On-The-Go Digital Display Network (Motio Go)

4 Revenue Generation streams

1. National Revenue derived through media agencies across Australia.

2. Direct Revenue with specialist brands with geographic specific requirements.

3. Local advertising generated one centre at a time for long term 12-month contracts.

4. Programmatic revenue automatically traded through digital trade exchanges

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content & creative

• Enormity is our content & creative agency

• Key to our business, providing Place Based content

• Pivotal in delivering our CX + utility strategy

• Over time, develop a scalable self-service marketplace model for customers to access centralised OOH content

• Make content and creative affordable, working for our own and other companies’ customers

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adtech + sportech

• Exciting and developing segment of our business

• Developing our current capability including our payments product within our Sporting environments

• Connecting our networks to scaled AdTech programmatic and ad serving software to enhance revenue

• Continue to investigate scalable AdTech and peripherals that service the efficiency of Out Of Home & Place-Based media that enhance our data and audience intelligence capability.

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Our media channels

Our audience channels.

Owned

Represented

Growth

?

• National network of digital displays across 500+ ‘mega medical’ and community-based point of care environments

• Displays positioned in ultra long dwell-time locations

• Reaching contextual, Wellbeing-focused audiences

• Content rich, high engagement waiting suites

• • Utility based network, offering direct engagement to each practice via our platforms

• First party data enabling accurate audience measurement and demographic segmentation

• • Focused on the patient experience supporting key audience engagement points.

• National network of digital displays within indoor sporting centre environments.

• Displays positioned in naturally long dwell-time locations

• Reaching active ‘lifestyler’s’ every week

• Intersection of sport, friends and community

• • Growing indoor sports of cricket, netball, futsal, basketball, swimming & inflatable playgrounds

• • Exclusive software integration enabling payments, communication, competition management and first party data provision

• • Programmatically enabled.

• National network of digital displays across 500 Ampol, on-the-go retail locations across Australia

• • Exclusive representation of the in-store digital display network

• Over 1,000 digital displays positioned at impact locations above the service counter, fridge, freezer and retail locations

• Reaching a mass audience with purchase intention

• High quality 1[st] Party data to target key audience segments

• Ready to launch programmatically.

Acquire/Organic considerations

• 1[st] Party Data Capable

• Increased dwell time (not walk by or drive by)

Defined audience or activity

• Sector/channel we can win (low saturation or undervalued)

• • Utility at the core for the location

• outcome for all parties

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More than advertising

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1 [st] Party Presence Sensor Software
Programmatic
LOCATION RANGE AGE & GENDER RANGE +
Location: Waringah Medical & Dental Centre
Location: Waringah Medical & Dental Centre [+]
VISITORS [-2 MINUTES] 100%
97 80%
60%
VISITORS [+60 MINUTES]
2,120
41 40%
20% Media Insights
NVR [-2+60 MINUTES]
0%
0-17 18-24 25-39 40-54 55+
1,982
TOTAL MALE FEMALE
GENDER RANGE Location: Waringah Medical + Location: 35 Waringah Medical & Dental Centre +
& Dental Centre
MALE 30 Commercial
25 Insights
31
FEMALE 20
60 15
10
UNDETECTED
9 5
0
700 730 800 830 900 930 1000 1030 1100 1130 1200 1230 1300 1330 1400 1430 1500 1530 1600 1630 1700 1730 1800 1830 1900
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Location intelligence.

Motio has 4 key sources of First part data, among our other 3[rd] party data sources. Motio relies on this high quality source data to drive and enhance our media, programmatic and commercial utility program to assist in the driving of revenue across the business.

Utility based content

Incredibly important to our business is utility based content and advertising. It changes the relationship we have with our “landlords” offering displays that help communication, drive engagement and don’t rely on Facebook or email. This is an emerging support area of our business.

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Centre
Manager
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Marketing
Manager
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Centre
Manager
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Key drivers

Media (core)

• People

• Inventory

• Data

• Technology

Growth (non advertising)

• Supports the ‘Media Core’

• Enhances or advances existing commercial relationships

• • Delivers Utility/Efficiency

• Grows Revenue for mutual benefit

• Customer Centric

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National
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Local Programmatic
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Direct

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Utility
Based
Software Payments Content Future Tech
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Revenue + our industry

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Industry information

In 2020, the Out-Of-Home category decreased due to the pandemic. The industry ended the year posting $566.5M in revenue, down 39.4 per cent.

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Revenue results ($M) 2014-2020

Total OOH revenue

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1000
936
922
900
837
789
800
682
700
579
600 567
500
400
2 0 1 4 2 0 1 5 2 0 1 6 2 0 1 7 2 0 1 8 2 0 1 9 2 0 2 0
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DOOH as a percentage of total OOH revenue

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55.8 56.1
52
47.3
40.2
28.4
17.2
2013 2014 2015 2016 2017 2018 2019 2020
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Digital signs represent 56.1 per cent of total revenue in 2020, up from 55.8 per cent in 2019

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Extract from the Outdoor Media Association 2020 Annual Report - oma.org.au

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Revenue

From a standing start in July 2020, in the middle of COVD_19 Lockdown, Motio began its media sales of new networks. It has achieved solid growth and despite the market, is in a position of strength heading into the 2022 Financial Year.

Revenue results ($’000) FY20/21 + PRO FORMA FY21/22

TARGET REVENUE

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PRO FORMA REVENUE
$2,000
$1,800
$1,600
$1,400
$1,200
$1,000
$800
$600
$400
$200
$-
Q1 FY21 Q2 FY21 Q3 FY21 Q4 FY21 Q1 FY22 Q2FY22 Q3 FY22 Q4 FY22
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All Revenue derived by Motio New Business Ventures (Excludes Rail) – Path to $6.0M+

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FY22 goals

3

4

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1
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2

5

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Key stats

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d
a
Key information
c
h Metrics
M
a $22.34
Market Cap [$4.01] Net Cash [M]
r Acquisition of
Medical Media
t
f
40M $0.16
Ownership
o
35M $0.14
r Capital Raise
Placement + Rights
y 30M $0.12
Launch of
o 25M Motio Media $0.10
Announce Adline
u Acquisition
20M $0.08
t
15M $0.06
o
l 10M $0.04
o
5M $0.02
o
0M $0.00
k Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
Volume Share Price
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a

t

y

o

u

r

Thank you.

Adam Cadwallader Chief Executive Officer

adam@motio.com.au +61 419 999 867

Michael Johnstone Chief Operating Officer

michael@motio.com.au +61 414 671 000

LEVEL 15 189 KENT STREET SYDNEY Motio Limited ASX: MXO