LOVISA HOLDINGS LIMITED — AGM Information 2021

Sep 14, 2021

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Lovisa Holdings Limited ACN 602 304 503 Level 1, 818 Glenferrie Road Hawthorn VIC 3122

t +61 3 9831 1800 f +61 3 9804 0060 e info@lovisa.com.au lovisa.com.au

LOVISA HOLDINGS LIMITED NOTICE OF 2021 ANNUAL GENERAL MEETING

The Annual General Meeting of Lovisa Holdings Limited (the Company or Lovisa ) will be held online at https://agmlive.link/LOV21 on Thursday 14th October 2021 at 4.30pm (Melbourne time) ( AGM ).

In light of the current travel restrictions and limitations on public gatherings due to the COVID-19 pandemic and potential public health risks, the AGM will be held as a virtual meeting. There will not be a physical meeting where shareholders can attend but shareholders can participate in the AGM online. Lovisa is pleased to provide shareholders with the opportunity to attend and participate in the AGM through an online platform, where shareholders will be able to watch, listen, ask questions and vote online. Instructions for attending the AGM via the online platform are set out below and in the Virtual Meeting Online Guide available at https://www.lovisa.com.au/pages/investor-centre.

Even if you plan to attend the AGM online, we encourage you to submit a directed proxy vote as early as possible so that your vote will be counted if for any reason you cannot attend (for example, if there is an issue with your internet connection on the day of the AGM). Shareholders can lodge their proxy form online at www.linkmarketservices.com.au or complete and return a hard-copy proxy form by 4:30pm ( Melbourne time ) on Tuesday, 12[th] October 2021 . Hard copy proxy forms can be obtained by contacting Link Market Services on +61 1300 554 474.

Shareholders attending our virtual meeting can submit a question via https://agmlive.link/LOV21 during the meeting. Please refer to the Virtual Meeting Online Guide available at https://www.lovisa.com.au/pages/investor-centre for information on how to do this. Shareholders are encouraged to submit questions in advance of the AGM online or by submitting the Shareholder Question Form that has been included with this Notice of Annual General Meeting. Written questions must be received by Lovisa or Lovisa's share registry provider, Link Market Services Limited, by 5.00pm (Melbourne time) on Thursday 7[th] October 2021, and can be submitted online, by mail, by fax or in person (as set out on the top of the Shareholder Question Form).

In light of the COVID-19 pandemic, we encourage shareholders to monitor the ASX and Lovisa's website for updates. This Notice of Annual General Meeting should be read in conjunction with the Explanatory Statement which is enclosed with this Notice of Annual General Meeting.

Attendance via online platform

We recommend logging in to the virtual meeting platform at least 15 minutes prior to the scheduled start time for the AGM by entering https://agmlive.link/LOV21 into a web browser on your computer or online device. Log in to the virtual meeting platform using your full name, email address and company name (if applicable). To obtain a voting card or ask a question, shareholders will need their Shareholder Reference Number (SRN) or Holder Identification Number (HIN). Proxyholders will need their proxy code which Link Market Services will provide via email on the day before the AGM. Further information on how to participate virtually is set out in the Virtual Meeting Online Guide available at https://www.lovisa.com.au/pages/investor-centre.

AGENDA

Business

Item 1. Financial and other reports

To receive and consider the Financial Report of the Company and the Directors’ Report and the Auditor’s Report for the year ended 27 June 2021.

Item 2. Adoption of Remuneration Report (non-binding resolution)

To consider and, if thought fit, pass the following resolution as an ordinary resolution:

“That the Remuneration Report for the year ended 27 June 2021, being part of the Directors’ Report, be adopted.”

Item 3. Re-election of Brett Blundy as a Director

To consider and, if thought fit, pass the following resolution as an ordinary resolution:

• “That Brett Blundy be re-elected as a Director of the Company.”

Item 4. Approval of grant of securities to the Managing Director

To consider and, if thought fit, to pass the following resolution as an ordinary resolution:

“That approval be given for all purposes, including ASX Listing Rule 10.14, for the grant of options under the Equity Incentive Plan to the Managing Director, Shane Fallscheer, as his long term incentive for the year ending 3 July 2022, on the terms described in the Explanatory Statement accompanying this Notice of Meeting.”

By order of the Board

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Chris Lauder Company Secretary

15[th] September 2021

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NOTES

These Notes and the Explanatory Statement should be read together with, and form part of, the Notice of Meeting.

Entitlement to attend and vote

In accordance with regulation 7.11.37 of the Corporations Regulations 2001 (Cth), the Company has determined that persons who are registered holders of shares in the Company as at 7.00pm (Melbourne time) on Tuesday 12[th] October 2021 will be entitled to attend and vote at the AGM as a shareholder. Accordingly, share transfers registered after that time will be disregarded in determining entitlements to attend and vote at the AGM.

If more than one joint holder of shares is present at the AGM (whether personally, by proxy or by attorney or by representative) and tenders a vote, only the vote of the joint holder whose name appears first on the register will be counted.

All resolutions will be by poll

As shareholders are being asked to participate virtually in the AGM, and in accordance with rule 7.7(d) of the Company's Constitution, the Chair will determine that each resolution considered at the AGM will be conducted by a poll. On a poll, shareholders have one vote for every fully paid ordinary share held (subject to the restrictions on voting referred to below).

