Investor Presentation • Aug 4, 2015
Investor Presentation
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July 2015
Business
| Brand Business | Volume Business |
|---|---|
| (~80% turnover) | (~20% turnover) |
| Distribution in international markets Product categories: Cleaning, Laundry Care, Kitchen goods, Wellbeing |
|
| | |
| High-quality branded products with a high degree of | Products in mid-price range |
| consumer benefit, mid to upper price segment | |
| | Customer-specific product |
| Consistent brand management | development |
| | |
| Systematic processes for innovation and market launch | Strong service component |
| Project |
Leifheit has an easy and convenient solution for every cleaning demand. Our high quality cleaning products can be flexible combined.
Opening, cooking, cutting or storing – Leifheit's kitchen accessories simplify work and keep hands and the kitchen clean.
Whether it's laundry dryers for the house or rotary dryers for the garden, an ironing board or a steam ironing system – Leifheit ensures fresh, clean and wellkept laundry.
Under the Soehnle brand we offer an assortment of scales that always cut a good figure - in the kitchen and the bathroom.
Leifheit at a glance
| Group turnover € 220.7 m |
Gross margin 47.7 % |
|---|---|
| EBIT € 21.5 m |
EBIT-Margin 9.8 % |
| EBIT adjusted1) € 16.4 m |
EBIT-Margin adjusted1) 7.4 % |
| ROCE 20.3 % |
Investments € 6.2 m |
| Free Cash flow € 18.4 m |
Employees 1,055 |
ORG026A
1) EBIT adjusted by positive effects from foreign currency results in the amount of € 5.1 m
| € m |
Q1 2015 |
Q1 2014 | +/- % |
|---|---|---|---|
| Turnover | 58.1 | 55.9 | 3.9 |
| Brand Business | 49.5 | 47.0 | 5.1 |
| Volume Business | 8.6 | 8.9 | -2.4 |
| Gross margin |
47.4 % | 47.0 % | 0.4 pps |
| Foreign currency results |
3.2 | 0.1 | 3.1 |
| EBIT | 7.5 | 4,0 | 88.7 |
| EBIT margin |
12.9 % | 7.1 % | 5.8 pps |
| Earnings before income taxes (EBT) |
7.1 | 3.6 | 99.2 |
| Net result for the period |
5.0 | 2.5 | 98.6 |
| € m |
Q1 2015 | Q1 2014 | +/– (in %) |
|---|---|---|---|
| Turnover Brand Business |
49.5 | 47.0 | 5.1 |
| Leifheit Brand |
43.0 | 40.7 | +5.4 |
| Cleaning |
18.9 | 15.8 | +19.9 |
| Laundry Care |
20.3 | 20.8 | -2,8 |
| Kitchen |
3.8 | 4.1 | -6.3 |
| Soehnle Brand Wellbeing |
6.5 | 6.3 | +3.1 |
| EBIT | 5.8 | 3.4 | +58.6 |
| € m |
Q1 2015 | Q1 2014 | +/– (in %) |
|---|---|---|---|
| Turnover Volume Business |
8.6 | 8.9 | -0.3 |
| Cleaning |
0.2 | 0.0 | >+100.0 |
| Laundry Care |
3.5 | 3.0 | +18.0 |
| Kitchen |
4.3 | 5.3 | -18.4 |
| Wellbeing |
0.1 | 0.0 | >+100.0 |
| Contract manufacturing |
0.5 | 0.6 | -3.8 |
| EBIT | 1.7 | 0.6 | >+100.0 |
| Economic environment 2015 |
Increase of economic strength in parts of the Euro area, but furthermore uncertainties in Southern Europe and difficult economic environment in France and Switzerland |
||
|---|---|---|---|
| Risks in Eastern Europe/Russia in the light of the political crisis in the Ukraine |
|||
| German trade and industry is confident for 2015, furthermore positive consumer sentiment |
|||
| Group development 2015 |
Establish Group strategy "Leifheit 2020" with new strategic guidelines Group: slight growth by 2 % to 3 % Brand business: solid growth by 3 % to 4 % Volume business: stable development 19 and 20 m expected1) EBIT of between € Investments of € 9.0 m planned Free cash flow of € 0.0 m estimated |
||
| Group development until 2020 |
Sustainable and profitable organic growth of 5 % to 6 % CARG2) External growth by M&A Target EBIT margin of 8 % |
1) Based on the assumption that the US dollar exchange rate remains at the level seen on 31 March 2015 (FX 1.10 dollar)
2) Compound Annual Growth Rate
"
We are your leading experts for solutions that make your everyday life at home more easy and convenient.
