Mango Excellent Media Co., Ltd. - Environmental & Social Information 2021

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抗击疫情芒果责任芒果责任

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Social Responsibility Report

About the report

2020 is an eventful year that goes down in the history of China. It also marks a key chapter on China’s great achievements in the world history. China has overcome the COVID-19, and achieved a full victory in the fight against poverty alleviation. China bears witness to a well-off society in an allround way, and successfully concludes the“13th Five-Year”plan. The“14th Five-Year”plan kicks off as scheduled.

To Mango Excellent Media Co., Ltd., a company in Malanshan, the time has come to build a mainstream new media group. The Company has been redefined. The 2020 CSR Report of Mango Excellent Media Co., Ltd. is based on the principles of objectivity, standardization, transparency and comprehensiveness. It details how the Company fulfills its social responsibilities in party building, mainstream publicity, shareholder and creditor rights and interests, and employee rights, environmental protection and sustainable development, public relations and social welfare in 2020.

Important notes

This report has been reviewed by the Company’s Board of Directors. The Company and all members of the Board of Directors guarantee that the contents of the report are true, accurate and complete without any false records, misleading statements or major omissions.

Reporting period

The reporting period is from January 1, 2020 to December 31, 2020. To improve the comparability and completeness of the report, part of the information is retrospective regarding previous years or related to 2021.

Reporting entity

M a n g o E x c e l l e n t M e d i a C o . , L t d . a n d i t s subsidiaries.

Reporting data

The data used in this report include the Company’s original operation data, annual financial data, and internal statistical reports. RMB is the base currency for financial data of this report. If there is any inconsistency with the financial report, the financial report shall prevail.

Designation

For the convenience of presentation and reading, the report adopts the following abbreviations. Hunan Broadcasting Film Group Co., Ltd. is abbreviated as “Hunan Broadcasting System”. Mango Media Co., Ltd. as “Mango Media”. Mango Excellent Media Co., Ltd. as “Mango Excellent Media” or “the Company”. Hunan Happy Sunshine Interactive Entertainment Media Co., Ltd.as “Happy Sunshine” or “Mango TV”. Shanghai EE-Media Co., Ltd.as “EE-Media”. Hunan Mango Entertainment Co., Ltd.as“Mango Entertainment”. Mango Studios Culture Co., Ltd.as “Mango Studios”. Shanghai Mangofun Technology Co., Ltd.as “Mangofun”. Happigo Co., Ltd.as“Happigo”. and Hunan Happy Money Microfinance Co., Ltd.as “KLTB”.

Preparation basis

International Standard ISO 26000 Guidance on Social Responsibility 2010, GB/T 36001-2015 Guidance on Social Responsibility Reporting. Guidelines on Corporate Social Responsibility Reporting for Chinese Enterprises (CASS-CSR 4.0) by the Chinese Academy of Social Sciences (CASS). Guidelines of the Shenzhen Stock Exchange for Standardized Operation of Companies Listed on GEM (2020 revised).

Version of the report and access

The English version of this report has been disclosed simultaneously. In case of any discrepancy between the Chinese and English versions, the Chinese version shall prevail. Both the Chinese and English versions are available on JCCIO Information Net.(www.cninfo.com. cn.)If you have any questions or suggestions about the report, please send an email to mangocm@mangocm. com or call (0731) 82967188.

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Secretary of the Party Committee and Chairman of Hunan Broadcasting System Chairman of Mango Media

Secretary of the Party Committee and Chairman of Mango Excellent Media

2020 is an extraordinary year. The great changes, unseen in a century, have occurred and the world order have been shaped amidst chaos and clamor. The world is standing at the crossroads of major crisis, divisions, and adjustment. To fulfill the mission of mainstream publicity, Mango Excellent Media has actively played the role as a Party media and a state-owned enterprise. The Company promptly responds to the call of the Party Central Committee to accelerate the development of in-depth media convergence and build an all-media communication ecosystem. It works hard to generate more mainstream voices and positive energy through high-quality films and TV shows. To build a mainstream new media group, we are not satisfied with fantasies and vanity. Instead, we are making every effort to explore a unique “Mango” mode of media convergence.

It is a mission to promote media convergence.

To answer the call for the great revival of the Chinese nation and hit “the Two Centennial Goals”, Mango Excellent Media deems it as a mission to follow the orders of the Party and pledge absolute loyalty to the Party. During his inspection in Malanshan, General Secretary Xi Jinping emphasized that “We must attach great importance to the development of cultural industries and insist on the priority of social benefits. We should firmly grasp major political principles, uphold integrity and innovation, and strive to achieve the unity of social and economic benefits so as to ensure the sustainability and healthy growth of the cultural industry.” We’ve followed closely the instructions of the General Secretary. In 2020, every employee of Mango Excellent Media got actively involved in strengthening and growing the mainstream media, who aligned the strategies and decision-making of media convergence with the current situation, trend and major events of the Party Central Committee. We responded promptly during the epidemic and was the only audiovisual media in the China’s online audiovisual industry that provided free video resources to the society on various terminals. We’ve launched an array of highquality video content throughout the year, which truly make Mango a messenger of mainstream values, a leader in youth culture and a builder of national spirit.

It is a responsibility to build the high-threshold long-term video platform.

The media industry has undergone radical changes and innovations in the past 10 years, which were rarely seen in several decades. In spite of changes in channels and fragmented and diversified scenarios, long videos will remain as a rigid demand and the mainstream of the video industry as long as family culture remains intact and aesthetics do not undergo radical changes. The long video platform is the main front of publicity for the Party, which plays a key role in mainstream publicity. COVID-19 has changed lives and markets. When new changes are taking place in the market and new opportunities are the horizon, we choose to embrace these changes and update our product lineup. We've accelerated the in-depth convergence of the dual platforms of Mango TV and Hunan TV. By establishing a competitive incentive mechanism,

we’ve built a content production team capable of close collaboration and enjoying full liberty of creation. Meanwhile, we’ve launched an emerging business mode “Xiaomang E-commerce Platform” featuring “video + content + e-commerce”. I prefer the motto “Innovation or die”. To build a high-threshold long video platform, we must inherit the spirit of innovation and use it as guidance for everything we do.

It is a responsibility to undertake social welfare.

We believe in serving the general public and repaying people. Only by repaying the society and fulfilling social responsibilities can we be truly recognized by the society and meet the requirements of the times. COVID-19 in 2020 enables us to deeply understand the concept of “community with a shared future for mankind”. The Chinese people pooled their strength to provide “Chinese solutions” for the world. We demonstrated how to fulfill the “responsibilities of a great power” with wisdom and friendliness. All staff of Mango Excellent Media worked closely throughout the entire process to support the fight against the epidemic and speak out for great love. To help win the fight against poverty, we've created a public welfare agricultural platform “Mango Poverty Alleviation Cloud Supermarket” to achie ve targeted poverty alleviation through media convergence. In 2020, Mango TV ranked among the top 20 Internet companies in China for two consecutive years, and became the first Internet company in the province to win the “Hunan Governor Quality Award”, the highest quality honor in Hunan.

G e n e ra l S e c r e ta r y X i J i n p i n g o n ce r e q u i r e d t h a t entrepreneurs should lead their enterprises to tide over the current difficulties and move towards a more brilliant future. They must constantly improve themselves in aspects of patriotism, innovation, integrity, social responsibility and international perspectives. They should aim to become the mainstay in shaping a new development pattern, building a modern economic system and promoting high-quality development in the new era. The road ahead is long. We can only make it through hard work. As a state-owned enterprise and a Party media, we will firmly grasp major political principles and insist on integrity and innovation. We will work tirelessly as instructed by the General Secretary and make unremitting efforts to build a mainstream new media.

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Deputy Secretary of the Party Committee, Director, General Manager and Editor-in-Chief of Mango Excellent Media Party Secretary and General Manager of Mango TV

蔡怀军

2020 is destined to be an extraordinary year that goes down in history. Fighting against COVID-19, poverty alleviation, and struggling against odds have become shared experience of the Chinese. Meanwhile, they are the basic tasks of Mango Excellent Media. Mango Excellent Media tided over the tough times with people in 2020 and is advancing towards a greater cause in 2021. It promises in the new era that it would build a better mainstream new media and create new cultural achievements.

All efforts serve one goal. Under the guidance of Xi Jinping’s thoughts on socialism with Chinese characteristics in the new era, Mango Excellent Media will integrate operation management, innovation and social responsibilities. It will embrace challenges, explore innovation, work effectively as a mainstream media and contribute more cultural products.

The management team of Mango Excellent Media believes that the ultimate goal of fulfilling corporate social responsibility is to implement the strategic plan of building a mainstream new media group and playing the mainstay role, turning the results of the in-depth development of media convergence into great positive energy. During the COVID-19 period in 2020 and amidst difficult and complex macro-environment, rapid changing of new technologies and new business models, Mango Excellent Media held high the banner of mainstream new media in the new era and insisted on following the orders of the Party as well as absolute loyalty to the Party. With the spirit of“becoming the first doer or the best”, Mango Excellent Media fought resolutely against the epidemic and spared no effort in pursuing development.

M a n g o E x c e l l e n t M e d i a will“become the first”.

As long as we figure out the strategy and the direction, we will rush into the battlefield with courage and spare no effort to win. In 2014, we launched the“Mango Exclusive Broadcasting”, the first new media platform independently developed by ourself. In 2017, we became the“first”profitable new media platform in the Internet video industry. In 2020, we launched the“Xiaomang E-commerce”platform based on long video content to explore the next growth pole of Mango Excellent Media. and“Mango M o n s o o n ” , t h e f i r s t d o m e s t i c c h a n n e l - online linked weekly broadcast. Meanwhile, we have presence in new markets such as live entertainment, music copyright, and artist economy. We continue to improve and upgrade the mango ecosystem, aspiring to achieve more“firsts”.

Mango Excellent Media aims to become the first.

Now that we are determined to advance towards

the main battlefield, we must conquer the difficulties one at a time until we gain the final victory. We are striving to become the best mainstream publicity media. We approach content production with the grand view of“great China”. We dig deeply the key interests of the Party and the country, the standpoint of people, and valuable content to be expected. We seek to produce excellent works that can solve social problems and promote social progress. The goal is to fullfil the responsibilities of“integrity and innovation”, meet the needs of“better life”and build the corporate culture of“Youth-friendly Culture”. We pursue talents of vitality. We aim to build an elite team and boost performance through a superb incentive mechanism. We require the production team to lead in the production of long-term video and spearhead the youth culture in the new era. We are confident to become brilliant heroes. We do not follow the trend blindly and dare to be the first to make innovations. It is our mission to create hit content regularly and fulfill social responsibilities. We aspire to become the best in video industry through implementing the strategy of“focusing on core production factors and creating high-threshold long videos”. We aim to establish a closed-loop for industrial production system based on smart platform, and continue to build the content moat. We strive to create ecosystem drivers to connect the upstream and downstream of subsidiaries, promote the coordinated development of business, and fully realize the brand value of Mango Excellent Media.

Let bygones be bygones. 2021 is the first year of the 14th Five-Year Plan. The trumpet for new tasks is sounding. Mango Excellent Media is ready to unfold its businesses. Mango Excellent Media will“become the first”to advance indepth media convergence and development. a n d “ b e c o m e t h e b e s t ” t o f u l f i l l s o c i a l responsibilities and achieve the unification of social benefits and economic benefits. It shall salute to the centenary of the founding of the Party and the great new era with outstanding performance.

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Voice of the Mango Excellent Media team

Tang Liang: Deputy Secretary of the Party Committee, Director and Secretary of the Disciplinary Committee of Mango Excellent Media

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Mango Excellent Media approaches the Party building work from“five aspects”. 1.ideology and politics and action plan. 2. Central task and the best solution. 3. Party branch building and action unit. 4. Talent training and backbone staff. 5. Integrity and self-discipline and bottom line thinking.

Party Building Work Report of Mango Excellent Media

Wang Ke: Member of the Party Committee, Deputy General Manager of Mango Excellent Media, Deputy General Manager of Mango Entertainment

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This is a show featuring the longest history span, the widest industry coverage, and the biggest age gap between the main roles I've ever seen. 40 characters in 40 episodes over a history of 100 years. This show pays homage to the 100th anniversary of the founding of the Party. The characters include people with various backgrounds, such as revolutionary martyrs,“Two Bombs, One Satellite”founders, county party secretary, lawyers, doctors, soldiers joining the War to Resist the U.S. Aggression and Aid Korea, jobless female workers, individual business, and cultural relic repairer. Their professions are different. Everything and everyone are gathered together for one reason: ideal.

Speech at the creation promotion meeting of Faith Makes Great

He Jin: Member of the Party Committee, Deputy General Manager of Mango Excellent Media, General Manager of Mango Studios

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Hit works perhaps have to be recognized by the society rather than a particular industry. We prefer producing“good works”to hit works. A good work should be warm, thought-provoking, and enlightening, which should also combine social and economic benefits. Ideally, it is able to achieve ideological and artistic success and become popular in the market as well.

A TV Guide interview

Liang Deping: Member of the Party Committee, Deputy General Manager and Chief Financial Officer of Mango Excellent Media, Deputy General Manager of Mango TV

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The warship of Mango Excellent Media is speeding and managers have to“move faster”. The shared platform and the triangular support system of big finance, big legal affairs, and big risk control, like the“smart transportation system”, can prevent traffic jams, accidents, and internal friction. Likewise, they can help build bridges and roads to facilitate the development of Mango Excellent Media.

Speech at the Mango Excellent Media Strategy Seminar

Zheng Huaping: Member of the Party Committee, Deputy General Manager of Mango Excellent Media, Deputy General Manager of Mango Studios

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IP is not pure creation. It is value-oriented. Therefore, it is necessary to carry out secondary development focusing on the warmth, attitude and depth of IP. That's why we have to carry out innovation through value extraction, and become user-oriented. We should pay attention to the needs and preferences of users and let the technology serve the content. Content should be equally aesthetic and interesting. Technology is just a tool and we must embrace change and learn to adapt.

Wu Jun: Secretary of the Board of Directors of Mango Excellent Media

The identity of mainstream media is the most important feature that distinguishes us from other competitors and it is also the basis for content innovation and business model innovation. What is the most prominent trend in social thought and social debate in China today? What is the biggest pain point of the Chinese? What exactly are the viewers seeing when watching the video content? They are seeing emotions, feelings, and themselves. Inherently, the mainstream media needs to have such acute insights.

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Speech at the Mango Excellent Media Investor Exchange Meeting
Speech at the IP Value Extraction and Industry Collaboration Seminar

107

Section 1 Low-carbon Operation in Entire Industrial Chain 154 Section 2 Spreading the Idea of Environmental Protection 155

Mainstream Recognition 157 171

Letters from the Secretary of the Party Committee and Chairman

Letters from the General Manager and Editor-in-Chief

Chapter 1 Redefining Mango Excellent Media

Section 1 Highlight Moments of Mango Excellent

Media in Malanshan

Section 2 Mango Excellent Media and the Mission of Media Deep Integration and Development Section 3 Mango Excellent Media during the“14th Five-Year Plan”period

Section 4 Innovation of Mango Excellent Media Section 5 Higher Level of Responsibility Management

Chapter 2 Social Responsibility Led by Party Building

Section 1 Leadership by the Party Committee with the Base of Political Construction

Section 2 Strenthen team competence on the Basis of organizational Construction

Section 3 Always Keeping the Original Aspiration with Ideological Construction as the Internal Pursuit Section 4 Highlights of Key Milestones with the Significance of Style Construction Section 5 Prevention against Small Errors and Routine Honesty Construction

Chapter 3 Mango Phenomenon 2020 is a Bit Cool:

Innovation with Integrity

Section 1 New Platform, New Mainstream, and New Value 37 Section 2 Clear Mainstream Propaganda and Highlighted Social 48 Benefits Section 3 Fostering Community Consensus with the 57 Blockbuster“China”, with“Unity of Feelings”and“China 01 Power”Impressed the World Section 4 Dominate Position in Mainstream Movies and 60 03 Television Section 5 Pressing Ahead on the International Arena 65 Section 6 Rapid Integration of Technological Productivity and 69 09 Cultural Impetus

11 Chapter 4 Mango Phenomenon 2020 is a Bit Cool 71 12 (Continued): Riding Winds and Breaking Waves Section 1 Mainstream Values Through Mango Varieties 73 13 Production Section 2“Riding the Winds and Breaking the 77 14 Waves”Emerging as a New National Spirit 23 Section 3 Youth Mango Festival Setting New Landmarks and 84 Youth Fashion for the City 25 Section 4 Comprehensive Matrix of Mango TV Displays Heart85 Warming Moments of Families and Society Section 5 Mango Artists with a Strong Sense of Social 88 27 Responsibility

Section 6 Comprehensive Cultural Creation, Public Services 92 27 and Fresh Mango

Chapter 5 Roles of Mango TV in A Moderately Prosperous 93 30 Society in All Respects Section 1 All Staff of Mango TV Were Mobilized to Usher in A 95 34 Well-off Society

Section 2 Mango Cloud Supermarket Shoulder E-commerce 98 Responsibility

Chapter 6 Records of Mango during the Year of the National Pandemic Prevention

Chapter 9 Creating a Youth-friendly Culture in the 139 Workplace

109 Section 1 Leader on Youth Culture 141 Section 2 Building a Youth-friendly Culture 144 116 Section 3 Offering Generous Employee Benefits to Create a 146 Sense of Ownership

Section 1 The Great Anti-pandemic Spirit Recorded by Mango

Section 2 Mango's Anti-epidemic Responsibility Personality

Section 4 Channels for Developing Talents with a Sense of 150 Honor and Enthusiasm and Concern for Employees

Chapter VII Deepening the Protection of the Rights and Interests of Shareholders and

119

Chapter 10 Praises from Mainstream Media for Low151 carbon Operation

Creditors

Section 1 Continuously Improving the Corporate 121 Governance Structure Section 2 Further Strengthening Internal Control 121

Management

Section 3 Strictly Standardizing Three-committee 122

Operation

Section 4 Information Disclosure Striving for 123

Perfection

Section 5 Guaranteeing Investor Communication 124 through Innovation

Mango Excellent Media 2021 - A New Journey

Section 6 The Investor Education Channel of Mango 127 New Media Section 7 Effectively Rewarding Shareholders 130 Section 8 Effectively Protecting Creditors 130

Chapter 8 Internal and External Efforts for Win-

131

win

Section 1 The“Governor Quality Award”Won by 133 the“Mango Mode” Section 2 Strengthening the Comprehensive Risk 134 Control System to Seek Development Section 3 User Information Security and 136 Development of Users' Rights and Interests Section 4 A Growing Enterprise Friend Circle 138

Section 3 Show Our Love and Care Through Endless Public 103 Welfare Activities

Chapter 1 Redefining Mango Excellent Media

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Redefining Mango Excellent Media

Section 1 Highlight Moments of Mango Excellent Media in Malanshan

In 2020, the Company, under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, maintained the core values of socialism. It believes that the Party media should follow the orders of the Party and pledge absolute loyalty to the Party. It takes into account the political direction, people’s standpoint, and social responsibilities into its daily management. Mango Excellent Media joins the cultural industry in the new era, and pushes forward the in-depth convergence while maintaining pragmatic, innovative, and efficient. These efforts pay back, which win the attention of the industry, the trust of the public, and yield benefits and market returns.

In 2020, we waged a bitter war against COVID-19 and achieved a decisive victory in building a moderately prosperous society in an all-round way. Mango Excellent Media led the Internet audiovisual production market against all odds, which generated huge social influence relying on its extraordinary content quantity, quality and impact. The Company went beyond its performance goals with its market value exceeding RMB 160 billion . Mango Excellent Media hit the performance target of RMB 100 billion ahead of schedule, standing at the forefront of listed A-share media companies, and top of state-owned holding companies in the video industry.Mango Excellent Media rebuilds itself with intensified and extra efforts.

Everyone was doing great in 2020!

Section 2 Mango Excellent Media and the Mission of Media Deep Integration and Development

In September 2020, the General Office of the CPC Central Committee and the General Office of the State Council issued Opinions on Accelerating the Deep Integration and Development of Radio and Television Media.The time has come for Hunan Broadcasting System to build a mainstream new media group and expand its business presence in Malanshan.

innovation”, insisting that“the integration of culture and technology is a promising sunrise industry, which creates new cultural businesses, extends the cultural industry chain, and gathers massive innovative talents.”Xi’s key speech is not only a guidance on the social responsibilities of Mango Excellent Media but also on the direction on business upgrading and development.

Xi Jinping, General Secretary of the Central Committee of the Communist Party of China, President of the State and Chairman of the Central Military Commission, had close communication with young employees during his inspection tour in the Malanshan Video Cultural and Creative Industrial Park.

With advanced and innovative operation strategies in 2020, Mango Excellent Media made inroads into the market of high-standard long-term video. Focusing on content quality and media convergence, the Company launched S-level Mango IPs, dual-platform customization strategy and Mango Monsoon Plan. It created the“Mango Template”and“Mango Model”for long video creation, dissemination and operation. The Company made presence in value-added media and explored new business forms. Mango Excellent Media has created the Xiaomang vertical e-commerce platform and reshaped the ecosystem.Mango Excellent Media is being redefined by these advanced and value-added businesses.

To implement the deep integration and development of media, Mango Excellent Media continues to adjust structure and apply new technologies, which has established an advanced film and television production system. It has reconstructed a new standardized linkage mechanism - building an intelligent platform to facilitate large-scale collaboration. The personalized viewer services and diversified media services on its independent platform are leading in the industry. Multi-screen integration encourages the interaction of advertising customers, the synergy of content and e-commerce business, creating value from multiple fronts. The Company works hard to advance the deep operation of Mango fans. Mango TV won the“6th Hunan Provincial Governor Quality Award”with the“Mango Model for Quality Management”, which is the first dot-com in Hunan ever granted this honor. Mango TV (Mango Excellent Media) was also rated as an Advanced Enterprise in Hunan Province. November 16, 2020, Governor Xu Dazhe of Hunan

Mango Excellent Media was doing the best in 2020!

Redefining Mango Excellent Media

Section 4 Innovation of Mango Excellent Media

Section 3 Mango Excellent Media during the “14th Five-Year Plan” period

2020 is the final year of China's“13th Five-Year Plan”. Sisters Who Make Waves created by Mango Excellent Media was rated as a top topic of the year by the People's Daily, and recognized as“the national spirit awakened”. 2021 is the first year of the“14th Five-Year Plan”. Mango Excellent Media will continue to forge ahead and make waves.

The central government required in the“14th Five-Year Plan”proposal that“to build a successful cultural industry and to enhance China’s cultural soft power”, it is necessary to“persist in putting social benefits as a priority and unifying social and economic benefits”and“increase the supply of high-quality cultural products. Implementing the cultural industry digital strategy, accelerating the development of new cultural enterprises, cultural business forms, and cultural consumption models”.“Telling well China's stories, promoting international communication, strengthening foreign cultural exchanges and multi-level dialogue”. This is the next major opportunity for Mango Excellent Media during the“Fourth Five-Year Plan”.

The actual controller of Mango Excellent Media, Hunan Broadcasting Film and Television Group Co., Ltd. is advancing towards“building a mainstream new media group”. The mango model will be upgraded from“one cloud+multiple screens”to the“deep integration of one cloud+multiple screens”. This means that it will become normal for the Company to launch the dual-platform incentive mechanism, leverage the advantages of the“two platforms”, improve product lineup and create Mango hit content. This is the path to the future.

The new mission to become a mainstream new media groups is redefining Mango Excellent Media. The innovative and enterprising spirit is redefining Mango Excellent Media.

In 2021, Mango Excellent Media will“be the first or the best”. Mango Excellent Media will remain true to the original aspiration and forge ahead against all odds, embracing a brighter future.

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In 2021

Mango Excellent Media will

“be the first or the best”！

Mango Excellent Media will remain true to the original aspiration and forge ahead against all odds, embracing a brighter future.。

Chairman Zhang Huali’s speech at the Mango Excellent Media Annual Conference and Golden Mango Awarding Ceremony

Annual overview

As a listed cultural enterprise under the state-owned mainstream new media group Hunan Broadcasting System, Mango Excellent Media has always insisted that“the Party media should follow the orders of the Party and pledge absolute loyalty to the Party”. In 2020, the Company resolutely implemented the decision of the central government on accelerating the deep integration and development of media. Relying on Mango's integrated media ecosystem as well as original content creation and industry synergy, it enhanced the core competitiveness of making long videos, and further developed the new media platform of Mango TV. The business scope includes online audiovisual platform operation, new media content production & interactive entertainment and media retail, covering the whole industry chain featuring Internet video membership operation, advertising, IPTV operation, OTT TV operation, film and television, drama and variety show production, artist brokerage, music copyright operation, games and IP content interactive operation, TV retail, and Xiaomang e-commerce. With high-quality mainstream publicity and works of positive energy, the Company has generated great social influence and brand effects. It actively upholds the socialist core values and promotes cultural and ideological progress, advancing the upgrade of operation and management capabilities. Mango Excellent Media, impressed as a company“making the waves”achieved rapid growth in 2020. The performance has been recognized by the industry.