On a poll, if:

• a shareholder has appointed a proxy (other than the Chair of the AGM) and the appointment of the proxy specifies the way the proxy is to vote on the resolution; and

• that shareholder’s proxy is either not recorded as attending the AGM or does not vote on the resolution, the Chair of the AGM will, before voting on the resolution closes, be taken to have been appointed as the proxy for the shareholder for the purposes of voting on that resolution and must vote in accordance with the written direction of that shareholder.

How to vote

A shareholder who is entitled to attend and vote at the AGM may do so:

• by attorney;

• by proxy; or

• by corporate representative (if the shareholder is a corporation).

Voting using the online platform

The online AGM will take place at 4.30pm (Melbourne Time) on Thursday, 14[th] October 2021. We recommend logging in to the online platform at least 15 minutes prior to the scheduled start time for the AGM by entering https://agmlive.link/LOV21 into a web browser on your computer or online device and following the relevant instructions set out in the Virtual Meeting Online Guide available at https://www.lovisa.com.au/pages/investor-centre. To submit votes or questions, shareholders will need their Shareholder Reference Number (SRN) or Holder Identification Number (HIN). Proxyholders will need their proxy code which Link Market Services will provide via email on the day before the AGM.

Voting will be open during the AGM when invited by the Chair. You will be able to vote for, against or abstain on each item through the online platform. More information about online participation in the AGM (including asking questions

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via the virtual platform) is available in the Virtual Meeting Online Guide available at https://www.lovisa.com.au/pages/investor-centre.

Technical difficulties

Technical difficulties may arise during the course of the AGM. The Chair has discretion as to whether and how the meeting should proceed in the event that a technical difficulty arises. In exercising his discretion, the Chair will have regard to the number of shareholders impacted and the extent to which participation in the business of the meeting is affected. Where he considers it appropriate, the Chair may continue to hold the meeting and transact business, including conducting a poll and voting in accordance with valid proxy instructions.

Proxies

A shareholder entitled to attend and vote has a right to appoint a proxy to attend and vote on behalf of the shareholder. A shareholder may appoint a proxy by completing and returning a proxy form in accordance with the instructions set out in the proxy form accompanying this Notice of Meeting. If you are a shareholder entitled to cast two or more votes, you may appoint up to two proxies. Where two proxies are appointed, you may specify the number or proportion of votes that each may exercise. If no proportion or number is specified, each proxy may exercise half of your votes. Hard copy proxy forms can be obtained by contacting Link Market Services on +61 1300 554 474.

A proxy may, but need not be, a shareholder and may either be an individual or a body corporate.

If you appoint a body corporate as a proxy, that body corporate will need to ensure that it:

• appoints an individual as its corporate representative to exercise its powers at the AGM, in accordance with section 250D of the Corporations Act; and

• provides satisfactory evidence of the appointment of its corporate representative by the same time, as specified for proxy forms.

If you sign and return a proxy form and either:

• you do not nominate a person to act as your proxy; or

• your appointed proxy is either not recorded as attending the meeting or does not vote on a poll in accordance with your directions,

then the Chair of the meeting will be appointed as your proxy by default (and must act in accordance with your directions, if any have been given).

Voting exclusions will restrict the ability of the Company’s Key Management Personnel to vote as your proxy on Items 2 and 4. Please see the voting exclusions described in the Explanatory Notes for further information.

The Chair intends to vote all available and undirected proxies in favour of all items.

Unless the Chair of the AGM is your proxy, members of the Company’s Key Management Personnel (which includes each of the Directors) will not be able to vote as proxy on Items 2 and 4 unless you direct them how to vote. If you intend to appoint any of those persons as your proxy, you should ensure that you direct that person how to vote on items 2 and 4.

If you appoint the Chair as your proxy, or the Chair is appointed your proxy by default, and you do not provide any voting directions on your proxy form, by signing and returning the proxy form, you will be expressly authorising the Chair to vote as he sees fit, even though items 2 and 4 are connected directly or indirectly with the remuneration of a member of the Company’s Key Management Personnel.

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Where to lodge a proxy

You may lodge a proxy form by following the instructions set out on the proxy form accompanying this Notice of Meeting.

To be effective, the proxy form (and the power of attorney or other authority under which it is signed, if any) must be received by the share registry in accordance with the instructions on the proxy form not later than 48 hours before the commencement of the AGM, being 4.30pm (Melbourne time) on Tuesday 12[th] October 2021.

Proxy forms may be delivered as follows:

Online : www.linkmarketservices.com.au (Refer to the instructions set out in the proxy form accompanying this Notice of Meeting.) By mail: Lovisa Holdings Limited c/o Link Market Services Limited Locked Bag A14 Sydney South NSW 1235 Australia By fax: +61 2 9287 0309 By hand: Link Market Services Limited* Level 12, 680 George Street, Sydney NSW 2000

*during business hours Monday to Friday (9:00am - 5:00pm) (Sydney time) and subject to public health orders and restrictions

Corporate representatives

A body corporate that is a shareholder, or which has been appointed as a proxy, may appoint an individual to act as its representative at the meeting.

The appointment must comply with the requirements of section 250D of the Corporations Act. To be effective, evidence of the appointment must be returned in the same manner, and by the same time, as specified for proxy forms (above), unless it has previously been given to the Company.