Turnover adjusted by bathroom division divested in 2010 Turnover adjusted by Dr Oetker Bakeware (termination of license agreement by 31 Dec 2012)
Derived from our vision 2020, Leifheit pursues 10 strategic guidelines in order to strengthen competitiveness, enable growth and improved sustained profitability.
Where
… defines our segmentation approach
… defines how we will grow
| 5. Product quality | 6. Best in class user focus | 7. Innovative and leading solutions for target users |
|---|---|---|
| Ensure that product quality needed to compete as a branded goods supplier is always in place |
Strengthen focus on consumer needs and in depth understanding of easiness and convenience |
Deliver additional product systems with easy and convenient "hero" products in the center |
| Define additional search fields |
Deliver products that are |
|
| Deliver the "Design factory" for our industries |
characterized by a brand specific, appealing design |
|
| 8. Innovative and leading solutions for dealers |
9. Value chain efficiency | 10. Culture and employees |
| Enable dealers to differentiate |
Continuous improvement of |
Drive appropriate cultural change |
| with tailor-made solutions Deliver a full category approach for "Clean & Care" |
value chain efficiency: Focus on initiative development and order generation/fulfillment processes |
Properly develop our employees |
| Elevate POS-Excellence across all distribution channels – online and offline = Digitally led |
Ongoingly drive out all non-value adding cost |
ORG026A
| ISIN: Ticker: |
DE0006464506 LEI |
|---|---|
| Trading segment: | Prime Standard |
| Share capital: | € 15,000,000,- |
| Number of shares: | 5,000,000 no-par value ordinary bearer shares |
| Stock market launch: | 3 October 1984 |
| Designated Sponsor: | Oddo Seydler |
as at July 2015
1) Definition of German stock exchange for indices
Dividend per share in €
Dividend Bonus/special dividend
| Date | Recommendation | Target price | Institute |
|---|---|---|---|
| 07/06/2015 | buy | 60.00 EUR | Berenberg Bank |
| 05/15/2015 | hold | 50.00 EUR | Oddo Seydler Bank AG |
| 05/13/2015 | buy | 60.00 EUR | Berenberg Bank |
| 05/08/2015 | buy | 56.00 EUR | GSC Research GmbH |
| 04/30/2015 | buy | 60.00 EUR | Bankhaus Lampe Research |
| 04/24/2015 | buy | 60.00 EUR | Bankhaus Lampe Research |
| 02/18/2015 | buy | 55.00 EUR | Bankhaus Lampe Research |
| 02/02/2015 | hold | 48.00 EUR | Oddo Seydler Bank AG |
This list contains the analyst reports available to us and has been drawn up to the best of our knowledge. Leifheit cannot give an assurance that the list represents a full overview of all analyst reports available on the market. Any forecasts, opinions, estimates, projections or predictions made by the analysts are theirs alone and do not represent the forecasts, opinions, estimates, projections or predictions of Leifheit or its management. Leifheit assumes no liability for the accuracy of the information therein. This list is provided for information only and is not a solicitation to buy, hold or sell shares.
