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MACQUARIE TECHNOLOGY GROUP LIMITED — AGM Information 2009
Nov 25, 2009
65295_rns_2009-11-25_44d4ed7b-4133-49f7-9d8b-0980ee207314.pdf
AGM Information
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MACQUARIE TELECOM GROUP LIMITED
ANNUAL GENERAL MEETING
FRIDAY, 27 NOVEMBER 2009
CHIEF EXECUTIVE’S ADDRESS
Thanks Robert, and welcome shareholders. I’m David Tudehope, Chief Executive of Macquarie Telecom.
Macquarie Telecom’s strong results for 2009 supports the strategic direction we have taken and we expect profitability in fiscal 2010 to continue as our investments increasingly deliver benefits.
Robert has given you a brief overview of Macquarie’s recent performance and overall business strategy.
I would now like to take this opportunity to give you an update on one of our key differentiators “Personal Accountable Service” which is our attitude and commitment to delivering a superior experience for our customers through Ownership, Proactivity, Communication and Responsiveness.
We set out over three years ago making customer care something we were going to focus on. Surveys and focus groups already indicated that it was one of our strengths over our competitors so we decided to focus on that strength. We didn’t want it just to be a relative strength either, we wanted it to be an absolute strength, to be the best in the world was our goal.
In pursuit of this goal we developed and implemented the Personal Accountable Service program, known internally as PAS.
One of the key aspects of PAS is that it’s more than just doing your job well. Because certainly our competitors also have staff who do their job well. Personal Accountable Service is not just taking a call, it’s also being involved in fixing more than the element that we’re responsible for, we take accountability for the whole issue.
Another key to the success of the PAS model is our company wide adoption of the initiative. Every customer is a name and a relationship and they’re valued. Our company wide alignment means that it’s not luck that you get a good account manager. Our competitors have examples of good people, but what happens if they leave? The consistency in the implementation of PAS and the company wide strategy and ‘buy-in’ from all levels means it’s not luck and it’s not just a small group of customers who benefit.
In addition, by being able to focus on one customer segment, the mid-large sized businesses, we were able to build a system around the needs of those type of customers rather than trying to make a system built for one set of needs fit another.
2009 was a year where we set out to focus and improve on providing exceptional service to our customers. Our commitment to this endeavour was recognised on the global stage during the year. Last November, at the World Communication Awards, which took place at The London Hilton with hundreds of international contenders, Macquarie Telecom was judged as the Best Telco in the World for Customer Care through our 'Personal Accountable Service' program. We were the only Australian company to win an award.
I would now like to share with you a few words from Deirdre O'Donnell the Telecommunications Industry Ombudsman
TIO VIDEO
In late October 2009 Macquarie Telecom announced the commencement of a program to build a world class Contact Centre facility in Sydney. The investment will be to build a facility unparalleled in Australia which will be live and operational by April 2010.
In a climate where many telecoms are cutting costs by off-shoring (and reducing the customer experience as a result), we are committed to investing in Australian Customer Service. Providing the World's Best Customer
Care is at the core of our values at Macquarie Telecom. In this, we seek to ensure that every interaction our customers have with us exceeds their expectations and is vastly superior to the engagement they might experience with their competitors.
This all Australian investment will be equipped with the latest technology to allow agents instant access to customer data and to collaborate with staff across the company to resolve queries on the first call.
Our customers are very supportive of Macquarie’s commitment to Personal Accountable Service as demonstrated by the following customer case study which brings to life some of the benefits our investments in exceptional customer service are delivering to our customers businesses.
DE BORTOLI VIDEO
Our focus in the year ahead is to continue to execute on our strategy of growing our higher margin businesses by leveraging the investments we have made and by continuing to deliver exceptional service to our customers. In 2009 we have demonstrated that this strategy is working and we remain confident that the momentum we have created will lead to sustainable profitable growth in 2010 and beyond.
None of the achievements over the past year would have been possible without the support of our business partners and customers.
In closing, I would like to express my thanks to the entire Macquarie team for their hard work and my gratitude to our shareholders and suppliers for their ongoing support.
Thank you all for being here today. I look forward to the year ahead. I will now hand back to the Chairman Robert Kaye.