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MATTEL INC /DE/ Director's Dealing 2012

Jul 9, 2012

30976_dirs_2012-07-09_ebf779af-bf03-4805-80d8-63250e591dbf.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2012-07-05

Reporting Person: NORMILE ROBERT (EVP Chief Legal Officer & Sec)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-07-05 Common Stock M 200 $19.43 Acquired 29985 Direct
2012-07-05 Common Stock S 200 $32.95 Disposed 29785 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-07-05 Employee Stock Option - Right to Buy $19.43 M 200 Disposed 2013-07-31 Common Stock (200) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock 12035 Indirect

Footnotes

F1: The exercise occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1.

F2: The sale occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1.

F3: As of July 5, 2012 the reporting person had a balance of $394,974.88 in the Mattel Stock Fund of Mattel's 401(k) Personal Investment Plan ("PIP"). The number of shares has been calculated by the plan administrator for the PIP.