| Strong brands | Well known, high consumer confidence ► Leading positions: Germany and many European countries ► High-quality supplier, middle and upper price range ► |
|---|---|
| Solid set up |
Noncyclical business: Leifheit brands are used every day ► Well prepared to exploit e-commerce potential ► Efficient cost structure, sustainable margins, high equity ratio, no financial debt, ► strong cash position, high cash flow |
| Attractive dividend |
Distribution of ca. 75% of max (free cash flow, net income) planned ► and backed by solid cash flows |
| Significant growth potential |
Offline/online conversion of well suited assortment ► Strategy "Leifheit 2020" will transform the company on the next level of sales, ► margin and growth: organically by focus on core categories, consumers, innovation, digital, efficiency externally by focus on core categories |
Leifheit is known to deliver communicated goals
V. M&A
| 1 g y n n ni a o p siti m o o C p |
2 Portfolio optimization |
3 Change Management |
4 Performance orientation |
5 Financial stabilization |
Focusing on 6 brand and margin |
|
|---|---|---|---|---|---|---|
| 20081) | 2014 | |||||
| Brand provider with a focus on clever and innovative household products in the core categories: |
Concentration of resources on strategic business areas |
Control of change processes within the organization |
Standardized management processes – measurable, transparent and success-oriented |
Result of the group positioning, portfolio optimization, change management and performance orientation |
Focus on Brand Business |
|
| - Cleaning |
- Sale of Soehnle |
- General Principle |
- Continuous |
- Solid cash flows |
Organic growth: | |
| - Laundry Care |
Professional | - Leadership |
benchmarking | - No financial liabilities |
I. Convergence on |
|
| - Kitchen | - Sale of the business unit 'bathroom' |
- Transparency |
- Profitable growth |
strategic focus markets | ||
| - Wellbeing |
- Change of ladders |
- Employees |
- Cost efficiency |
II. Intensify E-commerce |
||
| segment against pressure steam ironing |
- Innovation - Systems & |
- Capital efficiency - Cash generation |
III. Strengthening of R&D/Innovation power |
|||
| ORG026A | - Termination of the license agreement with Dr Oetker Bakeware |
Processes | IV.Brand and communication strategy with a focus on POS |
|||
| 1) 2008 – | today, settled and rolling processes | External growth: | ||||
Turnover and EBIT adjusted by bathroom division (divested in 2010),
Turnover adjusted by Dr Oetker Bakeware (termination of license agreement by 31.12.2012)
EBIT 2011 adjusted by one-off consolidation effects of € 2.5 m from obtaining control over Leifheit CZ a.s.
Roadshow presentation │ July 2015 │ p. 34 EBIT 2012 adjusted by one-off effects of € 1.2 m from sale of assets relating to termination of license agreement Dr Oetker Bakeware EBIT 2014 includes positive effects from foreign currency results in the amount of € 5.1 m, EBIT margin 2014 adjusted by this effect
Brand Business
2014 / by region
| € m |
2014 | 2013 | +/– (in %) |
|---|---|---|---|
| Turnover Brand Business |
