MediaAlpha, Inc. — Director's Dealing 2020

Nov 3, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MediaAlpha, Inc. (MAX)
CIK: 0001818383
Period of Report: 2020-10-30

Reporting Person: Sweet Lara (Director)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2020-10-30	Restricted Stock Units	$	A	15790	Acquired		Class A Common Stock (15790)	Direct

Footnotes

F1: Represents grant of restricted stock units to the Reporting Person in connection with the Reporting Person's appointment to the Issuer's board of directors. The restricted stock units were granted under the Issuer's Omnibus Incentive Plan, effective as of October 30, 2020. The restricted stock units will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.

F2: Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock.