MediaAlpha, Inc. — Director's Dealing 2022

Nov 18, 2022

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2022-11-15

Reporting Person: Cunningham Catherine Hull (Chief People Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2022-11-15	Class A Common Stock	M	3694	—	Acquired	11673	Direct
2022-11-15	Class A Common Stock	F	1278	$14.31	Disposed	10395	Direct
2022-11-15	Class A Common Stock	M	1203	—	Acquired	11598	Direct
2022-11-15	Class A Common Stock	F	416	$14.31	Disposed	11182	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2022-11-15	Restricted Stock Units	$	M	3694	Disposed		Class A Common Stock (3694.0)	Direct
2022-11-15	Restricted Stock Units	$	M	1203	Disposed		Class A Common Stock (1203.0)	Direct

Footnotes

F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

F2: In accordance with the terms of the RSU grant, 1,278 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

F3: In accordance with the terms of the RSU grant, 416 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.

F4: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.

F5: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

F6: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted September 15, 2021.

F7: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.