180.4 | 172.8 | +4.4 |
| Leifheit Brand |
154.9 | 143.8 | + 7.8 |
| Cleaning |
61.2 | 54.3 | +12.7 |
| Laundry Care |
76.9 | 73.0 | +5.5 |
| Kitchen |
16.8 | 16.5 | +2.1 |
| Soehnle Brand Wellbeing |
25.5 | 29.0 | -12.2 |
| EBIT | 16.2 | 10.7 | +51.5 |
Project Business
| in € m |
2014 | 2013 | +/– (in %) |
|---|---|---|---|
| Turnover Volume Business |
40.3 | 46.7 | -13.8 |
| Cleaning |
0.4 | 0.1 | >+100.0 |
| Laundry Care |
12.8 | 14.6 | -12.2 |
| Kitchen |
25.3 | 28.8 | -12.4 |
| Wellbeing |
0.1 | 1.0 | -90.1 |
| Contract manufacturing |
1.7 | 2.2 | -22.8 |
| EBIT | 5.2 | 4.2 | +25.7 |
| 2014 | 2013 | +/– % |
||
|---|---|---|---|---|
| Group turnover1) | € m |
220.7 | 219.5 | +0.5 |
| Gross margin | % | 47.7 | 44.9 | +2.8 pps |
| EBIT | € m |
21.5 | 14.9 | +44.3 |
| Foreign currency result | € m |
5.1 | -2.0 | >100 |
| EBIT adjusted2) | € m |
16.4 | 16.9 | -2.6 |
| EBIT margin | % | 9.8 | 6.8 | +3.0 pps |
| EBIT margin adjusted2) | % | 7.4 | 7.7 | -0.3 pps |
| Earnings before income taxes (EBT) | € m |
19.8 | 13.3 | +48.7 |
| Net result for the period | € m |
14.1 | 10.2 | +37.7 |
| ROCE | % | 20.3 | 12.6 | +7.7 pps |
1) Turnover 2013 adjusted by discontinued business with Dr. Oetker Bakeware,
2) Adjusted by foreign currency result
| in € m |
2014 | 2013 | +/- |
|---|---|---|---|
| Cash flow from operating activities | 24.5 | 22.9 | 1.6 |
| Cash flow from investment activities | -9.1 | 0.5 | -9.6 |
| Cash flow from financing activities | -7.8 | -7.2 | -0.6 |
| Effects of exchange rate differences | 0.2 | 1.0 | -0.8 |
| Net change in cash and cash equivalents | 7.9 | 17.2 | -9.3 |
| Cash and cash equivalents at the end of the reporting period |
58.8 | 51.0 | 7.8 |
| Short-term securities | 4.0 | 1.0 | 3.0 |
| Group liquidity | 62.8 | 52.0 | 10.8 |
| Free cash flow1) | 18.4 | 19.5 | -1.1 |
ORG026A
1) Sum of cash flow from operating activities and cash flows from investing activities, adjusted for deposits and withdrawals in financial assets and the sale of division.
by region / as at 31 Dec 2014
ORG026A
| 2010 | 2011 | 2012 | 2013 | 2014 | |||
|---|---|---|---|---|---|---|---|
| Turnover | € m |
210.9 | 222.1 | 224.2 | 220.9 | 220.7 | |
| | Group adjusted1) | € m |
205.2 | 215.8 | 217.4 | 219.5 | 220.7 |
| | Brand Business1) | € m |
158.5 | 164.2 | 170.9 | 172.8 | 180.4 |
| | Volume Business | % | 46.7 | 51.6 | 46.5 | 46.7 | 40.3 |
| Profitability | |||||||
| | Gross margin | % | 42.4 | 43.0 | 43.6 | 44.9 | 47.7 |
| | Cash flow from operating activities |
€ m |
12.0 | 12.8 | 8.2 | 22.9 | 24.5 |
| | Free cash flow | € m |
5.7 | 7.7 | -1.4 | 19.5 | 18.4 |
| |
EBIT EBIT adjusted2) |
€ m € m |
8.8 8.8 |
13.9 11.4 |
14.2 13.0 |
14.9 16.9 |
21.5 16.4 |
| | EBIT margin | % | 4.2 | 5.1 | 5.8 | 6.8 | 9.8 |
| | EBT | € m |
6.0 | 12.2 | 12.2 | 13.3 | 19.8 |
| | Net result for the period -1 |
€ m |
5.5 | 12.1 | 9.4 | 10.2 | 14.1 |
| | ROCE | % | 7.8 | 9.7 | 10.2 | 12.6 | 20.3 |
1) Turnover adjusted for discontinued business with Dr. Oetker Bakeware
2) EBIT 2011 adjusted by one-off consolidation effects from obtaining control over Leifheit CZ a.s.