Voting by attorney

A shareholder entitled to attend and vote may appoint an attorney to act on his, her or its behalf at the meeting. An attorney may but need not be a member of the Company.

An attorney may not vote at the AGM unless the instrument appointing the attorney, and the authority under which the instrument is signed or a certified copy of the authority, are returned in the same manner, and by the same time, as specified for proxy forms (above).

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Questions for the Company

Shareholders attending our virtual meeting can submit a question via https://agmlive.link/LOV21 during the meeting. Please refer to the Virtual Meeting Online Guide available at https://www.lovisa.com.au/pages/investor-centre for information on how to do this. Shareholders may also submit written questions to the Company before the AGM. Any questions must be received by no later than 5:00pm (Melbourne time) on Thursday, 7[th] October 2021. Please submit your written questions online, by mail, by fax or in person (as set out on the top of the Shareholder Question Form enclosed).

The Chair will endeavour to address as many of the more frequently raised relevant questions as possible. However, there may not be sufficient time available at the AGM to address all of the questions raised. Please note that individual responses will not be sent to any shareholder.

Questions for the Auditor

Shareholders may submit written questions to the Company's Auditor, KPMG, before the AGM. Questions for the Auditor must be relevant to the content of KPMG’s Audit Report for the year ended 27 June 2021 or the conduct of its audit of the Company's Financial Report for the year ended 27 June 2021.

Relevant written questions for the Auditor must be received by the Company by no later than 5:00 pm (Melbourne time), on Thursday 7[th] October 2021 . Please submit your written questions for the Auditor online, by mail, by fax or in person (as set out on the top of the Shareholder Question Form enclosed).

A list of written questions will be made available to Shareholders attending the AGM. The Auditor is not obliged to provide written answers and individual responses will not be sent to shareholders, however if written answers are tabled at the meeting they will be made available to Shareholders as soon as practicable after the meeting.

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EXPLANATORY STATEMENT

ITEM 1. FINANCIAL AND OTHER REPORTS

The Corporations Act requires the Annual Financial Report of the Company for the year ended 27 June 2021 (which includes the financial statements, notes to the financial statements and Directors’ declaration), and Directors’ Report and the Auditor’s Report to be laid before the AGM.

Shareholders can access a copy of the Company’s Annual Report for 2021 (which includes the Financial Report, the Directors’ Report and the Auditor’s Report, together called the “Reports”) on the Company’s website at www.lovisa.com.au.

Neither the Corporations Act nor the Company’s Constitution requires a vote of shareholders on the Reports. However, shareholders will be given a reasonable opportunity to ask questions about and make comments on the Reports and the management of the Company. Similarly, shareholders will also have reasonable opportunity at the AGM to ask KPMG, the Company’s Auditor, questions about the content of the Audit Report, the accounting policies adopted by the Company in relation to the preparation of the financial statements and the independence of the auditor in relation to the conduct of the audit.

Alternatively, you can submit written questions to the Auditor in advance of the meeting as outlined in the notes.

There is no formal resolution to be voted on in relation to this item of business.

ITEM 2. ADOPTION OF REMUNERATION REPORT

The Remuneration Report (which forms part of the Directors’ Report) is set out on pages 23 to 29 of the Company’s 2021 Annual Report.

The Remuneration Report includes:

• details of the remuneration provided to the Company’s Key Management Personnel for the year ended 27 June 2021;

• discussion of the Board’s policy in relation to the nature and level of remuneration of the Company’s Key Management Personnel; and

• discussion of the relationship between the Board’s remuneration policy and the Company’s financial performance.

We have prepared the Remuneration Report in line with our objective of transparency in explaining our remuneration framework and practices and the link between the Company and individual incentive remuneration outcomes.

The vote on item 2 is advisory only and will not bind the Directors or the Company. However, there will be a reasonable opportunity for discussion of the Remuneration Report at the meeting, and the Board will take the outcome of the vote and discussion at the AGM into consideration when reviewing the Company’s remuneration practices and policies.

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Voting exclusion statement

The Company will disregard any votes cast on item 2:

• by or on behalf of a member of the Company’s Key Management Personnel named in the Company’s Remuneration Report for the year ended 27 June 2021 or their closely related parties, regardless of the capacity in which the vote is cast; or

• as a proxy by a person who is a member of the Company’s Key Management Personnel at the date of the AGM or their closely related parties.

However, votes will not be disregarded if they are cast as proxy for a person entitled to vote on item 2:

• in accordance with a direction in the proxy form; or

• by the Chair of the AGM, in accordance with an express authorisation to exercise the proxy as the Chair decides, even though item 2 is connected with the remuneration of the Company's Key Management Personnel.

The term ‘closely related party’ is defined in the Corporations Act and includes the Key Management Personnel’s spouse, dependants and certain other close family members, as well as any companies controlled by the Key Management Personnel.

Recommendation

The Board unanimously recommends that Shareholders VOTE IN FAVOUR of item 2. The Chair of the AGM intends to vote all available and undirected proxies in favour of item 2.

ITEM 3. RE-ELECTION OF DIRECTOR

Under the Company’s Constitution and ASX Listing Rules, a Director who is not a Managing Director, must:

1. stand for election at the first AGM following their appointment; or

2. not hold office without re-election beyond the third annual general meeting at which the Director was last elected or re-elected.