2020 is a decisive year for China to win a complete victory in the fight against poverty. The Mango Poverty Alleviation Cloud Supermarket project, initiated by Mango Excellent Media, was applauded for its“TV programs + poverty alleviation”model and rated as the“Top Ten Outstanding Cases of Poverty Alleviation in China by New Media in 2020”by the Professional Committee on New Media of All-China Journalists Association. The TV series“A Land So Rich In Beauty”is recognized as a Key TV Drama on Poverty Alleviation by the National Radio and Television Administration (NRTA). Mango Excellent Media is always ready to get involved in great causes that matter to China’s development and prosperity. The online program The Day I Ran China won the 30th China Journalism Award. The Pretty War Flag, China, Sisters Who Make Waves, Fearless Whispers have gained popularity across China, which are widely applauded by national departments, the central media and the general public. The achievements above demonstrate that Mango Excellent Media works hard to make progress and create classic and hit shows. The TV series Steel Tempering is selected as a key TV show of the“Faith Makes Great”TV show creation project, an effort by NRTA in celebration of the 100th anniversary of the founding of the Communist Party of China“. The show is considered as a masterpiece dedicated to the centenary anniversary of the founding of the Party in 2021. It reflects Mango’s high sense of mission and its commitment to history, art and social responsibility.

Regarding the above achievements, Cai Huaijun, Deputy Secretary, General Manager and Editor-in-Chief of Mango Excellent Media, Party Secretary and General Manager of Happy Sunshine, and CEO of Mango TV, was

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proud to announce on the annual meeting of Mango Excellent Media that ”Mango is the best in terms of its mainstream publicity impact, industrial system, ecosystem, talent creativity, and corporate culture“. Mango Excellent Media is always ready to fulfill its social responsibilities. Mango takes efforts to demonstrate the Chinese people in the new era who are ”oozing with pride and calm confidence”from three aspects of platform building, content creation, and media convergence.

Redefining Mango Excellent Media

Great events

When the battle against COVID-19 started, the Party Committee of Mango Excellent Media responded immediately by establishing the Leading Group of Mango Excellent Media for COVID-19 Prevention and Control to join quickly.

The Mango Poverty Alleviation C l o u d S u p e r m a r k e t , a n Mango Excellent Media resumed E - c o m m e r c e p l a t f o r m t o work fully together with the help poverty alleviation, was battle against COVID-19. officially launched. January 23 February 10 March 12

Mango Excellent Media established an Editorial Board with an aim to systematically strengthen company-wide content-oriented management, scientifically plan for and implement in levels key contents construction and value control under the new situation of high quality and high yield and quickly achieve political responsibility, cultural responsibility, and social responsibility.

the Party Committee of Mango E x c e l l e n t M e d i a s e t u p i t s Disciplinary Inspection Committee in a move to overall strengthen the Company's disciplinary inspection a n d s u p e r v i s i o n a n d h e l p achieve political responsibility, organizational responsibility, and social responsibility.

M a n g o Ex c e l l e n t M e d i a w a s a w a r d e d t h e 2 0 1 9 N a t i o n a l Advanced Unit for Radio and Television Media Convergence by the National Radio and Television Administration.

March 18 April 7 April 14

Yo u t h W o r k i n g H a r d - Mango Excellent Media's a y o u t h f u l M a l a n s h a n the 9th Hunan Network C e l e b r a t i n g t h e 9 9 t h M u s i c F e s t i v a l g a v e Culture Festival and the 2020 Anniversar y of the CPC enthusiastic blessings at Youth Mango Festival opened Mango TV reported and 2020 Sharp Edge Plan the second anniversary of with the theme of Making over 27 million active Commendation Ceremony Mango Excellent Media. Waves and Born to Be Young. members. was held.

Mango Excellent Media held a strateg y seminar themed with Youth Making Waves to concentrate o n t h e C o m p a n y ' s s t r a t e g i c development plan for the next 3-5 years.

“ S i s t e r s W h o M a k e Waves”, a popular program that focuses on the value of women in society and M a n g o E x c e l l e n t p r o m o t e s t h e s p i r i t o f Media fist reported a working hard in the new valuation of over RMB era, was launched. 100 billion.

Media fist reported a valuation of over RMB 100 billion.

August 2 July 31

June 1

June 30 June 29

June 16 June 12

Z h a n g H u a l i , S e c r e t a r y o f t h e Pa r t y Committee, Chairman, Editor-in-Chief of Golden Eagle Broadcasting System (GBS) and Secretary of the Party Committee and Chairman of Mango Excellent Media delivered a keynote speech themed with“Mango Response to the Crisis of Long Videos”” to Mango Excellent Media expound Mango's new strategy at the main started a 4.5 billion forum of the 8th China Internet Audio&Video private offering. Conference.

Xi Jinping, General Secretary of the Central Committee of the CPC, President of the PRC and Chairman of the Central Military Commission, inspected the Malanshan Video Cultural and Creative Industrial Park, and watched reports on contents from GBS and Mango TV. With a sending message of Dedication to Innovation sending message of Dedication to Innovation with Integrity, he underlined culture as a sunrise industr y full of possibilities, which greatly encouraged all staff in Malanshan and Mango.

Happy Sunshine (Mango TV) Chairman of Mango Excellent Media delivered Creative Industrial Park, and watched reports was ranked 20th in 2020 China a keynote speech themed with“Mango on contents from GBS and Mango TV. With a sending message of Dedication to Innovation Response to the Crisis of Long Videos”” to Mango Excellent Media Top 100 Internet Enterprises M a n g o E x c e l l e n t for Comprehensive with Integrity, he underlined culture as a sunrise Mango Excellent Media expound Mango's new strategy at the main hit an intraday high of Media was honored in industr y full of possibilities, which greatly started a 4.5 billion forum of the 8th China Internet Audio&Video RMB 145.5 billion this Competitiveness for the 2020 Hunan Top 100 second time to hit this top 20 consecutive year. encouraged all staff in Malanshan and Mango. private offering. Conference. year in its valuation. list. Enterprises. September 17 September 25 October 13 October 15 October 29 November 5 November 16 T h e C o m pa n y ' s c l o s i n g va l u e reached RMB 129.1 billion, an increase of 89% from RMB 68.3 T h e l a r g e c u l t u r a l h i s t o r y C h a i r m a n Z h a n g H u a l i billion on the first trading day d o c u m e n t a r y “ C h i n a ” w a s Mango TV made the list of delivered a keynote speech at the beginning of the year. The t h e “ W o r l d ' s 5 0 0 L a r g e st launched on Hunan TV and Mango t h e m e d w i t h “ M a n g o Company achieved RMB 14.002 Media Companies ” for the X i a o m a n g A P P w e n t TV. Well received by the 1990s at Reflection of Building A M a n g o T V w a s billion revenue, with RMB 1.963 sixth consecutive year. It online for public beta, its premiere, the program was Mainstream Ne w Media a w a r d e d t h e 6 t h billion net profits attributable to marking the opening of praised as having enhanced the ” H u n a n G o v e r n o r jumped 34 places to 188th, Group to further expound the controlling parent company. On the Company's content cultural self-confidence and sense Quality Award. the same day, Mango TV reported a one of the top 10 in Asia in E-commerce platform. of mission of youth with great Mango's new strategy at record high of 36.13 million active new Internet media. work. the 2020 China New Media members. Conference. December 31 December 22 December 15 December 7 November 19 November 16

Mango Excellent Media wa s n a m e d o n e o f t h e M a n g o E x c e l l e n t Top 30 National Cultural Media was honored in Enterprises for the second 2020 Hunan Top 100 consecutive year. Enterprises.

Redefining Mango Excellent Media

Honors

Mango Mango Excellent Media was named one of the 12th Top 30 National Cultural Enterprises. Excellent Media The Company was named one of the 2020 Hunan Top 100 Enterprises. The Company was awarded the 2019 National Advanced Unit for Radio and Television Media Convergence by the National Radio and Television Administration (in 2020). The Company won the Best Investor Relations Award and Best New Media Operation Award at the 11th Tianma Award for Investor Relations.

The Company was honored with the Social Responsibility Award, one of the Top 50 Valuable GEM-Listed Enterprises, and one of the Top 10 Growing GEM-Listed Enterprises in the 14th Value Rankings of China's Listed Companies.

The Company was named the Best GEM-Listed Company in the 15th Competitiveness and Credibility Rankings of China's Listed Companies.

The Company won the Outstanding Media Contribution Award, Special Support Award in Hunan, and Best Production Award for PDIE Scenario Show in the“Shareholders Coming”2020 Investor Rights Knowledge Contest.

The Company was named one of the Top 30 Most Influential Listed Companies in 2020 at the Sanya Forum and Tribute to the 30 Years of China's Capital Market.

The Company was named one of the Top 5 Media Companies in Wind's 2020 Rankings of Listed Companies by Valuation.

Mango TV （Happy Happy Sunshine (Mango TV) won the sixth Hunan Governor Quality Award as the first Sunshine） Internet company in Hunan to be granted this honor.

Happy Sunshine (Mango TV) was ranked 20th in 2020 China Top 100 Internet Enterprises for Comprehensive Competitiveness for the second time to hit this top 20 list.

Happy Sunshine (Mango TV) was named one of the 2020 Hunan Top 50 Internet Companies, re-topping the rankings.

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Mango TV （Happy Sunshine）

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Mango TV was ranked 188th in the 2020 (eighth) rankings of the“World's 500 Largest Media Companies”for the sixth consecutive year. It jumped 34 places, one of the top 10 in Asia in new Internet media.

“The Day Ran China”produced by Mango TV and Mango Entertainment won the 30th China News Awards (Second Prize of International Communication).

The Day Ran China produced by Mango TV and Mango Entertainment won the first prize of the 2019 Hunan News Awards (in 2020).

“A Long Song of Hometown - Chairman Mao”by Mango TV won the Best Documentary Award at the 30th China TV Golden Eagle Awards.

A Long Song of Hometown - Chairman Mao by Mango TV won the Special Award at the 26th National TV Art Starlight Award.

“A Long Song of Hometown - Chairman Mao”by Mango TV won the Special Prize at the 2019 Hunan News Award (in 2020).

“Where We Stand”,“Pomegranate Blossoms”, and“The Day Ran China”by Mango TV were named Excellent Online Documentaries of the Year by the National Radio and Television Administration and China Media Group.

“Hello, Debaters of the Other Side”and“Gank Your Heart”by Mango TV named Outstanding Online Drama Series of the Year by the National Radio and Television Administration and China Media Group.

Mango TV International App was included as a project in the 2020 List of Key Tasks of China Culture Going Out project of the Publicity Department of the CPC Central Committee (hereinafter referred to as the Central Publicity Department) and a key project under the Silk Road Film and Television Bridge Project by the National Radio and Television Administration.

Mango TV International APP was named China-ASEAN Excellent Communication Case in the 2nd China-ASEAN TV Week.

Happy Sunshine (Mango TV) was ranked 55th honorary winner among the 2020 Top 100 Internet Enterprises for Comprehensive Competitiveness in Software & IT Services at the 24th China International Software Expo.

“The Honorable Army Flag”by Mango TV won the first prize of online documentary in the 5th Hunan Provincial Online Original Audio & Video Program Competition.

“Welcome Back to Sound”by Mango TV won the first prize of online variety show in the 5th Hunan Provincial Online Original Audio & Video Program Competition.

"Perfect and Casual by Mango TV won the first prize of online drama series in the 5th Hunan Provincial Online Original Audio & Video Program Competition.

Redefining Mango Excellent Media

EEMedia

Mango Studios

“A Land So Rich In Beauty”produced by EE-Media, is a key TV show on poverty alleviation in China, a cultural project funded by the Ministry of Finance, and a major cultural and artistic project of Hunan Province. The show is recognized as a Key TV Drama on Poverty Alleviation by the National Radio and Television Administration (NRTA), which is listed as one of the Third Batch of 2018-2022 Key TV series by the General Office of the National Radio and Television Administration.
“The City of the Family”by EE-Media was nominated for Outstanding TV Drama Award at the 32nd Flying Goddess Award for TV Drama.
Zhang Xincheng, an actor of EE-Media, was honored with the title of the 7th Excellent China TV Actor (actor in the green group) by the Actor Working Committee of the China TV Artists Association.
Mango Studios was honored with the title of Producer of the Year for Cultural Responsibility Influence at the online ceremony of Kuyun Interactive 2020 Cultural Responsibility Influence.

Mango Studios was rated Excellent Producer of the Year by the National Radio and Television Administration as a TV Landmark. Its works“Fearless Whispers”and“Wait In Beijing”won the Outstanding TV Drama of the Year Award.

Mango Entertainment

HappiGo

“Qing Qing Zi Jin”by Mango Entertainment was named Excellent Online Drama Series of the Year under the 2020 Large Research on China TV Media Comprehensive Strength by the National Radio and Television Administration as a TV Landmark.

“Attention, Look Ahead!”by Mango Entertainment won the Winning Project Award at 33rd Golden Rooster Awards and the Golden Rooster Films Market.

“New Justice Bao”by Mango Entertainment won the second prize in plot at the 5th Hunan Provincial Online Original Audio & Video Program Competition.

Hunan TV has created the innovative“program + poverty alleviation”model, a“Hunan mode”of mainstream media that participates in consumption-based poverty alleviation. It has worked with Happy Go to establish the“Mango Poverty Alleviation Cloud Supermarket”and launched“Buy Now, Brothers!”With these achievements, Hunan TV has won the National Poverty Alleviation Award and Innovation Organization Award by the State Council Leading Group Office of Poverty Alleviation and Development“Mango Poverty Alleviation Cloud Supermarket”was rated the Top Ten Outstanding Cases of Poverty Alleviation in China by New Media in 2020 by the Professional Committee on New Media of All-China Journalists Association.

HappiGo was named one of the 2020 Hunan Top 50 Internet Companies.

KLTB was named one of the 2020 Hunan Top 50 Internet Companies.

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“Refinement of Faith”by Mango Studios made the 2018 -2022 list of the third key TV series under planning by the General Office of the National Radio and Television Administration, the list of key TV series created to celebrate the 100th Anniversary of the Communist Party of China with Faith Makes Great by the National Radio and Television Administration, and the list of TV projects under special support in 2020 by the National Radio and Television Administration.

Its works“Young Blood”and“Moonshine and Valentine”were nominated for the 30th China TV Golden Eagle Awards.

Mango Entertainment was awarded the“Golden Great Wall Media Award - Excellent Drama Producer of China in 2019”at the 14th China Media Conference (in 2020).

M a n g o Fun

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Mango Fun was granted the 2019 Silver Award for Comprehensive Strength by the Shanghai Blue Sky Economic City.

Redefining Mango Excellent Media

Operation indicators

Faced with COVID-19 that broke out in 2020, Mango Excellent Media relied firmly on China's economic and social fundamentals and the overall promising culture industry, placed equal emphasis on COVID-19 prevention and control and resumption of work, made the most of motivation and system perseverance, tried to turn the challenge to an opportunity and win both the battle against COVID-19 and the battle for business performance. In 2020, Mango Excellent Media achieved RMB 14.002 billion revenue, up by 12.01%. RMB 1.963 billion net profits attributable to the parent company (net profits attributable to shareholders of the listed company), up by 69.79%. In the capital market, Mango Excellent Media led China's A-share media sector. Its valuation once exceeded RMB 140 billion during the year. As of the end of January 2021, Mango Excellent Media was valued at over RMB 160 billion, making it a cultural media leader in the industry.

“The Economist”described Mango's rapid growth and sustainable expansion as a Malanshan magic. This magic is the cultural gene of innovation or death in Mangoers and the overall spirit ever of innovation from platform contents to management in 2020.

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Category Indicator 2020
The Company’s total assets RMB 19.27 billion
Net assets attributable to shareholders of the listed
RMB 10.59 billion
company
Revenue RMB 14.01 billion
Revenue up by 12.04%
Economy
Net profits attributable to shareholders of the listed
RMB 1.98 billion
company
Net profits attributable to shareholders of the listed
71.42%
company up by
Tax payment in 2020 RMB 282,429,600.00
In 2020,profit distribution is expected to be cash
RMB 231.14 million
dividends
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Category Indicator 2020
Number of meetings of the board of directors 7
Number of proposals passed 61
Coverage of integrity education in
100%
the middle-level and above
Governance Number of investor surveys, strategy meetings, 82
roadshows, etc. received
Number of calls from investors
203
answered and answered
Number of inquiries answered on the interaction
118
platform
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Category Indicator 2020
Total number of employees 4,471
Proportion of female employees 59%
Employees Proportion of female employees
33.33%
in senior management
Proportion of minority employees 6%
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Category Indicator 2020
Total investment in poverty alleviation RMB 1,509,640,000
Society
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Note: Total investment in poverty alleviation was RMB 15.0964 million, among them, RMB 14.8944 million invested in the“Mango Poverty Alleviation Cloud Supermarket”project of the company's wholly-owned subsidiary Happigo Co., Ltd. during the reporting period.

Redefining Mango Excellent Media

Section 5 Higher Level of Responsibility Management

1. Stakeholder Communication

Stakeholder Stakeholder expectations How the Company responds Compliance management Compliance operation Tax payment by law Tax contribution Promotion of the mainstream culture Innovation on mainstream culture communication Government and regulators Improved corporate governance Compliance corporate governance Actively management and maintained Sustainable development investor relations Stable performance growth Reasonable shareholder returns Shareholders/Creditors Discharge of debtor obligations

Compliance with applicable laws and Guarantee of rights and benefits regulations Provision of vocational training Establishment of a scientific pay system Friendly working environment Full training system Employees Rich employee activities

Honest management Fair and transparent purchase Fair purchase Established long-term cooperation Privacy protection Further information security Suppliers/Customers/Consumers

Normalized help with public welfare promotion Focus on targeted poverty alleviation Care for left-behind children Participation in volunteer activities

Attention to public welfare promotion Devotion to poverty alleviation Community and General Public

2. Management of Substantive Issues

The Company has actively fulfilled its social responsibility, and identified the following key issues as its responsibility issues based on social responsibility preparation guide, public concerns, trends in peer company issues, appeals of stakeholders, and corporate social responsibility related planning:

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Adherence to leadership
Continuing Focus on talent
by party building
innovation training
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F u r t h e r i n f o r m a t i o n
Mission of mainstream D e v ot i o n to p u b l i c
security welfare
publicity
Sustainable development Improved corporate Battle against COVID-19
communication governance
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Chapter 2 Social Responsibility Led by Party Building

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Social Responsibility Led by Party Building

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Section 1 Leadership by the Party Committee with the Base of Political Construction

As a state-owned party media, Mango Excellent Media ensures that party leadership is effectively integrated into all aspects of the Company's governance, to make the most of the leadership and political core role of the party organization. The Company's Party Committee has established mechanism guarantee led by party building by incorporating party building into the articles of incorporation, appointing party members to hold office in the Party Committee of the listed company and in the board of directors at the same time, and setting up decision-making and discussion mechanisms for significant matters. The Company's Party Committee strictly implemented the collective decision-making system and procedural prerequisites, held two Party Committee meetings every month, and put all significant matters to collective discussion and democratic decision-making by the Party Committee, in a way to effectively promote party leadership to be implemented. Meanwhile, the Company's Party Committee supported the shareholder's meeting, the board of directors, the board of supervisors, and the management to exercise their powers by law, and made the most of the fundamental role of the party organization in overall controlling the overall situation and coordinating with all parties. On April 7, 2020, as Incorporating party building into the

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Incorporating party building into the
articles of incorporation
Appointing party members to hold office in the
Mechanism Party Committee of the listed company and in the board of directors at the same time
guarantee led by
party building
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approved by the higher-level Party Committee, the Party Committee of Mango Excellent Media set up its Disciplinary Inspection Committee in a move to overall strengthen the Company's disciplinary inspection and supervision and help achieve political responsibility, organizational responsibility, and social responsibility.

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Setting up decision-making and discussion
mechanisms for significant matters
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Section 2 Strenthen team competence on the Basis of organizational Construction

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The Party Committee of Mango Excellent Media adhered to building party branches in teams, requires grassroots party branches to be connected with grassroots administrative organizations, and promoted party members of party branches to hold office as heads of administrative organizations, so as to continuously improve the capacity of party branches to make contributions, establish the authority of party branches in success, and better use the fighting role of party branches. In 2020, all of Mango Excellent Media's 24 party branches achieved cross-service. Party branches developed a lot in the continuously improved capacity to discuss and make decisions, the increasingly enhanced cohesion and appeal, and the growing number of new party members. This year saw 122 new party members, up by 67% compared with 2019. As of the end of the year, the Company had 766 party members, representing 22.85% of all employees up from 20.5%.

In 2020

122 new party members, up by 67% compared with 2019.

As of the end of the year, the Company had 766 party members, representing 22.85% of all employees up from 20.5%.

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The grassroots membership credentials of Zhang Huali, Secretary of the Company's Party Committee, are found in the second party branch of Happy Sunshine (Mango TV). This has created a model for the Party C o m m i tte e ' s w o r k to c l o s e l y co n n e ct with the masses for the Secretary to learn about and know the actual situation of the grassroots and for the grassroots to appeal to the first-line team, and enabled the grassroots party building of Mango TV to be more dynamic.

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Chairman Zhang Huali handed the flag to the temporary party branch of“Faith Makes Great”
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On March 17, 2021, the famous actor Wang Jinsong filed a Party membership application to the temporary party branch on the set of“Faith Makes Great”.

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In 2020, the party branch of Mango Studios was upgraded to the general party branch. The Party Committee of HappiGo and the general party branch of Mango Entertainment further optimized the set-up of party branches to consolidate the party organization structure of subsidiaries. On this basis, the Party Committee of Mango Excellent Media also made it clear that temporary party branches should be established o n i m p o r t a n t s e t s a n d o t h e r i m p o r t a n t project sites in order to accurately strengthen ideological and political guidance. This is a significant innovation in the party building of Mango Excellent Media.

Social Responsibility Led by Party Building

Section 3 Always Keeping the Original Aspiration with Ideological Construction as the Internal Pursuit

The Party Committee of Mango Excellent Media steadfastly held the main line of studying and implementing the Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and undertook the responsibility of remaining true to our original aspiration and keeping our mission firmly in mind. In 2020, the Party Committee of the Company organized the Party Committee's central group to study every month, so as to deeply understand the spirit of the Fifth Plenary Session of the 19th Central Committee of the CPC, Volume 3 of“Xi Jinping: The Governance of China”and General Secretary Xi Jinping's important speech during his visit to Hunan Province, and learn loyalty, faith, responsibility and competence. Led by the Party Committee's central group learning, the Company's party organizations at all levels carried out various learning activities in the form of leadership lectures, centralized training, exchange seminars, knowledge contests, theme party days, and education on communism.

In order to make the most of the fighting role of party branches and the exemplary vanguard role of party members, the Company organized the 2020 Sharp Edge Plan.On June 29, 2020, with the theme of Youth Working Hard, Mango Excellent Media held the 99th Anniversary of the CPC and 2020 Sharp Edge Plan Commendation Ceremony.

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With 5 sharp party branches, 33 sharp party members and 7 sharp party workers commended, the Company established joint publicity mechanisms by adopting various forms such as bulletin boards, official WeChat accounts and moments for the longterm and extensive publicity of advanced models, and making the most of their leading and extending role to encourage employees to actively work with all efforts, deepen media convergence, and do their best for the Company's development and social responsibility.

Happy Sunshine (Mango TV) extended ideological and political education to cover the overall situation of the party media, and provided normalized orientation and political awareness education to all front-line production teams and even content production staff on external sets. EE-Media enhanced the design of policy-oriented and mainstream value-oriented training in the new actor training system, and carried out education on ideal and faith to actors under the responsibility to guide the public's spiritual culture. Mango Studios actively carried out theme party day and other activities to promote thinking through learning and promote action through thinking.

The party organizations of Mango Excellent Media and all subsidiaries also organized all party members and the vast employees to watch“Heart for Heart”,“My People, My Homeland”,“Leap”and“The Eight Hundred”, in the hope to further improve their ideological and moral quality.

The Company paid more attention to promoting party building in communication by opening a WeChat Official Account for party building, developing Chao Mang Space, an information platform for party building to achieve viewable, available, traceable, upgradeable and visible party building, building a long-term mechanism for normal education on party building studies, guiding the broad party members to stick to the consciousness of political integrity, a big picture, leadership core and keeping in alignment, the confidence in China's path, theory, system and culture and the act of maintaining the leadership core and maintaining the central party committee position, embrace responsibility with passion, and implement decision-makings and arrangements of the CPC Central Committee to the Company.

