MATTEL INC /DE/ — Director's Dealing 2010

Nov 9, 2010

SEC Form 3 — Initial Statement of Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2010-11-01

Reporting Person: SADIGH MANDANA (SVP Treasurer)

Holdings (Non-Derivative)

Security	Shares	Ownership
Common stock	12276	Direct
Common stock	2213	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Stock option - right to buy - Granted on 5/22/02	$20.04	2012-05-22	Common stock (30000)		Direct
Stock option - right to buy - Granted on 7/31/03	$19.43	2013-07-31	Common stock (30000)		Direct
Stock option - right to buy - Granted on 4/30/04	$16.96	2014-04-30	Common stock (25000)		Direct
Stock option - right to buy - Granted on 8/1/05	$18.71	2015-08-01	Common stock (30000)		Direct
Stock option - right to buy - Granted on 8/1/06	$17.94	2016-08-01	Common stock (7500)		Direct
Stock option - right to buy - Granted on 8/1/07	$23.58	2017-08-01	Common stock (5625)		Direct
Stock option - right to buy - Granted on 8/1/08	$20.48	2018-08-01	Common stock (9763)		Direct
Restricted stock units - Granted on 8/1/08	$		Common stock (3614)		Direct
Stock option - right to buy - Granted on 7/31/09	$17.58	2019-07-31	Common stock (9214)		Direct
Restricted stock units - Granted on 7/31/09	$		Common stock (7736)		Direct
Stock option - right to buy - Granted on 8/2/10	$21.50	2020-08-02	Common stock (7338)		Direct
Restricted stock units - Granted on 8/2/10	$		Common stock (6512)		Direct

Footnotes

F1: As of November 5, 2010, the reporting person had a balance of $52,987 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan ("PIP"). The number of shares has been calculated by the plan administrator for the PIP.

F2: The option was granted pursuant to the Mattel, Inc. 2005 Equity Compensation Plan (the "2005 Plan"). The option vests and becomes exercisable with regard to (a) 33% of the shares granted on the first anniversary of the date of grant, (b) an additional 33% of the shares granted on the second anniversary of the date of grant, and (c) the remaining 34% of the shares granted on the third anniversary of the date of grant.

F3: The RSUs vest as to 50% of the Units granted on the second anniversary of the date of grant and as to the remaining 50% of the Units granted on the third anniversary of the date of grant. On each vesting date, for each Unit vesting on such date, the reporting person will receive one share of Mattel common stock (or, at the election of Mattel, a cash amount equal to the fair market value of one share of common stock on the date of vesting), subject to tax withholding.

F4: The RSUs were granted pursuant to the 2005 Plan. Each Unit represents a contingent right to receive one share of Mattel common stock (or, at the election of Mattel, a cash amount equal to the fair market value of such share). The RSUs are accompanied by dividend equivalent rights.

F5: The option was granted pursuant to the Mattel, Inc. 2010 Equity and Long-Term Compensation Plan (the "2010 Plan"). The option vests and becomes exercisable with regard to (a) 33% of the shares granted on the first anniversary of the date of grant, (b) an additional 33% of the shares granted on the second anniversary of the date of grant, and (c) the remaining 34% of the shares granted on the third anniversary of the date of grant.

F6: The RSUs were granted pursuant to the 2010 Plan. Each Unit represents a contingent right to receive one share of Mattel common stock (or, at the election of Mattel, a cash amount equal to the fair market value of such share). The RSUs are accompanied by dividend equivalent rights.