KRBL Ltd. — Investor Presentation 2025

Feb 6, 2025

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Ref: KRBL/SE/2024-25/74 February 06, 2025

The General Manager Department of Corporate Services BSE Limited Floor 25, Phiroze Jeejeebhoy Towers Dalal Street, Mumbai – 400 001 Scrip Code: 530813	National Stock Exchange of India Limited “Exchange Plaza”, C-1, Block-G Bandra-Kurla Complex Bandra (E), Mumbai-400051 Symbol: KRBL Series: Eq.

Sub: Investor Presentation on Unaudited Financial Results of KRBL Limited for the Third Quarter (Q3) and Nine Months ended December 31, 2024

Dear Sir/Madam,

Pursuant to the provisions of Regulation 30 read with Para A of Schedule III of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are pleased to enclose herewith the Investor Presentation on Unaudited Financial Results of KRBL Limited for the Third Quarter (Q3) and Nine Months ended December 31, 2024.

This is for your kind information and record.

Thanking you,

Yours Faithfully, For KRBL Limited

Digitally signed by PIYUSH ASIJA DN: c=IN, o=PERSONAL, title=1609, PIYUSH pseudonym=cba524911dd24aecb70eef673393cc52, 2.5.4.20=a871a1782c200bdec965ce0a6967cd f497a21bc970f775763232bb7fdc6c45dd, postalCode=110009, st=Delhi, serialNumber=dac3d0c36ff894b4b3e62aa5a1 ASIJA 5080ef0cd04b53fc5391912c6aa23e2daa987f, cn=PIYUSH ASIJA Date: 2025.02.06 20:23:11 +05'30' Piyush Asija Company Secretary and Compliance Officer M.No.: A21328

Encl: As above

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INVESTOR PRESENTATION Q3 & 9M FY2025

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‹#›

© 2024 KRBL All Rights Reserved

Leading Rice Company Market Leader in India, Exports to 90+ Countries

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5,482cr 6,882cr
FY 24 Total Income Market Cap. as on 31 [st] Dec’24 [#]
38.2% 42.3%
Highest GT Market Share Highest MT Market Share
16.4% 11 million
FY 24 EBITDA Household reach in India [ @]
10.9%
FY 24 PAT
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All figures in ₹. crore and are based on consolidated financials.

• Q3 FY25 Market share of basmati packaged rice in India as per Nielsen # Source: NSE

• @ Source: Kantar Household Panel (MAT Sep’24) – 13 Major Markets (Urban)

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© 2024 KRBL All Rights Reserved

Market Leadership Highlights

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India’s leading exporter of branded basmati rice with presence in 90+ countries

India Gate: The World’s #1 Basmati Rice Brand*

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Robust domestic network supported by over 850+ distributors

Unparalleled processing capacity with the Largest Rice Milling Plant in Punjab

KRBL has Largest Contact Farming Network coverage for rice

Underpinned by a Strong Financial Position with substantial internal accruals and minimal debt reliance

‹#›

*As per Mordor Intelligence Report on packaged basmati rice, MAT Jun’24

© 2024 KRBL All Rights Reserved

Long Term Performance Financial Highlights

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Revenue PAT Market cap.
>Rs. 5K Cr >Rs. 596 Cr >Rs. 6K Cr
1.9x
2.3x
5.4x
FY 2014 FY 2024 FY 2014 FY 2024 FY 2014 FY 2024
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Rs. 6K Cr
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Shareholder Pay out Dividend + Buyback

Rs. 946 Cr

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FY 14 to FY 24

Long Term Value Creation For Stakeholders

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‹#›
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*It excludes any taxes or expenses on dividend and buyback; FY24 dividend subject to shareholder approval

© 2024 KRBL All Rights Reserved

Pricing Power Driven By Strong Brand & Superi0r Product

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Basmati Realization (per MT)*

29% India KRBL

India

KRBL

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KRBL enjoys significant premium, reflecting strong brand and superior product.

*KRBL FY24 Basmati Export Realisation per MT compared with India’s export realization. Latter is per APEDA export data of FY24.

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© 2024 KRBL All Rights Reserved

Robust Cash Flow Low Debt Dependence

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FY18 FY19 FY20 FY21 FY22 FY23 FY24
0.90
4,858
4,693
0.70
4,070
0.49 3,693
0.51 0.50
3,128
2,727
0.30
2,279
0.12 0.10
1,381 0.08
1,128 0.01 0.02
-0.10 -0.10
374 371
53 77
-0.30
-390
-0.50
Net Bank Debt
New Worth
All figures in ₹. crore and are based on consolidated financials
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Strategically located facilities …

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Strategically located manufacturing and procurement facilities

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G B Nagar, Uttar Pradesh

Alipur, Delhi

• Paddy Milling Capacity – 57 MT/Hr

• Grading, Sorting & Packaging Capacity – 30 MT/Hr

• Inception – 1993

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Punjab
Haryana Delhi
Uttar Pradesh (UP)
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Sonipat, • Grading, Sorting & Packaging Capacity – 32 MT/Hr Haryana

• Paddy Milling Capacity – 150 MT/Hr

Dhuri, • Punjab Grading, Sorting & Packaging Capacity – 126 MT/Hr

• Anjar, • Grading, Sorting & Packaging Capacity – 30 MT/Hr Gujarat

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Gujarat
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© 2024 KRBL All Rights Reserved

Q3 FY25 Consolidated Performance Highlights

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Highest ever Quarterly Revenue in Q3 FY25 at Rs 1,682 Cr.