Section 4 Highlights of Key Milestones with the Significance of Style Construction

On July 1, 2020, under the context of COVID-19 prevention and control, all party members of Mango Excellent Media participated in the celebration of the 99th anniversar y of the CPC and July 1 C o m m e n d at i o n M e et i n g h e l d by G BS t h ro u g h remote live broadcasting online, and listened to party education themed with“Rebuilding A Shining Malanshan with the Spirit of Working Hard Perseveringly”delivered by Zhang Huali, Secretary of the Party Committee, Chairman, Editor-in-Chief of Golden Eagle Broadcasting System (GBS) and Secretary of the Party Committee and Chairman of Mango Excellent Media, in the theme party day event of celebrating one Day and listening to one class.

Social Responsibility Led by Party Building

In September 2020, General Secretary Xi Jinping visited Hunan, delivered an important speech, and showed strategic guidance and loving care to the culture industry in Malanshan and other places. For three consecutive days from 21 to 23, Mango Excellent Media started an enthusiasm to study, publicize and implement the spirit of the important speech of the General Secretary. Happy Sunshine (Mango TV), EE-Media, Mango Studios, Mango Entertainment, Mango Fun, HappiGo and KLTB organized special study sessions respectively. With a focus on studying and implementing the spirit of the important speech of the General Secretary, all party members talked about their feelings, experience, understanding and plans based on their job duties and actual thinking, saying that they would keep in mind the general secretary's requirements, work hard on innovation with integrity, and strive for a new chapter in the high-quality development of Mango Excellent Media in the new era.

Mango Entertainment Party Branch was studying the spirit of the key speech by General Secretary Xi Jinping during his inspection in Hunan.

On September 21, 2020, the Party Committee of Hunan Broadcasting System held a meeting to study the spirit of the key speech by General Secretary Xi Jinping during his inspection in Hunan. Zhang Huali, Secretary of the Party Committee, Chairman, Editor-in-Chief of Hunan Broadcasting System and Secretary of the Party Committee and Chairman of Mango Excellent Media emphasized that all party organizations at primary level and all party members of Hunan Broadcasting System must regard the spirit of the key speech by General Secretary Xi Jinping as a primary political task, and understand thoroughly the essence of the speech.

On November 12, Secretary Zhang Huali presided over an (enlarged) meeting of the Theory Learning Center Group of the Party Committee of Mango Excellent Media to study the spirit of the Fifth P l e n a r y S e s s i o n o f t h e N i n ete e n t h Central Committee of the CPC and deeply u n d e rsta n d t h e st rateg i c d e c i s i o n - making by the CPC Central Committee to start a new journey of comprehensively building a modern socialist countr y at the historic crossroad of the“Two Centenary Goals”against changes unseen in a century.

He Lihui, Deputy Secretary of the Party Committee of Hunan Broadcasting System held a meeting to study the spirit of the key speech by General Secretary Xi Jinping during his inspection at the Malanshan Video Cultural and Creative Industrial Park.

Gong Zhengwen, Deputy Secretary of the Party Committee, General Manager and Director of the Hunan Broadcasting System, held a meeting to study the spirit of key speeches by General Secretary Xi Jinping.

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Mango Studios Party Branch was studying the spirit of the key speech by General Secretary Xi Jinping during his inspection in Hunan.

Zhang Huali, Secretary of the Party Committee, Chairman, and Secretary of the Party Committee and Chairman of Hunan Broadcasting System of Mango Excellent Media presided over an (enlarged) meeting of the Theory Learning Center Group of the Party Committee of Mango Excellent Media to study the spirit of the Fifth Plenary Session of the Nineteenth Central Committee of the CPC.

Cai Huaijun, Deputy Secretary of the Party Committee, Director, General EE-Media Party Branch was studying the spirit of the key speech by Manager and Editor-in-Chief of Mango Excellent Media organized Happy General Secretary Xi Jinping during his inspection in Hunan Sunshine Party Committee to study the spirit of the key speech by General Secretary Xi Jinping during his inspection in Hunan

Social Responsibility Led by Party Building

Section 5 Prevention against Small Errors and Routine Honesty Construction

An (enlarged) meeting of the Theory Learning Center Group of the Party Committee of Mango Excellent Media to study the spirit of the Fifth Plenary Session of the Nineteenth Central Committee of the CPC

On December 23, Inheriting the Red Gene and Gathering the Strength of Youth - Mango Excellent Media's Red Education on the Theme Party Day and Oath-taking Ceremony for New Party Members Joining the CPC in the Second Half of 2020 opened up at the Changsha History Museum of the CPC. This is not a simple oath-taking ceremony for joining the CPC. It is an in-depth u n d e rsta n d i n g o f t h e o r i g i n a l a s p i rat i o n a n d m i s s i o n o f t h e Chinese Communists.

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Mango Excellent Media launched Red Education on the Theme Party Day and Oath-taking Ceremony for New Party Members Joining the CPC in the Second Half of 2020 at the Changsha History Museum of the CPC.

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The Party Committee of Mango Excellent Media attached great importance to the construction of political discipline, economic discipline, cultural orientation, and life discipline systems and daily supervision. In April 2020, with the attention and support of the Party Committee of the Group, Mango Excellent Media set up its discipline inspection commission in a move to further strengthen the organizational leadership over the Company-wide discipline inspection and supervision. In May, a professional consulting company was hired to inspect and improve the internal control system of all entities covered by Mango Excellent Media's consolidated statements to form the“Internal Control Application Manual”to further tighten the system for power operation.

In July, in order to implement the Hundred-Day Action for Practicing Strict Economy of the Publicity Department of the Hunan Provincial Committee of the CPC and the relevant requirements of the resident Discipline Inspection and Supervision Team and the spirit of the Group's 2020 Party Style and Honesty Construction and Warning Education Meeting, pursuant to the“Work Program of Golden Eagle Broadcasting System (Hunan Broadcasting System) for the In-depth Implementation of Special Rectification Against Extravagance, Unauthorized Build-up of A Private Coffer and Establishment of Affiliates”, Mango Excellent Media implemented special rectifications against extravagance, unauthorized build-up of a private coffer and establishment of affiliates and the Hundred-Day Action for Practicing Strict Economy.

The Company's Party discipline inspection at all levels further publicized and interpreted the Party rules and discipline, carried out in-depth anti-corruption education, warning education, and jobintegrity education, and guided party members and officers to conduct themselves with honesty, caution and introspection and consciously act in a clean and honest manner. All discipline inspection departments carefully organized work including Monthly Daily Supervision Reporting, Reporting on the Integrity Information on the Officers of Mango Excellent Media, Reporting on Inspection and Prevention Measures for Integrity Risks, Reporting on Overseas Investment and Corruption Related to State-owned Enterprises, Special Supervision and Inspection Report on the Implementation of ensuring stability in employment, financial operations, foreign trade, foreign investment, domestic investment, and expectations and ensuring security in job, basic living needs, operations of market entities, food and energy security, stable industrial and supply chains, and the normal functioning of primary-level governments and Rectification of formalism, bureaucratism, hedonism, and extravagance on holidays, and sorted out and eliminated risk points, with all efforts to build an effective mechanism so that no one dares to, can or wants to be corrupt and ensure a clean and upright political ecology.

Chapter 3 Mango Phenomenon 2020 is A Bit Cool: Innovation with Integrity

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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

Section 1 New Platform, New Mainstream, and New Value

As the only Internet video platform of GBS, Mango TV, guided by the strategy of displaying programs to multiple types of terminals and integrating multiple elements, built core competitiveness through content creation, changed from exclusive broadcasting and uniqueness to original creation, and became the first A-share-listed state-controlled video platform in China after its restructuring in June 2018. Currently ranked among the top three in the industry, it has become a new media platform with the largest number of users in the broadcasting and TV system.

1. More mainstream publicity and better platform operation

As a state-owned party media, Mango TV always undertook the responsibility as a mainstream media by taking the guide of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, thoroughly implementing the spirit of the 19th CPC National Congress and the spirit of the National Conference on Work of Ideological Publicity, and firmly fostering the consciousness of political integrity, a big picture, leadership core and keeping in alignment. Mango TV worked with Hunan City Channel to launch Mango News, a key news product for convergence media, to cover key themes including the NPC and the CPPCC and the Two Sessions of Hunan with high quality. They produced works including“My Youth on the Belt and Road”,“I Love You, China”, and“Pomegranate Blossoms 2”. My Youth on the Belt and Road and The Day Ran China won the China News Awards.“Chairman Mao”jointly produced by Mango TV and Golden Eagle Documentary won the Best Documentary Award at the 30th Golden Eagle Awards, and won the Special Award at the 26th National TV Art Starlight Award.“Where We Stand”,“Pomegranate Blossoms”,“The Day Ran China”and the“11 Letters that Saw the Original Aspiration and Mission”won the 2019 Outstanding Online Audio & Video Works by the National Radio and Television Administration. The full-length documentary“China”was well received after its premiere on Mango TV and Hunan TV and highly recommended by the National Radio and Television Administration,“People's Daily”, and Xinhua News Agency.

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“The Road We Have Taken [●] I Love You, China (Season 3)”
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The full-length documentary “China”
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“My Youth on the Belt and Road (Season 3)”
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“Where We Stand 1, 2 and 3”
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“Dawn in the East [●] Chairman Mao”
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Pomegranate Blossom 2

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“The Day I Ran China”2
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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

In terms of international communication, Mango TV International APP recommended more than 100 high-quality Chinese cultural documentaries in 18 languages, China-ASEAN Excellent Communication Case. As of the end of 2020, its overseas services covered over 195 countries and regions and over 30 million overseas users, making it the world's largest platform for Chinese content coverage and an important exit for Chinese cultural exchanges. Known for helping Chinese culture go out and further expanding International influence, it was commended by leaders of the Central Publicity Department and the State Council Information Office

With Born to Be Young as the call sign, Mango TV focuses on youth, including 65% under 24 and 69% female users. In terms of member rights, it provided progressive user experiences that were authentic, beyond expectations, and super value. In particular, the annual Youth Mango Festival is created specifically for members to led youth fashion culture and urban landmark culture. In 2020, the 3rd Youth Mango Festival attracted more than 950,000 offline participants, wining the praise by the Central Publicity Department and the National Radio and Television Administration for its role as a value leader for growing youth. In terms of platform operation, it focused on mainstream highquality contents attracting head traffic and allowing for long-tails, strengthens community and fan operations, improves user life cycle and behavior management through algorithm recommendations, so as to achieve a platform-wide mainstreaming, fashion, and socialization and continuously lead the youth culture. According to QM's“2020 Semi-Annual Report on China Mobile Internet”, Mango TV made the list of TOP5 Typical Online Video APP for Daily Active Users and the list of TOP1 Top Players for Panoramic Ecology Traffic. Being an increasingly prominent youth brand, it is continuing to lead youth culture.

Meanwhile, Mango TV took a ne w track by creating Xiaomang E-commerce, a vertical content E-commerce platform, to promote the deep integration of video contents and E-commerce and explore the next growth pole of GBS. During the 2020-2021 New Year, Xiaomang E-commerce was officially released. Meanwhile, Mango TV upgraded UGC's short and medium video strategy Damang Project, and built Mango Academy, a culture industry talent strategy, to train UGC content fans into top PGC producers. it also focused on suspense IP by creating star detective culture-themed stores and exploring offline Live entertainment. These new tracks and new planning have provided Mango with a more complete ecology, more diverse social services, and stronger brand influence.

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The company management attended the“Xiaomang e-commerce”Internal Recruitment Activity
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NEW STAR
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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

2. Content creation and comprehensive self-production of variety show

Mango TV sticked to independent control and self-control of contents, firmly grasped core production elements in its own hands, established a relatively closed-loop industrial production system, and cultivated a group of leading content production teams, including 20 program production teams, 12 film and TV production teams and 30 strategic studios as well as music, filming, and vision studios to ensure the continuous supply of high-quality cultural products. Meanwhile, Mango TV established an industryleading intelligent middleground of online audio & video community. This middleground had standardized processes and new linkage mechanisms to integrate project evaluation, operation, products, and technology to maximize production capacity and content value, free the hands of content teams and allow other teams to play a greater role in collaborative support.

Drama series: It established its own film and television ecology to ensure the core value of contents

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Under the context of a fiercely competitive market environment for film and television, Mango TV did not pursue a large number of drama series, but polished low-cost drama series in based on accurate hit rates to the extent to create vertical category advantages in response to the NRTA's policy advocacy of small cost, great sentiment, and positive energy.

“The Sleepless Princess ” ,“Intense Love ” , and“Begin Again ” are works preferred by female viewers with S-level effect from B-level cost, allowing for positive energy contents and a cost-effective model and providing a model for the industr y.“Begin Again ” shows the pursuit and strength of women in the new era by creating from the perspective of women's growth and self-awakening, achieving the unity of social benefits and economic benefits.

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The Company has adopted multi-party evaluation systems including platforms, memberships, advertisements, copyrights a n d st r i ct a s s e s s m e n t m e c h a n i s m s to purchase excellent drama series. The solo show“Find Yourself”became King of New Year Drama.“Go Ahead”was a summer hit, which was granted 2020 China TV series anthology by State Administration of Radio,

Film and Television, Popular TV drama of the year selected in Douyin Star Night, and the Second Digital Communication and Screen Communication Awards of the People's Daily -“Drama Episodes with Vitality”.“Stage Builder”, going online in the second half of the year, went out to reach male viewers with the TGI as high as 124%. It therefore became the TOP1 drama series both in big screen pay and traffic performance. The show was also rated as 2020 China TV series anthology by State Administration of Radio, Film and Television, the Second Digital Communication and Screen Communication Awards of the People's Daily -“Drama Episodes of the Times”and“Urban Life Drama Recommended”. The show entered the Top 10 Influence List for China's 2020 Film and Television Series, which is supposed to enrich the spiritual and cultural life of people and set the tone of happiness and harmony.

Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

(2) Variety shows: continued to make hits

In 2020, Mango TV launched more than 40 self-made variety shows. Among the top 10 variety shows in the market, Mango TV accounted for 5 programs, contributing to leading the correct value orientation of variety shows.“Sisters Who Make Waves”was a phenomenon variety show of the year. As of the end of the year, it was played more than 5.4 billion times and gained more than 2,300 all-end hot searches. Making Waves became a hot word of the year.“Welcome Back to Sound”topped six hit variety show lists, becoming a genuine hit. Listen Up 2020 band“New Rap, New Star”broke limits to draw a large number of young male viewers and once again reach a music variety show high. Mango's variety shows continued to break limits and win users, creating a solid foundation for enhancing the entire platform's dissemination, guidance, influence, and credibility.

Meanwhile, Mango TV continued to deepen its reforms by lau n c h in g t he Ma n go Mon s oon p l a n . T he p l a n feat ure d 12-episode short drama play, 70 min per episode, and two episodes per week. It created the first domestic channel-online linked weekly broadcast. With the help of fast-moving plot and film-level narrative methods and technical applications, it brought new a new narrative style and image quality. In stead of excessive length, suspended expression, and traffic dependence, it aimed to create drama series with a strong original Chinese style, bringing innovation to the industry. This is a higher cultural position and deeper roots for Mangoers to discharge their social responsibilities.

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“Sisters Who Make Waves (Season 1)”
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“Welcome Back to Sound”
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Due to the booming of TV and variety show, Mango TV's variety shows, TV series, and animation v i e w e r s n o w g ro w t h e fa ste st annually on top video platforms, with its influence increased by 62% against the trend and its share becoming larger. Daily active video users grew by 40% annually, m a k i n g i t t h e fa ste st- g row i n g online video media and a leader in online audio&video industry as state-owned party media.

Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

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3. Seizing technology opportunities to gain technology advantages

M a n go T V d e e p l y i n te g rate d te c h n o l o g i e s a n d contents based on its content advantages. In terms of interactive drama series, Mango TV independently developed an interactive drama production platform and participated in the discussion and formulation of national standards for interactive drama series. Box Studio (He Chen team) led the establishment of three interactive drama development teams to create the first domestic interactive detective drama series“Prime Suspect ” .“Target Person” S2 brought an upgraded version of the immersive content consumption experience to the audiences. In terms of VR, a cuttingedge VR application laboratory was co-established with Shanghai University of Science and Technology. Zhejiang Mobile customized the first VR video contents in its 5G plan from Mango.

In order to gradually form talent advantages in technology, Mango TV actively introduced high-end talents from first-tiered IT giants. The Company currently has more than 600 technical engineers, up to nearly 40% of its employees. In 2020, Mango TV worked together with the Cyberspace Administration of Hunan Provincial Party Committee to hold the first Malanshan Cup International Algorithm Competition. 1,286 teams from top universities around the world including Cambridge, MIT, Tsinghua University and Peking University participated. 5 of the top 10 were employed by Mango TV to help push Mango TV's algorithms up to a new level.

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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

4. Deepening Quality Management and Strengthening Intellectual Property Protection

Mango TV was ranked among the top 20 Internet companies in China for two consecutive years, first among state-owned holding companies and first Internet company in Hunan Province. It made the list of the 2020 Top 100 Internet Enterprises for Comprehensive Competitiveness in Software & IT Services, and hit the list of the“World's 500 Largest Media Companies”for the sixth consecutive year, one of the top 10 in Asia in new Internet media.

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Mango TV attaches great importance to quality management and its quality m a n a g e m e n t m o d e l w a s h i g h l y recognized by the society. In 2020, it won the sixth Hunan Governor Quality Award as the first Internet company in Hunan to win this honor.

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Mango TV underlines the protection of intellectual property. Up to now, it has registered more than 1,000 trademarks, and applied for 260 patents and over 200 copyrights, to the extent to form Mango TV's intellectual property protection territory. Its social influence and rule of law have gradually led the industry.

Section 2 Clear Mainstream Propaganda and Highlighted Social Benefits

The year of 2020 is remarkable with great challenges and hopes. Mango excellent media and Mango TV keep firmly in mind the mission of being practitioner and front-runner in the in-depth integration and development of media, always adhere to Xi Jinping's thought of a new era of socialism with Chinese characteristics, strict implement the ideological work responsibility system around the theme and the mainline, innovate the mainstream propaganda tone and create the main theme of propaganda contents, so that positive energy is gathered together

1. Highlight the theme of the times

In 2020, Mango TV made it a top priority to promote and implement Xi Jinping's thought of a new era of socialism with Chinese characteristics of the year, and continue to strengthen the“learning moment ” in the first screen on the reports related to General Secretary Xi Jinping. The goal is to carry out an in-depth conversation between the mainstream idea and the youth of the times, and showed the strategic value of Mango TV by promoting the core values of socialism. During the General Secretary's visit to Hunan province, Mango TV launched a special feature entitled“Under the Guidance of Xi Jinping's Thought of a New Era of Socialism with Chinese Characteristics”and it was viewed for more than 19 million times.

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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

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In 2020, Mango TV has built in all of its platforms or special propaganda a r ea s f o r “ w e l l - o f f ” , “ p o v e r t y a l l e v i a t i o n ” , “ e p i d e m i c p r e v e n t i o n a n d control”,“National Two Sessions”,“the fifth plenary session of the 19th CPC Central Committee”and“the 70th anniversary of the War to Resist U.S. Aggression and Aid Korea ”. It promotes the large-scale activities such as the visits to the grass-roots unit at the beginning of the new year, 2020 Internet Yuelu Summit and 2020 China New Media Conference, with a total of 1,256 million news video uploaded, 87 key publicity projects completed and 75 mainstream publicity live activities completed. The in-depth promotion of the theme in high frequency, with highlights and innovative parts, strengthened the mainstream public opinions and won praise from many parties.

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2. Making the theme blockbuster to lead the youth culture

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Raising the banner of the main melody, leading the youth culture, and realizing the win-win situation of mainstream i n f l u e n c e a n d m a r k e t f l o w h a v e always been the pursuit of Mango TV in the production and dissemination of documentaries. In 2020, Mango T V l a u n c h e d 9 d o c u m e n ta r i e s o f its own, introduced more than 60 documentaries. Those documentaries w o r k i n c o n c e r t w i t h t h e “ b i g theme”of the era, make the“Mango products”with the youthful features, t e l l C h i n e s e st o r i e s v i v i d l y, a n d effectively form a content belt in line with the mainstream theme of the year that draws a large audience.

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Among them, the first season of“China”, praised
as“epic”, digs the people and stories that have a
profound impact on China today in the Chinese history
from the Spring and Autumn Period to the Tang Dynasty in
a humanistic view and explores the spiritual roots of China
through high-definition images. It is played for more than
250 million times, listed as the key documentary creative
topics by the State Administration of Radio, Film and
Television, recommended on its official website, praised
by the“People’s Daily”and over 110 other authoritative
media and recommended by many historians and famous
directors.
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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

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In order to celebrate the 93nd anniversary of the founding of the army, it launched the“The Pretty War Flag ” to show the patriotism of soldiers in the new era by recording the seven soldiers who held fast to their positions. The program is praised by name by the State Administration of Radio, Film and Television in regular meetings. Zhang Hongsen, member and the Propaganda Executive of the Standing C ommi tte e of t he H un a n P rov i n c i al Committee of CPC praised the program ” twice as“creative and in good timing .

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“Pomegranate Flower Blossom 2”, on the aesthetic of local customs and practices, keeps
closely to the big theme, pays tribute to the fight against poverty and shows the struggle
of ethnic minorities to fully get out of poverty. It formed the“pomegranate spirit”of
unity and endeavor and was highly praised by the State Administration of Radio, Film and
Television, recommended by the authoritative mainstream media for more than 130 times.
The Propaganda Department of the CPC Ningxia Hui Autonomous Region Committee wrote
letter of thanks to Mango TV for the significant social benefits brought to the region by the
program. The“Fruit Countryside”uses the concept of“one village, one fruit”to depict a
new picture of the countryside revitalization. The hit TV show“China Trendy”,“Into the
History from A Store”and other shows promote the excellent traditional Chinese culture by
following the latest trend.“Wow! Old Street”fully displays the stories of the old Changsha
streets, showing a unique city culture of Changsha.
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T h e ke y o u t r ea c h p r o j e c t , “ T h e D a y I R a n
China”(Season 2), has shown to the world
China’s poverty reduction ability through the in-
deep professional experiences of foreign youth
in rural China. It makes the world understand
better China’s poverty-relief model.“Mundane
Glory”focuses on the ordinary Chinese in various
fields who strives to make contribution to the
country from an international perspective. It is
praised by the Propaganda Department of the
Central Committee of the CPC as“a thorough
interpretation of General Secretary Xi Jinping’s
concept of ’put the people first’”.“To Our
Common Earth”conveys China’s strength through
the public welfare activities carried out by the
youth and is praised by the United Nations High
Commissioner for Refugees.
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The series of documentaries closely follow the needs of the times and form a“new mainstream aesthetic”by making the mainstream discourse into stories, emotion and detailed expressions. The documentaries showed to the world directly the China power and gained Mango TV’s reputation as the factory for documentaries.

Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

3. Demonstrate care and bring about social benefits with original variety shows

Mango TV has always taken the correct political direction, value orientation, public opinion orientation as the first guidance of literary and artistic production. The hit programs with high quality emphasize more caring and social benefits.

In the summer of 2020, the first season of the original variety“Sisters Who Make Waves”is dedicated to paying attention to the value of women in society, closely following the theme of“decisive victory over poverty”and driving“poverty alleviation through consumption”into a national action through its influence and topicality. In the show, the sisters participated in the live show of Mango Poverty Alleviation Cloud Supermarket to help to sell food from 10 counties of Hunan Province, with the sales of over 1 million yuan realized in two hours. The sisters participated in the“7.1”poverty alleviation live activities of“Buy Now, Sisters!”of the provincial women's federation system, with a total of more than 12 million yuan of goods sold, and made the featured agricultural products of Hunan province popular. The sisters also worked with the Left-Behind Children's Choir to find the“most beautiful voice”and to help build the ambition and dreams of children in the countryside.

At the end of the year, during the early planning of the second season of“Sisters Who Make Waves”, Mango TV and the ALL China Women's Federation worked together and launched the“Her strength”activity. It formed the new theme and important public welfare elements and made the positive energy promoted throughout the program.

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The popular variety“Field of Hope”builds the innovative model
of the program with the“e-commerce + live”elements that are
popular in the Internet and among the youth, realizes the output
of positive energy in the literary and artistic fields and shows
concern for the countryside revitalization.
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4. Enhance international communications to make the China voice louder

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Mango TV is a featured fashion platform of Chinese culture. In 2020, relying on featured content resource of Chinese culture, it further strengthened the building of its“self-owned, independent, selfcontrolled”overseas new media platform - Mango TV International APP as its own channels and used the popular international online platforms to actively expand its overseas dissemination to make China's mainstream voice louder and heard by people of more countries.

By the end of 2020, Mango TV International APP had covered 195 countries and regions around the world, with more than 30 million overseas users, making it the largest Chinese content platform in the world. In the epidemic prevention and control, poverty alleviation, the national two conferences and the reporting of other major themes to the world, Mango TV makes the overseas users get closely online to the confident contemporary China with a firm position, cultural confidence and solidarity in a multi-angle, multi-style and multi-lingual way. From January 2020, the home page of the international APP displayed the reports on China's anti-epidemic stories 24 hours a day, with a cumulative multilingual display of more than 5,000 videos. In the international public opinion environment that is complex, it made China's antiepidemic strength witnessed by the whole world.

Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

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The film“Duck Weed”, invested mainly by the mango entertainment and filmed in the two countries of China and Thailand, is successfully released in Southeast Asia, which marks the contemporary Chinese cultural spirit going abroad. The coproduced play“Boss and Me”provided a new way for domestic film and television companies carrying out cultural exchanges and cooperation with foreign countries. A number of episodes have been released in nearly 200 countries and regions in the Americas, Europe, Oceania and Asia, including the costume drama“Upper Ancient Compact”and“Qing Qing Zi Jin”, the reality drama“Living Toward the Sun”and the sci-fi comedy“Happy Hunter”. These programs are broadcast on YouTube, Thailand WeTV, VIKI and other platforms, gained overseas fans and enlarged the friends circle of the Chinese culture.

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Mainly invested and controlled by the EE-Media,“Symphony’s Romance ” is broadcast in Hunan Satellite TV, ranking first in the national online, city online, cool cloud and Huan.com. The positive values in the film have been praised by m a n y m a i n st rea m m e d i a s u c h a s Guangming Daily. The clip of the drama was shown in Cannes. These films are quite popular among audiences of the United States, Canada and other regions. Vietnam, Japan, South Korea and Russia have translated the play into their local languages to present the high-quality audiovisual feast of the Chinese films. In particular, the show turned out the first domestic drama to be broadcast on the Russian State Television channel, which was applauded as“a rare and high-level musical genre”that impresses the world with the beauty of Chinese music. Mango TV's“Begin Again”and“I Don't Want to Be Friends with You”have also had the Japanese and Korean versions

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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

Section 3 Fostering Community Consensus with the blockbuster “China” , with “Unity of Feelings” and “China Power” Impressed the World.

The documentary film“China”jointly produced by Hunan Satellite TV and Mango TV had great social impact in 2020. This is the first classic work in the film and television industry that is directly named by“China”and is listed as the key creative documentary topic by the State Administration of Radio, Film and Television. By retelling the glory times of the Chinese sages in the long history, the film presents the far-reaching major innovations, ideological changes and life changes in the Chinese history, and gathers social consensus so that the audience can read the genetic heritage of China’s unity and power. The“Weibo topics, #documentary china#, clicks”of the film reached over 900 million.“People’s Daily”and other major national media spoke highly of“China”as it presents to the world a comprehensive, vivid and true China". The program gained both fame and reputation.

1. Retrospect the history and highlight

the cultural value

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The Chinese culture has a long history. With its broad cultural vision and world-oriented att i t u d e , “ C h i n a ” h a s ca r r i e d o u t a m u l t i - dimensional and multi-level exploration to the Chinese culture, found the vitality in the history, and accumulated a strong spiritual strength for the passing on of Chinese culture. Netizens said that“China”makes people look back at history and think about the future,“let people feel the depth of history and the unique charm of Chinese culture in a more thorough way ” and“feel t h e s p i r i t u a l h e r i t a g e o f t h e i m m o r t a l characters.”Thus, it helps to present the Chinese spirit and strengthen the cultural confidence of China.

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2. Pave new ways to interpret the stories to make it integrated into the oriental aesthetics

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“China”, with a strong production team, abandoned the traditional“realistic”recording method for documentaries, combined the“dedrama”interpretation and poetic voice-over narration and created a film-level picture with fine costume, making up and stage properties. The show is supposed to make the long history viewer-friendly and uplift the Chinese spirit.

3. Enrich dissemination ways to encourage young audiences

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In order to bring the documentary closer to the young audience,“China”launched the“versions
of voiceover by the stars”to tell the historical stories by the voices of many A-listers to attract
the attention of young people. Cross-dressing challenge, collection of historical illustrations/
comics, college exhibitions and other thematic activities will realize a social and youth-oriented
dissemination of documentaries that is more practical, detailed and in-depth. It gained good
reputation among the young people and promoted the patriotism of the younger generation. Some
college students said,“We are not only witnesses, but also creators of history.”We, the younger
generation shall shoulder the burden for the rejuvenation and prosperity of China.”This is the
valuable social effect of the program achieved by great efforts.
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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

4. Create an atmosphere in the whole Internet and influence the times in an all-round way

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Mango TV promoted“China”from the four dimensions: very young, beautiful, orthodox and international, and it created a“very Chinese”publicity system and an atmosphere in the whole Internet and influenced the times in an all-round way. The authoritative mainstream media, such as the Propaganda Department of the Central Committee of the CPC“Daily Key Information”issued a letter of support. The State Administration of Radio, Film and Television and Hunan Provincial Radio, Film and Television Bureau issued the letters of recommendation. The People's Daily, Xinhua News Agency, Guangming Daily and other media of the central government all had a focus on it. In terms of international communication, it is promoted by NBC, CBS, Fox Cable Online, Chicago Daily Herald, Kyodo News and other internationally renowned media for more than 370 times in total, thus China's cultural IP achieved global influence.

Section 4 Dominate Position in Mainstream Movies and Television

Mango excellent media, as the main platform company of China’s new media, is in the dominate place in the production and dissemination of mainstream film and television dramas.

2020 is the year of the decisive victory of the fight against poverty. The company's EE-Media produced the TV drama under the theme of poverty-fighting in the new era -“A Land So Rich In Beauty”. As a tribute to the closing of anti-poverty in 2020, the drama shows the efforts of poverty alleviation workers from generation to generation and their deep reflections. The younger generation is encouraged to strive with the country and make their contributions. As a key drama under the theme of fighting against poverty of the State Administration of Radio, Film and Television and a major literary and artistic project in Hunan Province, the play caused a great sensation after it was broadcast jointly on Hunan Satellite TV and Mango TV online in January 2021.“It is a masterpiece that tells the people’s feelings and successfully ” integrates the themes of the times into the works of art .

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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

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To celebrate the centenary of CPC’s founding in
2021, the key theme drama Steel Tempering was
filmed on December 30, 2020, co-produced by the
propaganda department of the provincial committee
and Golden Eagle Broadcasting System. The play is
the only TV drama that presents the party’s 100 years
of revolutionary history, entrepreneurial history and
struggle history in the projects that celebrates the
centenary of CPC founding. It will abandon the old
narrative method for the creation of major themes
based on the happening sequences of events, and
adopts the sections mode to renew the tribute
dramas through free styles. The project was included
in the third batch of key TV drama planning list for
2018-2022 published by the State Administration of
Radio, Film and Television.
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“ Fa i t h M a ke s G r e a t ” l a u n c h e d b y t h e T V
Drama Department of the State Administration
of Radio, Film and Television and produced
by Hunan Broadcasting System, is considered
as a masterpiece dedicated to the centenary
anniversar y of the founding of the Party by
Mango Excellent Media and Mango Entertainment.
The show features the concept of“youth and
nation”and is a story about“beautiful ideals
and hardworking youth”. It is a collection of
the vivid youth stories from all walks of life in
different historical stages. The aim is to resonate
with young people and present the story in a way
that is more acceptable to them.
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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

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The costume drama“Qing Qing Zi Jin”produced by Mango Entertainment was broadcast on Hunan TV's Youth On March theater on August 17, 2020. During the broadcasting, the show led in viewer ratings and its National Network Audience Rating during the same period reached top for 17 times. Focusing on the growth story of a teenager, the TV series guides the current young people to establish the correct value orientation by describing the growth course of the protagonist.

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In recent years, Mango TV also creates more youth life dramas to spread the mainstream values in a way liked by the youth people.“Gank Your Heart ” ,“Hello, the other side of the argument ” and other films and television works focusing on young people's lives and showing the vitality of youth were selected by the State Administration of Radio, Film and Television as“excellent online dramas ” of the year .

Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

Section 5 Pressing Ahead on the International Arena

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In 2020, in addition to the aforementioned Mango TV International APP that is owned, independently developed and controlled by the company, it also sets up the PC Version, TV Version and M station of Mango TV International and truly achieved a multi-ended coverage.

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In order to make the world's best international video platform for Chinese contents, in the implementation of multilingual localization strategy, for excellent contents of major themes and key projects, the international operations team allocates properly the translation resources and makes customized translation strategy to offer the multilingual subtitles versions on the releasing and implement the most comprehensive multilingual solutions. Mango International has provided seven interface languages including English, Chinese Traditional, Chinese Simplified, Malay, Vietnamese, Indonesian and Thai, with subtitles in 18 languages including English, French, Malay, Japanese, Swahili, Spanish and Thai, to help users around the world to view the content. The efforts and practices of Mango to build an international media is a contribution made to the Chinese culture for going out and it created a specific value for the promoting of Chinese stories. To create a Mango TV international audiovisual experience with overseas features, Mango, both in terms of quantity and quality, is attracting more overseas users, with the international influence steadily increased.

Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

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Mango Studios dramas attract many overseas customers with its“Mango”quality featuring“distinctive characteristics, youth identity, and excellent quality”. Various costume dramas, period dramas, and modern dramas, including“Wait In Beijing”,“Rebirth of Shopping Addict”,“OB-Gyns”,“Benzoin”,“Meet In Youth Love In Foods”, and“Young Blood”have been subscribed by overseas customers, which have been or will be broadcast in Taiwan, Macau, Vietnam, Malaysia, America, Australia, Africa and other countries and regions.

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In 2020, Mango TV also deepened its partnership with countries along the Belt and Road, actively partnering with new media platforms such as Facebook, Twitter, YouTube and Tik Tok to expand the channels and scope of content distribution. It cooperated with Astro, Malaysia's largest television group, to export more than 10 high-quality contents per year, reached strategic cooperation with Africa's largest mobile phone manufacturer Transsion to select regional content for users in Africa and Indonesia, launched a global layout for emerging markets, and continued to strengthen cooperation with Huawei overseas to jointly expand global business through SDK zone, APP preset and HMS ecological cooperation. Due to the high-quality works successfully going abroad one after another ~~, the 2020 Mango TV International projects have been~~ affirmed, and was evaluated by ~~the Propaganda Department of the Central Committee~~ of the CPC as“2020 key work ~~lists of Chinese culture’s going out”project, key“Silk~~ Road Film and Television Bridge ~~Project”of the State Administration of Radio, Film and~~ Television, and“China-ASEAN e ~~xcellent communication case”.~~

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~~On the M~~ ay Fourth Youth Day in ~~2020, th~~ e overseas edition of the ~~People's~~ Daily invited young and ~~old litera~~ ry and artistic workers to ~~write lett~~ ers to post-00 PLA soldiers, ~~post-90s medical workers~~ fighting ~~against COVID - 19, and p~~ ost-90s ~~cadres responsible for p~~ overty alleviation. Zhang Xincheng, an actor of EE-Media also wrote a letter to express his respect and blessings.

In 2020, under the severe backgrou ~~nd of the~~ epidemic, Mango TV International ~~actively~~ assumes the responsibilities for pr ~~omoting~~ the“Community of Shared Future for ~~Mankind”,~~ showing the sense of responsibility of an onli ~~n~~ e mainstream media. Since January 27, Mango International has launched the reporting of epidemic prevention and control related matters, with thematic entrance set in the ho ~~m~~ e page in English and Chinese. The flash map on the home page has a special live covera ~~g~~ e of epidemic prevention in every evening, with a live show of Hunan’s assistance to Hubei ~~’~~ s medical operations for 55 times in total. ~~I~~ t introduced and operated the anti-epidem ~~i~~ c theme drama“Be Together”and won a good social reputation.

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Mango Phenomenon 2020 is a Bit Cool: Innovation with Integrity

Section 6 Rapid Integration of Technological Productivity and Cultural Impetus

Mango TV has been committed to a high degree of integration between the technology and content, to promote technology research and development from the perspective of product, and deepen product innovation with its brand strategy. It gives the state-owned new media group an opportunity to catch up with the new technologies in a new way.

In terms of platform building, it drives the platform framework to develop rapidly towards the goal of cloud production, cloud distribution and cloud delivery. It launches the cloud-based Mango miniprogram’ s multidimensional ecology, broadly aggregates business models and builds the underlying capabilities to accelerate the building of product matrices. It builds the industry-leading technology cost optimization system through cloud source station, CDN+edge computing mode, and real-time data-based resource scheduling.

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In terms of content empowerment, it continues to strengthen the research and development of platforms for the production of ultra-high definition contents under the background of the 5G era, while expanding the capacity of intelligent mid-stage. It builds a“light”cloud broadcasting system to make the content collecting, editing and broadcasting in the cloud through cloud storage, computing, rendering and other technologies. It transforms the ultra-high-definition content production tools from 4K to solve the industry's problems of difficulties, high cost and low efficiency in the production of ultra-high-definition contents. It creates an interactive video production platform and sets the industry standards together with the national Radio, Film and Television and becomes excellent case for smart radio and television. It developed the“cloud shear”cloud platform for smart production of media resources and makes the media production clouded and intelligent through the three functions of cloud materials, cloud media and cloud editing and the AI algorithm, which greatly improved the production and operation efficiency of contents.

In terms of user experience, it completed multiple optimizations of picture quality for videos. It uses the AI-enabled codec technology and the relationship between code flow, quality, delay and algorithm complexity is effectively balanced. Whether it is a live show or on demand, when improving the picture quality, it will not increase the code rate. It developed and upgraded the true 4K clarity production and broadcast technology, opened the full link for 4K video delivery, and brought great viewing experiences to the users.

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In terms of innovation and development, it focuses on the R&D of the“fruit core”series of products using 5G and XR technologies. It creates a freeview system of Mango TV that allows users to watch programs from different angles at 360 degrees. It develops the MR e-commerce live broadcast system to provide users with a consistent experience in quality and effect through the automatic mixing of AI and 3D scene model. It builds the first 4K holographic dynamic light field shed in China which can automatically reconstruct the 3D model in zero intervention.

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These major technological research and development trials mark Mango’s entering to the unprecedented field of new video technology. It is of particularly great significance to accelerate the development of production, dissemination, feedback and re-application of the of Ultra HD content, and the fundamental improvement of the viewing conditions, interactive habits and viewing experience of online audiovisual users. It is a new field and the latest touch of Mango people to fulfill their social responsibilities, which will have great technical and social significances.

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Chapter 4 Mango Phenomenon 2020 is A Bit Cool (Continued): Riding Winds and Breaking Waves

Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

Section 1 Mainstream Values Through Mango Varieties Production

As the main platform of China's current top online variety and youth culture and allowing socialist core values run throughout the production and broadcasting process of Mango varieties, is a conscious, active, significant and unique innovation of Mango Excellent Media in the construction of social responsibilities. As the state-owned mainstream new media and A-list online audiovisual platform in China, Mango TV adheres to“cultural inheritance and innovation”and focuses on mainstream varieties to promote the positive youth spirits.

1. Guarantee the presentation of mainstream values during program launching

Every program in the Mango system will be repeatedly discussed at the initial stage. The platform insists that a program must be able to solve a social problem or look at a social phenomenon. Whether the program intends to reflect the mainstream value, whether to provide impetus for social development and whether to meet the growing spiritual needs of the people are the standards that must be met when launching a program.

“Viva La Romantic”is a very popular program for that it conveys deeply that“love needs two-way expressions ” for curing people’s hearts and highlighting the healthy family concept of mutual support.“Welcome Back to Sound”focuses on all walks of life and answers young people’s multidimensional questions about interpersonal relationships, marriage feelings and career dreams, to encourage the young people to move forward bravely. The program is widely favored by the society.

The phenomenal variety“Sisters Who Make Waves”is successfully launched in 2020 for that it shows women's fighting spirit in the new era and reflects the value and character required for social progress. It attracted role models from all walks of life together to pay attention to and participate in and make the program a promoting of the national spirit. By the beginning of 2021, the second season of the program, the Propaganda Department of the All-China Women's Federation highly recognized the communication value of the program as it has become the paradigm for demonstrating the morale of Chinese women.

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Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

2. Actively get closely related to the social life in the planning and production stage

3. Strictly implement the “three reviews” system during review

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Mango Excellent Media requires all programs, especially the planning and production of varieties
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“Sisters Who Make Waves”and the left-behind children’s choir work together
in the countryside to find“the most beautiful voice”.
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Mango Excellent Media requires all programs, especially the planning and production of varieties to be closely related to the current social life and increase the cultural elements of public welfare activities. The regular variety“Who’s the Murderer”is always closely related to social realities. The sixth season in 2020 is about the online information security, the workplace relationships and the fight against family violence. Each case is the epitome of the real society, reflecting concerns about social issues or raising solutions, which caused widespread social responses.“Sisters Who Make Waves”upholds the programs of teaching assistance, quality improvement, health protection and educating people, which helps to improve the sports construction and cultural heritage for young people in the poor and remote areas, and further promote the caring for the left-behind children. The lovely variety“The Protectors”makes people feel closely the beautiful place that may disappear, advocating the“common destiny and common protection ” and showing the environmental protection ideas and pioneer roles of the younger generation. It participated in the seed collection activities and Asian elephant conservation activities invited by the Global Convention on Biological Diversity organizations and the Chinese Academy of Sciences, and gained good reputation at home and abroad.

Mango Excellent Media and Mango TV strictly implement the“three reviews”system by a comprehensive coverage of production and collection, editing, auditing, publishing, live broadcast, inspection and correction of contents, to resolutely ensure that the platform is oriented in the right direction. On one hand, the Company invites the senior directors and experts to pre-examine the link settings, costumes, making up and stage properties of the programs in the whole process. On the other hand, it strengthens the monitoring on public opinions, timely understands the focuses of netizens’ attention and makes feedback for content production, to effectively enhance the spiritual height, cultural connotation and artistic value of the work.

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Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

Section 2 “Riding the Winds and Breaking the Waves” Emerging as a New National Spirit

From June 12 to September 4, 2020, Mango TV draws inspirations from the public mood in the epidemic prevention period and middle-aged women's age anxiety, career bottlenecks and other hot topics and launched the first season of“Sisters Who Make Waves”. The performing of 30 female artists over 30 years old shows the self-loving, brave and confident women in the new era. The program became the first phenomenon variety in 2020 in China, set off a national trend for“riding the winds and breaking the waves”, and gained social, economic and brand benefits. The“Think Tank”of the State Administration of Radio, Film and Television issued a message affirming that“'Riding the Winds and Breaking the Waves' is no longer a key word of the program, but also a national spirit that is awakened.”The program actively innovated the mode of poverty alleviation in the industry, participated in the live anti-poverty activities, and was fully approved by Du Jiahao, Secretary and Wu Lan, Deputy Secretary of the Provincial Committee of CPC of Hunan Province. The Propaganda Department of the Provincial Committee praised the program as with great“highlights in originality and dissemination of positive energy and other aspects”and the provincial Radio, Film and Television bureau praised the program as“promoting values of the times.”

1. The captain spirit in “Riding the Winds and Breaking the Waves” : strict guidance for the dissemination of positive energy

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Zhang Huali, President of Mango Excellent Media, was
inspecting on site of“Sisters Who Make Waves”
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Mango's captains first of all implement the strict requirements for the production and broadcasting of the program based on social responsibilities and the spirit of the program. Zhang Huali, President of Mango Excellent Media held a number of project coordination meetings to enhance the spirit, cultural connotation and artistic value of the works by raising specific requirements. Cai Huaijun, General Manager of Mango Excellent Media repeatedly required in the party committee and the special dispatch meetings to further strengthen the promoting of positive energy of the program, so that the public welfare elements, cultural core and program content are closely combined and the positive energy is promoted throughout the program."

2. The crew spirit in “Riding the Winds and Breaking the Waves” : show new women as examples

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Through deep emotional connection and rich value expression,“Sisters Who Make Waves”broke the public's aesthetic cognition and stereotype of the“sister”group, and created a new feeling of“sister”variety focusing on women in the new era. Sisters Who Make Waves brought hundreds of millions of women with new strength. Audiences left ” messages like“I am not so afraid to grow old after seeing them .

It ensures a good program guidance not only in the management level, but also in promoting the special public opinion monitoring by the first line operations in the whole process, to always understand the focus of netizens and advices of the audiences on the production and to ensure that the program is close to society and is inspiring.

Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

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In the group forming night of“Sister”, the Chinese women's volleyball, the oldest flyer, goggles girl and many other people who have made outstanding achievements in various fields showed a richer social value of women. These role models form a group of strugglers, gathered a spiritual resonance, inspired more people to break through the identity and age limits and move forward. The official WeChat public account of the Central Committee of Political and Legal Affairs comments that,“The fearless, cool and dream-pursuing sisters are just like everyone of us”. People's Daily and other mainstream media praised that,“The successful or less famous actresses taking courage and determination to overcome themselves are great examples for us. ” “The pursuit of an extraordinary life is encouraging every ordinary woman to ride the winds and break the waves.”

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3. The sealing spirit in “Riding the Winds and Breaking the Waves” : make the platform that understands the users most with news experience

Before the program is started, netizens proposed to set up the“0.25 times faster”function. Mango TV quickly captured the user's creativity and released the function in one month, so that the audience can watch the wonderful performance of the sisters by the“pixel-level”accuracy. It is praised by netizens as“the operation meets the user’s needs most.”In the group forming night, Mango TV provided the most delicate“Super Blu-ray”picture quality options and realized a new height in Mango TV’s live picture quality through a new generation of live codec technology. Making the audience of Mango well understood is the social responsibility of Mango technicians

” 4. The ship core spirit in “Riding the Winds and Breaking the Waves : take responsibilities and help poverty alleviation

“Sisters Who Make Waves”closely focuses on the theme of the era -“decisive victory to fight against poverty”and drives consumption-based poverty alleviation through its influence and topicality. Sisters participates in the live broadcast of“Mango poverty relief cloud supermarket”and the“7.1”poverty alleviation live broadcast of the province's women's federation system, with goods of 13.62 million yuan sold in only the“7.1”poverty alleviation live broadcast, agricultural products 1.242 million pieces sold, and received likes for more than 180 million times.

Buy Now, Sisters! helps selling products for poverty alleviation.

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Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

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Mango TV also launched the fill in the word adaptation challenge of“well-off life, listen to me”,“priceless sister”video collection and other series of activities. People of different occupations and ages have sunburned their own version of“priceless sister”, singing out the well-off life in their minds. Border guards, anti-drug police, national athletes and medical personnel shows the dance of“priceless sister”and gained a topic read for 1.07 billion times and the Tik Tok videos played for 1.81 billion times, which makes it a visual feast in 2020.

The social responsibility of the program combines closely with the theme that sisters make constantly breakthroughs at the age over 30. It is in line with the idea of production resumption after the outbreak of COVID-19. The spirit of the program will become the flag of the times, help the economic and social construction in the“post-epidemic era”and ride the“big waves”. During the broadcast process of the program, Mango TV and Sina Weibo jointly published the 2020 national, home country, professional and global Chinese article“call order of riding the winds and breaking the waves”. The People's Liberation Army, Chinese women's volleyball, fire, medical care, armed police, city management and other strugglers from all walks of life have joined it. UNICEF, the United Nations Development Program and other international organizations are also involved with positive energy spreading to the world.

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Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

Section 3 Youth Mango Festival Setting New Landmarks and Youth Fashion for the City

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In 2020, the 3rd Youth Mango
Festival launched the four
thematic activities of“visiting
Changsha”,“the youth mango
city”,“Malanshan Music
Festival”and“youth mango night
party”under the theme of“youth
examples to ride the winds and
break the waves”, with Changsha
as the base, covering online and
offline Mango TV contents, and in a
way of“media + city”.
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Visiting Changsha achieved cross-industry integration, attracted nearly 600,000 citizens and Mango members visited over 150 landmarks of Changsha, which drives the urban tourism economy, helps out of poverty and development, and achieves both social and economic benefits.“Malanshan Music Festival”integrates the trend of culture and popular variety IP to create the first large-scale outdoor music festival in Hunan Province after the outbreak of COVID-19 and activated the urban economy. Under the premise of strict epidemic prevention,“Youth Mango City”creates a live stream offline interactive park, achieves online and offline IP linkage, attracts a large number of young people, becoming a hot place in Changsha during the activities.

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Two Year Ceremony of Mango Excellent Media and the opening
ceremony of the Mango Music Festival
The lively atmosphere at Mango Music Festival
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As the mainstream guide of positive youth culture, Mango TV 2020 Youth Mango Festival recruits thousands of student volunteers, drives more people to experience and participate in festivals online and offline, constantly presents a new mode of interaction and conveys a positive cultural impact of the times.

Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

Section 4 Comprehensive Matrix of Mango TV Displays HeartWarming Moments of Families and Society

In 2020, a series of female-oriented high-quality variety shows launched by Mango has attracted wide social attention and exerted profound and positive social influence. The themes of such variety shows range from focusing on“small families”to serving“large families”. They cover family relationships, intergenerational communication, love and marriage, hot spots and concerns in society, highlighting harmonious family traditions and social warmth with overarching narrative.

1. Cater to emotional needs pf audiences in the name of “love”

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The Mango TV series of variety shows are centered around the emotional needs of relatives, friends and the entire society in the post-pandemic era. Fox example,“Viva La Romance”,“Meeting Mr. Right S3”and“My Dearest Ladies”are focused on intergenerational relationship between husband and wife, father and daughter, motherin-law and daughter-in-law. The“21 Days Before Marriage”and“New Diary 2”are themed on emotions at special stages such as weddings and childbirth.“Welcome Back To Sound”and“You Who Came from the Stars”reflect the favorable interaction and warmth between strangers. These programs outline a variety of“emotional relationships”and reveal the real problems in ordinary people's lives. Each character is involved in complex emotional relationships, striking a chord with audiences.

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For example, in“New Diary”, several couples interact with each other with regard to the subtle emotions, conflicts and feelings during pregnancy. By watching this variety show, the audience can sympathize with characters in the show while reflecting on themselves. This show can enable them to experience emotional interactions and intimate relationship between couples and is therefore conducive to the harmony in society and families.

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2. Demonstrate emotional value by displaying family life

The Mango TV series of variety shows can not only strike emotional resonance with audience, but also discuss the principles of communication in intimate relationships, allowing the audience to learn how to reduce anxiety. Through extensive discussions, the programs conveyed the spiritual core of healing systems, such as love and responsibility, female independence, and intergenerational understanding, in a way that continues to output a“close relationship culture”representing the new generation and pass on beautiful and positive values.

The 2020 phenomenal work“Viva La Romance”seeks a more balanced family relationship. In this TV programme, the concept of“family”is based on empathy, and ultimately points to“two-way expression of love”, conveying a mutually enabling healthy family concept. In“Meeting Mr. Right S2”, although the relationship between each group of father and daughter is different, the collision of values, such as love, marriage, and relationship with the opposite sex, is different, thus building a new bridge of intergenerational communication in the observation mode. By giving detailed observations of trivialities for preparing weddings and complexities of mirage and families, the“21 Days Before Marriage”tells us“how to get along with the future mother-in-law”and“how to impress the father-in-law”, and covers other issues including how to build chemistry between husband and wife, between generations, and between two families, demonstrating the power of love.

Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

3. Demonstrate social virtues with a sense of “responsibility”

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regions, observe the earth from the perspective of“friends”,
and directly reveal the severe test facing endangered species. In
the joyous journey, the four young guests expressed the power
of environmental protection and awaken people’s awareness for
caring the earth.
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Section 5 Mango Artists With a Strong Sense of Social Responsibility

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Artists of Mango Excellent Media Co., Ltd. have participated in hundreds of public welfare projects in 2020 and actively assumed social responsibilities. Every time the artists talk, they make charity activities not only interesting, but also more meaningful. They therefore truly become a group of valuable communicators.

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Mango TV’s poverty alleviation variety show“Field of Hope”, featuring artists Eva Huang and Yu Meiren, combines modern expressions with traditional national culture, uses creative transformation and innovative development concepts to expand new ideas for helping farmers. The voice of celebrities has been utilized to focus the attention of the public on agricultural products and has improved sales.

Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

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Mango TV and Communist Youth League Committee of Hunan Province organized an activity named“Take A Look At Our Good Life”which starred seven artists, including Li Shaminzi, Yu Meiren, Wu Yang, Zhong Hao, Luo Yutong, Chen Ziyou, and Shi Kai. Once again public figures has spread positive social energy.

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A 2020 charity activity themed on“sticking together, we would be better”, featuring Zhao Zhaoyi, Dai Yunfan, Wanyan Luorong, Yang Lin, Lin Xinyi, Chen Pengwanli, Wei Wanqiu, and Ma Xuan. The host, Yu Meiren, held the event with enthusiasm and passion.

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In April 2020, Mango Entertainment artist Lv Xiaoyu participated in #The Wishes of Mask# charity event jointly launched by the charity organization Shanghai Roots & Shoots and Huabian Entertainment, who advocated a positive attitude towards life and attempted to mitigate the negative emotions of young people due to the epidemic through concrete actions.

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Mango Phenomenon 2020 is a Bit Cool (Continued): Riding Winds and Breaking Waves

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In April 2020, Mango Entertainment artists Zhao
Luoran and Wang Jiayu served as the“Star
Energy Officers”of“Female Security Guardians
Alliance”for 360 Mobile Guardian. They used
their influence to speak out for women’s safety
and advocate the enhancement of women’s
awareness of self-protection.
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Section 6 Comprehensive Cultural Creation, Public Services and Fresh Mango

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In 2020, the Mango TV cultural and creative industr y chain began to deploy offline M-CITY flagship stores in the form of live entertainment. Based on the IP traffic of two Mango TV’s self-made trump program“Who's the murderer ” and“Great Escape ” , such stores integrate the interactive experience of sound and light show, puzzle-solving and reasoning, real escape, and script killing in the TV programmes. The online and offline S - l e v e l I P ex p e r i e n ce i n teg rate d sto re brings the audience an immersive gameplay experience, thereby satisfying the people's yearning for a better life.

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Different from the operating model of general real-life entertainment stores, the M-CITY flagship store project focuses on the concept of“Ace Variety Show Recording Scene”+“Star Same Style Multi-screen Experience”to achieve the empowerment of the industry, the entertainment of the audience, the promotion of consumption, and the service to the society while creating an unrepeatable mango-based real-life entertainment brand.

Mango TV has also created a Mango Mutual Entertainment, focusing on incubating light entertainment and light leisure projects, such as catching dolls and lipstick machine, as a way to consolidate product technical capabilities and channel operation capabilities, and enhance social and economic consumption vitality.

In terms of cultural and creative aspects, the“Mango Entertainment IP Derivatives Zone”will enter the“2020 Mango TV Festival”which covers“Our Boyhood”,“Meteor Garden”,“A Little Thing Called First Love”,“AKB48 Concert”and many other projects, displaying more than 50 products in total and driving the economy forward during the post pandemic era. In addition, Mango Entertainment, also launched a variety of creative derivatives. In“Living Toward The Sun”, black tea is sold in the room of star live broadcast. The same brand of headset that appears in“I Have Special Communication Skills”meet the interactive needs of the audience from implantation, broadcasting to marketing. Audiences can buy products as they watch TV programmes. Many IP cultural and creative products of Mango Entertainment have also settled in the Malanshan Copyright Service Center for display and preservation, becoming the center's first film and television IP that has settled in. Creativity and trend are the new track for Mango's cultural and creative services that are designed to promote social development.

Mango Studios expands the derivative value of film and television dramas, focusing on the development of high-quality IP from multiple levels to enhance the brand value of IPs. The comic version of“Rebirth of Shopping Addict”has been serialized on the top comic platform in China, winning an extraordinary popularity of 36,000+. Handmade model of Li Yifeng, comics, physical books, and cultural and creative products derived from“Fearless Whispers”are sought after by drama fans.

Chapter 5 Roles of Mango TV in A Moderately Prosperous Society in All Respects

Roles of Mango TV in A Moderately Prosperous Society in All Respects

Section 1 All Staff of Mango TV Were Mobilized to Usher in A Well-off Society

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H a p p y S u n s h i n e ( M a n g o T V ) l a u n c h e d a“paired assistance ” campaign in Yangmu Village, Yongshun, a county in west Hunan, and helped the village poverty alleviation team to obtain funds of 26 million yuan at all levels. Accurate efforts have been made to promote various tasks in Yangmu Village. As a result, infrastructure construction of the village has been comprehensively strengthened, g u a ra n t e e o f p u b l i c s e r v i ce s h a s b e e n significantly improved, industrial development has been fruitful, and the living conditions have been significantly upgraded.

As a state-owned enterprise of party media, Mango Excellent Media Co., Ltd. will never be absent on the road to lift China out of poverty.The year of 2020 was a crucial year in securing the victory in poverty alleviation. The whole company would be mobilized to embrace a well-off society in all aspects.

During the epidemic prevention and control period, the headquarters and its subsidiaries meticulously participated in the 2020“Cloud Tree Planting” charity event to guide the public to pay attention to environmental protection while assisting the national policy of poverty alleviation and fulfilling the social responsibility of media.All subsidiaries actively participated in the activity. During this 10 day period, the event attracted 586,000 views, extending influence to 400,000 people. A total of 140,000 people participated in the public service activity to receive virtual saplings, and 2910 users successfully donated seeds.In the name of the first 2000 users who have successfully cultivated saplings, Mango Excellent Media donated fruit trees in Zaozila Village, Huaihua City, Hunan Province. While making positive contributions to the environmental protection cause of green mountains and green waters, it also showed its love and strength to poverty alleviation in mountainous areas.

Mango TV meticulously planned a rich and diverse series of activities centered on well-off society, launched the“well-off”channel and thematic activities such as Take A Look At Our Good Life and the selection of the“Good Life Recommendation Officer”for poverty alleviation in Hunan. By launching the poverty alleviation channel, Mango TV cooperated with Happigo, another subsidiary, jointly created“Buy Now, Sisters!”in concert with the Women’s Federation of Hunan Province.The live broadcast of the“July 1”poverty alleviation of the Hunan Women’s Federation system sparked a shopping boom for poverty alleviation and agricultural assistance in the province. As a result, a total of 426,000 special agricultural products were sold that night, and the whole platform raked in 2.3 million viewers.

Another subsidiary, Mango Studios, also actively participated in the“Buy Now, Sisters!”Poverty Alleviation Live Broadcast. Many employees actively participated in the“Come for the Honey, and Ganoderma”activity organized by Hunan Broadcasting System to help Dongchonghe Village, Jianghua County, Hunan Province and voluntarily buy and sell the honey and ganoderma produced by the villagers.

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by the villagers.
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Roles of Mango TV in A Moderately Prosperous Society in All Respects

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After the broadcast of“A Land So Rich In Beauty”produced by EE-Media, the filming
location, Mudixi Village in Zhangjiajie, has become an Internet celebrity village. The
rural tourism is booming.
The show resulted in the improvement of the infrastructure in the village, the boom of
the tourism industry and the growth of tourism carrying capacity. Tourists got crowded
in the village, competing to buy local products such as berry tea, bacon and brocade.
The show helped stimulate local economic development and create jobs, generating
sales up to RMB 30 million yuan.
The living standards of villagers have improved and top talents have returned to their
hometowns for development, realizing a virtuous circle of local economy.
In addition, the leading actors Luo Jin, Yuan Shanshan, and Shen Mengchen also
announced that they will endorse the“Rural Revitalization”of Mudixi Village, the
Wanmixi Village in the show, and call on more young people to devote themselves to
the cause of“Rural Revitalization”.
The show gained good reputation, achieving the goal of“poverty alleviation”.
“A Land So Rich In Beauty”,“Starting from the Eighteen Holes”and“Ode to the
Earth”complemented each other and became the Poverty Alleviation trilogy of Golden
Eagle Broadcasting System and was fully recognized by superiors and widely praised
by the society.
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Section 2 Mango Cloud Supermarket Shoulder E-commerce

Responsibility

In 2020, Mango Excellent Media played its most significant role in poverty alleviation by opening ” the“Mango Poverty Alleviation Cloud Supermarket .

In order to give full play to the special role of mainstream new media in poverty alleviation and securing the decisive victory, Mango Excellent Media, under the leadership of the group company (Channel) party committee, conscientiously implements the requirements of the provincial party committee and the provincial government and the publicity department of the provincial committee. Under the joint guidance of the Provincial Department of Commerce and the Provincial Poverty Alleviation Office, the entire Group is committed to building the“Mango Poverty Alleviation Cloud Supermarket”. This mainstream media + live broadcast e-commerce platform aimed at offering public welfare assistance to farmers is designed to establish the Hunan local agricultural specialty business card and expand and open up the upward channel for agricultural products, thus realizing the direct connection between the“first kilometer”and the“last kilometer”in marketing agricultural products and truly achieving targeted poverty alleviation.

As of the end of 2020, the“Mango Poverty Alleviation Cloud Supermarket”has visited 42 regions, counties and cities, opened 8,152 stores, and marketed 32,867 products, driving the sales of agricultural products to 2.92 billion yuan.

In response to the call of the times and social responsibilities, and thanks to one year of hard work,“Mango Poverty Alleviation Cloud Supermarket”has become the“first platform for live broadcast ” of agricultural products with Hunan characteristic .

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Roles of Mango TV in A Moderately Prosperous Society in All Respects

Happigo came to realize that the“Mango Poverty Alleviation Cloud Supermarket”platform is the most important political task for mango staff in poverty alleviation in the crucial new year.

Happigo works with the various media of Hunan Broadcasting System, and takes advantage of publicity and e-commerce platform, content production and other advantages to establish a poverty alleviation e-commerce platform. A series of publicity products including live commerce, news releases for poverty alleviation, evening party for poverty alleviation commerce, and public welfare advertisements for poverty alleviation have been rolled out, thus completing the construction of poverty alleviation theme program ecology.

In particular, these activities are focused on the stories of Hunan agricultural products, Hunan farmers, and Hunan’s poverty alleviation efforts. It has hyped up the special agricultural products brands in various regions, greatly increased the exposure of the whole network, and directly promoted the sales of agricultural products for poverty alleviation.

As of the end of 2020, the“Mango Poverty Alleviation Cloud Supermarket”has received 2.48 billion views on the entire network, 32.771 million readings on Weibo related topics, and more than 5,700 related reports published by more than 200 mainstream media and new media platforms. The efforts to leverage“Mango Poverty Alleviation Cloud”for public alleviation have received a good reputation.

For example, during the Hunan yellow peach promotion campaign i n ea r l y A u g u st 2 0 2 0 , t h e “ M a n g o Po v e r t y A l l e v i a t i o n C l o u d Supermarket”cooperated with 13 Hunan Broadcasting System media to recommend Hunan yellow peaches through live broadcast of the origin, public welfare videos, and audio. In addition, it also worked with 32 media in the province to publicize the products and the whole network

has attracted 3.6 million views, driving the sale of a total of 156 million catties of yellow peach in half a month, and raking in RMB 700 million yuan.

Among them, thanks to the promotion of Cloud Supermarket, a total of 70% of the yellow peaches in Yanling County was sold in less than half a month.

More than 1,000 farmers participated in the October“Go for it, Sister”live broadcast event, and the“Short Video Challenge”competition was opened simultaneously, attracting 11.1 million viewers, and 35,000 netizens to shop in the live broadcast room and rake in CNY 2.68 million.

In November, in order to create a“large-scale agricultural event that never ends”, a total of 16 large-scale live broadcast activities were held during the 22nd Central China (Hunan) Agricultural Expo, and more than 400 kinds of agricultural products were advertised. The money for ordering such products exceeded RMB 7 million yuan.

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----- Start of picture text -----

Various parties both inside and outside the
company worked hand in hand.
“ M a n g o P o v e r t y A l l e v i a t i o n C l o u d
S uperm a rket”co o perated wi th M a ngo T V ’s
mainstream program“The Day I Ran China”. A
total of 10 young people of different skin colors
from different countries and regions went to
the rural areas of Yizhang County, Hunan, and
promoted goods through mobile phones from
different perspectives and participated in Hunan’s
poverty alleviation effort, experiencing China’s
historical feat of poverty alleviation at the
forefront.
Major external news media continued to follow
up on the“Mango Poverty Alleviation Cloud
Supermarket”. Among them, Internet celebrities
such as Tan Yanlin of Longshan County and Zhang
Haiping of Guiyang County emerged on this
platform also appeared on CCTV news.
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Roles of Mango TV in A Moderately Prosperous Society in All Respects

In addition, in order to better work in concert with various districts and counties, the Cloud Supermarket project team and the publicity management department of Group Company specially compiled the“Live Broadcast Communication Manual for Mango Poverty Alleviation Cloud Supermarket”, which effectively improved the standardization of various live broadcast activities and the cooperation with various districts and counties.

In order to ensure the poverty alleviation campaign is effective, the“Mango Poverty Alleviation Cloud Supermarket”aims to achieve precise poverty alleviation. Through the innovative platform functions of“opening a store, starting live broadcast, and visiting household with one click ” , every live commerce activity takes place in front of the farmer’s house, and every order is connected to the farmer’s personal user side. Every sales payment is sent to the individual account of the farmer in the first time, thus realizing a highly -effective“Mango Poverty Alleviation Cloud Mode”and providing benefits on the user side.

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----- Start of picture text -----

By virtue of 1.58 million
orders on the platform,
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The“Mango Poverty Alleviation Cloud Supermarket”also aspires to make Hunan farmers the most capable farmers in the country. To this end, it has organized new farmers and young poverty alleviation experts to carry out live broadcast training, and established 25 live broadcast training bases in Hunan Province within one year. As a result, a total of 331,000 people have been trained online and offline. Through training and practice, a number of potential self-developed“farmer Internet celebrities”have emerged. For example, Liao Yanfei of West Human who specializing in selling bacon can sell 2,300 bacon during the first broadcast. Ouyang Yaoli from Ningyuan County has secured 1,000 orders a week.

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Roles of Mango TV in A Moderately Prosperous Society in All Respects

Section 3 Show Our Love and Care Through Endless Public Welfare Activities

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A s a state-owned enterprise of party media, Mango Excellent Media has always adhered to the concept of“natural youth and public welfare”and fulfilled its social responsibilities.

In practice, we should not only choose the good and follow it, but also gradually choose the good and complement it. Led by the company’s party committee and with coordination of its subsidiaries, we have carried out various social welfare activities.

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During the pandemic prevention period, Mango Excellent Media and its subsidiary Happy Sunshine (Mango TV), EE-Media, Mango Studios, Mango Entertainment, Happigo, KLTB, and Mango Mutual Entertainment worked in tandem with Changsha Blood Center and launched a voluntary blood donation activity named“Passionate Youth and Lovable Mango ” and won the honorable title ” of“Emergency Blood Donation Collective .

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During the pandemic prevention period, the 2020“Cloud Tree Planting”charity event planned by Mango Excellent Media will not only guide the public to pay attention to environmental protection, but also contribute love and strength to poverty alleviation efforts in mountainous areas.

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----- Start of picture text -----

M a n g o E n t e r t a i n m e n t a r t i s t s
To n g M e n g s h i , Q i S i j u n , a n d Lv
Xiaoyu participated in“Cloud Tree
Planting”charity event launched
by Mango Excellent Media. Artists
used their Official WeChat to call on
fans to donate fruit trees to Zaozila
Village, Mayang County to help poor
villagers get rid of poverty.
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Roles of Mango TV in A Moderately Prosperous Society in All Respects

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Mango Studios and China Welfare Foundation Mango
V Fund planned and published the public welfare
picture book“Fearless Whispers”in celebration of
the Centenary Anniversary of the Founding of the
Party. It was adapted from a TV series of the same
name, telling stories of how rookie policeman Gu
Yaodong pursued his dreams and eventually became
an outstanding member of the communist party.
This picture book aims to illuminate the spiritual
home of contemporary Chinese youth with the light of faith and realize youth dialogue between
the two generations. It is a high-quality mainstream inspirational book that guides young people to
establish correct values.
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Mango Studios actively participated in the“Claim a Little Wishes to Illuminate a Child’s Heart”volunteer activity in Dongchonghe Village, Daxu Town, Jianghua County, Jianghua County, Hunan Province. The party members of the Company responded to the wishes of more than 40 children and helped them realize their dreams.Mango Television has also donated toys, student supplies and table lamps to the village many times, showing love and care down to the details.

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EE-Media artist Oho Ou, as NetEase's charity support officer, participated i n t h e “ O n e S c r e e n ” c h a r i ta b l e activity sponsored by NetEase to deepen the education and charity model. By virtue of his personal popularity, he gathered more charity forces in the society to pay attention to education problems in poor areas, and helped children in mountainous area to have a broader vision.

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EE-Media Artist Hua Chenyu’s original charity
single“You Have to Believe This Is Not the Last
Day”, through which he hopes to convey the idea
that“the beauty of the world will never end, and
the light of hope will never annihilate”.
----- End of picture text -----

Mango Entertainment artists Zhao Luoran and Wang Jiayu serve as the“Star Energy Officers”of“Female Security Guardians Alliance”for 360 Mobile Guardian. They use their influence to speak out for women's safety and advocate the enhancement of women's awareness of self-protection.

In 2020, Mango Entertainment organized artists to participate in various charity activities regarding topics such as poverty alleviation, environmental protection, donations, and education assistance for more than 100 times, playing an active role in youth cultural guidance.

KLTB teamed up with Datong community in Changsha County to carry out child care activities on Children’s Day, raising scholarships, and donating age-appropriate books, stationery, rice, and cooking oil.In response to the problems of left-behind children who are not talkative and inferior and timid, we have carefully prepared books such as“Impromptu speech”and“Communication Skills”to encourage children to open up and grow up confidently and healthily.

Mango Entertainment went to Kaifu District, Changsha City to visit sanitation workers, which embodies the caring value of“every social group is in the eyes of Mango and should be loved and cared by Mango Excellent Media”.

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Chapter 6 Records of Mango during the Year of the National Pandemic Prevention

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Records of Mango during the Year of the National Pandemic Prevention

Section 1 The Great Anti-pandemic Spirit Recorded by Mango

At the beginning of 2020, the Coronavirus pandemic suddenly. As a state-owned enterprise of the party media, Mango Entertainment resolutely implemented the party Central Committee and General Secretary Xi Jinping's guidance that“the pandemic has issued us a order to prevent and control the virus in a responsible manner and it is necessary to strengthen the guidance of public opinion, strengthen the publicity and interpretation of relevant policies and measures, and enhance the public's awareness of disease prevention and boost social confidence.”We deployed the pandemic prevention work of party committees at all levels, and fully launched a publicity and guidance emergency response mechanism in a systematic and responsive way.

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1. Extend warmth “through the screen”

At the beginning of the pandemic, it was the Lunar New Year. In order to enrich the spiritual and cultural life of people in quarantine at home, Mango TV puts social benefits first, and first provided free access to Mango TV programmes for 7 Days in Spring Festival to help fight the pandemic for staying at home. It has become the only audio-visual media in the online audio-visual industry that provides free video resources to people of the entire nation.

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On January 27, 2020, the State Council issued a

notice to extend the Spring Festival holiday. Mango TV

responded to the welfare policy for the people immediately by proactively extending the free time limit. More than 15 million users have received and used membership rights for free and received this loving care.

In response to the call of“stop classes without stopping learning”, Mango TV also took the initiative to roll out online classes, and launched the“I am the successor”online classroom project to directly promote high-quality courses to students.

Among them, Hunan IPTV video resources were made available to users in Hubei for free, fully supporting the main battlefield of the fight against the pandemic.

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Records of Mango during the Year of the National Pandemic Prevention

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In terms of content arrangement, Mango TV exclusively launched the heart-warming drama“Find Yourself”. This relaxed and cheerful TV programme sends sincere and warm encouragement to people who have experienced great mental anxiety and stress during the special period.

Coronation, the best drama of the new year, brought a glimmer of humanity brought to the audience and looked particularly bright during the pandemic. The National Radio and Television Administration praised the drama for“sending warmth to the people of the country who are in the fight against the Pandemic. This has not only relieved tension, but also strengthened social confidence.”

The original audio interactive companion reality show“Welcome Back To Sound”was launched. This“small radio station”accompanied people during the pandemic, and every isolated audience at home can feel the warmth of living next to each other as a result.

A series of warm and healing contents conveyed positive energy to users, and helped them establish a confident life order with optimism.

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Mango Excellent Media’s social care is especially aimed at medical workers who“are involved in a life-and-death war without gunpowder”. On the one hand, Mango TV has created the nation’s first anti-pandemic short drama series“We Shall Overcome”. The drama restored the anti-epidemic scene based on news descriptions and was created based on sensitivity of news and rhythm of short videos, as well as qualities of TV dramas, showing the persistence and difficulty, courage and greatness of medical staff in the anti-pandemic process. When the“5·12 International Nurses' Day”is approaching, Mango TV and the Health

Communication Committee of the Chinese Medical Doctor Association launched public welfare activities, and gave every medical worker who raced to Hubei to help a Mango TV membership card. The activity reached 1,734 hospitals and 604,000 medical staff across the country, delivering the love and blessings to this group of nearly 80 million netizens who were considered the loveliest people.

In order to effectively conduct public opinion guidance and publicity for pandemic prevention and control policies, the company gave full play to the advantages of integrated communication, video communication, and matrix communication, and quickly pushed all departments to form a strong report mechanism.

The company continued to make refined operation recommendations for epidemic prevention and control topics, allowing users to grasp the dynamics of public opinion at the first time. The company set up sections of“Hunan Prevention and Control in Progress”and“Hunan Supply and Security in Action”to make key reports.

A new section of“Rumors Fighting League”was opened to respond to concerns and ease public panic. By injecting the theme of epidemic prevention into the Mango TV International APP, the company highlighted China's responsibility and reflected a spirit of international coordination.

