MOLSON COORS BEVERAGE CO — Director's Dealing 2004

Mar 3, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: COORS ADOLPH CO (RKY)
CIK: 0000024545
Period of Report: 2004-03-02

Reporting Person: GANNON MICHAEL J (Vice President, Treasurer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-03-02	Class B Common Stock (non-voting)	M	480	$33.4063	Acquired	480	Direct
2004-03-02	Class B Common Stock (non-voting)	D	200	$68.4	Disposed	280	Direct
2004-03-02	Class B Common Stock (non-voting)	D	280	$68.41	Disposed	0	Direct
2004-03-02	Class B Common Stock (non-voting)	M	1311	$37.6875	Acquired	1311	Direct
2004-03-02	Class B Common Stock (non-voting)	D	500	$68.4	Disposed	811	Direct
2004-03-02	Class B Common Stock (non-voting)	D	211	$68.41	Disposed	600	Direct
2004-03-02	Class B Common Stock (non-voting)	D	600	$68.28	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-03-02	Employee Stock Option (right to buy)	$33.4063	M	480	Disposed	2008-01-02	Common Stock (480)	Direct
2004-03-02	Employee Stock Option (right to buy)	$37.6875	M	1311	Disposed	2007-11-13	Common Stock (1311)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Class B Common Stock (non-voting)	750	Direct
Class B Common Stock (non-voting)	27.10	Indirect

Footnotes

F1: The amount of securities in the Reporting Persons 401(k) is derived by combining the value of contributions by Reporting Person to their 401(k) plus Company matches to the Reporting Persons 401(k) and dividing this account balance by the Issuer's stock price as of 12/31/03 - this equals the reported number of shares in the Reporting Persons 401(k) account.

F2: The Reporting Person owns 31,643 options with various exercise prices and various expiration dates.