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1,690 103 Total Income Cash & Bank balance 406 92 Gross Profit Net Bank Borrowings 203 5,085 EBITDA Net worth 4,278[133]* PAT Total Inventory

All figures in ₹. crore and are based on consolidated financials.

‹#›

*Includes Other Bank balances and Investments (excluding Investment in Equity Shares)

© 2024 KRBL All Rights Reserved

Revenue

Performance Overview

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4,066 2% 4.152
1,682 83 76
14
1,438 17%
16
1100 2930 3009
1144
bulk
Exports
568 1053 1067 Domestic
278
Power
Q3 FY24 Q3 FY25 9M FY24 9M FY25
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• In Q3 FY25, revenue increased by 17% on y-o-y basis. Export revenue grew by 104% on account of growth in branded and private label sales. Domestic revenue marginally declined by 4%.

• In 9M FY25, Domestic and Export revenue increased by 3% and 1% respectively. Overall revenue grew by 2%.

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All figures in ₹. crore and are based on consolidated financials
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Q3 FY25 Profitability Metrics

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Gross Profit EBITDA Profit After Tax
24.8%
24.0% 9.1%
14.1%
7.8%
12.0%
406 134 133
364 206 203
Q3 FY24 Q3 FY25 Q3 FY24 Q3 FY25
Q3 FY24 Q3 FY25
Gross margin mainly impacted by EBITDA margin at 12% affected by PAT margin followed the
lower Other Income. lower gross margin and higher freight trend in EBITDA.
on sales.
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Cash Profit
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154 153
Q3 FY24 Q3 FY25
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‹#›

© 2024 KRBL All Rights Reserved

All figures in ₹ crore and are based on consolidated financials

9M FY25 Profitability Metrics

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Gross Profit EBITDA Profit After Tax Cash Profit
27.5% 17.1% 11.6%
23.7%
11.9%
7.6%
712 482 541
1141
999 501 322 382
9M FY24 9M FY25 9M FY24 9M FY25 9M FY24 9M FY25 9M FY24 9M FY25
Gross margin is mainly affected by EBITDA margin affected by lower PAT margin followed the
higher input cost (4% average gross margin and higher trend in EBITDA.
Basmati COGS increase vs flat proportionate employee cost, freight
realisation) and lower Other Income on sales and other expenses.
in 9M FY25.
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© 2024 KRBL All Rights Reserved

All figures in ₹ crore and are based on consolidated financials

Balance sheet Metrics Working Capital Highlights

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Inventory Volume (in `000 MT) Inventory Value (in Rs. Cr.) Working Capital Days
491 311 327
458
395 2,877 234 250
341 2,554
2,156
1,241
25 26
9 10
Inventory Days Payable Days Receivable DaysWorking capital
Paddy Rice Paddy Rice
days
Q3 FY24 Q3 FY25 Q3 FY24 Q3 FY25
Q3 FY24 Q3 FY25
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Total Inventory as on 31[st] December 2024 is Rs. 4,278 Cr vs Rs 4,868 Cr as on 31[st] December 2023.

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All figures are based on consolidated financials
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Balance sheet Metrics Debt Protection Highlights

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Current Ratio (times) Net Bank Borrowings (Rs. Cr) Interest Coverage Ratio (days)
159
901
11
9
25
92
Q3 FY24 Q3 FY25 Q3 FY24 Q3 FY25 Q3 FY24 Q3 FY25
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• Strong credit ratings from ICRA (AA(Stable)) and [ICRA] A1+; and CARE (A1+) reflect the confidence in KRBL's financial discipline and stability. ICRA reaffirmed rating in December 2024.

• Lower net bank debt is mainly due to lower inventory procurement cost in current season.

All figures are based on consolidated financials

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India Business

‹#›

© 2024 KRBL All Rights Reserved

Continuing Market Leadership

Revenue in Rs. 1100 Cr For Q3 FY25*

Revenue growth -4 %

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Trend in Domestic Business
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Branded basmati revenue affected by price pressure on bulk packs.

