LEOFOO — Investor Presentation 2017

Nov 23, 2017

帶給人們歡樂的產業 六福旅遊集團 LeoFoo Tourism Group

LeoFoo Tourism Group

The “Leofoo Tourism Group” was established in 1968. We hope to offer our guests with a comprehensive experience during travel that included: comfortable stay, theme park, elaborates gourmet feast.

As time has passed, Leofoo not only keeps its original intention until now (prosperity, longevity, health, maintaining good deeds, etc.), but also wishes traveling can be everyone sixth auspicious positive energy. This was the name “Leofoo” (meaning 6 auspicious fortunes) came from.

實踐美好．只為更好 Doing Good. Better. 為眾人實踐美好生活

LeoFoo Tourism Group - Strategy

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City
Food &
Theme
Hotel &
Bakery
Park
Beverage
Resort
Aesthetic
Safari
Theater To-Go Conceptu
Park
al Brand
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Diversified Services and Experience

– Hotel International chain city hotel and resort Amusement Park – Leofoo Theme Park、Leofoo Water Park Food & Beverage – Exotic Delicacies and Bakery

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LeoFoo Tourism Group - Brand

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六福旅遊集團創立 莊福文教基金會

推選董事長莊福先生、 六福創辦人莊福成立 總經理莊秀石先生 文化教育基金會

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台北威斯汀六福皇宮

長春戲院

加盟喜達屋酒店集團 擴展經營業務，增設 Westin品牌，正式營運。 長春戲院、一六八名 店街及速食餐廳 2016年併入萬豪國際集團

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Elite Bakery

在頂級百貨 BELLAVITA設立 頂級烘焙品牌

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六福居公寓式 台北六福萬怡酒店 精品酒店 與萬豪國際集團合作， 引進全新飯店品牌 正式營運

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1968 1972 1975 1979 1983 1994 1999 2009 2012 2013 2015 2017 Future
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六福客棧 正式營運， 經營旅館、餐廳業務

六福村野生動物公園

六福村主題遊樂園 關西六福莊 生態渡假飯店 增購土地，轉型適合闔家 旅遊的六福村主題遊樂園 正式營運

六福水樂園 正式營運

Elite deli

Elite Concept

提供花藝設計、園藝造景、 進駐台北101百貨Jason’s 整體空間規劃、派對主題 Market，進軍帶外美食市場 裝置、等相關業務

經營當時國內規模最大、 唯一的野生動物園

2017 LeoFoo Tourism Group - Awards

品牌	時間	獎項名稱	得獎/領獎人
六福客棧	2017/1	第五屆吃喝玩樂奧斯卡最佳熱銷獎 餐廳類第二名	F&B協理 鐘偉龍代表領獎
六福萬怡	2017/1	臺北市政府社會局 友善台北好旅館 感謝狀	酒店經理 吳維寧代表領獎
六福村	2017/2	交通部觀光局 觀光遊樂業督導考核競賽獎 特優第一名	總裁 莊秀石代表領獎
六福皇宮	2017/2	交通部觀光局 優良觀光產業從事人員 觀光旅館業及旅館業 中階幹部組	總工程師 葉昌利
六福萬怡	2017/3	三普旅行社2016 Best Partner Award
六福客棧	2017/3	樂天旅行Rakuten Travel年度業績增長最大幅度新星獎Rising Star Award
六福萬怡	2017/4	Hotel.com「旅客評選最受歡迎獎」金獎
六福皇宮	2017/6	世界旅遊獎World Travel Awards最佳商務飯店獎
六福皇宮	2017/6	TripAdvisor 2017年度優等
六福居	2017/6	TripAdvisor 2017年度優等
六福皇宮	2017/6	工商時報 2017臺灣服務業大評鑑Buffet餐廳金牌	SR總經理 周復華代表領獎
六福皇宮	2017/6	工商時報 2017臺灣服務業大評鑑 服務尖兵	客務部快捷服務中心 陳潔儀
六福萬怡	2017/7	臺北市旅館商業同業公會 106年度菁英獎	客房部協理 蔡豐慰
六福皇宮	2017/7	臺北市旅館商業同業公會 106年度菁英獎	客房部協理 周志潔

2017 LeoFoo Tourism Group - Awards

The Silk Road Feast won the Taiwan Culinary Exhibition award in 2017

NEWS!!

姓名	品牌/職稱	參加組別	項目	獲獎項
黃冠銘	台北威斯汀六福皇宮 絲路宴互動式餐廳主廚	西式烹調-現場熱盤烹調	真空慢火煮食-肉雞胸肉	金獎
利偉榤	台北威斯汀六福皇宮 丹耶澧義大利餐廳 廚師	西式烹調-現場熱盤烹調	羊腰部肉	金獎
蔡宗翰	一禮烘培西點央廚 廚師	糕點-現場製作	巧克力果仁蛋糕	金獎
劉世崙	台北威斯汀六福皇宮 丹耶澧義大利餐廳 副主廚	西式烹調-現場熱盤烹調	真空慢火煮食-肉雞胸肉	銀獎
利偉榤	二台北威斯汀六福皇宮 丹耶澧義大利餐廳 廚師	西式烹調-現場熱盤烹調	可持續魚類-龍躉	銀獎
廖佳瑂	一禮烘培西點央廚 廚師	糕點-現場製作	巧克力果仁蛋糕	銀獎
吳俊毅	台北六福萬怡酒店 粵亮廣式料理副主廚	中式烹調-現場熱盤	鹿野土雞	銅獎
游甯鈞	台北威斯汀六福皇宮 絲路宴互動式餐廳 副主廚	西式烹調-現場熱盤烹調	牛臉頰肉	銅獎
齊中男	一禮烘培西點央廚 副主廚	糕點-現場製作-糕點裝飾擺設	麵團	銅獎
高啟揚	一禮烘培西點央廚 廚師	糕點-現場製作	創意甜品	銅獎