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Records of Mango during the Year of the National Pandemic Prevention

2. A mainstream speaks out for solidarity

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----- Start of picture text -----

In the face of the epidemic, Mango
Exce l l e n t M e d i a i m m e d i ate l y
launched the first-level Internet
emergency response mechanism.
I t s s u b s i d i a r i e s , w i t h M a n g o
TV as the core, quickly started
dispatching, requiring the entire
platform to concentrate resources
regardless of cost, and enhanced
t h e p u b l i c i t y o f e p i d e m i c
prevention and control effort. For
example, we launched 20 special
episodes, including“Guide to
the Important Speech by General
Secretary Xi Jinping”and“Guide
to Wearing Masks”, and carried out
62 live broadcasts. We launched
the official new media account
matrix, and regularly released an
episode entitled“Fighting the
Pandemic Hand in Hand - A Sketch
o f H u n a n A c t i n g a s t h e M a i n
Force of Helping Hubei to Fight
the Pandemic”. The Company
also cooperated with telecom
operators to complete the first
live broadcast of the construction
of Fire God Mountain and Thunder
God Mountain in Wuhan on the
national IPTV platform, which was
accessible from various terminals.
----- End of picture text -----

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In order to make pandemic prevention publicity campaign more deeply rooted in the hearts of the people and closer to the public, Mango TV collaborated with nearly a hundred artists from EEMedia, Mango Entertainment, and Mango Studios under Mango Excellent Media and produced the promotional video“To Contain the Pandemic, Start from Me”. Well-known artists Nicholas Tse Ting-fung, Wang Junkai, and Xiao Jingteng were invited to make a self-made MV“Take Care”. They also cooperated with well-known host He Jiong and Xie Na to jointly produce short video content that

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guides netizens to protect themselves from the virus scientifically.

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Artists of EE-Media also actively produced various songs related to anti-pandemic effort, and released short videos, pictures and Weibo materials to cheer up anti-epidemic workers. These include songs“You Must Believe This Is Not the Last Day”“Retrograde Light Chaser”,“Fiery”and“For Spring”. Participating artists include Hua Chenyu, Wei Xun, Yu Tian, Wang Guangyun, and others.

Mango artists are adhering to a new concept,“The reputation given by the people shall be rewarded to the people when they need it most.”

The MV“I Care About You”originally released by Mango Studios and Television pays a deep tribute to the medical workers on the front line of the fight against the pandemic. The video attracted 650,000 views each day.

The public welfare short film“Prevention and Control of the Epidemic Starts with Me”was planned and produced to call for and remind the audience to scientifically prevent the pandemic. The video attracted nearly a million views when it was first released and was widely praised by netizens.

Mango Studios artists Zheng Wei, Liu Yuhan, Li Qiang, and Jiang Yuxi participated in the Hunan TV Anti-epidemic Lantern Festival Gala - the“Family Time on the Lantern Festival Day”. The event was to advocate the sacrificial spirit of“One for All”during the fight against the epidemic.

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Records of Mango during the Year of the National Pandemic Prevention

Section 2 Mango's Anti-epidemic Responsibility Personality

In 2020, Mango Excellent Media vigorously carried forward the spirit of hard work and plain living in the face of the impact of the sudden COVID-19 epidemic, and adhered to epidemic prevention and control on one hand and resumption of work and production on the other with both hands working hard all the time, and strove to win a double victory on the two battlefields of epidemic prevention & control and production operation!

1. All staff fighting against the COVID-19 epidemic and strictly guarding

against the epidemic

As a window for external communication, the Mango TV International APP shares“China's anti-pandemic experience”and delivers“China's anti-epidemic voice”to the world with high-quality, high-level mainstream authoritative content. Through a series of domestic prevention and control measures and publicity reports, it has delivered scientific knowledge and spiritual comfort to netizens at home and abroad, and has been praised by the National Radio and Television Administration, Hunan Provincial Party Committee Propaganda Department and Cyberspace Administration of Human Province.

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Since January 21, 2020, the Company has initiated the firstlevel response for epidemic prevention, quickly set up epidemic prevention and control teams and epidemic working groups, deployed epidemic prevention and control specialists layer by layer, and adjusted prevention and control measures according to real-time changes in the COVID-19 epidemic.

The Human Resources Department tracks the location and physical condition of employees every day, and timely releases COVID-19 epidemic information and publicizes epidemic prevention and control measures.

Chairman Zhang Huali was inspecting the broadcast of the program during the COVID-19 period

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The propaganda film on epidemic prevention and control titled“Help to Restore Production and Work, Excellent Media Youth in Action”planned and produced by Mango Entertainment has pointed out the direction for the establishment and improvement of the prevention and control system with clear responsibilities, standardized behavior and effective operation.

Taking temperature of employees

On February 3,2020, for further implementing the spirit of the important speech on Strengthening the Epidemic Prevention and Control Work delivered by General Secretary Xi Jinping at the meeting of the Standing Committee of the Political Bureau of the CPC Central Committee, further publicizing epidemic prevention and control, ensuring the preservation and appreciation of state-owned assets, making scientific arrangements to restore work order, Mango Excellent Media worked out rapidly epidemic prevention and control plan for returning to work and made sure that“all five are in place”, namely: the epidemic prevention publicity in place, staff investigation in place, material reserve in place, regular disinfection in place and epidemic prevention responsibility in place, and the classified management for employees to return to their posts should be completed.

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Records of Mango during the Year of the National Pandemic Prevention

During the epidemic prevention and control period, General Manager Cai Huaijun took the lead in organizing a special“volunteer service team”, which was mainly composed of grass-roots Party members and wore goggles and protective clothing. This team worked in the frontline of Company's epidemic prevention, striving to be the vanguard of the“epidemic”.

The anxiety of colleagues was eased by using online carriers such as WeChat public account, WeChat group, etc. to transmit scientific epidemic prevention and control knowledge. The Company took the lead offline in strictly guarding against the epidemic, and fully served the needs of the staff on duty in response to the national call with practical actions.

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The Company took the temperature of colleagues entering the office area 24 hours a day, checked the situation of people entering the office area once or twice a day so as to ensure that the prevention and control work was in place and there was no COVID-19 cases.

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2 . M a k i n g C o o r d i n a t i o n b e t w e e n Anti-Epidemic Efforts and Company Operation

While guarding against the COVID-19 epidemic, Mango Excellent Media has responded to the call of the CPC Central Committee and scientifically arranged the resumption of work and production to promote the preservation and appreciation of state-owned assets.

During the period of epidemic prevention, the content arrangement of Mango TV was faced with the dilemma of interruption, so the Company quickly adjusted its business strategy under the crisis. On the one hand, the“cloud recording”method was creatively adopted to supplement content supply, and the industry colleagues were actively contacted to buy high-quality inventory content. on the other hand, the operation strategy of the platform was optimized and the“Plan for Resuming Work and Production”was launched.

Driven by the reform and innovation of the“Mango mode”and supported by the in-depth development of content moat of Hunan Broadcasting System, Mango TV withstood the pressure of the epidemic, and its

user flow continued to achieve new high and its membership scale continued to grow, which laid a solid foundation for successfully fulfilling the performance commitments. Moreover, in the special period, it still offered high-quality services to more audiences, which not only won widespread praise from the society, but also offered valuable experience for Mango to continue to explore the development path of“breaking the ice”.

Mango Entertainment pressed the fast-forward button for the resumption of work and production in films and TV plays projects such as“Living Toward The Sun”,“Being A Hero”,“Qing Qing Zi Jin”,“Don't Try to Disturb My Study”,“Really Meet Love That Day (When Innocence Meets Love)”. The project shooting was completed without compromising either quantity or quality despite the impact of the COVID-19 epidemic.

To ensure that“Wait In Beijing”and“Rebirth of Shopping Addict”were broadcast as scheduled, Mango Studios worked overtime to push the post-production system while strictly implementing antiepidemic tasks. Despite the fact that the entire film and television drama production industry had been suspended for several months, the Company not only launched“Wait In Beijing”,“Rebirth of Shopping Addict”and“Fearless Whispers”on time but also hit the annual KPI targets by vigorously expanding overseas market and distributing old dramas.

During the period of epidemic prevention, Happigo solved two major livelihood issues through the launch of“Mango Cloud Live - Fresh Vegetables”series. The residents could buy rest-assured vegetables without going out of the house, and vegetable sales were not affected by the COVID-19 epidemic.

By moving the broadcasting room to the field, displaying the vegetable base directly to the public, placing orders online and picking the vegetables directly at the base, a series of special resource advantages were developed to explore the efficient and safe mode of fighting against the COVID-19 epidemic, so as to increase the income of vegetable farmers while ensuring people's livelihood.

By actively responding to a number of financial support policies on tiding over difficulties with various industries during the epidemic prevention period issued by the State, KLTB made use of big data fintech and other means to solve the actual difficulties of customers during the epidemic prevention period, and quickly provided financial support for the resumption of work and production regarding“agriculture, rural areas and farmers”economy, micro SME(small and medium-sized enterprises), and individual businesses in Hunan, demonstrating the responsibility of the state-owned enterprises.

A total of 76 loan customers were supported by KLTB for smooth transition, with a loan amount of RMB 124 million yuan.

In the fight against the COVID-19 epidemic without gunsmoke, Mango Excellent Media gave full play to the power of the mainstream new media and wrote a complete“Mango Answer Paper”in the midst of a big test, recording the great anti-epidemic spirit of the new era!

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Chapter VII Deepening the Protection of the Rights and Interests of Shareholders and Creditors

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120

Deepening the Protection of the Rights and Interests of Shareholders and Creditors

Section 1 Continuously Improving the Corporate Governance Structure

In 2020, Mango Excellent Media continuously consolidated and improved the corporate governance structure and the corresponding governance system with the General Meeting of Shareholders as the highest decision-making body，including the board of directors, the board of supervisors and the management layer, which respectively carried out strategic decision-making, discipline supervision and operation management functions.

At the same time, as a state-owned Party-media enterprise, through the introduction of Party-building work into Company's Articles of Association, the leadership and political core functions of Company's Party Committee in the corporate governance structure should be clarified in the Company's Articles of Association. Party Committee members and board members having CPC membership should carry out the leadership system of“two-way entry and cross appointment”, and the leadership of the Party should be effectively integrated into all links of corporate governance, giving full play to the mainstream leading role of the Party Committee.

On this basis, due to the changes occurred in the amendments to the Securities Law and the implementation of the GEM registration system, etc. in 2020, the Company continued to revise eleven (11) corporate governance systems, including the Articles of Association and Rules of Procedure for Shareholders' Meetings, Boards of Directors and the Supervisory Board, etc., which had continuously improved its corporate governance structure and built institutional guarantee for investor protection. At the end of 2020, Mango Media, the controlling shareholder of the Company, introduced Hangzhou Ali Venture Capital Co., Ltd. as the Company's strategic investor through open solicitation for transferring agreement, which made Company's equity structure more diversified, strengthened the third-party supervision on corporate governance and further improved the level of market-oriented operation.

Section 2 Further Strengthening Internal Control Management

In the governance structure of the Company, a mechanism of mutual coordination and checks & balances has been formed among the organ of authority, decision-making body, supervision body and management layer with clear rights & responsibilities and standardized operation. The Company has established scientific personnel management policies which involve hiring, training, evaluation, promotion and elimination, etc.. given full play to the role of the Audit Committee under the Board of Directors, and the Company's Audit Department, inspecting and supervising the establishment and implementation of the Company's internal control system, the authenticity and integrity of its financial information, etc.. carried out the risk assessment. and implemented effective internal control over capital, investment, procurement, sales and other business activities so as to avoid risks and achieve the Company's strategic objectives.

In March 2020, according to the requirements of Hunan Securities Regulatory Bureau, the Company carried out internal control self-inspection.

In May, a professional consulting firm was hired to check and improve the internal control system of all companies within the scope of consolidated statements of Mango Excellent Media, and compiled the Company's first“Internal Control Application Manual”. Considering the diversity of the business forms in tier-one subsidiary of the Company, the“Internal Control Application Manual”was prepared for each tierone subsidiary so as to further strengthen the Company's internal control system construction.

Section 3 Strictly Standardizing Three-committee Operation

In order to fully ensure that shareholders, especially minority shareholders, can effectively participate in corporate governance, the Company has established a complete system of three-committee operation, including Rules of Procedure for the General Meeting of Shareholders, Rules of Procedure for the Board of Directors, Rules of Procedure for the Board of Supervisors, and Working System of Independent Directors. The three-committee operation is conducted in strict accordance with the requirements of the system.

In 2020，the Company held three (3) General Meetings of Shareholders, seven(7) Board of Directors, eight (8) Board of Supervisors and nine (9) Special Committees of the Board of Directors.

In the process of organizing and preparing for the meeting, the deadline for notice of the meeting should be strictly implemented, the detailed information on the subject matter should be offered to the shareholders, directors and supervisors to fully understand the subject matter to be considered.

If an emergency meeting is convened, a proposal for exemption from the notice period shall be submitted. The General Meeting of Shareholders is held through on-site voting and online voting to effectively guarantee the participation of minority shareholders in corporate governance.

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Scene of the Second Extraordinary Shareholders’General Meeting in 2020
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Deepening the Protection of the Rights and Interests of Shareholders and Creditors

Section 4 Information Disclosure Striving for Perfection

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----- Start of picture text -----

The Special
Training for
Directors,
Supervisors
and Senior
Managers in
June 2020
----- End of picture text -----

Timely, fair, true, accurate and complete disclosure of information is an important guarantee to protect the interests of investors, especially the interests of small and mediumsized investors.

In 2020, Mango Excellent Media continued to improve the level of information disclosure with the“craftsmanship spirit”of striving for perfection.

The first was to improve ideological awareness through regular training.The awareness of Company employees at all levels about standardized information disclosure would be enhanced by organizing company directors, supervisors, senior managers and the employees in charge of information disclosure to participate in all kinds of normalized trainings related to the standardized operation and information disclosure of listed companies.The second was to construct a high-quality information disclosure system through institutional improvement.Mango Excellent Media had established a perfect information disclosure mechanism which was responsible by the Office of the Board of Directors and actively cooperated with the various departments from the headquarters to the subsidiaries.The third was to implement the division of responsibilities by optimizing the process.In order to ensure that the information disclosure documents were error-free, the handling personnel, securities affairs representative and the secretary of the board of directors at three levels should proofread the information disclosure documents before the announcement.

By taking a number of measures, the quality of Company information disclosure had been effectively improved and the investors' right to know had been guaranteed. By 2020, Mango Excellent Media had been awarded Grade A in the annual information disclosure assessment of listed companies on the Shenzhen Stock Exchange for two consecutive years.

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----- Start of picture text -----

The person
in charge of
company
information
disclosure
should attend
ESG special
training.
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Section 5 Innovation and Guarantee of Investor Communications

To ensure high-quality development is a eternal theme of the Company's operations. Excellent investor relations management can be a powerful boost to the Company's long-term stable operations and healthy and orderly development.As the new Securities Law becomes fully effective, the regulatory requirements for information disclosure are further clarified. While domestic and foreign medium- and long-term funds are actively entering the market, investors will be increasingly aware of their roles as shareholders. There is growing importance in the Company's investor relations.Excellent investor relations can fully display the Company's core values, effectively strengthen the Company's diversified communications and understanding with various investors, and help investors more deeply understand and support the Company's business development and long-term strategy.As a pioneer in the cultural media industry, Mango Excellent Media makes the most of its media advantages and innovation gene by trying to make investor protection a outstanding feature and creating a Mango brand for investor protection.

First, solid regular investor communications.The Company's investor hotline is provided with call forwarding, becoming a 24-hour hotline, available even on holidays. Questions on Easy Interaction are answered fully on a rigorous and pragmatic basis. The Company is active in attending performance briefings and online investor receptions.

For example, for investors visiting on site, in addition to answering their questions, the Company makes the most of its advantages as a media company by arranging for investors to participate in various online and offline hot projects of the Company, investment fairs and other important activities and visit the Company's program recording scene, so that they can have a deep understanding of the Company's business operations and models and better convey the Company's values.

Third, making full use of modern means of communication such as teleconferencing and online platforms to enhance efficiency in communications with investors.

Fourth, expansion the forms and scope of investor communications.In 2020, in order to help foreign investors better understand the Company, Mango Excellent Media released the English version of the Annual Report 2019 and the Social Responsibility Report for the first time, in a move to convey the Company's social responsibility to investors.

Fifth, making full use of its own media fusion advantages by building investor communication platforms with distinctive mango characteristics, including official Wechat account, official website, and APP.

During the first half of 2020 with COVID-19, in order to stabilize investors' confidence in the Company and enable investors to keep abreast of the Company's latest industry trends, the Company actively communicated with investors through online meetings in an efficient and convenient manner, to the extent to fully demonstrate the advanced nature of the Company's media convergence and sustainable development and the unique resilience of the entire industry chain of Mango's ecological contents.

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At Mango Excellent Media's 2020 Spring Teleconferencing with Investors held in early February, over 830 people were online in real time, a record number in the Company's investor exchange activities.

In 2020, the Company was awarded the“Social Responsibility Award”in the 14th China Listed Company Value Assessment event held by Securities Times.Secretary of the company board of directors Wu Jun awarded the 17th New Fortune Gold Medal Board Secretary Award.

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Online presentation of performance in the annual report 2019

2020 Spring Teleconferencing with Investors during COVID-19 control

At Mango Excellent Media's 2019 Performance Communication Conference held online in late April, 723 people were reported to have participated online.

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Investors visited the Mango TV showroom.
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As the impact of COVID-19 decreases, the Company convened the offline investor communication activity in the second half of the year as scheduled.

In August 2020, the Company held the 2020 Semi-Annual Performance Report Meeting. Over 130 investors and industry researchers joined the event.

As of December 2020, the Company organized personnel to participate in more than 10 offline strategy meetings held by leading securities companies in Beijing, Shanghai, Nanjing, Shenzhen, Sanya, achieving positive market feedback.

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“Best Investor Relations “Best New Media
Award”at Tianma Operation Award”at
Awards under Securities Tianma Awards under
Times. Securities Times.
“Social Responsibility Secretary of the company
Award”in the 14th board of directors Wu Jun
China Listed Company awarded the 17th New Fortune
Value Assessment event Gold Medal Board Secretary
held by Securities Times. Award.
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2020 年芒果超媒市值走势（亿元）
1600 Foreign investment banks such as Goldman Sachs, HSBC Qianhai,
1400 Morgan Stanley, and UBS issued special research reports on the
1200
1000 Company in 2020.The Company’s foreign shareholding increased
800 from 1.83% at the beginning of 2020 to 3.52% at the end of the
600
400 first quarter of 2021, an increase of over 90%.Through all-round
200 investor relationship management, the value of the Company was
2019-12-310 2020-01-31 2020-02-29 2020-03-31 2020-04-30 2020-05-31 2020-06-30 2020-07-31 2020-08-31 2020-09-30 2020-10-31 2020-11-30 2020-12-
recognized by the capital market. Its market value increased from
In 2020, the Company made the list of RMB
100 billion valuation entities, up to RMB 145.5 RMB 68.3 billion on the first trading day at the beginning of 2020
billion.
to RMB 129.1 billion at closing time on December 31, 2020 during
which the maximum market value reached RMB 145.5 billion,
joining the club with market value of RMB 100 billion.
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Section 6 The Investor Education Channel of Mango New Media

On August 10, 2020, under the guidance of the Hunan Securities Regulatory Bureau, the Company and the Securities Association of Hunan Province co-launched the opening ceremony of the Mango New Media Investor Education Base, Mango TV Investor Education Channel and a knowledge contest The Shareholders Are Coming in Changsha, Hunan.

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The Investor Education Channel in investor education base of Mango New Media was officially launched.
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The opening ceremony of investor education base in Mango New Media was held.
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“Shareholders Are Coming”2020 Hunan in Mango Excellent Group photo of team members at the opening ceremony of
Media PDIE base in Mango New Media.
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Mango New Media Investor Education Base is the first mobile investor education base in China. Relying on the influence of Mango TV among the youth and the resource of the state-owned mainstream new media platform, the base provides an information access method preferred by young investors and increases target groups benefiting from the investor education. The base provides a full spectrum of professional financial and financial news, scientific and diversified courses assessed by authoritative experts, helping investors to establish rational investment concepts. Fun activities on the new media platform break the limits of time and space restrictions, which focus on personalization and interaction to better enhance effect of investor education.

At the same time, the Company also won the Hunan Special Support Award, the Best Show Award for Investor Education, and the Excellent Media Contribution Award in the Shareholders Are Coming 2020 Investor Rights Knowledge Contest.

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Fig.: In October 2020,
the Company won
the Hunan Special
Support Award in
the Shareholders Are
Coming Investor Rights
Knowledge Contest.
Fig.: In August 2020, the Company and the Securities
Association of Hunan Province co-launched the Mango New
Media Investor Education Base to improve investor education.
Fig.: In October
2020, the
Company won
the Best Show
Award for Investor
Education in the
Shareholders Are
Coming Investor
Rights Knowledge
Contest. Fig.: In October 2020, the Company won the
Excellent Media Contribution Award in the
Shareholders Are Coming 2020 Investor Rights
Knowledge Contest.
----- End of picture text -----

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Group photo of“Shareholders Are
Coming”2020 Hunan Final Award
Ceremony
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Section 7 Effectively Rewarding Shareholders

Sharing Company growth earnings with investors and actively rewarding shareholders are the basic obligations of the Company's development. The Company adheres to rewarding investors with practical actions and realistically implements cash dividends.

First of all, the Company has established a systematic institutional arrangement to reward investors in its Articles of Association.In the decision-making procedure of the profit distribution plan, before the profit distribution plan is formulated, it is necessary to actively safeguard the discourse power of small and medium-sized investors by publicly consulting the public shareholders on the profit distribution plan.

Secondly，the Company actively implements the sustainable and stable cash dividends regarding the form of profit distribution.Since the Company went public in January 2015, it has implemented profit distribution in the form of cash dividend in all other years except 2018 when it did not implement cash dividend due to restructuring.In 2019, the Company distributed RMB 178.0378 million in cash, according to the equity distribution plan of RMB 1 in cash per 10 shares.In 2020, the Company planned to implement the profit distribution plan of RMB 1.3 in cash per 10 shares, and distributed RMB 23,144.91 in cash, truly realizing the sharing of development dividend and growth income with investors.

Mango Excellent Media is convinced that it is the greatest protection for investors to promote the highquality development of the Company by sticking to the business concept of“working hard, exploring and improving”, continuously returning the investors with excellent performance and help increasing its market value.

Section 8 Effectively Protecting Creditors

The interests of creditors should be taken into account while safeguarding the interests of shareholders. There are no major shareholders and related parties in the Company to occupy the Company's funds, and no funds to be directly or indirectly offered to major shareholders and related parties for use, nor does the Company have any form of external guarantee matters.

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Chapter 8 Internal and External Efforts for Win-win

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Internal and External Efforts for Win-win

Section 1 The “Governor Quality Award” Won by the “Mango Mode”

After a year-long endurance run of 2020: data collection, concept discussion, material preparation, data review, on-site review, satisfaction survey, evaluation and voting, social publicity and other steps, Happy Sunshine (Mango TV), a wholly-owned subsidiary of Mango Excellent Media, won the 6th“Governor Quality Award”of Hunan Province after the examination and approval of the 79th executive meeting of Hunan Provincial People's Government,“Mango TV Dual-wheel Drive Quality Management”mode was recognized by the Hunan Provincial Government and the whole society.

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This is the highest quality management honor in Hunan Province, which is more conducive to the business development of Mango TV brand communication, social credibility, program production and approval, patent standard and approval, advertising review and membership service, and more conducive to the fulfillment of social responsibilities of Mango people, so as to make contributions to the new journey of socialist modernization construction.

1. Model connotation: high-quality content and high-tech dual-wheel drive

Mango TV takes a road to converge media development and improve its quality with the spirit of craftsman, innovation & upgrading and ecological integration.The Company insists on making the undertaking it loves to achieve the ultimate perfection. With the spirit of craftsmanship and innovation as the core of quality, the Company creates a unique and robust content-driven and technology-driven“Dual-wheel Drive Quality Management Mode”, that is to say, it takes“two wheels”composed of high-quality content and high technology as the core, to build a high-quality content production and broadcasting system , and a technology system of four forces and four modernizations, so as to innovate products, create excellent services, upgrade technology, improve the system, and strengthen the output of youth values, and form an“ecological closed-loop of quality management”by crossing the platform side and the user side, and longitudinally connecting with the content side and the technology side, thus driving the leapfrog and highquality development of the Company's management and cultural undertakings, and becoming a referable and scalable new media quality management mode in China.

2. Key values: integrity, innovation and, integration as the main points, and content as the fundamental

Among them, three quality management principles can form the common value of the industry:

(1) The principle of total quality management

Mango TV implements a quality management system covering the whole staff, comprehensive and whole process which regards the quality management objects, processes, activities and subjects of all items as an organic whole, and carries out comprehensive management from the aspects of macro, micro, personnel, technology, method and environment, and controls quality from all sources.

(2) The principle of innovation

Adhering to the requirements of“upholding integrity and innovation”put forward by General Secretary Xi Jinping and the core socialist values, the Company takes the initiative to assume the responsibility of spreading mainstream values on the basis of insisting on the aesthetic bottom line of civilization and health.