Where no Director is required to stand for election or re-election under either of (1) or (2) above, the Board may determine which Director will stand for re-election. Accordingly, Mr Brett Blundy has elected to retire as a Director at the conclusion of the meeting and, being eligible, offers himself for re-election by shareholders at the AGM.

Mr Blundy was appointed as a Non-Executive Director of the Company on 1 November 2018 and is also the Chairman of the Company. Co-founder and substantial shareholder of the Company, Mr Blundy is one of Australia’s most successful retailers and entrepreneurs and brings a wealth of retail and leadership experience to the Board. He is the Chairman and Founder of BBRC, a private investment group with diverse global interests across retail, capital management, retail property, beef, and other innovative ventures. BBRC’s retail presence extends to over 800 stores across more than 20 countries, and its Capital Management business has offices in Sydney and New York. Mr Blundy is currently a nonexecutive director of Accent Group Limited (ASX:AX1).

Recommendation

The Board (with Mr Blundy abstaining) unanimously recommends that Shareholders VOTE IN FAVOUR of item 3 . The Chair of the AGM intends to vote all available and undirected proxies in favour of item 3.

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ITEM 4. APPROVAL OF GRANT OF SECURITIES TO THE MANAGING DIRECTOR

ASX Listing Rule 10.14 requires that shareholder approval be obtained for the acquisition of securities by a director under an employee incentive scheme. The Company operates a long-term incentive plan. Under the long-term incentive plan, the Company grants eligible Executives options to acquire fully paid ordinary shares in the Company on payment of an applicable exercise price at the end of the performance period, subject to meeting specific performance conditions. The long-term incentive plan is designed to align the interests of the Executives with the interest of the shareholders by providing an opportunity for the Executives to receive an equity interest in the Company through the granting of options.

Accordingly, the Company is seeking shareholder approval for a grant of 500,000 options to Shane Fallscheer, Managing Director of the Company. The grant of options represents the equity component of Mr Fallscheer’s LTI grant for the period ending 3 July 2022 ( FY2022 LTI Grant ). Details and key terms of the grant are set out below.

If shareholder approval is not obtained, the Board will consider alternative arrangements to appropriately remunerate and incentivise the Managing Director, including replacing the equity component of the LTI with a cash-based incentive.

Subject to shareholder approval, the options under item 4 will be granted under Lovisa’s Equity Incentive Plan (the Plan ) within 12 months of the Annual General Meeting.

FY2022 LTI Grant

Under the FY2022 LTI Grant, Mr Fallscheer will be granted an LTI to a total value of up to $4,750,000, comprising a cash component of up to $3,500,000 (Cash LTI) , and an equity component with a face value of $1,250,000 to be delivered by way of a grant of 500,000 options subject to Shareholder approval ( LTI Options ). The number of LTI Options to be granted to Mr Fallscheer has been determined by dividing the proposed grant value of $1,250,000 by $2.50, being the fair value of options calculated at the effective grant date of 28 June 2021 based on a Black Scholes formula, rounded to the nearest whole option. The LTI Options will form part of Mr Fallscheer’s remuneration and will be granted at no cost.

An exercise price of $14.37 will be payable by Mr Fallscheer for each option, which represents the volume weighted average share price ( VWAP ) of the Company’s shares traded on the ASX over the 1-month period up to the effective grant date of 28 June 2021.

Each LTI Option entitles Mr Fallscheer to an option to acquire a fully paid ordinary share in the Company (subject to payment of the exercise price), that will only vest and become exercisable if the vesting condition is satisfied. The Board retains discretion to make a cash equivalent payment in lieu of an allocation of shares. Prior to exercise, LTI Options do not entitle Mr Fallscheer to any dividends or voting rights.

The Company grants the LTI with a significant component in the form of LTI Options because they create share price alignment between Mr Fallscheer and shareholders but do not provide the full benefits of share ownership (such as dividend and voting rights) unless the Awards vest.

Performance period

The Cash LTI and the LTI Options will be tested based on performance over a period of approximately 3 years, commencing on 28 June 2021 and ending on 30 June 2024.

Vesting conditions

The Cash LTI will become payable, and the LTI Options issued to Mr Fallscheer will vest and become exercisable, subject to the satisfaction of the vesting condition described below. The vesting condition is based on the Company's Earnings Before Interest and Tax ( EBIT ) over the 3 year performance period. Calculation of EBIT and achievement against the

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performance condition will be determined by the Board in its absolute discretion. The percentage of Cash LTI and LTI Options that vest and become exercisable, if any, will be determined by reference to the following vesting schedule:

Company’s EBIT for the financial year ending 30 June 2024	% of Cash LTI that vests and becomes payable	% of LTI Options that vest and become exercisable
Less than $90m	Nil	Nil
$90m – $95m	20% awarded	20% awarded
$95m – $100m	35% awarded	35% awarded
$100m - $110m	50% awarded	50% awarded
$110m - $120m	75% awarded	75% awarded
More than $120m	100% awarded	100% awarded

Testing of the vesting condition

Testing of the EBIT vesting condition will occur shortly after the end of the performance period and release of the Company’s full year results for FY2024, and the amount of the Cash LTI and the number of LTI Options that may vest and become exercisable (if any) will be determined. The total amount of Cash LTI and LTI Options that may vest will be subject to a cap of $10 million. If the total vested value of the LTI (less the exercise price payable) as determined by the Board would be higher than $10 million, the number of options to vest will be reduced until the total value of the vested LTI will be equal to $10 million.

