Lovesac Co — Major Shareholding Notification 2020

Dec 12, 2020

SC 13D/A 1 ea131541-13da6andrew_thelove.htm AMENDMENT NO. 6 TO SCHEDULE 13D

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SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

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SCHEDULE 13D

Under the Securities Exchange Act of 1934 (Amendment No. 6)

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The Lovesac Company (Name of Issuer)

Common Stock, par value $0.00001 per share (Title of Class of Securities)

54738L 109 (CUSIP Number)

Sidney Burke, Esq.

DLA Piper LLP (US)

1251 Avenue of the Americas

New York, New York 10020

(212) 335-4500 (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

December 9, 2020 (Date of Event Which Requires Filing of this Statement)

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If the filing person has previously filed a statement on Schedule 13G to report the acquisition which is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following box.

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Note : Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7 for other parties to whom copies are to be sent.

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The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

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CUSIP No. 54738L 109 13D

1	Name of Reporting Person Andrew R. Heyer
2	Check the Appropriate Box if a Member of a Group
	(a) ☐ (b) ☐
3	SEC Use Only
4	Source of Funds OO
5	Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)
6	Citizenship or Place
of Organization United States

| Number
of Shares Beneficially Owned by Each Reporting Person With | Sole Voting Power 172,818 (1) |
| --- | --- |
| 8 | Shared Voting Power 1,703,171 (2) |
| 9 | Sole Dispositive Power 172,818 (1) |
| 10 | Shared Dispositive Power 1,703,171 (2) |

| 11 | Aggregate Amount Beneficially
Owned by Each Reporting Person 1,875,989 (1)(2) |
| --- | --- |
| 12 | Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares* |
| 13 | Percent of Class Represented
by Amount in Row (11) 12.78% (3) |
| 14 | Type of Reporting Person IN |

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(1) Includes (i) 10,616 restricted stock awards received by Mr. Heyer for his service as a director of The Lovesac Company, a Delaware corporation (the “ Issuer ”), (ii) 19,661 shares of common stock, par value $0.00001 per share of the Issuer (“ Common Stock ”) held of record by Andrew R. Heyer 2007 Associates, L.P., an entity which Mr. Heyer controls, and (iii) 13,854 shares of Common Stock held of record by Heyer Investment Management LLC, an entity which Mr. Heyer controls.

(2) Includes shares of Common Stock held by: (i) Mistral Sac Holdings 3, LLC (50,087 shares), which is managed by an affiliated entity controlled by Mr. Heyer, (ii) Mistral Sac Holdings 4, LLC ( 41,294 shares ), which is managed by an affiliated entity controlled by Mr. Heyer, (iii) Mistral Equity Partners, LP (1,216,073 shares), which is managed by an affiliated entity controlled by Mr. Heyer, (iv) Mistral Equity Partners QP, LP (329,579 shares), which is managed by an affiliated entity controlled by Mr. Heyer, and (v) MEP Co-Invest, LLC (66,138 shares), which is managed by an affiliated entity controlled by Mr. Heyer.

(3) Based on 14,683,138 shares of Common Stock outstanding as of December 8, 2020.

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CUSIP No. 54738L 109 13D

| 1 | Name of Reporting Person Mistral Equity Partners,
LP |
| --- | --- |
| 2 | Check the Appropriate Box if a Member of a Group |
| | (a) ☐ (b) ☐ |
| 3 | SEC Use Only |
| 4 | Source of Funds OO |
| 5 | Check Box if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e) |
| 6 | Citizenship or Place
of Organization Delaware |

| Number
of Shares Beneficially Owned by Each Reporting Person With | Sole Voting Power -0- |
| --- | --- |
| 8 | Shared Voting Power 1,216,073 |
| 9 | Sole Dispositive Power -0- |
| 10 | Shared Dispositive Power 1,216,073 |

| 11 | Aggregate Amount Beneficially
Owned by Each Reporting Person 1,216,073 |
| --- | --- |
| 12 | Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares* |
| 13 | Percent of Class Represented
by Amount in Row (11) 8.28% (1) |
| 14 | Type of Reporting Person OO |

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(1) Based on 14,683,138 shares of Common Stock outstanding as of December 8, 2020.

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Responses to each item of this Statement on Schedule 13D are incorporated by reference into the response to each other item, as applicable.

This Amendment No. 6 (this “ Amendment No. 6 ”) to the original Schedule 13D filed with the U.S. Securities and Exchange Commission (the “ SEC ”) on July 23, 2018 (as amended by Amendment No. 1 filed with the SEC on November 2, 2018, Amendment No. 2 filed with the SEC on June 3, 2019, Amendment No. 3 filed with the SEC on December 23, 2019, Amendment No. 4 filed with the SEC on July 23, 2019, and Amendment No. 5 filed with the SEC on October 21, 2020, the “ Schedule 13D ”) is being filed by Andrew R. Heyer and Mistral Equity Partners, LP.

Except as amended and supplemented hereby, there has been no change in the information contained in the Schedule 13D.

Item 1: Security and Issuer

The information regarding the securities and the Issuer contained in “Item 1. Security and Issuer” contained in the Schedule 13D is not being amended by this Amendment No. 6.

