Leifheit AG

Earnings Release • Nov 22, 2016

Leifheit AG Investor Presentation

November 2016

Agenda

• Introduction to Leifheit
• Financial Figures 9M 2016
• Outlook Business Year 2016
• Strategy "Leifheit 2020"
• Investment Highlights
• Figures Financial Year 2015
• Annex

Introduction to Leifheit

"We are your leading experts for solutions that make your everyday life at home more easy and convenient"

Leifheit Group
Brand business Volume business (~ 85% of turnover) (~ 15% of turnover)
 Distribution in international markets  Product categories: Cleaning, Laundry Care, Kitchen goods, Wellbeing
 High-quality branded products with a high degree of consumer benefit, mid to upper price segment  Consistent brand management  Systematic processes for innovation and market launch	 Products in mid-price range  Customer-specific product development  Strong service component
	Project Business

Offering products in four categories

Cleaning

Leifheit has an easy and convenient solution for every cleaning demand. Our high quality cleaning products can be flexibly combined.

Laundry care

Whether it's laundry dryers for the house or rotary dryers for the garden, an ironing board or a steam ironing system – Leifheit ensures fresh, clean and well-kept laundry.

Kitchen goods

Opening, cooking, cutting or storing – Leifheit's kitchen accessories simplify work and keep hands and kitchen clean.

Wellbeing

Under the Soehnle brand we offer an assortment of scales that always cut a good figure – in the kitchen and the bathroom.

Represented in all leading distribution channels

Introduction to Leifheit

Operating in more than 80 countries with 15 own branches

Three main Group sites

Nassau/Germany: headquarter, marketing, R&D, sales, administration

Company grounds:	61,000 square meters
Built-up area:	26,000 square meters
Employees:	approx. 300
Fabrication:	automatic production lines, injection molding production
Main product groups:	dryers (Linomatic), cleaning and kitchen products

Zuzenhausen/Germany: logistic center

Company grounds:	85,000 square meters
Built-up area:	41,000 square meters
Employees:	approx. 100
Storage Capacity:	approx. 48,000 pallets
Distribution Capacity:	1,000 cubic meters

Blatná/Czech republic: main production facility and logistic center Eastern Europe

Company grounds:	108,000 square meters
Built-up area:	20,000 square meters
Employees:	approx. 400
Fabrication:	Metal production with powder-coating, injection moulding production, textile production
Main product groups:	dryers, ironing boards, cleaning products

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Financial figures 9M 2016

Highlights Financial Figures 9M 2016

• Leifheit continues on path to growth in the first nine months
• Group turnover increased by 3.6 %
• Brand Business continues to be growth driver
• Turnover in foreign business continue to grow significantly (+ 9.4 %)
• Eastern European target markets with high growth rates
• Distribution channel e-commerce with a plus of 28.9 %
• Adjusted EBIT rose by 3.2 %
• EBIT affected by foreign currency result
• SDAX index inclusion with effect of 19 September 2016
• New COO, Ansgar Lengeling, started on November 1, 2016

Leifheit growth trend continues Financial Figures 9M 2016

1) Adjusted for foreign currency results due to the valuation at the balance sheet date of financial instruments to hedge future currency risks

Group turnover driven by European markets Financial Figures 9M 2016

Group turnover by segment

in € m

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Investor Presentation I November 2016 I p. 12

Group turnover by region

• Slight turnover decrease in Germany due to relocation of sales partner to Luxembourg (-3.5 %)
• Central Europe with steady growth in turnover (+6.7 %)
• All Eastern European target markets with strong turnover growth, driven mainly by Czech Republic, Poland and Slovakia (+35.6 %)
• Rest of the world: Slight decline in Australia and Far East markets not entirely compensated by good performance in the U.S., Middle East and African markets (-8.6 %)

