Lovesac Co — Director's Dealing 2020

Dec 12, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Lovesac Co (LOVE)
CIK: 0001701758
Period of Report: 2020-12-09

Reporting Person: HEYER ANDREW R (Director, 10% Owner)
Reporting Person: Mistral Equity Partners, LP (10% Owner)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-12-09	Common stock, $0.00001 par value	S	10736	$37.76	Disposed	2142435	Indirect
2020-12-09	Common stock, $0.00001 par value	S	597	$37.76	Disposed	2141838	Indirect
2020-12-09	Common stock, $0.00001 par value	S	2906	$37.76	Disposed	2138932	Indirect
2020-12-09	Common stock, $0.00001 par value	S	106433	$38.45	Disposed	2032499	Indirect
2020-12-09	Common stock, $0.00001 par value	S	5915	$38.45	Disposed	2026584	Indirect
2020-12-09	Common stock, $0.00001 par value	S	28801	$38.45	Disposed	1997783	Indirect
2020-12-09	Common stock, $0.00001 par value	S	69407	$39.37	Disposed	1928376	Indirect
2020-12-09	Common stock, $0.00001 par value	S	3857	$39.37	Disposed	1924519	Indirect
2020-12-09	Common stock, $0.00001 par value	S	18781	$39.37	Disposed	1905738	Indirect
2020-12-09	Common stock, $0.00001 par value	S	58490	$40.20	Disposed	1847248	Indirect
2020-12-09	Common stock, $0.00001 par value	S	3250	$40.20	Disposed	1843997	Indirect
2020-12-09	Common stock, $0.00001 par value	S	15827	$40.20	Disposed	1828171	Indirect
2020-12-10	Common stock, $0.00001 par value	S	81236	$40.32	Disposed	1746935	Indirect
2020-12-10	Common stock, $0.00001 par value	S	4515	$40.32	Disposed	1742420	Indirect
2020-12-10	Common stock, $0.00001 par value	S	21982	$40.32	Disposed	1720438	Indirect
2020-12-10	Common stock, $0.00001 par value	S	13020	$41.12	Disposed	1707418	Indirect
2020-12-10	Common stock, $0.00001 par value	S	724	$41.12	Disposed	1706694	Indirect
2020-12-10	Common stock, $0.00001 par value	S	3523	$41.12	Disposed	1703171	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common stock, $0.00001 par value	128687	Direct
Common stock, $0.00001 par value	33515	Indirect
Common stock, $00001 par value	1216073	Direct

Footnotes

F1: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP"), a 10% owner of the issuer.

F2: Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").

F3: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds"). The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 plan adopted by the Mistral Funds on October 19, 2020.

F4: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $37.76: $37.00 to $37.995;(b) with respect to the weighted average price of $38.45: $38.00 to $38.995; (c) with respect to the weighted average price of $39.37: $39.00 to $39.89; (d) with respect to the weighted average price of $40.20: $40.00 to $40.50; (e) with respect to the weighted average price of $40.32: $40.00 to $40.99; and (f) with respect to the weighted average price of $41.12: $41.00 to $41.25. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).

F5: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

F6: These shares are owned directly by Andrew S. Heyer.

F7: These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.

F8: These shares are owned directly by MEP, LP.