Lesi Group Limited — Earnings Release 2025

Mar 13, 2026

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

Lesi Group Limited

樂思集團有限公司

(incorporated in the Cayman Islands with limited liability)

(Stock Code: 2540)

INSIDE INFORMATION PROFIT WARNING

This announcement is made by Lesi Group Limited (the "Company", together with its subsidiaries, the "Group") pursuant to Rule 13.09(2) of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Listing Rules") and the Inside Information Provisions (as defined in the Listing Rules) under Part XIVA of the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong).

The board (the "Board") of directors of the Company wishes to inform the shareholders of the Company (the "Shareholders") and potential investors that, based on the preliminary review on the information currently available to the Board, including the unaudited consolidated management accounts of the Group, the Group is expected to record a significant decrease in net profit to no less than approximately RMB39.0 million for the year ended 31 December 2025, as compared with net profit of approximately RMB73.2 million for the corresponding period in 2024. The decrease in net profits during the year ended 31 December 2025 was mainly due to (i) the decrease in gross profit of approximately RMB18.0 million, which was mainly attributable to the decrease in the rates of rebates from media partners as a result of the change of their rebate policies; (ii) the increase in selling and marketing expenses arising from the increase in employee benefit expenses as a result of the expansion of the sales and marketing department; and (iii) the increase in general and administrative expenses arising from the increase in depreciation of the Company's new office located in the Xingdi Center in Beijing and the rise in employee benefit expenses due to the increase in operation staff.

The information contained in this announcement is based only on the preliminary assessment by the Board with reference to the information currently available, including the latest unaudited consolidated management accounts of the Group, and is not based on any information or figures which have been audited, confirmed or reviewed by the auditors or the audit committee of the Company. As at the date of this announcement, the unaudited consolidated results of the Group for the year ended 31 December 2025 have not yet been finalised and are subject to adjustments.

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The annual results announcement of the Group for the year ended 31 December 2025 is expected to be published on 27 March 2026.

Shareholders and potential investors of the Company are advised to exercise caution when dealing in the securities of the Company.

By Order of the Board
Lesi Group Limited
Zhao Libing
Chairman of the Board

Hong Kong, 13 March 2026

As at the date of this announcement, the executive Directors are Mr. Zhao Libing, Mr. Yu Canliang, Mr. Nie Jiang and Ms. Shu Qing; the non-executive Director is Ms. Chang Qing; and the independent non-executive Directors are Mr. Lu Yao, Ms. Zheng Hong and Mr. Hu Hui.

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