Financial Figures 9M 2016

Brand Business growing with Leifheit and E-Commerce

		9M 2015	9M 2016	∆
Turnover	€ m	142.7	150.4	+5.4 %
Gross margin	%	50.1	49.9	-0.2 pps
Segment result (EBIT)	€ m	14.5	12.9	-10.7 %
EBIT adjusted1)	€ m	14.1	13.9	-1.6 %

Rest of the world

Brand Business in the center of long-term growth strategy "Leifheit 2020"

• High quality products of Leifheit and Soehnle brands
• Leifheit cleaning and laundry products as growth drivers, cleaning products with particularly increase in 9M 2016
• Accounting for 83.8 % of Group turnover (9M 2015: 82.4 %)

Investor Presentation I November 2016 I p. 13 1) Adjusted for foreign currency results due to the valuation at the balance sheet date of financial instruments to hedge future currency risks

Financial Figures 9M 2016

Volume Business turnover declines stronger than expected in Q3

		9M 2015	9M 2016	∆
Turnover	€ m	30.5	29.1	-4.7 %
Gross margin	%	32.1	33.8	+1.7 pps
Segment result (EBIT)	€ m	3.4	2.8	-19.4 %
EBIT adjusted1)	€ m	2.3	3.0	+33.1 %

• Lead by clear profitability criteria
• Accounting for 16.2 % of Group turnover (9M 2015: 17.6 %)
• Equipping a new customer with Birambeau products led to high growth rates in H2 2015 and H1 2016; in Q3 2016 no growth recorded due to the absence of this initial equipment effect
• Discontinuation of contract manufacturing in favour of in-house production with dampening effect
• Declines in project business curbed turnover

EBIT affected by foreign currency result Financial Figures 9M 2016

		9M 2015	9M 2016	∆
Group turnover	€ m	173.2	179.5	+3.6 %
Gross margin	%	46.9	47.3	+0.4 pps
Foreign currency result	€ m	1.5	-1.2	>-100 %
EBIT	€ m	17.9	15.7	-12.4 %
EBIT adjusted1)	€ m	16.4	16.9	+3.2 %
EBIT margin	%	10.4	8.8	-1.6 pps
EBIT margin adjusted1)	%	9.5	9.4	-0.1 pps
Earnings before taxes (EBT)	€ m	16.9	14.6	-13.3 %
Net result for the period	€ m	11.9	10.2	-13.8 %

• EBIT impacted by foreign currency result, which fell by € 2.7 m year on year due to a significant decrease in the fair value of concluded forward foreign exchange transactions.
• Adjusted, i.e. operational EBIT increased by € 0.5 m due to higher contribution margins from the increased turnover.

Investor Presentation I November 2016 I p. 15 1) Adjusted for foreign currency results due to the valuation at the balance sheet date of financial instruments to hedge future currency risks

Free cash flow generation on track Financial Figures 9M 2016

in € m	9M 2015	9M 2016	∆
Cash flow from operating activities	13.2	13.8	+0.6
Cash flow from investment activities	-4.6	-5.0	-0.4
Cash flow from financing activities	-8.5	-13.1	-4.6
Effects of exchange rate differences	-0.2	0.0	+0.2
Net change in cash and cash equivalents	0.0	-4.4	-4.4
Cash and cash equivalents at the end of reporting period	58.8	59.8	+1.0
Short-term securities	4.0	4.0	-
Group liquidity	62.8	63.8	+1.0
Free cash flow1)	8.6	8.8	+0.2

The operative cash flow results mainly from the period result of € 10.2 m (9M 2015: € 11.9 m), depreciation of € 4.4 m (9M 2015: € 4.6 m), an increase in trade receivables by € 5.3 m (9M 2015: increase by € 0.6 m), a decrease in inventories of € 2.0 m (9M 2015: increase of € 6.5 m) and an decrease in trade payables and other liabilities of € 2.1 m (9M 2015: decrease of € 1.5 m).

