MATTEL INC /DE/ — Director's Dealing 2006

Oct 19, 2006

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2006-10-18

Reporting Person: NORMILE ROBERT (SVP, Sec'y & General Counsel)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2006-10-18	Common stock	M	15000	$10.375	Acquired	15000	Direct
2006-10-18	Common stock	S	15000	$21.8307	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2006-10-18	Employee Stock Option - right to buy	$10.375	M	15000	Disposed	2010-02-01	Common stock (15000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common stock	1964	Indirect

Footnotes

F1: As of October 18, 2006, Mr. Normile had a balance of $45,588 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan (the "PIP"). The assets in the Mattel Stock Fund include cash amounts as well as shares of Mattel common stock. The number of shares has been calculated by the plan administrator for the PIP.