Lumi Gruppen AS

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Lola Bidco AS
2	Reason for the notification
a)	Position/status	Persons closely associated: Lola Bidco AS — The notification concerns a person closely associated with a PDMR — Person discharging managerial responsibilities: Ashkan Senobari, board member
b)	Initial notification or amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	LUMI GRUPPEN AS
b)	LEI code	984500558A4B099PCC34
4		Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	— Shares
	Identification code	– NO0010927288
b)	Type of transaction	Purchase
c)	Price(s) and volume(s)	(i) Price(s)	(ii) Volume(s)
		NOK 15.25 per share	758,815 shares

d)	Aggregated information
	— Aggregated volume	758,815 shares
	— Aggregated Price	NOK 11,571,928.75
e)	Date of the transaction	2025-07-09
f)	Place of the transaction	Euronext Growth Oslo

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