LBG MEDIA PLC — Director's Dealing 2024

Apr 18, 2024

National Storage Mechanism | Additional information

RNS Number : 1704L

LBG Media PLC

18 April 2024

18 April 2024

LBG Media plc

("LBG Media" or the "Company")

Director/PDMR Shareholding

LBG Media plc, the UK-based multi-brand, multi-channel digital youth publisher, announces that it has been notified that Alexander (Solly) Solomou, Chief Executive Officer, and Richard Jarvis, Chief Financial Officer have purchased 341,929 and 13,835 ordinary shares of £0.001 each ("Shares") at a price of 72.75 and 72.24 pence per Share respectively. Solly conducted the purchase of 136,771 Shares in his own name and 205,158 in the name of Solo Investments Holding Limited (formally LAD Investments Limited), a company of which Alexander Solomou is a director and the sole shareholder.

Director	Position	Ordinary Shares held previously	% of total issued share capital held previously	Number of ordinary shares purchased	Resulting total number of Ordinary Shares held	Resulting % of issued share capital held
Alexander (Solly) Solomou	Chief Executive Officer	86,677,9991	41.46%	341,929 2	87,019,928	41.62%
Richard Jarvis	Chief Financial Officer	20,037	0.01%	13,835	33,872	0.01%

1 The interests of Alexander Solomou include 82,163,713 Shares held by Solo Investments Holding Limited (formally LAD Investments Limited), and 4,514,286 held in his own name.

2 Following this purchase Alexander Solomou is interested in 87,019,928 Shares including 82,368,871 Shares held by Solo Investments Holding Limited, and 4,651,057 held in his own name.

The notification below, made in accordance with the requirements of the EU Market Abuse Regulation as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018, provides further detail.

Notification of Dealing Form:

1

Details of the person discharging managerial responsibilities / person closely associate

a)

Name

Alexander Solomou

2

Reason for the notification

a)

Position/status

Chief Executive Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

LBG Media plc

b)

LEI

213800MF1QX5EE3RAV98

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary Shares of £0.001 each in the Company

Identification code

ISIN: GB00BKPH9R58

b)

Nature of the transaction

Purchase of Shares

c)

Price(s) and volume(s)

Price per Share	Volume
72.75 pence	341,929

d)

Aggregated Information

Volume

Price

Price per Share	Volume
72.75 pence	205,158
72.75 pence	136,771

e)

Date of transaction

18 April 2024

f)

Place of transaction

London Stock Exchange, AIM

1

Details of the person discharging managerial responsibilities / person closely associate

a)

Name

Richard Jarvis

2

Reason for the notification

a)

Position/status

Chief Financial Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

LBG Media plc

b)

LEI

213800MF1QX5EE3RAV98

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary Shares of £0.001 each in the Company

Identification code

ISIN: GB00BKPH9R58

b)

Nature of the transaction

Purchase of Shares

c)

Price(s) and volume(s)

Price per Share	Volume
72.24 pence	13,835

d)

Aggregated Information

Volume

Price

NA

e)

Date of transaction

18 April 2024

f)

Place of transaction

London Stock Exchange, AIM

For further information please contact:

LBG Media plc Solly Solomou, Chief Executive Officer Richard Jarvis, Chief Financial Officer Mark Mochalski, Investor Relations Fiona O'Nolan, Investor Relations	Via Buchanan
Zeus (Nominated Adviser & Sole Broker) Dan Bate / Nick Cowles (Investment Banking) Benjamin Robertson (Equity Capital Markets)	Tel: +44 (0) 161 831 1512 www.zeuscapital.co.uk
Peel Hunt LLP (Joint Broker) Neil Patel Paul Gillam Richard Chambers	Tel: +44 (0) 207 418 8990 www.peelhunt.com
Media enquiries: Buchanan Richard Oldworth / Chris Lane / Toto Berger / Jack Devoy	Tel: +44 (0) 20 7466 5000 www.buchanan.uk.com

About LBG Media

LBG Media is a multi-brand, multi-channel digital youth publisher and is a leading disrupter in the digital media and social publishing sectors. The Group produces and distributes digital content across a range of mediums including video, editorial, image, audio, and experience (virtual and augmented reality). Since its inception in 2012, the Group has curated a diverse collection of specialist brands using social media platforms (primarily Facebook, Instagram, Snapchat, Twitter, YouTube and TikTok) and has built multiple websites to reach new audiences and drive engagement. Each brand is dedicated to a distinct popular interest point (e.g. sport, gaming etc.), which is designed to achieve broader engagement, increase relevance and ultimately build a loyal community of followers.

The Group operates two core routes to market: Direct revenue, which is principally generated from the provision of content marketing services to corporates, brand owners, marketing agencies and other entities such as government bodies and where the relationship with the client is held directly by LBG Media; and Indirect revenue, which is generated via a third-party, such as a social media platform or via a programmatic advertising exchange / online marketplace, which holds the relationship with the brand owner or agency.

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