1) Sum of cash flow from operating activities and investments, adjusted by deposits and disbursements in financial assets as well as from sell-offs of business units

Outlook Financial Year 2016

2016: Solid turnover and earnings growth Outlook Financial Year 2016

Economic environment 2016	 Moderate economic growth in our key European markets
	 External risks such as greater effects of the Brexit, as well as conflicts in South-East Europe (Ukraine, Russia) and the Middle East
	 Business climate in retail optimistic for 2016, propensity to consume of customers continuously stable
Forecast Group	 Continuing group strategy "Leifheit 2020"
development 2016	 Group: Growth at the lower end of forecast corridor of 3 to 4 % Brand Business: Strong growth at the upper end of forecast of 4 to 5 % Volume Business: Turnover decline of about 7 % (formerly turnover on previous year expected)
	 EBIT at the lower end of € 21 to 22 m, eliminating formerly expected positive foreign exchange results (formerly € 22 to 23 m, incl. positive foreign exchange result of approx. 1 € m)
	 Investments of about € 7 m
	 ROCE of about 15-17 %
	 Free cash flow of about € 12-13 m
Group development until 2020	 Sustainable and profitable organic turnover growth of 4 to 5 % CAGR1)
	 Target EBIT margin of 8 %

Strategy "Leifheit 2020"

Leifheit's vision for 2020 Strategy "Leifheit 2020"

"We are your leading experts for solutions, that make your everyday life at home more easy and convenient."

Strategy "Leifheit 2020"

Strategy "Leifheit 2020" will deliver higher levels of growth and excellence

• Starting from an efficient platform, solid margins and a lean profile, Leifheit is focusing on future growth:
• Expansion of the product portfolio
• Expansion of the customer footprint
• Expansion of geographical footprint
• External growth options (focus on core categories)
• Leifheit is targeting organic growth of 4 5 % CAGR
• We will generate out of € 10 m additional revenue € 2 m profit and 20 cents divdend per share
• Leifheit defined ten strategic guidelines to strengthen competitiveness, drive growth and increase sustained profitability:
• Where will we grow?
• How will we grow?
• Strategic guidelines are the basis for numerous individual projects to create the capability to deliver growth

Strategy "Leifheit 2020"

"Leifheit 2020" strategic guidelines Where we will grow

1. Consumer

• Target all females and males who use and/or shop household products for in-home use (indoor/outdoor)
• Address users who are prepared to buy brand products in the middle to upper price segment as well as value related users who are more price-conscious

2. Brands and categories

• Focus Leifheit brand on Clean & Care in the middle to upper price segment, cover additional basic price points with (a) second brand(s), target: significant growth
• Deliver acquisitions in Clean & Care categories
• Position Soehnle closer to the brand core, target: significant growth
• Revise Kitchen business model and search for a new brand, target: moderate growth

3. Regions and countries

• Develop and design for European markets
• First, exploit European growth opportunities (PL/Iberia/Nordics/UK/rest of EE), as of 2015
• Second, become intentional in exploiting US / Asia growth opportunities, as of 2018

4. Customers

• Be distributed wherever our target group wants to shop: globally and in all distribution channels
• Further strengthen e-commerce position

"Leifheit 2020" strategic guidelines How we will grow Strategy "Leifheit 2020"

5. Product quality

Ensure that product quality needed to compete as a branded goods supplier is always in place

8. Innovative and leading solutions for dealers

• Enable dealers to differentiate with tailor-made solutions
• Deliver a full category approach for "Clean & Care"
• Elevate POS-Excellence across all distribution channels – online and offline = Digitally led

6. Best in class user focus

• Strengthen focus on consumer needs and in depth understanding of easiness and convenience
• Define additional search fields
• Deliver the "Design factory" for our industries

9. Value chain efficiency

• Continuous improvement of value chain efficiency: Focus on initiative development and order generation/fulfillment processes
• Continuously drive out all nonvalue adding cost

7. Innovative and leading solutions for target users

• Deliver additional product systems with easy and convenient "hero" products in the center
• Deliver products that are characterized by a brand specific, appealing design