LeoFoo Tourism Group - Awards

• 關西六福莊生態度假旅館-2014年度全台十大親子飯店

• 台北威斯汀六福皇宮-2013年旅遊週專刊讀者票選大賞最佳連鎖飯店

旅館 事業

• 台北威斯汀六福皇宮-2013年日本HIS關西地區旅館最佳產品賞

• 台北威斯汀六福皇宮-The Best Hotel Chain最佳連鎖飯店

• 台北威斯汀六福皇宮-全台精選 25 家最豪華酒店

• 六福居公寓式精品酒店-榮獲2016年Tri Advisor卓越獎大獎 p

觀光協會終生奉獻獎 莊秀石 總裁

遊樂 事業

• 觀光遊樂督導考核特優

• 2013年天下雜誌金牌服務大賞

• 壹週刊主題樂園服務大賞

• 遠見雜誌金牌服務員

• • 美國行銷協會艾菲獎銅獎

• 台北威斯汀六福皇宮絲路宴-2014年榮獲網路評選十大自助餐廳

餐飲 事業

觀光協會薪傳獎 莊秀石 總裁及莊豐如 執行長

• 台北威斯汀六福皇宮頤園-獲雜誌評選台灣100家最佳餐廳第三名、台北最佳 北京餐廳第一名

• 2016年蘋果日報北部飯店常溫年菜評比：六福客棧御品佛跳牆榮獲第三名， 台北威斯汀六福皇宮家運昌隆年有餘蜜汁醬燒石斑魚榮獲第二名

City Hotel & Resort

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五星級國際觀光連鎖飯店 台北威斯汀六福皇宮

City Hotel & Resort

五星級國際連鎖品牌飯店 台北六福萬怡酒店

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公寓式精品酒店
六福居
亞洲第一座非洲生態度假旅館
六福莊
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中式古典 特色觀光飯店

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Award-Winning history

2001-2002 Best Business Hotel in the Asia- Pacific Region 2004 The Best Luxury Hotel in Taiwan 2008 Taiwan’s Best Environmentally Friend Hotel 2013 The Best Hotel Chain (Travel Weekly’s Readers Choice Awards) 2013 Japan HIS The Hotel Award 2014 AsiaRooms Hotel Awards2014 HOTEL WITH BOUNCIEST BED 2015 Water Footprint Verification Opinion Statement

The traditional Chinese style classic exterior, stands uniquely at the intersection of Sung Chiang Road and Chang Chun Road in Taipei city. With over 30 years of experience and efforts, 24-hour security management as well as hospitable and professional service staff, always eager to provide efficient and heartwarming service.

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Theme Park

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Theme Park

Leofoo – Theme Park Amusement Park and Safari Park

Leofoo – Water Park

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Food & Beverage

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Cuisines from Many Countries

On a trip from Europe, through Africa, the MiddleEast, to India and China, we select the herbs, spices and freshest ingredients along the Silk Road to present creative yet authentic cuisines. The lively and interactive ambience creates a whole new distinctive gourmet experience. The Silk Road Feast won the Taiwan Culinary Exhibition award in 2017

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Operation Performance

Revenue Structure

2017 / 1-9 Revenue Type

2016 / 1-9 Revenue Type

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Other Other
Amusemen 209,384 Amusemen 194,221
t Park 9% t Park 8%
368,549 382,606
16% Room 16% Room
856,802 856,821
36% Room 37% Room
F&B F&B
F&B F&B
912,511 Amusement Park 918,433 Amusement Park
39% Other 39% Other
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Revenue Structure

2015 Revenue Type

2016 Revenue Type

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Other Other
Amusement 199,675 Amusement Park 255,110
7% 8%
Park 506,589
542,408 16%
19% Room
Room
951,985
1,212,898
32%
Room 37% Room
F&B F&B
F&B
F&B Amusement Park Amusement Park
1,258,102
1,238,061
42% Other 39% Other
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Occupancy Rate & Average Room Rate

地區名稱 Region	地區名稱 Region	住用率 OccupancyRate	平均房價 Average Room Rate	備註 Remarks
臺北地區 Taipei	國際 Internation	70.09%	4,559	台北威斯汀六福皇宮 The Westin Taipei 住房率 Occupancy Rate : 64.05% 平均房價 AverageRoom Rate : $ 6,072
臺北地區 Taipei	一般Standard	72.03%	3,540	六福客棧 The Leofoo Hotel 住房率 Occupancy Rate : 73.57% 平均房價 AverageRoom Rate : $1,598
資料來源：交通部觀光局

Visitors of the Theme Sites

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Development and Prospection

Opening in Taipei 101 Offering New Choose for Everyone

蘋果日報

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電視媒體熱烈報導

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Taiwan Culinary Exhibition

中國時報 中時電子報 各大電視媒體熱烈報導 非凡新聞

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Taipei International Travel Fair

經濟日報

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聯合晚報

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各大電視媒體熱烈報導

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Children's Day & Festima Mask Festival

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四月非洲童趣聯歡節
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十月非洲面具節

World Rhino Day in Taiwan

People gathered to form a shape of rhino to mark the 8th anniversary of World Rhino Day outside an animal-themed park.

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美聯社 國內電子媒體熱烈報導
國際媒體熱烈報導 铸造美术馆
美聯社直播一小時
TIME Magazine
CBS Philly
WCIA 中國環球電視網
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Source: http://gazette.com/taiwan-world-rhino-day/article/feed/495162

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實踐美好．只為更好