MIRRIAD ADVERTISING PLC

Director's Dealing • May 16, 2019

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RNS Number : 3172Z

Mirriad Advertising PLC

16 May 2019

Mirriad Advertising plc

long term incentive plan

16 May 2019

Mirriad Advertising plc

("Mirriad" or the "Group")

Long Term Incentive Plan

Mirriad Advertising plc, the established computer vision and AI platform company, announces grants of market priced options under its Long Term Incentive Plan ("LTIP") set up as part of its IPO in December 2017 to two new senior team members.

The LTIP was established to incentivise management to increase shareholder value over the long term. The Remuneration Committee is keen to ensure that remuneration for the Company's senior team will be effective and fair and motivate them to deliver success for the Company, its shareholders and employees. 

The following awards have been granted:

Director/PDMR	Role	Share Options
Niteen Prajapati	CTO	330,000
Mark Melvin	EVP Brand & Sales Partnerships US	390,000

The options vest in three equal installments on the first, second and third anniversaries of the date of grant with an exercise price of 6.25 pence which is equal to the market value, determined by reference to the closing price (as derived from the London Stock Exchange Daily Official List) on the day before grant.

Both are recently appointed and hold no other share options in the Company.

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.             

Details of the person discharging managerial responsibilities/person closely associated

(a)          

Full name of person Dealing

Niteen Prajapati

2.             

Reason for notification

(b)          

Position/status

CTO

(c)           

Initial notification/ Amendment

Initial notification

3.             

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

(d)          

Name of entity

Mirriad Advertising plc

(e)           

LEI

213800ZKOK9GIME7HE62

4.             

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

(a)          

Description of the financial instrument, type of instrument

Options over ordinary shares in the Company

(b)          

Identification code

GB00BF52QY14

(c)           

Nature of the transaction

Grant of options over ordinary shares

(d)          

Price(s) and volume(s)

Prices(s)	Volume(s)
6.25 pence	330,000

(e)           

Aggregated information:

- Aggregated volume

- Price

Single transaction as in 4(d) above

Prices(s)	Volume(s)
6.25 pence	330,000

(f)           

Date of transaction

16 May 2019

(g)           

Place of transaction

Outside a trading venue

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.             

Details of the person discharging managerial responsibilities/person closely associated

(a)          

Full name of person Dealing

Mark Melvin

2.             

Reason for notification

(a)          

Position/status

EVP Brand & Sales Partnerships US

(b)          

Initial notification/ Amendment

Initial notification

3.             

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

(a)          

Name of entity

Mirriad Advertising plc

(b)          

LEI

213800ZKOK9GIME7HE62

4.             

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

(a)           

Description of the financial instrument, type of instrument

Options over ordinary shares in the Company

(b)          

Identification code

GB00BF52QY14

(c)           

Nature of the transaction

Grant of options over ordinary shares

(d)           

Price(s) and volume(s)

Prices(s)	Volume(s)
6.25 pence	390,000

(e)           

Aggregated information:

- Aggregated volume

- Price

Single transaction as in 4(d) above

Prices(s)	Volume(s)
6.25 pence	390,000

(f)          

Date of transaction

16 May 2019

(g)           

Place of transaction

Outside a trading venue

Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer	Tel: +44 (0)207 884 2530
Numis Securities Limited (Nominated Adviser & Broker) Nick Westlake                   James Black Hugo Rubinstein	Tel: +44 (0) 207 260 1000
Financial Communications: Charlotte Street Partners             Andrew Wilson Tom Gillingham	Tel: +44 (0) 7810 636995 Tel: +44 (0) 7741 659021

Notes to Editors

About Mirriad

Mirriad is an established computer vision and AI-powered platform company, built on Academy Award-winning entertainment tech, with 29 patents and patents pending. Using sophisticated technologies, Mirriad connects people with brands, through seamless ad insertions in popular linear and digital content. Advertisers can now reach very large target audiences in a contextually relevant way without interrupting the viewing experience.

Research has consistently shown in-video advertising to be highly effective for the marketer and preferred by audiences on TV, online, and mobile.

Mirriad is headquartered in London, with offices in New York, Paris, Munich, Mumbai, and Shanghai. 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

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