10. Culture and employees

• Drive appropriate cultural change
• Properly develop our employees

Vectors of growth: New products vs. existing business

New products (20 – 30 % of annual turnover growth)

• Outcome of the new product pipeline defined until 2020
• Based on the mega trends relevant for Leifheit:
• Fading of traditional gender rolls
• Electrification
• Digitalization & connectivity
• Based on Leifheit consumer segmentation
• Existing and new product segments
• Different innovation streams by grade of technical change / newness of application

Strategy "Leifheit 2020" – Market initiatives 2016/2017 (selection)

Next generation of successful window vacuum cleaner "Dry & Clean"

Easily streak-free windows

• Maximum suction power
• NEW: optimized rubber lip

The expert for hard to reach areas

• Click-System for a flexible use with the handle
• 360°Use: non drip use
• NEW: exchangeable narrow suction nozzle

Comfortable use without interruption

• Standby automatic for up to 35 Minutes/>100m²
• 15% longer runtime

Longevity

• NEW: replaceable accumulator
• NEW: Premium quality made in Europe

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Strategy "Leifheit 2020" – Market initiatives 2016/2017 (selection)

Extendig competence to parquet and laminate floors: Leifheit Clean & Protect

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New Soehnle design language for personal scales

Next generation LCD: modern & unique

Uniform edging design

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Green feet for recognition

• Floating appearance
• Uniform design language of all shapes
• Standard placement of logo
• Strengthening of brand recognition
• Super flat construction

Strategy "Leifheit 2020" – Market initiatives 2016/2017 (selection)

Colour Edition 2017 - perfect presentation at POS

Vectors of growth: New products vs. existing business

Existing business (70 – 80 % of annual turnover growth)

• "Win from strength markets" – Europe
• Conversion of existing customer listings in broad distribution by
  • sales effectiveness/efficiency programs
  • Marketing/promotion programs
• Closure of listing gaps in existing and new customers
• "Win from behind" markets – Europe
• Entry via promotional business into multifold of customers based on a hunting list
• Conversion of promotions in listings
• "Entrepreneurs" – ME/NA/Asia
• Opportunistic realization of growth until 2017
• More focus as of 2018

Strategy "Leifheit 2020"

Harmonized "go-to-market" strategy drives substantial growth in Eastern Europe (EE) region

• Situation in 2014: Lack of structured market approach – changes effected in 2015/16:
• EE coordination team as center of expertise
• Harmonized model of promotions
• Assortment sets by distribution channel
• Hunting list for each country
• Customer service center for EE countries in Prague, Czech Republic
• Central logistics center for EE countries in Blatna, Czech Republic
• Next steps: Conversion of promotions into listings, adaptation for other geographies

Investor Presentation I November 2016 I p. 30

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Contemporary positioning of Leifheit brand Strategy "Leifheit 2020" – Leifheit brand

360 degrees campaign "experience the Leifheit effect" TV-advertisement:

CLEAN TWIST System: February 2016

Window vacuum: March 2016

AIR BOARD: October 2016

Strategy "Leifheit 2020" – Digitalization

Leifheit "Digital Enterprise": Three pillars of digitization will help driving the achievement of our vision

Investment Highlights

Growth within existing structure generates dividend capacity Investment Highlights

€ 10.0 m turnover growth ~ € 2.0 m EBIT ~ € 1.3 m net result € 1.0 m dividend capacity = 0.20 € dividend per share

Committed to shareholder returns Investment Highlights

0,00 0,50 1,00 1,50 2,00 2,50 3,00 Bonus/special dividend Dividend -1 2015: € 2.00 + special dividend: € 0.75 Long-term dividend development Dividend per share / in € Target payout ratio ~ 75%, new: surplus liquidity can be distributed as special dividend

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Investment highlights

Attractiveness of stock substantially increased

• Continuous attractiveness for investors due to high free float of 76.7 %
• Share price performance of the first eight months 2016 at approx. +15 %, throughout the past ten years at a CAGR of approx. 8 %
• Leifheit shares have been included in the SDAX index on 19 September 2016

