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MediaAlpha, Inc. — Director's Dealing 2022
Nov 18, 2022
32453_dirs_2022-11-17_3af1d4f9-70c6-4098-bc6d-88cc2eb7a8f2.zip
Director's Dealing
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SEC Form 4 — Statement of Changes in Beneficial Ownership
Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2022-11-15
Reporting Person: COYNE JEFFREY B (GENERAL COUNSEL AND SECRETARY)
Non-Derivative Transactions
| Date | Security | Code | Shares | Price | A/D | Holdings After | Ownership |
|---|---|---|---|---|---|---|---|
| 2022-11-15 | Class A Common Stock | M | 1365 | — | Acquired | 15724 | Direct |
| 2022-11-15 | Class A Common Stock | F | 473 | $14.31 | Disposed | 15251 | Direct |
| 2022-11-15 | Class A Common Stock | M | 6544 | — | Acquired | 21795 | Direct |
| 2022-11-15 | Class A Common Stock | F | 2263 | $14.31 | Disposed | 19532 | Direct |
| 2022-11-15 | Class A Common Stock | M | 509 | — | Acquired | 20041 | Direct |
| 2022-11-15 | Class A Common Stock | F | 177 | $14.31 | Disposed | 19864 | Direct |
Derivative Transactions
| Date | Security | Exercise Price | Code | Shares | A/D | Expiration | Underlying | Ownership |
|---|---|---|---|---|---|---|---|---|
| 2022-11-15 | Restricted Stock Units | $ | M | 1365 | Disposed | Class A Common Stock (1365.0) | Direct | |
| 2022-11-15 | Restricted Stock Units | $ | M | 6544 | Disposed | Class A Common Stock (6544.0) | Direct | |
| 2022-11-15 | Restricted Stock Units | $ | M | 509 | Disposed | Class A Common Stock (509.0) | Direct |
Footnotes
F1: One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2: In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F3: In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F4: In accordance with the terms of the RSU grant, 177 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F5: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F6: One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F7: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F8: One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
F9: Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
F10: One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.