EBIT 2012 adjusted by one-off effects from sales of assets relating to termination of license agreement Dr Oetker Bakeware
EBIT 2014 adjusted by extraordinary effects from foreign currency result (€ 5.1 m)
Roadshow presentation │ July 2015 │ p. 44
ORG026A
| 2010 | 2011 | 2012 | 2013 | 2014 | |||
|---|---|---|---|---|---|---|---|
| Per Share | |||||||
| | Net result 1) | € | 1.15 | 2.55 | 1.97 | 2.16 | 2.97 |
| | Free cash flow 1) | € | 1.20 | 1.63 | -0.28 | 4.11 | 3.88 |
| | Dividend | € | 1.00 | 1.30 | 1.50 | 1.65 | 1.80 |
| | Special dividend | € | 2.00 | -- | -- | -- | -- |
| Investments in tangible assets |
€ m |
4.4 | 5.4 | 9.3 | 3.3 | 5.2 | |
| Depreciation in tangible assets |
€ m |
5.4 | 5.3 | 5.3 | 5.5 | 5.3 | |
| 31.12.10 | 31.12.11 | 31.12.12 | 31.12.13 | 31.12.14 | |||
| Employees | |||||||
| | Group | Pers. | 1,141 | 1,032 | 1,025 | 1,026 | 1,055 |
| | Brand business | Pers. | 751 | 726 | 741 | 741 | 782 |
| | Volume business | Pers. | 390 | 306 | 284 | 285 | 273 |
| Balance sheet total2) | € m |
207.0 | 198.9 | 205.9 | 203.8 | 223.3 | |
| Equity2) | -1 € m |
101.5 | 98.9 | 92.8 | 94.7 | 94.8 |
1) Not including treasury shares
2) from 2012 in accordance with IAS 19 (revised in 2011)
ORG026A
Annex: Competitors
| Cleaning | Laundy care |
|---|---|
| Spontex Rival Tonkita Swiffer Vileda Kärcher |
Juwel Blome Vileda Brabantia Stewi Wenko Gimi Artweger Metaltex Blome Rörets |
| Brabantia Tescoma Fackelmann WMF |
Tanita Terraillon Bosch |
| Lurch Rösle Zyliss Gefu Emsa |
ADE Laica Sanitas |
| Oxo Westmark Tefal |
Beurer Homedics |
| Kitchen goods |
Wellbeing |
| Company grounds: | 61,000 square meters |
|---|---|
| Built-up area: | 26,000 square meters |
| Employees: | approx. 300 |
| Fabrication: | automatic production lines, injection molding production |
| Main product groups: | dryers (Linomatic), cleaning and kitchen products |
| Company grounds: | 85,000 square meters |
|---|---|
| Built-up area: | 41,000 square meters |
| Employees: | approx. 100 |
| Storage Capacity: | approx. 48,000 pallets |
| Distribution Capacity: | 1,000 cubic meters |
ORG026A
| Company grounds: | 108,000 square meters |
|---|---|
| Built-up area: | 20,000 square meters |
| Employees: | approx. 400 |
| Fabrication: | Metal production with power-coating, injection molding production, textile production |
| Main product groups: | dryers, ironing boards, cleaning products |
| Investments 2015: | € 3 m planned in distribution logistics for Eastern Europe |
| Roadshow presentation │ July 2015 │ | p. 48 |
This presentation contains forward looking statements which are based on the management's current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit's ability to control or estimate precisely, such as statements on the future market environment and economic conditions, the behavior of other market participants and government measures.
If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements are based prove inaccurate, actual results could differ materially from the results cited explicitly or contained implicitly in these statements. Leifheit neither intends to, nor does it accept any specific obligation to update forward-looking statements to reflect events or developments after the date of this presentation.
Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-date, accurate, complete or of good quality or for the suitability of the information for specific purposes.
Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong or incomplete information is excluded.
Dates 2015
12 August 2015 Financial report for the first half-year 2015
11 November 2015 Quarterly financial report for the period ending 30 September 2015
Aktiengesellschaft
P.O. Box 11 65 56371 Nassau/Lahn, Germany Telephone: +49 2604 977 -218 www.leifheit -group.com ir(at)leifheit.com
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