H1 2016 price performance

Above average dividend yield1):

2015:	5.6%	2011:	6.3%
2014: 3.9%		2010:	5.6%2)
2013: 5.3%			2009: 4.3%2)
2012: 5.2%		2008: 9.3%

1) Based on the particular closing price at year-end

2) Plus special dividend on disposals

10 year price performance

Period: 1 January 2006 to 11 November 2016

Investor Presentation I November 2016 I p. 36

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Known to deliver on promises Investment Highlights

Strong brands	Well known, high consumer confidence ► Leading positions: Germany and many European countries ► High-quality supplier, middle and upper price range ►
Sustainable earnings	Non-cyclical business: Leifheit brands are used every day ► Well prepared to exploit e-commerce potential ► Efficient cost structure, sustainable margins, high cash flow, solid financial position ►
Attractive dividend	Distribution of approx. 75% of max (free cash flow, net income) targeted ► and backed by solid cash flow New dividend policy: distribution of surplus cash to shareholders via special dividend ►
Significant growth potential	Offline/online conversion of well suited assortment ► Strategy "Leifheit 2020" to reach higher levels of profitable growth ► Organic growth through focus on core categories, consumers, innovation, digital,  efficiency External growth options (focus on core categories) 

Leifheit is more than just household products

Investment Highlights

Leifheit is more than just household products – since more than 55 years

Figures Financial Year 2015

Group turnover driven by Europe Figures Financial Year 2015

Group turnover by segment

in € m

Group turnover by region

• Continuous sales growth in Germany (+3.9 %)
• Above average growth in turnover in Central Europe (+7.7 %)
• Eastern Europe: strong growth in Czech Republic and Poland compensates decline in Russia and Ukraine (+0.8 %)
• Rest of the world: Turnover almost stable (-0.9 %)

Brand Business shows significant growth Figures Financial Year 2015

		2014	2015	∆
Turnover	€ m	180.4	188.1	+4.3 %
Gross margin	%	50.1	49.3	-0.8 pps
Segment result (EBIT)	€ m	16.2	15.5	-4.3 %
EBIT adjusted1)	€ m	12.2	14.6	+19.7 %
Employees	Pers.	782	831	+49

Turnover Brand Business

2015 / by region

• Center of Group growth strategy
• High quality products by Leifheit and Soehnle brands
• Brand Business achieved 81.1 % of total sales (2014: 81.8 %)
• Segment EBIT represents 71.4 % of total result (2014: 75.3 %)
• Substantial growth driver: Cleaning products by Leifheit brand
• Leifheit window vacuum cleaner remains bestseller

Investor Presentation I November 2016 I p. 41 1) Adjusted for foreign currency results due to the valuation at the balance sheet date of financial instruments to hedge future currency risks

Figures Financial Year 2015

Special effects drive Volume Business above expectations

		2014	2015	∆
Turnover	€ m	40.3	43.7	+8.4 %
Gross margin	%	36.9	35.4	-1.5 pps
Segment result (EBIT)	€ m	5.3	6.2	+17.0 %
EBIT adjusted1)	€ m	4.2	4.6	+9.5 %
Employees	Pers.	273	218	-65

• Lead by profitability, focused on European markets and project business
• Share of turnover of 18.9 % (2014: 18.3 %)
• Volume Business represents 28.6 % of total EBIT (2014: 24.7 %)
• Growth driver 2015: Birambeau (kitchen) and Herby (laundry) in France
• Sales growth driven by initial stocking of newly signed trade partner

