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Director's Dealing 2010

Jul 23, 2010

30976_dirs_2010-07-23_6c8eb1cd-cb40-458e-b2f7-f20fed5203f5.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2010-07-22

Reporting Person: RICH ANDREA L (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-07-22	Common stock	S	1012	$21.1499	Disposed	16106	Direct

Footnotes

F1: Ms. Rich sold shares to satisfy her tax liability relating to the vesting of restricted stock units on May 11, 2010.

F2: This transaction was executed in multiple trades at prices ranging from $21.13 to $21.15. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected.