MATTEL INC /DE/ — Director's Dealing 2008

Mar 26, 2008

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2008-03-24

Reporting Person: ECKERT ROBERT (Director, Chairman & CEO)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2008-03-24	Common stock	M	311649	$11.25	Acquired	311649	Direct
2008-03-24	Common stock	S	1500	$21.29	Disposed	310149	Direct
2008-03-24	Common stock	S	3000	$21.35	Disposed	307149	Direct
2008-03-24	Common stock	S	2200	$21.36	Disposed	304949	Direct
2008-03-24	Common stock	S	200	$21.37	Disposed	304749	Direct
2008-03-24	Common stock	S	400	$21.38	Disposed	304349	Direct
2008-03-24	Common stock	S	1400	$21.39	Disposed	302949	Direct
2008-03-24	Common stock	S	1300	$21.40	Disposed	301649	Direct
2008-03-24	Common stock	S	7400	$21.42	Disposed	294249	Direct
2008-03-24	Common stock	S	2400	$21.43	Disposed	291849	Direct
2008-03-24	Common stock	S	10200	$21.44	Disposed	281649	Direct
2008-03-24	Common stock	S	5100	$21.45	Disposed	276549	Direct
2008-03-24	Common stock	S	3600	$21.46	Disposed	272949	Direct
2008-03-24	Common stock	S	4500	$21.47	Disposed	268449	Direct
2008-03-24	Common stock	S	1000	$21.48	Disposed	267449	Direct
2008-03-24	Common stock	S	2800	$21.49	Disposed	264649	Direct
2008-03-24	Common stock	S	14900	$21.50	Disposed	249749	Direct
2008-03-24	Common stock	S	24100	$21.51	Disposed	225649	Direct
2008-03-24	Common stock	S	200	$21.52	Disposed	225449	Direct
2008-03-24	Common stock	S	600	$21.53	Disposed	224849	Direct
2008-03-24	Common stock	S	200	$21.54	Disposed	224649	Direct
2008-03-24	Common stock	S	5100	$21.55	Disposed	219549	Direct
2008-03-24	Common stock	S	900	$21.56	Disposed	218649	Direct
2008-03-24	Common stock	S	1000	$21.57	Disposed	217649	Direct
2008-03-24	Common stock	S	2300	$21.58	Disposed	215349	Direct
2008-03-24	Common stock	S	3100	$21.59	Disposed	212249	Direct
2008-03-24	Common stock	S	400	$21.60	Disposed	211849	Direct
2008-03-24	Common stock	S	1000	$21.61	Disposed	210849	Direct
2008-03-24	Common stock	S	2900	$21.62	Disposed	207949	Direct
2008-03-24	Common stock	S	9500	$21.63	Disposed	198449	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2008-03-24	Employee Stock Option - right to buy	$11.25	M	311649	Disposed	2010-05-16	Common stock (311649)	Direct

Footnotes

F1: The exercise occurred pursuant to a trading plan designed to comply with Rule 10b5-1.

F2: The sale occurred pursuant to a trading plan designed to comply with Rule 10b5-1.

F3: Note to electronic filing: This is part one of a four-part electronic filing. Because the electronic Form 4 filing can only accommodate 30 rows in Table I, and there are more than 90 rows to be reported, additional rows of Table I appear in three other separate electronic Form 4 filings.