Group results before foreign currency effects significantly increased

		2014	2015	∆
Group turnover	€ m	220.7	231.8	+5.0 %
Gross margin	%	47.7	46.7	-1.0 pps
EBIT	€ m	21.5	21.7	+0.5 %
Foreign currency result	€ m	5.1	2.5	-51.9 %
EBIT adjusted1)	€ m	16.4	19.2	+16.4 %
EBIT margin	%	9.8	9.3	-0.5 pps
EBIT margin adjusted1)	%	7.4	8.3	+0.9 pps
Earnings before taxes (EBT)	€ m	19.8	20.2	+2.2 %
Net result for the period	€ m	14.1	14.3	+1.6 %
ROCE	%	20.3	18.1	-2.2 pps

• Decline in gross margin due to foreign currency related increased purchasing cost for goods from Far East (in USD and HKD)
• Adjusted by currency effects gross margin increased by 1.1 pps

Investor Presentation I November 2016 I p. 43 1) Adjusted for foreign currency results due to the valuation at the balance sheet date of financial instruments to hedge future currency risks

Figures Financial Year 2015

Operative cash flow influenced by increase in inventory and liabilities

in € m	2014	2015	∆
Cash flow from operating activities	24.5	20.8	-3.7
Cash flow from investment activities	-9.1	-6.7	+2.4
Cash flow from financing activities	-7.8	-8.5	-0.7
Effects of exchange rate differences	0.2	-0.2	-0.4
Net change in cash and cash equivalents	7.9	5.4	-2.5
Cash and cash equivalents at the end of reporting period	58.8	64.2	+5.4
Short-term securities	4.0	4.0	-
Group liquidity	62.8	68.2	+5.4
Free cash flow1)	18.4	14.1	-4.3

• The operative cash flow results mainly from the period results of € 14.3 m (2014: € 14.1 m), depreciation of € 5.8 m (2014: € 6.3 m), a decrease in trade receivables by € 2.6 m (2014: increase of € 2.0 m), an increase in inventories of € 7.5 m (2014: increase of € 1.8 m) and an increase in trade payables and other liabilities of € 3.0 m (2014: increase of € 8.5 m)
• Particular reason for the decrease in free cash flow was a turnover-driven increase in working capital

1) Sum of cash flow from operating activities and investments, adjusted by deposits and disbursements in financial assets as well as from sell-offs of business units

Working Capital ratio at stable levels Figures Financial Year 2015

Working Capital

in % of turnover

• Increase in working capital due to the expanded volume of business
• Working capital ratio remained stable at a good level of 17.8 %

1) 2010 ultimately without consolidation of Leifheit CZ a.s.

Investments into an efficient distribution in Eastern Europe Figures Financial Year 2015

Investments vs. depreciation

Investments 2015:

• € 6.1 m in fixed assets (2014: € 5.1 m), hereof € 1.9 m in the new logistics center Eastern Europe at production site Blatná
• € 1.0 m (2014: € 1.0 m) in intangible assets (mainly software/warehouse management system)
• Brand Business: € 6.4 m (2014: € 5.5 m)
• Volume Business: € 0.7 m (2014: € 0.7 m)

Strong capital structure and financial flexibility Figures Financial Year 2015

1) from 2012 according to IAS 19 (adjusted 2011)

Long-term financial overview

		2011	2012	2013	2014	2015
Turnover	€ m	222.1	224.2	220.9	220.7	231.8
Group adjusted1) 	€ m	215.8	217.4	219.5	220.7	231.8
Brand business1) 	€ m	164.2	170.9	172.8	180.4	188.1
 Volume business	%	51.6	46.5	46.7	40.3	43.7
Profitability
 Gross margin	%	43.0	43.6	44.9	47.7	46.7
 Cash flow from operating activities	€ m	12.8	8.2	22.9	24.5	20.8
 Free cash flow	€ m	7.7	-1.4	19.5	18.4	14.1
 EBIT EBIT adjusted2) 	€ m € m	13.9 11.4	14.2 13.0	14.9 16.9	21.5 16.4	21.7 19.2
 EBIT margin	%	5.1	5.8	6.8	9.8	9.3
 EBT	€ m	12.2	12.2	13.3	19.8	20.2
 Net result for the period	-1 € m	12.1	9.4	10.2	14.1	14.3
 ROCE	%	9.7	10.2	12.6	20.3	18.1

1) Turnover adjusted for discontinued business with Dr. Oetker Bakeware

2) EBIT 2011 adjusted by one-off consolidation effects from obtaining control over Leifheit CZ a.s.