Any LTI Options that remain unvested at the end of the performance period will lapse immediately.

Mr Fallscheer will then be able to exercise the vested LTI Options at any time from the date the LTI Options vest until the date which is 12 months after the date on which the LTI Options vest. After this 12 month period any unexercised LTI Options will lapse.

Cessation of employment

If Mr Fallscheer’s employment with the Company is terminated for cause, all LTI Options (vested and unvested) will automatically lapse unless the Board determines otherwise. In all other circumstances (including due to death, total and permanent disability, serious illness or resignation):

• any unvested LTI Options will remain on foot and subject to the original vesting condition, as if Mr Fallscheer had not ceased employment; and

• any vested but unexercised LTI Options will remain on foot and be exercisable during the original exercise period.

However, the Board retains discretion to vest or lapse some or all LTI Options in all circumstances, including on resignation.

Change of control

In the event of a change in control of the Company, the Board has a discretion to determine that some or all of Mr Fallscheer’s LTI Options will vest.

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Claw back

The Board has broad ‘claw back’ powers to determine that LTI Options lapse or any shares allocated on exercise are forfeited or that amounts are to be repaid in certain circumstances (for example, in the case of serious misconduct).

Restrictions on dealing

Mr Fallscheer must not sell, transfer, encumber, hedge or otherwise deal with LTI Options. Mr Fallscheer will be free to deal with the shares allocated on exercise of the LTI Options, subject to the requirements of the Company’s Policy for Dealing in Securities and the Holding Restriction Period.

Holding restriction period

Shares acquired by Mr Fallscheer upon exercise of vested LTI Options will be subject to a 12 month holding restriction period. Under the holding restriction period, Mr Fallscheer will be unable to trade in these shares until the date which is 12 months after the date on which the LTI Options vest.

Additional information for item 4 provided in accordance with the ASX Listing Rule 10.15:

• Mr Fallscheer is a Director of the Company and therefore falls within the category in ASX Listing Rule 10.14.1.

• Mr Fallscheer’s total remuneration package effective for the 2022 Financial Year, current as at 15 September 2021, is comprised of the following components:

• Total fixed remuneration (inclusive of superannuation) of $1,500,000 per annum;

• Short term incentive with a maximum opportunity of $1,575,000 in relation to the 2022 Financial Year; and

• Long Term Incentive grant with a maximum opportunity of $4,750,000 in relation to the 2022 Financial Year, vesting after the completion of the 2024 Financial Year as set out above.

• Further details regarding Mr Fallscheer’s remuneration package are set out in the Remuneration Report in the Company’s 2021 Annual Report.

• Mr Fallscheer is the only Director entitled to receive LTI Options under the Plan.

• No loan will be made by the Company in relation to the acquisition of LTI Options.

• 8,067,096 LTI Options have been granted to Mr Fallscheer under the Plan in prior years. These LTI Options were granted for no cost.

• Details of any LTI options or shares issued under the Plan will be published in the Company’s Annual Report relating to the period in which they were issued, along with a statement that approval for this issue was obtained under ASX Listing Rule 10.14. Any additional persons covered by ASX Listing Rule 10.14 who become entitled to participate in an issue of securities under the Plan after this resolution is approved and who are not named in this Notice of Meeting will not participate until approval is obtained under ASX Listing Rule 10.14.

Voting Exclusion Statement

The Company will disregard any votes cast on item 4:

• in favour of the resolution by or on behalf of the Managing Director, Mr Shane Fallscheer and his associates, regardless of the capacity in which the vote is cast; or

• as proxy by a person who is a member of the Key Management Personnel on the date of the AGM or their closely related parties,

unless the vote is cast on item 4:

• as proxy or attorney for a person entitled to vote on the resolution in accordance with a direction given to the proxy or attorney to vote on the resolution in that way; or

• by the Chair of the AGM as proxy for a person entitled to vote on the resolution, pursuant to an express authorisation in the proxy form to exercise the proxy as the Chair decides, even though the resolution is connected with the remuneration of a member of the Company's Key Management Personnel; or

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• in favour of the resolution by a holder acting solely in a nominee, trustee, custodial or other fiduciary capacity on behalf of a beneficiary provided the following conditions are met:

• the beneficiary provides written confirmation to the holder that the beneficiary is not excluded from voting, and is not an associate of a person excluded from voting, on the resolution; and

• the holder votes on the resolution in accordance with directions given by the beneficiary to the holder to vote in that way.

The term ‘closely related party’ is defined in the Corporations Act and includes the Key Management Personnel’s spouse, dependants and certain other close family members, as well as any companies controlled by the Key Management Personnel.

Recommendation

The Board (with Mr Fallscheer abstaining) unanimously recommends that Shareholders VOTE IN FAVOUR of item 4. The Chair of the AGM intends to vote all available and undirected proxies in favour of item 4.

