Marketingforce Management Ltd — Capital/Financing Update 2021

Apr 8, 2021

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

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Unaudited Operational Information for March 2021

The board of directors (the “ Board ”) of Hong Kong Television Network Limited (the “ Company ” and together with its subsidiaries, the “ Group ”) is pleased to announce the Group’s unaudited operational information for March 2021.

The unaudited operational information of the Group’s eCommerce business including online shopping platform and offline business for March 2021 is summarized as below:

		In the month of	In the month of	Change in Percentage	Change in Percentage
	March	February	March	March 2021 vs	March 2021 vs
	2021	2021	2020	February 2021	March 2020
Average daily order number	35,700	33,500	31,800	6.6%	12.3%
(rounded to the nearest hundred)
Average order value	HK$475	HK$486	HK$538	(2.3%)	(11.7%)
(rounded to the nearest dollar)
Average Daily Gross Merchandise	HK$16.9	HK$16.3	HK$17.1	3.7%	(1.2%)
Value (“GMV”) on Order Intake i	million	million	million
(rounded to the nearest hundred
thousand)
Monthly GMV on Order Intakei	HK$525	HK$456	HK$531	15.1%	(1.1%)
(rounded to the nearest million)	million	million	million
				In the month of
		March 2021		February 2021	March 2020
Number of unique customers who made purchases			415,000	382,000	385,000
at HKTVmall (rounded to the nearest thousand)
				In the month of
		March 2021		February 2021	March 2020
Monthly Active Usersii(rounded to the nearest
thousand)
App only:		1,375,000		1,353,000	1,497,000

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The Board wishes to remind shareholders and potential investors of the securities of the Company that the above information is unaudited and is based on preliminary internal information of the Group, which may differ from figures to be disclosed in the audited or unaudited consolidated financial statements to be published by the Company on an annual or half-yearly basis due to various uncertainties during the process of collating such sales information.

Shareholders and potential investors of the Company are cautioned not to unduly rely on such information and are advised to exercise caution in dealing in the Company’s securities.

By Order of the Board Hong Kong Television Network Limited Cheung Chi Kin, Paul Chairman

Hong Kong, 8 April 2021

As at the date of this announcement, the executive Directors of the Company are Mr. Cheung Chi Kin, Paul (Chairman), Mr. Wong Wai Kay, Ricky (Vice Chairman and Group Chief Executive Officer), Ms. Wong Nga Lai, Alice (Group Chief Financial Officer), Mr. Lau Chi Kong (Chief Executive Officer (International Business)) and Ms. Zhou Huijing (Chief Executive Officer (Hong Kong)) and the independent non-executive Directors of the Company are Mr. Lee Hon Ying, John, Mr. Peh Jefferson Tun Lu and Mr. Mak Wing Sum, Alvin.

Notes:

• i Gross Merchandise Value (“GMV”) on Order Intake represents the total gross sales dollar value for merchandise sold through a particular marketplace over a certain timeframe, before deduction of any discount offered by the marketplace, rebate used, cancellation and returns of merchandise sold.

• ii. Monthly active user data is extracted from Google Analytics and rounded to the nearest thousand, the computation method and basis of which have not been verified. The data for App Only users could be overlapping if the user re-installs the HKTVmall App on the same device or amends the advertising ID of its device in the same month. The information for the same period can be changed at different points of time when capturing the data as Google Analytics performs the analysis on a sampling basis. According to Google Analytics, “Active User” is defined as the unique user who initiated sessions on the website or App within the selected date range.

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