EBIT 2012 adjusted by one-off effects from sales of assets relating to termination of license agreement Dr Oetker Bakeware

EBIT 2014 and EBIT 2015 adjusted by extraordinary effects from foreign currency result

Long-term financial overview

		2011	2012	2013	2014	2015
Per Share
Net result1) 	€	2.55	1.97	2.16	2.97	3.02
Free cash flow1) 	€	1.63	-0.28	4.11	3.88	2.96
 Dividend  Special dividend	€ €	1.30 --	1.50 --	1.65 --	1.80 --	2.00 0.75
Investments in tangible assets	€ m	5.4	9.3	3.3	5.2	6.1
Depreciation in tangible assets	€ m	5.3	5.3	5.5	5.3	5.0
		31/12/11	31/12/12	31/12/13	31/12/14	31/12/15
Employees
 Group	No.	1,032	1,025	1,026	1,055	1,049
 Brand business	No.	726	741	741	782	831
 Volume business	No.	306	284	285	273	218
Balance sheet total2)	€ m	198.9	205.9	203.8	223.3	237.9
Equity2)	€ m	98.9	92.8	94.7	94.8	106.7

1) Not including treasury shares

2) From 2012 in accordance with IAS 19 (revised in 2011)

Long-term financial overview

adjusted for non-operating effects

EBIT 2011 adjusted for one-off consolidation effects of € 2.5 m from obtaining control over Leifheit CZ a.s.

Investor Presentation I November 2016 I p. 51 EBIT 2012 adjusted for one-off effects of € 1.2 m from sale of assets relating to termination of license agreement Dr Oetker Bakeware EBIT 2014 + 2015 include foreign currency results: 2014: € 5.1 m, 2015: € 2.5 m, EBIT margins adjusted for this effects

Experienced Management Board

Thomas Radke 55 I CEO

Core competencies

• Driving growth via strategy and business model analysis, development and implementation
• Marketing and Sales
• M&A and post-merger integration

Previous experience

• CEO Herlitz AG
• Member of the Board of Directors Pelikan Holding AG
• General Management, Marketing and Sales positions at Carl Zeiss Vision, Procter & Gamble/Wella, Effem/Mars and Henkel KGaA

Dr Claus-O. Zacharias 62 I CFO

Core competencies

• Performance management, process optimisation and value creation concepts
• Controlling, Finance, IT and Operations
• M&A and post-merger integration

Previous experience

• CFO NICI GmbH
• CFO Lehnkering GmbH
• CFO tegut…Gutberlet Stiftung & Co.
• CFO Steilmann-Holding
• CFO Eismann International GmbH
• Controlling/Finance Suedzucker AG

Ansgar Lengeling1) 50 I COO

Core competencies

Purchasing, production, logistics and quality management

Previous experience

• Vice President Manufacturing, Bosch Green
• General Manager Bosch Power Tools, Hungary
• General Manager, Bosch Power Tools, China
• Quality Director, Bosch Power Tools, Hungary

1) Started November 1, 2016

European competitors by category Annex

Cleaning				Laundy care
Spontex		Vileda	Brabantia	Juwel
Rival				Stewi
Tonkita	Swiffer	Wenko	Gimi	Artweger
Vileda Kärcher		Metaltex	Rörets	Blome
Brabantia	Tescoma		Tanita	Terraillon
Fackelmann	WMF	Bosch
Lurch Rösle Zyliss		ADE		Laica
Emsa Oxo	Gefu	Sanitas
Westmark	Tefal	Homedics		Beurer
Kitchen goods			Withings	Wellbeing