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LODGE YOUR PROXY FORM

Lovisa Holdings Limited ACN 602 304 503

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
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ONLINE www.linkmarketservices.com.au

BY MAIL

 Lovisa Holdings Limited C/- Link Market Services Limited Locked Bag A14 Sydney South NSW 1235 Australia

 BY FAX +61 2 9287 0309

 BY HAND

Link Market Services Limited Level 12, 680 George Street, Sydney NSW 2000

 ALL ENQUIRIES TO Telephone: +61 1300 554 474

PROXY FORM

I/We being a member(s) of Lovisa Holdings Limited and entitled to attend and vote hereby appoint:

APPOINT A PROXY

OR if you are NOT appointing the Chairman of the Meeting as your Name the Chairman of the proxy, please write the name and email of the person or body corporate Meeting (mark box) you are appointing as your proxy. An email will be sent to your Email appointed proxy with details on how to access the virtual meeting.

or failing the person or body corporate named, or if no person or body corporate is named, the Chairman of the Meeting, as my/our proxy to act on my/our behalf (including to vote in accordance with the following directions or, if no directions have been given and to the extent permitted by the law, as the proxy sees fit) at the Annual General Meeting of the Company to be held at 4.30pm (Melbourne time) on Thursday, 14 October 2021 (the Meeting ) and at any postponement or adjournment of the Meeting.

The Meeting will be conducted as a virtual meeting and you can participate by logging in online at https://agmlive.link/LOV21 (refer to details in the Notice of Meeting).

Important for Resolutions 2 and 4: If the Chairman of the Meeting is your proxy, either by appointment or by default, and you have not indicated your voting intention below, by completing and submitting this proxy form you expressly authorise the Chairman of the Meeting to exercise the proxy in respect of Resolutions 2 and 4, as the Chairman decides, even though the Resolutions are connected directly or indirectly with the remuneration of a member of the Company’s Key Management Personnel ( KMP ).

The Chairman of the Meeting intends to vote all available and undirected proxies in favour of each item of business.

VOTING DIRECTIONS

Proxies will only be valid and accepted by the Company if they are signed and received no later than 48 hours before the Meeting. Please read the voting instructions overleaf before marking any boxes with an T

Resolutions

Item 2 Adoption of Remuneration Report (non-binding resolution)

Item 3 Re-election of Brett Blundy as a Director

Item 4 Approval of grant of securities to the Managing Director

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For Against Abstain
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• If you mark the Abstain box for a particular Item, you are directing your proxy not to vote on your behalf on a poll and your votes will not be counted in computing the required majority on a poll.

SIGNATURE OF SHAREHOLDERS – THIS MUST BE COMPLETED

Shareholder 1 (Individual) Joint Shareholder 2 (Individual) Joint Shareholder 3 (Individual) Sole Director and Sole Company Secretary Director/Company Secretary (Delete one) Director

To be valid, this form must be signed by the shareholder. If a joint holding, either shareholder may sign. If signed by the shareholder’s attorney, the power of attorney must have been previously noted by the registry or a certified copy attached to this form. If executed by a company, the form must be executed in accordance with the company’s constitution and the Corporations Act 2001 (Cth).

LOV PRX2101N

HOW TO COMPLETE THIS SHAREHOLDER PROXY FORM

YOUR NAME AND ADDRESS

This is your name and address as it appears on the Company’s share register. If this information is incorrect, please make the correction on the form. Shareholders sponsored by a broker should advise their broker of any changes. Please note: you cannot change ownership of your shares using this form.

APPOINTMENT OF PROXY

If you wish to appoint the Chairman of the Meeting as your proxy, mark the box in Step 1. If you wish to appoint someone other than the Chairman of the Meeting as your proxy, please write the name and email address of that individual or body corporate in Step 1. A proxy need not be a shareholder of the Company.

DEFAULT TO CHAIRMAN OF THE MEETING

If you complete and return this proxy form and either you do not nominate a person to act as your proxy or your named appointed proxy does not attend the Meeting, then the proxy appointment will automatically default to the Chairman of the Meeting. Any directed proxies that are not voted on a poll at the Meeting will default to the Chairman of the Meeting, who is required to vote those proxies as directed. Any undirected proxies that default to the Chairman of the Meeting will be voted as the Chairman of the Meeting sees fit.

VOTES ON ITEMS OF BUSINESS – PROXY APPOINTMENT

You may direct your proxy how to vote by placing a mark in one of the boxes opposite each item of business. All your shares will be voted in accordance with such a direction unless you indicate only a portion of voting rights are to be voted on any item by inserting the percentage or number of shares you wish to vote in the appropriate box or boxes. If you do not mark any of the boxes on the items of business, your proxy may vote as he or she chooses, subject to any voting restrictions that apply to the proxy. If you mark more than one box on an item your vote on that item will be invalid.

APPOINTMENT OF A SECOND PROXY

You are entitled to appoint up to two persons as proxies to attend the Meeting and vote on a poll. If you wish to appoint a second proxy, an additional Proxy Form may be obtained by telephoning the Company’s share registry or you may copy this form and return them both together.

To appoint a second proxy you must:

• (a) on each of the first Proxy Form and the second Proxy Form state the percentage of your voting rights or number of shares applicable to that form. If the appointments do not specify the percentage or number of votes that each proxy may exercise, each proxy may exercise half your votes. Fractions of votes will be disregarded; and

• (b) return both forms together.

