MediaAlpha, Inc. — Director's Dealing 2026

Mar 4, 2026

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2026-03-02

Reporting Person: Nonko Eugene (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2026-03-02	Class A Common Stock	S	48801	$10.0087	Disposed	897742	Direct
2026-03-03	Class A Common Stock	S	5400	$10.0493	Disposed	892342	Direct
2026-03-04	Class A Common Stock	S	5400	$10.016	Disposed	886942	Direct
2026-03-02	Class A Common Stock	S	59202	$10.0057	Disposed	1395320	Indirect
2026-03-03	Class A Common Stock	S	6700	$10.0464	Disposed	1388620	Indirect
2026-03-04	Class A Common Stock	S	6700	$10.018	Disposed	1381920	Indirect

Footnotes

F1: The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

F2: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F3: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F4: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

F5: Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.065 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.