Item 2: Identity and Background

The information regarding the Reporting Persons contained in “Item 2. Identity and Background” contained in the Schedule 13D is not being amended by this Amendment No. 6.

Item 3: Source and Amount of Funds or Other Consideration

The information regarding the Reporting Persons contained in “Item 3. Source and Amount of Funds or Other Consideration” contained in the Schedule 13D is not being amended by this Amendment No. 6.

Item 4: Purpose of Transaction

“Item 4. Purpose of Transaction” of the Schedule 13D is hereby amended to add the following:

On December 9, 2020, Mistral Equity Partners, LP, Mistral Equity Partners QP, LP, and MEP Co-Invest, LLC sold:

a) an aggregate of 14,238 shares of the Issuer’s common stock pursuant to the 10b5-1 Plan at a weighted average price of $37.76 per share. The shares were sold at prices ranging from $37.00 to $37.99, inclusive.

b) an aggregate of 141,149 shares of the Issuer’s common stock pursuant to the 10b5-1 Plan at a weighted average price of $38.45 per share. The shares were sold at prices ranging from $38.00 to $38.99, inclusive.

c) an aggregate of 92,045 shares of the Issuer’s common stock pursuant to the 10b5-1 Plan at a weighted average price of $39.37 per share. The shares were sold at prices ranging from $39.00 to $39.99, inclusive.

d) an aggregate of 77,568 shares of the Issuer’s common stock pursuant to the 10b5-1 Plan at a weighted average price of $40.20 per share. The shares were sold at prices ranging from $40.00 to $40.50, inclusive.

On December 10, 2020, Mistral Equity Partners, LP, Mistral Equity Partners QP, LP, and MEP Co-Invest, LLC sold:

a) an aggregate of 107,733 shares of the Issuer’s common stock pursuant to the 10b5-1 Plan at a weighted average price of $40.32 per share. The shares were sold at prices ranging from $40.00 to $40.99, inclusive.

b) an aggregate of 17,267 shares of the Issuer’s common stock pursuant to the 10b5-1 Plan at a weighted average price of $41.12 per share. The shares were sold at prices ranging from $41.00 to $41.25, inclusive.

The Reporting Persons undertake to provide, upon request, full information regarding the number of shares sold at each separate price within each range to the staff of the U.S. Securities and Exchange Commission.

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Item 5: Interest in Securities of the Issuer

“Item 5. Interests in Securities of the Issuer” of the Schedule 13D is hereby amended and restated as follows:

(a) and (b)

Reporting Persons — Andrew R. Heyer (1)	172,818	1,703,171	1,875,989	12.78 %
Mistral Equity Partners, LP	-	1,216,073	1,216,073	8.28 %

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• Based on 14,683,138 shares of Common Stock outstanding as of December 8, 2020.

(1) Includes (i) 10,616 restricted stock awards received by Mr. Heyer for his service as a director of The Lovesac Company, a Delaware corporation (the “Issuer”), (ii) 19,661 shares of common stock, par value $0.00001 per share of the Issuer (“Common Stock”) held of record by Andrew R. Heyer 2007 Associates, L.P., an entity which Mr. Heyer controls, and (iii) 13,854 shares of Common Stock held of record by Heyer Investment Management LLC, an entity which Mr. Heyer controls.

(2) Includes shares of Common Stock of the Issuer held by: (i) Mistral Sac Holdings 3, LLC (50,087 shares), which is managed by an affiliated entity controlled by Mr. Heyer, (ii) Mistral Sac Holdings 4, LLC (41,294 shares), which is managed by an affiliated entity controlled by Mr. Heyer, (iii) Mistral Equity Partners, LP (1,216,073 shares), which is managed by an affiliated entity controlled by Mr. Heyer, (iv) Mistral Equity Partners QP, LP (329,579 shares), which is managed by an affiliated entity controlled by Mr. Heyer, and (v) MEP Co-Invest, LLC (66,138 shares), which is managed by an affiliated entity controlled by Mr. Heyer.

(c) There have been no reportable transactions with respect to the Common Stock of the Issuer within the last 60 days by the Reporting Persons other than as described in this Statement on Schedule 13D.

(d) Not applicable.

(e) Not applicable.

Item 6: Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer

The information regarding the Reporting Persons contained in “Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer” contained in the Schedule 13D is not being amended by this Amendment No. 6.

Item 7: Material to be Filed as Exhibits.

The information regarding the Reporting Persons contained in “Item 7. Material to be Filed as Exhibits” contained in the Schedule 13D is not being amended by this Amendment No. 6.

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SIGNATURES

After reasonable inquiry and to the best knowledge and belief of each of the undersigned, each of the undersigned certifies that the information set forth in this statement with respect to such person is true, complete and correct.

Dated: December 11, 2020

ANDREW R. HEYER
/s/ Andrew R. Heyer
Mistral
Equity Partners, LP
By: Mistral Equity GP, LLC, its general partner
By:	/s/ Andrew R. Heyer
Name:	Andrew R. Heyer
Title:	Chief Executive Officer

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