Lovesac Co — Director's Dealing 2020

Dec 31, 2020

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: Lovesac Co (LOVE)
CIK: 0001701758
Period of Report: 2020-12-29

Reporting Person: HEYER ANDREW R (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2020-12-29	Common stock, $0.00001 par value	S	333	$44.02	Disposed	1685036	Indirect
2020-12-29	Common stock, $0.00001 par value	S	89	$44.02	Disposed	1684947	Indirect
2020-12-30	Common stock, $0.00001 par value	S	24038	$45.08	Disposed	1660909	Indirect
2020-12-30	Common stock, $0.00001 par value	S	6390	$45.08	Disposed	1654519	Indirect
2020-12-30	Common stock, $0.00001 par value	S	7189	$44.67	Disposed	1647330	Indirect
2020-12-30	Common stock, $0.00001 par value	S	1911	$44.67	Disposed	1645419	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common stock, $0.00001 par value	130850	Direct
Common stock, $0.00001 par value	33515	Indirect

Footnotes

F1: Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").

F2: Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP, the "Mistral Funds").

F3: The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $44.02: $44.00 to $44.02, (b) with respect to the weighted average price of $45.08: $45.00 to $45.32 and (c) with respect to the weighted average price of $44.67: $44.12 to $45.99. The reporting person undertakes to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (3).

F4: By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds, Mistral Sac Holdings 3, LLP ("MSH3") and Mistral Sac Holdings 4, LLP ("MSH4"). Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by MSH3, MSH4 and the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.

F5: These shares are owned directly by Mr. Heyer.

F6: These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.