(3) The user-centered principle

As a young video platform, by taking the user as the center, maintaining accurate positioning of brand value, ultimately obsessing with product innovation, being humble and feeling awe in product quality and users, and regarding the content as the core, the Company has set up the whole process of quality control, controlling and ensuring product quality throughout its life cycle in line with Company tenet of the“mango products will be the high-quality goods”.

3.The strongest quality responsibility is the best social responsibility

By striving for winning the“Governor Quality Award”as the signpost, Mango TV has built a content production and broadcasting system featuring“integrated resource allocation, multimedia content aggregation, common platform content production, multi-channel content distribution, multi-terminal precise service, and intelligent coordination of the whole process”.Moreover, it builds“four forces and four modernizations technology system”, namely,“creativity, aggregation force, self-learning and research ability, empowerment”and“process, standardization, informationization, automation”, and through goal setting of a technology system that complements content building, production research and development, internal test optimization, product launch, then market testing, finally, the goal setting and optimization upgrading carried out again according to the market feedback, the Company forms a strong quality driving force.This is a new media quality management mode with social promotion significance, and the strongest quality responsibility is the best social responsibility.

Section 2 Strengthening the Comprehensive Risk Control System to Seek Development

In 2020, Mango Excellent Media further established and improved the comprehensive risk control system, well coordinating and interconnecting the Company headquarters with its subsidiaries engaging in specific businesses.

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In addition to establishing supplier information database, supplier review process and supplier performance evaluation system, the Company headquarters put forward management principles regarding the supplier management of each subsidiary, comprehensively constructed a supplier management system that was suitable for its own conditions, strengthened supplier management to promote all levels of suppliers to fulfill their social responsibilities so as to expand the radiation of its social responsibility.

Through the construction of supplier information database and bid evaluation expert database,Mango TV formulated“Supplier Management System”,“Management Rules for Supplier Blacklist”and other institutional norms, so as to realize the benign competition mechanism of survival of the fittest among suppliers, guide suppliers to operate in good faith, jointly build a star partner-type supplier relationship, and achieve win-win cooperation with suppliers.In 2020, EE-Media Co.,Ltd also formulated eight (8) new systems such as Supplier Management System, Film and Television Variety Project Assessment System, etc., and improved nine (9) systems such as Contract Management System and the like. In addition, EE-Media Co., Ltd. formulated a Supplier Evaluation Plan which established and improved the Company's supplier database.

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Preparing annual
procurement
budget and Procurement Procurement
quarterly approval contract
procurement plan
Register
Procurement requisition Procurement implementation Procurement acceptance into the warehouse
----- End of picture text -----

In 2020, Mango Excellent Media established a more effective comprehensive risk control system.First of all, in respect of organizational structure, the Party Committee of the Company has formally set up the Discipline Inspection Committee, and established the pre-decision procedure for“three importance and one greatness system”. The Board of Directors has set up an Audit Committee, the headquarters has set up an Audit Department, and each subsidiary has also set up the corresponding Risk Management Department according to its own situation.Secondly, the risks faced by the Company can be prevented and resolved by strengthening the construction of its internal control system.In 2020, the Company hired a professional consulting agency to sort out its internal control system, and compiled its internal control manual so as to further improve its risk prevention and control ability.

In order to standardize the bidding behavior in procurement, strengthen cost control, improve the use efficiency of procurement bidding funds, and ensure the high-efficient, disinterested, legal and compliant procurement bidding work, the headquarters of the Company formulated the Trial Measures for Procurement Bidding Management in Mango Excellent Media Co., Ltd in June 2020, which should be strictly followed by all subsidiaries.

The Company support the comprehensive risk control system with big legal affairs to protect its own rights and interests and maintain the market order.As a listed new media company, Mango Excellent Media consciously abides by the requirements of laws and administrative regulations as well as the operating norms of listed companies, earnestly performs the social responsibilities of mainstream new media, and fights against unfair competition, commercial bribery, fraud and other illegal activities.In respect of copyright protection, Mango Excellent Media has organized specialized personnel and professional institutions to carry out daily real-time monitoring and rights protection for Internet copyright infringement in particular.In 2020, the Company filed more than 500 rights protection cases on its own.The Company has further improved the Trademark Management Measures of Mango Excellent Media Co., Ltd., and established a trademark information system so as to realize real-time and intelligent trademark management.As of December 31, 2020, the Company and its subsidiaries had 2,371 registered trademarks and 345 pending trademarks. 261 registered software copyrights, 204 registered copyrights, and 62 registered domain names. 43 authorized patents and 244 pending patents.

Section 3 User Information Security and Development of Users' Rights and Interests

1. The user information security in strict compliance with industry standards

Mango Excellent Media attaches great importance to the user information security and takes effective measures to protect user privacy.In 2020, Mango TV conducted regular data security tests on Mango TV APP by cooperating with China Academy of Information and Communications Technology. The privacy policy in the domestic version had been revised several times according to the test report and the newly issued national standard of“Information Security Technology-Personal Information Security Specification”. At the same time, the Legal Affair Department of the Company is specialized in studying the data privacy legislation in the global scope, and the English privacy agreement in the international version of APP is revised by taking the GDPR (EU General Data Protection Regulation) as the main legal reference.

In order to ensure the security of data transmission and sharing when Mango Excellent Media is cooperating with the third party, the Company has developed a data transmission protocol template in both Chinese and English, which is fully implemented.The review process has been established before the functions go live, which will enhance privacy and data compliance control for each new business and the review of thirdparty data security qualifications.

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Mango TV has set up a Privacy Security and Data Protection team, and disclosed a special email address to deal with data and privacy issues, specializing in handling the application for users' requests to inquire or delete user's information.Responding to the call of the Ministry of Industry and Information Technology on cultivating data security talents, the specially-assigned person has participated in the training of data security personnel.

What is particularly important is that, Mango TV has successfully applied for joining the Big Data Working Group under the Ministry of Industry and Information Technology and the“Zhuoxin Chain”program, and participated in the compilation of the national standard“Information Security Technology — Data Security Guidelines for Online Audio and Video Services”as the main participating organization.The socially responsible“Mango Voice”has been distributed in the sky of jointly constructing industry compliance.

In terms of the user's personal information security, the Company has set up a complete set of management team to adopt advanced safety technical measures, implement strict internal control management system, carry on all-round, multi-level grade protection, minimize the risk of disclosure, damage, misuse, unauthorized access, unauthorized disclosure and change of the user's information.

2. Promoting Development of users' rights and interests

Continuing to consolidate the membership benefits system of“1+9”offline, the members are divided into V1-V9 levels through the established membership system -- the membership growth system. It constantly gives high-level members more rights (such as grade barrage privileges, and red envelope given according to the length of time), more welfare (such as lots of welfare vouchers every month and priority privileges on open days for members) and surprises (such as birthday gift bag and exclusive souvenir box ), not only keeping the users perceived the“gold content”of Mango members, but also enabling Mango TV to provide precise and differentiated services to the demands of members at each level, so as to achieve a tacit and win-win benign interaction and enhance the stickiness and value contribution of members.In 2020,“Youth Mango Festival”and“Open Day for Members”and other brand activities drove the rights and interests of the members to achieve more perfection.By the end of 2020, the number of effective Mango TV members had reached 36.13 million, with a year-on-year growth of 96.68%.

With the continuous expansion of the users' scale, Mango TV focuses on increasing the value of users' rights and interests.In addition to the basic audio-visual rights and interests, the Company has set up a Membership Club (referred to as“VIP Benefit Club”by the fans) which mainly receives welfare vouchers and has multiple user value-added benefits including finance in different industry, union member and so on.Until now, the Membership Club has established a long-term and stable cooperative relationship with many third-party merchants and provided hundreds of free or low-price benefits for Mango TV users.Welfare types involve life, travel, beauty makeup, delicious food, fashion & entertainment and other fields, covering users' needs in an all-round way and greatly enhancing the value of Mango TV users' rights and interests.

Section 4 A Growing Enterprise Friend Circle

Mango Excellent Media adheres to the principle of openness, cooperation and mutual benefit, sincerely cooperates with partners to achieve winwin results, constantly expands the circle of its friends, and builds a new pattern for Internet industry and converged media development. The Company continues to establish strategic cooperation with Huawei Technologies Co., Ltd., and makes collaborative innovation in seven (7) aspects, including video content, membership, joint marketing, big data recommendation, IPTV products and Huawei cloud CDN services.The Company continues to optimize its capital cooperation business synergy in China Mobile Capital Holding Co., Ltd. which is the Company's shareholder and a China Mobile's wholly-owned subsidiary.The Company continues to deepen its strategic cooperation with Migu Culture Technology Co., Ltd., a subsidiary of China Mobile, and carry out business synergy in basic telecom business, high-quality copyright content, 5G field, home products, overseas expansion, strategic investment and other incremental businesses.In December 2020, Hangzhou Ali Venture Capital Co., Ltd. was introduced to become a strategic investor of the Company by transferring the old shares through the controlling shareholder of the Company, in a move to introduce important strategic resources for the Company.

As one of the seven(7) national Internet TV broadcasting control licensors, Mango TV focuses on the construction of Internet TV broadcasting control platform and its content operation services, with more than 50 partners. Mango TV provides Internet TV broadcasting control and content services for smart hardware such as Samsung, Dangbei, Letv and Gimi, etc.With its professional business development ability and cultural innovation ability, Mango TV's smart big-screen business has not only been professionally recognized by the bigscreen market and continuously affirmed by its partners, but also attracted important units such as Hunan Provincial Department of Education and the Communist Youth League of Hunan Provincial Party Committee to enter Mango's circle of friends.

On March 31, 2020, the inauguration ceremony of the NRTA 5G Key Laboratory of High-tech Video Multi-Scenario Application developed with cooperation of Mango Excellent Media was held in Malanshan Video Cultural and Creative Industrial Park in Changsha, Hunan.This is the only laboratory of the NRTA for 5G and focusing on high-tech videos.

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On March 31, 2020, Zhang Hongsen, Member of the Standing Committee of the Hunan Provincial Party Committee and Director of the Publicity Department of the Hunan Provincial Party Committee and Wu Guiying, the then Vice Governor, and a member of the Party Leadership Group of Hunan Province attended the inauguration ceremony of 5G High-tech Video Multi-Scenario Application Key Laboratory of National Radio and Television Administration, who had close communication with the technicians at Mango TV.

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Chapter 9 Creating a Youth-friendly Culture in the Workplace

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Creating a Youth-friendly Culture in the Workplace

Section 1 Leader on Youth Culture

1. “Naturally Youthful” culture inspires Chinese young people

“Naturally Youthful”culture reflects the philosophy and the corporate culture of Mango Excellent Media and“Starting Business with Ambition of Youths and Making Innovation with a Youthful Heart”is considered to be the core of the Mango Excellent Media.It represents the inheritance and development of Hunan Broadcasting System's on the Internet, which mainly involves the following cultural principles:

Uphold the leadership of the Party with utter loyalty.As a state media outlet, Mango Excellent Media represents the Party and the people. It regards the interests of the Party and the people above anything else. Under the guidance of this principle, Mango Excellent Media carries out creation, dissemination and other business activities.Mango Excellent Media shoulders its social responsibilities and serves the needs of all people.
Youth is the answer itself.Mango Excellent Media advocates a youth-friendly culture and trusts and recruits young people.In 2020, the producers of Mango TV, a core platform under Mango Excellent Media, are aged at 28 on average, and its middle-level cadres are aged at 34 on average.
Attach great importance to innovation.As a leader, initiator and pioneer, Mango Excellent Media always uses its innovative ideas and advanced technology to offer unique user experience and integrates technology innovation and content creation.
Attempt to be extraordinary at things that people are in need of and employees are interested in.This vividly explains the naturally youthful spirit of the people of Mango Excellent Media.

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2. Cases in the past year - 2020 Youth Mango Festival

The Ninth Cyber Culture Festival and 2020 Youth Mango Festival of Hunan Province was held in Changsha from July 31 to August 16. With the theme of“learning from young people's models and braving the wind and the waves”, the event sheds light on the journey of the young people and boosts the mainstream voice.With the support of the People’s Daily, Xinhua News Agency, and China Communist Youth League Committee of Hunan Province, the event invited young people's models from all walks of life to share their stories. It also launched the Mango's Night party where the positive energy of youth was conveyed under the themes of“youthful speech contests + four models from young people”.It held Malanshan Music Festival for three consecutive days, realizing the three-dimensional integration of network culture, music culture and youthful culture. It took on the responsibility of youths, promoted a youth-friendly culture, praised the power of youths and exhibited the spirit of young people.

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Section 2 Building a Youth-friendly Culture

Take advantage of the festival to drive innovation and speed up the upgrading of the industry.To encourage people to take the perfect WeChat Moments snap at Changsha, the Mango TV intended to take this opportunity to create a citywide carnival. It resorted to many resources, like fans, tourists, role models, media IP, cultural tourism, shops, and urban culture, and made it a model for integrating“media and city”.Its offline, actual interactive park“Mango's Town”, which covers 22,000 square meters, brings the IP influence online to offline, realizing innovative integration of platform content, cultural tourism industry, consumption trend and other high-quality resources.

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The event promoted the expansion of brand, content and influence. It was recommended by NRTA on its homepage and by its WeChat official account and was liked by Think Tank of the National Radio and Television Administration and the National Radio and Television Editorial.It was also liked by the mainstream media including People's Daily, Guangming Daily, Workers' Daily and China Youth Daily and recommended for its“multi-dimensional interaction, contributions made to users, and its youth-friendly attitude of braving the waves”.

Youth and innovation are the cultural essence of Mango Excellent Media.Inspired by the“Youth-friendly Culture”， Mango Excellent Media's subsidiaries have built the corporate cultural concept that conforms to their own characteristics.Mango TV has been always providing opportunities for young people, doing business with innovative spirit and taking advantage of“Mango Youth Talk”and“Mango Young CEO Club”to encourage young people to work hard.EE-Media launched the 20 Young EE Newcomers Training Program to help young students grow and progress and find the most suitable career development path for them. Mango Studios is committed to providing the“original youth power of China”and protecting innovative ideas.Mango Entertainment advocates the“young craftsman's spirit”to boost cohesion among its employees.Happigo has always adhered to the youth-friendly philosophy of“happy life, Happigo”.KLTB inherits the culture of Mango Excellent Media and forms its“youth finance”.In line with the overall strategy of the Company, it actively creates a harmonious, happy, youth-oriented corporate culture and improves the soft power of the Company.

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Gong Zhengwen, deputy secretary, general manager and director of the group company party
committee, encouraged young contestants to participate in the Mango Young Talk.
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N o t h i n g c a n r e p r e s e n t t h e “ Yo u t h - f r i e n d l y Culture”better than the“Mango Youth Talk”. The program was launched by the Mango Young CEO Club, whose members were selected from the previous winners of the“Young Employees Challenge”, originated from Mango TV in 2018. In 2020, the 5th Mango Youth Talk was successfully held, which has become the model for building new media corporate culture and for cultivating young talented people.In 2020, the Mango Youth Talk had

been open to the employees of all the subsidiaries under Mango Excellent Media. it also started to adopt tutorial system this year, where the top executives would visit the site and watch their debates. The Club also recruited members who were former employees of Mango TV, EE-Media, Mango Studios, Mango Entertainment, Mangofun, Happigo and KLTB.By continuously reforming the contest mechanism and accelerating the incubation of new projects, the Mango Youth Talk has delivered high-quality works one after another. It has helped boost the IP value of the program and offered a good, innovative recruitment mechanism that could also enhance the discipline of the young people. It has become a model brand for youth culture.

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Section 3 Offering Generous Employee Benefits to Create a Sense of Ownership

1. Generous salary offering

In accordance with the value distribution theory and depending on contributions made by its employees, responsibilities, risks, and the Company's overall performance and personal performance, Mango Excellent Media determines its employees' salaries and fixes them based on posts.The performance-based salary system can help boost the morale of the employees and promote the level of social responsibility, economic benefit and management level. Under this system salaries are distributed based on operating performance, work performance and management effect.

The Company ensures that the employee benefits it distributes is in line with the Company's development phase and economic profits and is competitive compared with the local salary level. Such generous salary offering can help the Company attract, motivate and retain talents.The Company attempts to strike a balance between employee benefits and its economic profits and strives to allow its salary distribution system to be competitive, reasonable, and to leave room for employees' development and to ensure fairness and a balance among performance, attitude, and ability.

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2. People-oriented welfare system

Mango Excellent Media has always followed the people-oriented principle and the state laws and regulations on labor relationship and signed labor contracts with its employees. It offers old-age insurance, medical insurance, work injury insurance, unemployment insurance, maternity insurance as well as housing provident funds for its employees. In 2020 it revised its employees' welfare system to help further protect the legitimate rights and interests of its employees.

W h e n t h e COV I D - 1 9 e p i d e m i c st ro ke , M a n go Excellent Media allocated funds worth RMB800,000 for epidemic prevention and control and prepared over 200,000 masks and over 5,000 catties of alcohol and 84 disinfectant.It offered protection for a total of 3,945 people.The Company also formulated Guide on Prevention and Control of COVID-19 Epidemic, related schemes, and Seven Things to Know Before Resuming Production.

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The Company made efforts to bring safety and happiness to its employees by establishing canteens to provide healthy, safe and delicious lunches.In order to improve its medical security level and ensure mental and physical health of its employees, the Company researched and optimized its physical examination plans for its employees. Specifically, it offered special physical examinations based on gender, age and the type of work.

Concerned about the personal happiness of single employees, in September 2020, the Company cooperated with several other organizations to hold the“Lucky to Meet You from the Crowd”Single Fellowship Healing Party!More than 120 single young people from government organizations, enterprises and public institutions throughout Hunan gathered together to look for love.

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Creating a Youth-friendly Culture in the Workplace

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In addition to the above-mentioned five insurances and one fund, Mango TV also offered commercial insurance for its employees, so that they could feel the concern from the Company in case of accidents or major illness.In an office area called“Jubaopen”newly completed in 2020, it offers fitness equipment, hot coffee and sufficient reading materials for employees so that they may have rest breaks at work.EE-Media also engaged professional fitness coaches to provide courses on jazz dance, yoga, and Zumba. the Beijing branch also offered fitness equipment and outdoor badminton court to enrich the staff's spare-time life.After the epidemic occurred, Mango Entertainment provided its employees with a site to collect“fresh vegetables”and“priority”in laundry services.Mango Studios has formulated Revised Measures on Welfare Distribution and Trade Union Management System to show its care for employees. To protect the rights and interests of employees, it offered general welfare, medical welfare, children's education reward, visits to employees' relatives, and special subsidies to those in need.Happigo has established a good and sound welfare system covering the following three aspects: statutory welfare, inclusive welfare, and trade union welfare.

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Following the peopleoriented strategy, KLTB offered supplemental health insurance to its staff. for its business teams, it even offered commercial accident insurance to protect its employees.

Section 4 Channels for Developing Talents with a Sense of Honor and Enthusiasm and Concern for Employees

In 2020, Mango Excellent Media and its subsidiaries were committed to encouraging their employees to continue challenging higher career goals and helping them grow. They have built a rather challenging development system. The Company has built channels on management, profession and support.For every channel the Company has set clear position levels and has therefore provided much room for employees' development.To develop the management channel, the Company recruits people based on the ability of candidates.To develop the profession channel and support channel, the Company gives an employee a job promotion based on its professional skills and performance.It allows all employees to recognize their growth and instructs them on how to develop themselves.

It helps the building of a sound development system.Mango Excellent Media keeps improving its staff training and cultivating system, provides training by categories and at different levels, strengthens the management ability of middle- and highlevel personnel, and improves the professional ability of key personnel and professional skills of average staff.Based on the needs of its employees, the Company has developed a wide range of interesting courses to target employees from different functional departments. These courses cover orientation, theoretical education, professional training, new technology research and development, and new media operation, etc.In 2020 Mango TV carried out 56 trainings in total, covering socialist core values, positive energy at the workplace, operations, intelligent algorithms session, the power of scriptwriters, and leadership improvement in order to bring the professional quality level of its employees to a higher level.

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Chapter 10 Praises from Mainstream Media for Low-carbon Operation

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Praises from Mainstream Media for Low-carbon Operation

Section 1 Low-carbon Operation in Entire Industrial Chain

When it comes to industrial form, Mango Excellent Media implements the strategy of environmentally friendly and low-carbon operation. Its entire industrial chain is free of pollution and load. When producing its programs, the Company attaches great importance to legal compliance and harmonious environment, and by resorting to big data computing and cloud services, reduces wastes that may be caused by hardware, bandwidth and other network resources.

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----- Start of picture text -----

Mango Entertainment practiced the
Environmental Protection Action for Yuelu
Mountain
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When it comes to daily work, the Company earnestly promotes

the awareness of environmental protection and resource conservation, practices energy conservation and emission reduction, and encourages its employees to be thrifty on electricity, paper, and water. It also makes use of advanced information technology to promote paperless office. It advocates reasonable use of printers and copying machines and improving the secondary utilization of paper. The canteen uses reusable tableware and reduces the consumption of disposable tableware. It encourages employees to take the stairs rather than use the elevators, especially for those at lower floors. Employees should turn off the light and other electric equipment so as to reduce the standby energy consumption of computers, printers and other equipment. Try to use the air conditioner less and strictly implement the temperature control standard. It also encourages employees to classify wastes they have generated, reduces the wastes from the source and promotes recycling of materials. The Company also organizes volunteer activities at Yuelu Mountain, where employees collect garbage and “Protect the Green, Embrace the Nature”. In 2020, Happigo saved RMB 931,600 of electricity and water, with a reduction rate of 27.64%, realizing the protection of environment in the development of production and the promotion of production in the protection of environment.

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KLTB’ s environmental protection action“Protect the Green, Embrace the
Nature”
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In order to strengthen civilization construction and enhance employees’ awareness of environmental protection, Mango Excellent Media and its subsidiaries have carried out publicity activities focusing on eco-environmental behaviors in such aspects as clothing, food, housing, transportation, office work and traveling. Through continuous activities such as“Clear Your Plate Campaign”,“Environmental Protection Initiative”, and“Garbage Sorting, No Littering

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From August 2020, Mango TV has launched a“Clear Your Plate
Campaign”to advocate strict economy and oppose extravagance and
waste, and reminded the employees through publicity videos to save food,
which achieved remarkable results and reduced the amount of waste food
in the canteen by nearly half.
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and Garbage Picking”, the company has guided the employees to start from daily trifles to protect the ecological environment, and fulfill the responsibility of ecological civilization construction.

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Section 2 Sustainable operation of all platforms, channels and terminals

2. Encouraging everyone to be the pioneer of environmental protection and public welfare activities

1. Producing programs to promote environmental awareness

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The Protectors“care about the global ecology and protect
environment”
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Sustainable development requires a sound public opinion environment and the consensus of the whole society. Mango TV’ s self-produced experimental travel reality show The Protectors is an attempt to awaken the concern of young people on environmental problems in the hope that they could“care about the global ecology and protect environment”. It takes advantage of the influence of the program guests and varied forms of expressions and has achieved significant social effect. The show interprets“youth”and“enviro nmental protection”from the first-person point of view to stimulate young people’s sense of mission and responsibility to love the earth and practice environmental protection. The show has been well received among audiences and the actors of the show have been awarded the title of“Ambassadors of Sustainable Travel”.

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The actors of the show have been awarded the title
of“Ambassadors of Sustainable Travel”.
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The Company encourages its actors to participate in environmental protection and public welfare activities and to call on fans to spread and practice the environmental protection concept. Actors under EE-Media (Bai Jugang, Zhang Xincheng, Wu Yi, Fan Shiqi) and actors under Mango Studios (Zheng Wei, Li Binghui, Huang Shuowen, Liu Yuhan, Sheng Huizi, Su Mengdi), 10 in total, act as the initiator of The Protectors and advocate low-carbon transportation. Lv Xiaoyu, the actor of Mango Entertainment, participated in the public welfare activities as the“celebrity supporter of WWF”where she called on everyone to coexist with nature and light up hope by turning off the lights. She played an active role in promoting youth culture.

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Mainstream Recognition

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Mainstream Recognition

In the live broadcast of the Mango Poverty Alleviation Cloud Supermarket, a public platform built by Hunan Broadcasting System under the guidance of the Publicity Department of the Hunan Provincial Party Committee, Cyberspace Administration of the Hunan Provincial Party Committee, the Department of Commerce of Hunan Province and the Poverty Alleviation Office of Hunan Province, Mango TV Sisters Who Make Waves poverty alleviation live-streaming E-commerce was launched. This move aimed to help the sale of food in 10 counties of Hunan Province for poverty alleviation, to solve the dull sale of agricultural products in the context of COVID-19.

——June 5, official website of the NRTA, Mango TV Live Streaming E-commerce to Help Alleviate

Poverty

2020 Youth Mango Festival is a good attempt to promote the economy and to spread the influence of

Hunan's broadcasting and TV sector.

