MIRRIAD ADVERTISING PLC

Director's Dealing • Jul 19, 2023

National Storage Mechanism | Additional information

RNS Number : 5188G

Mirriad Advertising PLC

19 July 2023

19 July 2023

Mirriad Advertising plc

("Mirriad" or the "Company")

Director dealing

Mirriad Advertising plc, the leading in-content advertising company, announces it was informed that on 18 July, John Pearson, Non-Executive Chairman of the Company purchased 1,000,000 ordinary shares of £0.00001 each ("Ordinary Shares") at a price of 1.25 pence each.

Following the purchase, John Pearson has a beneficial interest of 1,594,999 Ordinary Shares, representing 0.326 per cent. of the issued share capital of the Company.

ENDS

For further information please visit www.mirriad.com or contact:

Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer	Tel: +44 (0)207 884 2530
Nominated Adviser & Broker: Panmure Gordon  James Sinclair-Ford/Daphne Zhang (Corporate Advisory) Rupert Dearden (Corporate Broking)	Tel: +44 (0)20 7886 2500
Financial Communications: Charlotte Street Partners     Tom Gillingham Fergus McGowan	Tel: +44 (0) 7741 659021 Tel: +44 (0) 7590 049023

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. 

Mirriad currently operates in the US, Europe and the Middle East.

PDMR Share Dealings - Further information

The notifications below, made in accordance with the requirements of the EU Market Abuse Regulations (596/2014), provides further detail in respect of the transactions as described at the beginning of this announcement.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	John Pearson
2	Reason for the notification
a)	Position / status	Non-Executive Chairman
b)	Initial notification / amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Mirriad Advertising plc
b)	LEI	213800ZKOK9GIME7HE62
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of £0.00001 each ISIN: GB00BF52QY14
b)	Nature of the transaction	Purchase of Ordinary Shares
c)	Price(s) and volume(s)	Price of 1.25p each, volume 1,000,000
d)	Aggregated information - Aggregated volume - Price	1,000,000 £12,500
e)	Date of the transaction	18 July 2023
f)	Place of the transaction	London Stock Exchange, AIM Market

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