MATTEL INC /DE/ — Director's Dealing 2004

Oct 22, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: MATTEL INC /DE/ (MAT)
CIK: 0000063276
Period of Report: 2004-10-21

Reporting Person: NORMILE ROBERT (SVP, Secretary)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-10-21	Common stock	M	2874	$16.16	Acquired	2874	Direct
2004-10-21	Common stock	S	2874	$17.50	Disposed	0	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-10-21	Stock option (right to buy)	$16.16	M	2874	Disposed	2005-01-04	Common stock (2874)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common stock	2000	Indirect

Footnotes

F1: As of October 21, 2004, Mr. Normile had a balance of $34,858.64 in the Mattel Stock Fund of Mattel's 401(k) plan, the Personal Investment Plan (the "PIP"). The assets in the Mattel Stock Fund include cash amounts as well as shares of Mattel common stock. The number of shares has been calculated by the plan administrator for the PIP.