——August 10, official website of the NRTA, Hunan Held the Ninth Cyber Culture Festival and 2020 Youth Mango Festival

The NRTA highly recommended this documentary on the homepage of its official website, saying that it looks back on the context of Chinese history by following the formation and development of social thoughts, culture, and systems under a panoramic view. pursues the long-standing Chinese spirit by selecting important time points of unification, division, chaos, and prosperity through the important evolution of systems and ideas from ancient times to the present. It deposits the time-honored Chinese values, exploring the source of the power for the great rejuvenation of the Chinese nation from the depths of history.

——December 1, official website of the NRTA, the Large Cultural Documentary (season 1) Will Be Broadcast Soon

On the strength of its in-depth reflection of the social life, vivid portrayal of ordinary workers and firm expression of basic social values, Stage Builder shows the unique artistic charm of reality-themed TV series with life enthusiasm and depth.

——December 17, official website of the NRTA, Stage Builder: An Attractive Work in the Depths of Life

As early as January this year, Mango TV immediately launched its overseas publicity of immediate COVID-19 control by having its voice heard on Mango TV International APP (MangoTV) as well as overseas all-media matrix at the same time, in a way to demonstrate its responsiveness, execution and strong sense of mission as a mainstream media.As COVID-19 was spreading to the world, Mango TV stimulated all enthusiasm to strengthen the dissemination of COVID-19 news, share China's antiCOVID-19 experience, and deliver China's voice in anti-COVID-19 to the world.

——May 14, NRTA Think Tank, "[Case] Mango TV International App Makes An Effective Delivery of China's Voice in Anti-COVID-19

As the only Internet video platform under Hunan Broadcasting System, Mango TV has prepared in advance and well planned for diverse contents of the two sessions, launched mainstream contents including special topics, columns, and main melody movies as well as vertical micro-videos, animated short videos, and creative H5 and other interactive products on the platform, and made the most of its convergence communication, video communication, and matrix communication advantages, and reported the two sessions in a comprehensive, multi-angle, multi-level manner. ——May 23, NRTA Think Tank, "[Red List of Media for Two Sessions Publicity] Mango TV covered the Two Sessions on Multiple Terminals in Multiple Dimensions

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Mainstream Recognition

Based on changes in COVID-19 control, Mango TV's variety shows give insights into user needs, and always stick to taste, style, and responsibility. It has launched a number of new programs, to the extent to achieve both social and economic benefits, and demonstrate the platform's social responsibility and sense of mission.

——June 4, NRTA Think Tank, [Case] Mango TV: Variety Show on“COVID-19 control”to Demonstrate Humanistic Care

As shining female stars, they are not indulged in“perfect”persona or earning their fame in their own professions. Instead, they leave behind their established reputation and status. Not afraid of criticism or reproach, they face up to everything. Those who are good at acting start to sing loud. Those who have never danced try dancing. So they become more courageous from frustration and stronger after various trials.

Episode 3“Jordan: The Light of Hope in the Refugee Camp”of“To Our Common Earth”, a special online program produced by Mango TV and the Central Publicity Department of the Communist Youth League in cooperation, was broadcast on Mango TV on September 9. It was later liked by the UN High Commissioner for Refugees.

——September 9, UNHCR

“We Shall Overcome”restored the anti-epidemic scene and was created based on sensitivity of news and rhythm of short videos, as well as qualities of TV dramas, showing the persistence and difficulty, courage and greatness of medical staff in the anti-pandemic process.

——April 6, official website of the People's Government of Hunan Province, Mango Mini TV Drama We Shall Overcome Pays A Tribute To Anti-COVID-19 Warriors

—— September 6, Chang An Jian, Central Politics and Law Committee Changan-J, For 123 Days, What Does This Hotly Searched Program Tell Us?

Many parents learn about the importance of sports from the program and start to focus on cultivating children's exercise habit.The Small Giant Games is of practical significance to the transmission of sportsmanship and the promotion of children's sports.The various events and low learning threshold in the program can attract children to participate, enabling them to grow.

——November 17, official website of the General Administration of Sport of China, The Small Giant Games Helps Promote Children's Sports

@Mango TV“The Projectors”leads you to visit places such as Xishuangbanna, the Arctic, and

Sumatra and feel the importance of wildlife protection. ——February 24, official Weibo of the Ministry of Ecology and Environment

Mundane Glory, a series of short videos focusing on those who work in China's emerging industries, tells about the stories of ordinary workers, from the unique perspective of the foreign experience guests, who are working in the fields of scientific and technological innovation, environmental protection, agricultural science, astronomy science, and foreign aid medical care.With the experience brought by the collision of Chinese and foreign cultures, the program spreads the Chinese culture, shares scientific and technological achievements, and demonstrates that China and the world go hand in hand and practice the concept of building a“community with a shared future for mankind”. ——May 27, official website of Hunan Provincial Radio and Television Bureau, Mango TV Mundane Glory Interprets A“Community of Shared Future for Mankind”

As a comedy, while making the audience laugh,“Happy Hunters”seeks to carry the mission to resonate emotionally and send positive social energy.For example, the sincere emotion that justice will prevail over evil and be upheld beyond racial barriers reflects the reality.These reflections of our real social life convey the values of truthfulness, kindness and beauty to society.

——June 10, official website of Hunan Provincial Radio and Television Bureau,“Happy Hunters”to Convey Love and Positive Energy

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Mainstream Recognition

Let's like the program, which, in the form of character topics, focuses on Chinese soldiers who love their country very much, records the passionate persistence of seven soldiers, and demonstrated the enthusiasm of Chinese soldiers in the new era that follow the Party's commands, win wars and count themselves well.

——July 31, official website of Hunan Broadcasting System, Mango TV the Honorable Army Flag Will Be Broadcast on August 1 to Pay Tribute to Chinese Soldiers

The program incorporates elements such as characteristic ethnic customs, simple and loving leaders in poverty alleviation, and protectors and inheritors of ethnic cultures, and presents to the audience the magnificent picture of ethnic minorities living a good life and enjoying the ecological beauty and the ever-changing life changes.

——October 12, official website of Hunan Provincial Radio and Television Bureau, Mango TV Documentary“Pomegranate Blossoms 2”to Showcase the New Life of All Ethnic Groups in Becoming

Better Off

The 2020 Youth Mango Festival incorporates the entire Changsha into the festive atmosphere. While shaping the cultural symbols of youth, it adds highlights in the form of“Culture + City”and“Culture + Tourism”to Changsha know as City of Cyber Celebrities and Home to World Media. ——August 5, official website of Hunan Provincial Radio and Television Bureau, Youth Model Making Waves 2020 Youth Mango Festival Opened

“Small Giant Games”plays its role of literary works by providing reference for promoting children's sports by fully presenting a number of fierce events. meanwhile, deeply exploring the growth stories of players out of the games, enriching the connotation of sports, and promoting sports to all people and to families.

——November 3, official website of the General Administration of Sport of China, The Small Giant Games Helps Promote Children's Sports and Bring Sports to Families.

“To Our Common Earth”selects a number of representatives of Chinese young public figures, and relates to the stories of their participation in public good and their growth and impression along the way.

——September 9, official website of Hunan Provincial Radio and Television Bureau, Mango TV's To Our Common Earth Reflects the Power of Chinese Young People

While telling the story of a group of characters,“Qing Qing Zi Jin”conveys positive, aspiring, and benevolent youth energy to students in the new era, providing a positive way for young people to think about problems.

——September 9, official website of the Hunan Provincial Radio and Television Bureau,“Qing Qing Zi Jin”to Show Positive Energy

In the context of the great strategy of targeted poverty alleviation issued by General Secretary Xi Jinping during his inspection of Shibadong Village in Western Hunan,“A Land So Rich in Beauty”aims to aesthetically and artistically portray, glorify and praise the miracle of nearly hundreds of millions of Chinese impoverished farmers getting rid of poverty in the new era that has never been seen in human history.I was fortunate to watch it first and benefited a lot.This is an excellent work with new perspectives, deep implications, high conception, artistic beauty, and sophisticated production among works of similar themes.

——January 11, People's Daily client,“A Land So Rich in Beauty”Portraies, Glorifis and Praises the Miracle of Poverty Alleviation, Zhong Chengxiang, Chairman of the China Literature and Art Critics

Association

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Mainstream Recognition

“A Land So Rich in Beauty”is a TV series as an ode to poverty alleviation.This is a story of urban youth Pu Quansheng and Sha Ou working hard in a village of Western Hunan.Wanmixi Village, located deep in the mountains of Western Hunan, is a long impoverished village.In the face of the reality, it is by no means an overnight task to achieve a total change from material to spirit, from life to mentality. This drama is illustrative of the fact that poverty alleviation should grow power by boosting both wisdom and will.

In the final analysis, boosting wisdom and will is to change morale. ——January 28, People's Daily,“Boosting Wisdom and Will to Grow New Power”, Yan Jingming, Vice Chairman of the Chinese Writers Association

“Rebirth of Shopping Addict”observes the big life in the current environment with shopping as an entry point, and promotes and leads the construction of youth values with a relaxed and pleasant plot. This is indeed novel and unique.

—— February 3, People's Daily, To Lead Youth Values

Under the proposition of the era of“telling Chinese stories well”, focusing on the various aspects of human is the core idea of“Welcome Back to Life”.

——February 23, People's Daily,“Welcome Back to Life”with a Focus on the Various Aspects of

Human to Resonate with Netizens

“Wait In Beijing”silently releases the spirit of fighting against the wind and staying true to the original self to youth, encourages young entrepreneurs to fully tap their energy, and forge ahead so that personal dreams and the Chinese Dream can be integrated. ——March 6, People's Daily,“Wait In Beijing”to Portray the Lives of Returnees

With guests of diverse personalities, daily relationships in different states, and diverse intergenerational relations,“Meeting Mr. Right Season 3”inspires resonance and more general reflection from the public.

—— October 23, People's Daily, Directly to the Core of Real Intergenerational Communications, A Mini Program Can Be Impactful

“Living Toward the Sun”, adapted from a real story, tells the story of the protagonist Xiong Dun, although suffering from cancer, facing up to life by recording his fight against the illness in the form of comics.

——October 29, People's Daily,“Living Toward the Sun”: Facing up to Life against Illness

“Fearless Whispers”tells a story set in an age of turbulence. Looking at a lane, a family, and a nobody in Shanghai, it depicts heroes in those hidden places with delicate strokes. The real bustling life makes characters in the drama vivid and also gives the audience a sense of realism. ——November 13, People's Daily,“Fearless Whispers”: to Light up the Original Aspiration with the Real Bustling Life

To make traditional culture glow with new vitality requires not only to draw nourishment from film and television works, but to develop a connection point that can resonate with the audience in line with the current communication environment. When telling a mythological story,“Secret Agreement”innovatively expresses youthful human emotions, which may provide reference for other works.

——Xinhuanet, February 15,“Secret Agreement”: Youthful Expression of Traditional Culture

One of the highlights in the creation of“Fearless Whispers”is to let the characters in the drama back to normal, showing the faith and ideal of ordinary people. From career choice to family ties, from warm kinship, solid friendships to pure love, they all reflect the commonality of dream chasers who share similar choices in different times.

——Xinhua News Agency, November 10, Hot TV Drama“Fearless Whispers”to Tell A Story of Dream Chasers Who Stay True to the Original Self

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Mainstream Recognition

Based on a practice of film and television creation rules and the law of innovation in youth dramas and an exploration of the upgraded value of youth dramas,“Rebirth of Shopping Addict”reflects the appeal of youth dramas to break the pattern of old themes. This is a drama that positively leads the values of young people, representing a direction worth thinking about in the later creation of youththemed film and television works. ——February 19, Guangming Daily, Another Breakthrough in Youth Theme

At the times of marriage/love anxiety and rising divorces,“Before Marriage”helps the public to better examine the problems in life by resolving estrangements and contradictions with communications and understanding and picking up affection, facing up to emotions, and finding surprises in ordinary and trivial daily life. An emotional variety show may have a larger space for imagination.

——March 10, Guangming, Before Marriage: An Emotional Variety Show to Expand the Space for

Imagination

“Wait In Beijing”finds a balance between the lightness of youth and the heaviness of reality, resonates with the younger generation in topics of dreams, careers, and love, and causes more young people to rethink and construct their own values in watching the drama. ——March 25, Guangming Daily,“Wait In Beijing”: A Song of Entrepreneurship

While continuing the temperament in Season 1,“My Dearest Ladies”fully upgrades in innovation by observing wife-mother/father-husband families, outlining the atypical families of four pairs, and providing a glimpse of the real problems in the lives of ordinary people. Furthermore, exploring the secrets of keeping a good family life in the description of a typical happy family, the fully upgraded“My Dearest Ladies”is more of the energy to lead the positive values. ——May 28, Guangming Daily client, Focusing on Intergenerational Family Relations,“My Dearest Ladies”Reveals Intergenerational Communications

“Viva La Romance”Season 4 tells everyone with true stories - happiness does not cost much. Staying true to the original self can be used in the pursuit of a better life and also in marriage.“Viva La Romance”Season 4 conveys a romantic and positive view of marriage/love the audience with the help of warm stories.

——September 4, Guangming Daily client,“Viva La Romance”Season 4: The Art of Co-Creation in Warmth Delivering Love

What is the most impressive in the presentation of“Fearless Whispers”is to let the characters in the drama back to normal and show the greatness of ordinary people's beliefs in the real social and geographical atmosphere. So there is great vitality there. ——November 6, Guangming Daily,“Fearless Whispers”: to Light up the Original Aspiration with the Real Bustling Life

Mango TV“Great Escape”Season 2 was broadcast recently. This season focuses more on the creation of the plot theme based on mentally absorbing puzzles. The social topic reflected in each episode is thought-provoking. The topic of whether to close the virtual mother system in episode 1 has aroused heated discussions among netizens.

——July 10, China Youth Daily client,“Great Escape”Season 2 to Focus More on Social Topics in

Addition to Mentally Absorbing Puzzles

Mango TV's innovative new variety show“Welcome Back to Life”observes the social reality through voice interaction. The audience tell about stories without bad feelings. The guests give heart-warming suggestions based on life experience. This helps with emotional collision in two-way communications, in a way to let the voice sound appealing and arouse the emotional resonance of many netizens. ——February 26, Xuexi,“[Variety Show] ”Welcome Back to Life" Focuses on the Various Aspects of Human with the Voice and Attracts Countless Resonances through Warmth Healing

Mango Poverty Alleviation Cloud Supermarket goes to the countryside this time to provide new opportunities for fruit farmers. The model of opening a store, broadcasting live and placing an order with one click builds a bridge between urban consumers and fruit farmers. On the one hand, it supplies fruits to the city to meet their needs of urban residents for online consumption. on the other, it also stimulates the development of local industries, bringing more income to the local people. ——On July 28, Xuexi, Mango Poverty Alleviation Cloud Supermarket Helps Fruit Farmers Get Rid of

Poverty

Xuexi likes“Mango Poverty Alleviation Cloud Supermarket”for its new measure of interaction between TV and Internet and opening up a channel for helping farmers with live broadcast E-commerce.

——October 22, Xuexi, Organizational Innovation Award of the National Poverty Alleviation Awards | HNTV: To Create a Hunan Sample for Consumption Poverty Alleviation

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Mainstream Recognition

《“Really Meet Love that Day”focuses on the workplace and love of young people in the new era, to show their difficulty, growth and frustration, confusion and helplessness, courage and responsibility in office. This kind of analysis is not only inspiring for the current youth, but allows more people to learn about them and understand their outlook on work and love in the new era. ——February 8, Eagle Eye Headlines,“Really Meet Love that Day”Provides New Thinking for Urban Dramas.

Mango TV takes the responsibility of the party media and launches the patriotic education course of“I am a successor - Cloud spring outing”. It is an attempt to train participants of and successors to the socialist cause who develop morally, intellectually, physically and aesthetically with a hardworking spirit and fully reflects the sense of responsibility as a mainstream media outlet.

Letter of Thanks, issued by the Hunan Provincial Department of Education on April 3

After being aired on Mango TV,“The Pretty War Flag”has been well received throughout the entire society. It creates an atmosphere for soldiers' inheritance of“Baiyun Mountain Regiment”and tells the moving stories of how Tibetan officers and soldiers take root in the plateau and defend the borders in the new era.

Letter of Thanks, issued by the Publicity Office of Political Work Department of Tibet Military District and forwarded by the Publicity Department of CPC Hunan Provincial Committee on August 27

The 7th episode of The Day I Ran China II titled“Competition on Creative Development of Luosifen and Interpretation of Making a Fortune by Internet-famous Food”has reflected the prosperous development of luosifen industry in Liuzhou and how luosifen helps locals throw off poverty. The program promotes the mainstream culture and delivers positive energy, therefore creating a good atmosphere for poverty alleviation in Liuzhou and for completing the building of a moderately prosperous society.

Letter of Thanks, issued by the Publicity Department of CPC Liuzhou Municipal Committee on November 12

During the 32nd Patriotic Public Health Month with the theme of“Fighting Against the Epidemic with Me and Paying Attention to Hygiene”, Mango TV gives full play to its advantages by carrying out popularization of science online and offline, providing strong support and playing an important role for the Patriotic Public Health Month activities.

Letter of Thanks, issued by the National Patriotic Health Campaign Committee on May 18

Mango TV is a brand-new business card of Changsha. All kinds of famous programs keep prospering here, making Changsha an open, advanced, dynamic, and innovative city and driving forward the economic and social development of Changsha. By presenting elements typical of Changsha in front of its audience, Mango TV makes active efforts to promote the image of Changsha as an inclusive city.

Letter of Thanks, issued by the Publicity Department of CPC Changsha Municipal Committee on

August 8

Beyond one place and one story,“A Land So Rich in Beauty”starts from a small point by depicting the overall overview of the poverty alleviation cause with highly shortened stories. The work shows the magnificent landscape of Zhangjiajie in pictures. Especially the winding road to Tianmen Mountain is very impressive. We must carefully understand the spiritual power presented in“A Land So Rich in Beauty”, and then turn it into the spiritual power for us to get rid of poverty, required for rural revitalization and starting a new journey of building a modern socialist country in an all-round way. ——January 27, Publicity Department of CPC Liuzhou Municipal Committee, Letter of Thanks

In 2020, Mango TV was praised for 112 times by the superiors, including 41 times by the Propaganda Department of the Central Committee of the CPC and the State Administration of Radio, Film and Television.

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Mango Excellent Media 2021 - A New Journey

Mango Excellent Media 2021——A New Journey

Let bygones be bygones. Let us continue to press forward in the future. Year 2021 marks the centenary anniversary of the founding of the Communist Party of China, which has become the greatest driving force for the development of state-owned media, including the Mango Excellent Media. It is the most glorious political task and artistic duty of the Mango people to publicize the centennial of the founding of the Party and the spirit of remaining true to our original aspiration and keeping our mission firmly in mind. At a Gathering to Mark China’s Poverty Alleviation Accomplishments and Honor Model Poverty Fighters held on February 25, 2021, General Secretary Xi Jinping solemnly declared that“at the important moment of the 100th anniversary of the founding of the Communist Party of China, China's fight against poverty has won an all-round victory, and all 98.99 million rural poor people are out of poverty under the current standards”. This is the beginning of the new journey of socialist modernization. Mango Excellent Media will continue to press forward in 2021 in line with Xi Jinping's socialist thought and new development idea with Chinese characteristics in the new era.

dual-platform content customization system for HNTV and Mango TV. create a XiaoMango E-commerce with unique contents, unique products, and unique operations. implement a new Mango Talents Plan adapted to a mainstream new media group. master a number of independent core technologies, and make all efforts to consolidate Mango's new technologies and infrastructure.

This is the new journey faced by Mango Excellent Media in 2021.

General Manager Cai Huaijun has proposed the basic strategic tasks of the year 2021 in the Mango Excellent Media's annual conference, which are also the commands that Mango people should follow during the journey:

We should keep in mind that a Party media speaks for the Party by making it a core position for better and stronger publicity. adhere to the strategy for demanding long videos to make hotspots normal. adhere to ourselves to realize the unconventional development of Mango's new media platform. increase“openness and win-win”, to further upgrade the big ecology of Mango media convergence. achieve middleground enabling, upgrade the organizational form, and release the vitality of talents to the greatest extent. ensure stable and sustainable growth, and become the core power of the Group's strategic upgrade. These are the commitments and replies of Mango Excellent Media for 2021. Mangoers keep working hard on the road.

The Recommendations on Formulating the 14th Five-Year Plan for Hunan's National Economic and Social Development and the Long-term Goals for 2035 by the Hunan Provincial Party Committee proposed to facilitate deep media convergence, promote the all-media communication project, and create a new mainstream media.

Chairman Zhang Huali stated that“we should press forward toward the 2.0 integrated Mango mode”,“aim to build a new mainstream media group”and“a new media group means that rather than being defined by the traditional media, we will quickly become a real new media outlet. rather than being defined by generally accepted term of new media, we have dual attributes of the CPC and the market influence. rather than being a mere new media platform of Mango Excellent Media, we the Hunan Broadcasting System is a new mainstream media group whose overall organizational form, corporate culture and ecological value should be reconstructed through Internet”. Zhang Huali further pointed out all tasks to be done in 2021, which are related closely to Mango Excellent Media:

Build a brand with both characteristics of Mango and of the CPC building. Build the new media group under the guidance of the CPC building work and try to create a digital organization that is featured by“deep integration of one cloud+multiple screens”. fully play the symphony themed with the 100th anniversary of the CPC. Create works for integrated media and combine the youth-friendly culture with the mainstream values to allow communication between Chinese young people and the Party with one hundred years' history and to further elevate the mainstream value of Hunan Broadcasting System. establish a unique

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Mango Excellent Media Co., Ltd. — Environmental & Social Information 2021

55401_rns_2021-04-25_b610d9e5-1e90-4619-9660-b7cf73f9c2f7.PDF

Social Responsibility Report

About the report

Important notes

Reporting period

Reporting entity

Reporting data

Designation

Preparation basis

Version of the report and access

It is a mission to promote media convergence.

It is a responsibility to build the high-threshold long-term video platform.

It is a responsibility to undertake social welfare.

蔡怀军

M a n g o E x c e l l e n t M e d i a will“become the first”.

Mango Excellent Media aims to become the first.

Voice of the Mango Excellent Media team

Tang Liang: Deputy Secretary of the Party Committee, Director and Secretary of the Disciplinary Committee of Mango Excellent Media

He Jin: Member of the Party Committee, Deputy General Manager of Mango Excellent Media, General Manager of Mango Studios

Wu Jun: Secretary of the Board of Directors of Mango Excellent Media

Contents

Letters from the Secretary of the Party Committee and Chairman

Letters from the General Manager and Editor-in-Chief

Chapter 1 Redefining Mango Excellent Media

Chapter 2 Social Responsibility Led by Party Building

Chapter 3 Mango Phenomenon 2020 is a Bit Cool:

Innovation with Integrity

Chapter 10 Praises from Mainstream Media for Low151 carbon Operation

Creditors

Chapter 8 Internal and External Efforts for Win-

win

Section 1 Highlight Moments of Mango Excellent Media in Malanshan

Section 2 Mango Excellent Media and the Mission of Media Deep Integration and Development

Section 4 Innovation of Mango Excellent Media

Section 3 Mango Excellent Media during the “14th Five-Year Plan” period

In 2021

“be the first or the best”！

Annual overview

Great events

Honors

EEMedia

Mango Studios

Mango Entertainment

HappiGo

Operation indicators

Section 5 Higher Level of Responsibility Management

1. Stakeholder Communication

2. Management of Substantive Issues

Section 1

Leadership by the Party Committee with the Base of Political Construction

Section 2 Strenthen team competence on the Basis of organizational Construction

In 2020

Section 3

Always Keeping the Original Aspiration with Ideological Construction as the Internal Pursuit

Section 4

Highlights of Key Milestones with the Significance of Style Construction

Section 5 Prevention against Small Errors and Routine Honesty Construction

Section 1 New Platform, New Mainstream, and New Value

1. More mainstream publicity and better platform operation

2. Content creation and comprehensive self-production of variety show

(2) Variety shows: continued to make hits

3. Seizing technology opportunities to gain technology advantages

4. Deepening Quality Management and Strengthening Intellectual Property Protection

Section 2 Clear Mainstream Propaganda and Highlighted Social Benefits

1. Highlight the theme of the times

2. Making the theme blockbuster to lead the youth culture

3. Demonstrate care and bring about social benefits with original variety shows

Section 3 Fostering Community Consensus with the blockbuster “China” , with “Unity of Feelings” and “China Power” Impressed the World.

1. Retrospect the history and highlight

the cultural value

2. Pave new ways to interpret the stories to make it integrated into the oriental aesthetics

3. Enrich dissemination ways to encourage young audiences

4. Create an atmosphere in the whole Internet and influence the times in an all-round way

Section 4 Dominate Position in Mainstream Movies and Television

Section 5 Pressing Ahead on the International Arena

Section 6 Rapid Integration of Technological Productivity and Cultural Impetus

Section 1 Mainstream Values Through Mango Varieties Production

1. Guarantee the presentation of mainstream values during program launching

Mango Excellent Media Co., Ltd. Environmental & Social Information 2021