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Leifheit – more than 55 years "always a better idea"

Significant free float and international investors Annex

Shareholder structure

as at November 2016

Non free float shareholders1,2) 23.3 % Free float1) 76.7 %

1) Definition of German stock exchange for indices 2) Including restricted employee stocks (0.07%)

• MKV Verwaltungs GmbH, Grünwald (GER), 10.03%
• Joachim Loh, Haiger (GER), 8.26%
• Capital Income Builder, Los Angeles (USA), 5.60 %
• MainFirst SICAV, Senningerberg (LUX), 5.04%
• Nmás1 Asset Management SGIIC S.A., Madrid (ES), 3.01%
• Leifheit AG Nassau (D), treasury shares, 4.94%
• Share ownership under reporting threshold of 3.00%

Recent equity research Annex

Date	Recommendation	Target price	Institute
07/08/2016	hold	58.00 EUR	Oddo Seydler Bank AG
05/08/2016	buy	60.00 EUR	Bankhaus Lampe Research
07/06/2016	buy	64.00 EUR	Berenberg Bank
12/04/2016	hold	58.00 EUR	Oddo Seydler Bank AG
04/04/2016	buy	64.00 EUR	Berenberg Bank
01/04/2016	buy	60.00 EUR	Bankhaus Lampe Research
17/02/2016	buy	60.00 EUR	Berenberg Bank
16/02/2016	buy	60.00 EUR	Bankhaus Lampe Research
28/01/2016	buy	60.00 EUR	Bankhaus Lampe Research

This list contains the analyst reports available to us and has been drawn up to the best of our knowledge. Leifheit cannot give an assurance that the list represents a full overview of all analyst reports available on the market. Any forecasts, opinions, estimates, projections or predictions made by the analysts are theirs alone and do not represent the forecasts, opinions, estimates, projections or predictions of Leifheit or its management. Leifheit assumes no liability for the accuracy of the information therein. This list is provided for information only and is not a solicitation to buy, hold or sell shares.

Financial calendar, share data, contact Annex

Dates 2016/2017

21 – 23 November 2016 German Equity Forum, Frankfurt/Main

29 March 2017 Annual Financial Report 2016

29 March 2017 Analyst's conference, Frankfurt/Main

11 May 2017 Quarterly Statement for the period ending 21 March 2017

24 May 2017 Annual General Meeting, Frankfurt/Main

10 August 2017 Financial Report for the first half-year ending 30 June 2017

9 November 2017 Quarterly Statement for the period ending 30 September 2017

Financial calendar, share data, contact Annex

Share data

ISIN: Ticker:	DE0006464506 LEI:GR, LEIG.DE
Trading segment:	Prime Standard
Selection index:	SDAX (since 19 September 2016)
Share capital:	€ 15,000,000.-
Number of shares:	5,000,000 no-par value ordinary bearer shares
Stock market launch:	3 October 1984
Designated Sponsor:	Oddo Seydler

Contact

Petra Dombrowsky

Corporate Communications / Investor Relations

Phone: +49 2604 977-218 Email: ir@leifheit.com

www.leifheit-group.com

Disclaimer Annex

This presentation contains forward looking statements which are based on the management's current estimates with regard to future developments. Such statements are subject to risks and uncertainties which are beyond Leifheit's ability to control or estimate precisely, such as statements on the future market environment and economic conditions, the behavior of other market participants and government measures.

If one of these uncertain or unforeseeable factors occurs or the assumptions on which these statements are based prove inaccurate, actual results could differ materially from the results cited explicitly or contained implicitly in these statements. Leifheit neither intends to, nor does it accept any specific obligation to update forward-looking statements to reflect events or developments after the date of this presentation.

Leifheit AG shall not assume any warranty for the information provided in this presentation being up-to-date, accurate, complete or of good quality or for the suitability of the information for specific purposes.

Any liability of Leifheit AG for loss caused by the use or non-use of the information provided or by wrong or incomplete information is excluded.

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