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MATTEL INC /DE/ Director's Dealing 2010

Feb 18, 2010

30976_dirs_2010-02-18_fdc02ae5-667c-4985-9f39-60ee63e6e831.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2010-02-16

Reporting Person: ECKERT ROBERT (Director, Chairman and CEO)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-02-16 Common stock M 293411 $11.25 Acquired 374786 Direct
2010-02-16 Common stock S 293411 $21.2516 Disposed 81375 Direct
2010-02-17 Common stock M 562201 $11.25 Acquired 643576 Direct
2010-02-17 Common stock S 562201 $21.3107 Disposed 81375 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2010-02-16 Employee Stock Option - Right to Buy $11.25 M 293411 Disposed 2010-05-16 Common stock (293411) Direct
2010-02-17 Employee Stock Option - Right to Buy $11.25 M 562201 Disposed 2010-05-16 Common stock (562201) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Common stock 5000 Indirect

Footnotes

F1: The exercise occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1.

F2: The sale occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1. The transaction was executed in multiple trades at prices ranging from $21.25 to $21.275. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected.

F3: The sale occurred pursuant to a previously disclosed trading plan designed to comply with Rule 10b5-1. The transaction was executed in multiple trades at prices ranging from $21.25 to $21.4925. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected.

F4: The Eckert Family Trust dated January 31, 2002, Robert A. Eckert and Kathleen M. Eckert, trustees.