CORPORATE REPRESENTATIVES

If a representative of the corporation is to attend the Meeting virtually the appropriate “Certificate of Appointment of Corporate Representative” must be received at vote@linkmarketservices.com.au prior to the Meeting in accordance with the Notice of Annual General Meeting. A form of the certificate may be obtained from the Company’s share registry or online at www.linkmarketservices.com.au.

LODGEMENT OF A PROXY FORM

This Proxy Form (and any Power of Attorney under which it is signed) must be received at an address given below by 4:30pm (Melbourne time) on Tuesday, 12 October 2021, being not later than 48 hours before the commencement of the Meeting. Any Proxy Form received after that time will not be valid for the scheduled Meeting.

Proxy Forms may be lodged using the reply paid envelope or:

• ONLINE

www.linkmarketservices.com.au

Login to the Link website using the holding details as shown on the Proxy Form. Select ‘Voting’ and follow the prompts to lodge your vote. To use the online lodgement facility, shareholders will need their “Holder Identifier” (Securityholder Reference Number (SRN) or Holder Identification Number (HIN) as shown on the front of the Proxy Form).

BY MAIL 

Lovisa Holdings Limited C/- Link Market Services Limited Locked Bag A14 Sydney South NSW 1235 Australia

 BY FAX

+61 2 9287 0309

BY HAND



delivering it to Link Market Services Limited* Level 12

680 George Street Sydney NSW 2000

*during business hours Monday to Friday (9:00am - 5:00pm Sydney time) and subject to public health orders and restrictions

VOTING EXCLUSIONS

Voting exclusions apply to items 2 and 4, as set out in the Notice of Meeting. The Chairman of the Meeting intends to vote all available and undirected proxies in favour of items 2 and 4.

SIGNING INSTRUCTIONS

You must sign this form as follows in the spaces provided:

Individual: where the holding is in one name, the holder must sign. Joint Holding: where the holding is in more than one name, either shareholder may sign.

Power of Attorney: to sign under Power of Attorney, you must lodge the Power of Attorney with the registry. If you have not previously lodged this document for notation, please attach a certified photocopy of the Power of Attorney to this form when you return it.

Companies: where the company has a Sole Director who is also the Sole Company Secretary, this form must be signed by that person. If the company (pursuant to section 204A of the Corporations Act 2001 ) does not have a Company Secretary, a Sole Director can also sign alone. Otherwise this form must be signed by a Director jointly with either another Director or a Company Secretary. Please indicate the office held by signing in the appropriate place.



LODGE YOUR QUESTIONS

ONLINE

www.linkmarketservices.com.au

Lovisa Holdings Limited

ACN 602 304 503

BY MAIL  Lovisa Holdings Limited C/- Link Market Services Limited Locked Bag A14 Sydney South NSW 1235 Australia

 BY FAX +61 2 9287 0309

 BY HAND Link Market Services Limited Level 12, 680 George Street, Sydney NSW 2000  ALL ENQUIRIES TO Telephone: +61 1300 554 474



X99999999999

X99999999999

Please use this form to submit any questions about Lovisa Holdings Limited (“the Company”) that you would like us to respond to at the Company’s 2021 Annual General Meeting. Your questions should relate to matters that are relevant to the business of the meeting, as outlined in the accompanying Notice of Meeting and Explanatory Memorandum. If your question is for the Company’s auditor it should be relevant to the content of the auditor’s report, or the conduct of the audit of the financial report.

This form must be received by the Company’s share registrar, Link Market Services Limited, by 5:00pm (Melbourne time) on Thursday, 7 October 2021.

Questions will be collated. During the course of the Annual General Meeting, the Chairman of the Meeting will endeavour to address as many of the more frequently raised shareholder topics as possible and, where appropriate, will give a representative of the Company’s auditor, the opportunity to answer written questions submitted to the auditor. However, there may not be sufficient time available at the meeting to address all topics raised. Please note that individual responses will not be sent to shareholders.

My question relates to (please mark the most appropriate box)

Performance or financial reports A resolution being put to the AGM General suggestion Remuneration Report Sustainability/Environment Other My question is for the auditor Future direction

Performance or financial reports Remuneration Report My question is for the auditor

A resolution being put to the AGM Sustainability/Environment Future direction

General suggestion Other

Virtual Meeting Online Guide

Before you begin

Ensure your browser is compatible. Check your current browser by going to the website: whatismybrowser.com

Supported browsers are:

• Chrome – Version 44 & 45 and after

• Firefox – 40.0.2 and after

• Safari – OS X v10.9 & OS X v10.10 and after

• Internet Explorer 9 and up

• Microsoft Edge - 92.0 and after

To attend and vote you must have your securityholder number and postcode.

Appointed Proxy: Your proxy number will be provided by Link before the meeting.

Please make sure you have this information before proceeding.

Corporate Markets

Virtual Meeting Online Guide

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Step 1

Open your web browser and go to https://agmlive.link/LOV21

1. Get a Voting Card

To register to vote – click on the ‘Get a Voting Card’ button.

This will bring up a box which looks like this.

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Step 2

Log in to the portal using your full name, mobile number, email address, and participant type.

Please read and accept the terms and conditions before clicking on the blue ‘Register and Watch Meeting’ button.

• On the left – a live audio webcast of the Meeting

• On the right – the presentation slides that will be addressed during the Meeting

If you are an individual or joint securityholder you will need to register and provide validation by entering your securityholder number and postcode.

If you are an appointed Proxy, please enter the Proxy Number issued by Link in the PROXY DETAILS section. Then click the ‘SUBMIT DETAILS AND VOTE’ button.

Once you have registered, your voting card will appear with all of the resolutions to be voted on by securityholders at the Meeting (as set out in the Notice of Meeting). You may need to use the scroll bar on the right hand side of the voting card to view all resolutions.

Securityholders and proxies can either submit a Full Vote or Partial Vote.

• At the bottom – buttons for ‘Get a Voting Card’, ‘Ask a Question’ and a list of company documents to download

Note: If you close your browser, your session will expire and you will need to re-register. If using the same email address, you can request a link to be emailed to you to log back in.

2 • Link Group Virtual Meeting Online Guide

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Full Votes

To submit a full vote on a resolution ensure you are in the ‘Full Vote’ tab. Place your vote by clicking on the ‘For’ , ‘Against’ , or ‘Abstain’ voting buttons.

Partial Votes

To submit a partial vote on a resolution ensure you are in the ‘Partial Vote’ tab. You can enter the number of votes (for any or all) resolution/s. The total amount of votes that you are entitled to vote for will be listed under each resolution. When you enter the number of votes it will automatically tally how many votes you have left.

Note: If you are submitting a partial vote and do not use all of your entitled votes, the un-voted portion will be submitted as No Instruction and therefore will not be counted.

Once you have finished voting on the resolutions scroll down to the bottom of the box and click on the ‘Submit Vote’ or ‘Submit Partial Vote’ button.

Note: You can close your voting card without submitting your vote at any time while voting remains open. Any votes you have already made will be saved for the next time you open up the voting card. The voting card will appear on the bottom left corner of the webpage. The message ‘Not yet submitted’ will appear at the bottom of the page.

You can edit your voting card at any point while voting is open by clicking on ‘Edit Card’ . This will reopen the voting card with any previous votes made.

At the conclusion of the Meeting a red bar with a countdown timer will appear at the top of the Webcast and Slide windows advising the remaining voting time. Please make any changes and submit your voting cards.

Once voting has been closed all submitted voting cards cannot be changed.

Link Group Virtual Meeting Online Guide • 3

Virtual Meeting Online Guide continued

2. How to ask a question

Note: Only securityholders are eligible to ask questions.

If you have yet to obtain a voting card, you will prompted to enter your securityholder number or proxy details before you can ask a question. To ask a question, click on the ‘Ask a Question’ button either at the top or bottom of the webpage.

The ‘Ask a Question’ box will then pop up with two sections for completion.

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Note that not all questions are guaranteed to be answered during the Meeting, but we will do our best to address your concerns.

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3. Downloads

View relevant documentation in the Downloads section.

4. Voting closing

Voting will end 5 minutes after the close of the Meeting.

In the ‘Regarding’ section click on the drop down arrow and select the category/resolution for your question.

Click in the ‘Question’ section and type your question and click on ‘Submit’.

At the conclusion of the Meeting a red bar with a countdown timer will appear at the top of the Webcast and Slide screens advising the remaining voting time. If you have not submitted your vote, you should do so now.

A ‘View Questions’ box will appear where you can view your questions at any point. Only you can see the questions you have asked.

If your question has been answered and you would like to exercise your right of reply, you can submit another question.

4 • Link Group Virtual Meeting Online Guide

5. Phone Participation

Asking a Question

Step 1

What you will need

• a) Land line or mobile phone

• b) The name and securityholder number of your holding/s

• c) To obtain your unique PIN, please contact Link Market Services on +61 1800 990 363 by 4:30pm (Melbourne time) on Tuesday, 12 October 2021.

Joining the Meeting via Phone

When the Chairman calls for questions on each resolution, you will be asked to press *1 on your keypad should you wish to raise your hand to ask a question.

Step 2

Please advise if your question relates to an item of business or General Business. The moderator will make a note and ask if you have any additional questions.

Step 1

From your land line or mobile device, call: Conference Call Number: 1800 719 665 International Number: +61 2 9189 2032

Step 2

You will be greeted with a welcome message and provided with instructions on how to participate in the Meeting. Please listen to the instructions carefully.

At the end of the welcome message you will be asked to provide your PIN by the moderator. This will verify you as a securityholder and allow you to ask a question on the resolutions at the Meeting.

Step 3

When it is time to ask your question, the moderator will introduce you to the meeting, your line will be unmuted and you can then start speaking.

Note: If at any time you no longer wish to ask your question, you can lower your hand by pressing *2 on your key pad. If you have also joined the Meeting Online, we ask that you mute your laptop, desktop, tablet or mobile device while you ask your question.

Step 4

Your line will be muted once your question has been answered.

Step 3

Once the moderator has verified your details you will be placed into a waiting room where you will hear music playing.

Note: If your holding cannot be verified by the moderator, you will attend the Meeting as a visitor and will not be able to ask a question.

Step 4

At the commencement of the Meeting, you will be admitted to the Meeting where you will be able to listen to proceedings.

Contact us

1487.7 04/21 ISS2

Australia T +61 1800 990 363 E info@linkmarketservices.com.au