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Y-o-Y

All figures in Rs . crore and are based on consolidated financials. *Domestic Revenue excludes power revenue

‹#›

© 2024 KRBL All Rights Reserved

STRONGHOLD IN INDIAN HOUSEHOLDS

backed by Penetration & Consumption gains

1 10 in every

Households *

consumes

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Excluding Rural
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1.1 CRORE INDIAN HOUSEHOLDS

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PENETRATION INCREASE

CONSUMPTION GAINS

of +400 bps (OND’24 vs. OND’23)

of +700 bps (MAT Sept’24 vs. STLY)

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Source : Kantar Household Panel (MAT Sept’24) – 13 Major Markets (Urban) | *All India - Urban Households

OND means October to December Quarter

LEADERSHIP on the SHARE FRONT in Q3 FY25

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General Trade Modern Trade E-Commerce
Nielsen | OND’24 vs. STLY Nielsen | OND’24 vs. STLY Internal numbers | Dec’24 vs. STLY
38.2% 42.3% 42.8%
+360 bps +140 bps +470 bps
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SIGNIFICANT GAINS

ACROSS ZONES 70%+ ACROSS SUBSEGMENTS CATEGORY CONTRIBUTING STATES FROM PREMIUM TO ECONOMY ACROSS PLATFORMS RANGE ACROSS ALL E-COMMERCE & QUICK COMMERCE PLATFORMS

*Source: As per Nielsen’s Dec’24 & OND’24 RMS data for GT & MT | Internal numbers for Ecommerce

OND means October to December Quarter

Strategic pillars

Domestic

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Democratizing Remodeling Our Distribution Our Supply Chain Network Investing Foraying into In the Brand New Products & Categories

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© 2024 KRBL All Rights Reserved

Strategic pillars

Domestic

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Democratizing Remodeling Our Distribution Our Supply Chain Network Investing Foraying into In the Brand New Products & Categories

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© 2024 KRBL All Rights Reserved

DEMOCRATIZING DISTRIBUTION

Expanding distribution & continued efforts to do deeper into better quality stores

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Retail Presence | OND’24
STRONGEST OUTLET
PRESENCE 4,14,178 + ~40,000 Outlets (vs. OND’23)
in the category All Channels (TT+MT)
Growth on
OUTLET PRESENCE QUALITY OF OUTLETS DIRECT COVERAGE
Distribution front
Numeric Weighted
Direct Reach
Distribution Distribution
Traditional Trade Traditional Trade Internal
+380 bps +570 bps 15% growth
(vs. Dec’23) (vs. Dec’23) (vs. Jan’24)
Source: As per Nielsen’s Dec’24 RMS data
OND means October to December period.
‹#›
© 2024 KRBL All Rights Reserved
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Weighted Distribution (on Packaged Basmati) : Indicative of presence in Quality stores
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Strategic pillars

Domestic

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Democratizing Remodeling Our Distribution Our Supply Chain Network Investing Foraying into In the Brand New Products & Categories

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© 2024 KRBL All Rights Reserved

REMODELING OUR SUPPLY CHAIN

Ongoing endeavors in bringing a transformative shift in our SCM, supporting Distribution democratization measures

GENERAL TRADE

Going Deeper with Distribution Establishing direct distribution in noncovered / underpenetrated towns

MT & E-COMM Driving Servicing & Cost Efficiency

1.

ENSURING WIDER & DEEPER SUPPLY LAUNCH OF 14 C&Fs & 8 SS

2. A STEP TOWARDS A ROBUST & HEALTHIER GTM PRACTICE MOVING TOWARDS ‘FOR’ MODEL

ENABLING COST OPTIMIZATION

BETTER SERVICEABILITY

STRONGER GOVERNANCE ON GTM SAFEGUARDING AGAINST INFILTRATION

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© 2024 KRBL All Rights Reserved C&Fs – Bhiwandi, Pune, Kolkata, Bangalore, Hyderabad, Ahmedabad, Vijayawada, Lucknow, Mumbai II, Jaipur, Vizag, Ajmer, Ranchi, Kadapa

Strategic pillars

Domestic

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Democratizin Remodeling g Our Distribution Our Supply Chain Network Investing Foraying into In the Brand New Products & Categories

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‹#›23

© 2024 KRBL All Rights Reserved

INVESTING IN THE BRAND

Making Brand India Gate, Multi-dimensional and future-forward

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25 YEARS STRONG

Over a period of TIME With sustained EFFORTS & Consistent INVESTMENT

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STRONGEST
BRAND EQUITY
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HIGHEST
TOP OF MIND RECALL
# 1 ADVERTISER
in Basmati Category
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*Source: As per Brand Health Track 2024 – Ipsos conducted every year amongst Basmati Consumers || ** As per Media reports

© 2024 KRBL All Rights Reserved

INVESTING IN THE BRAND

Continued media presence across India

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#1 ADVERTISER in Basmati category

WITH DEEPEST REACH

CONTINUED MEDIA PRESENCE | 75%+ SOV!

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‹#›

© 2024 KRBL All Rights Reserved

STARTING WITH, NURTURING THE BRAND CONNECTION IN MAHARASHTRA

INDIA GATE – SWAAD SUMRUDDHI KA Oct’24 – Dec’24

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TV & Digital

65%+ REACH

90,000+ FCTs

https://www.youtube.com/watch?v=UIXvSIPOQdM&ab_channel=IndiaGateFoods

POSITIVE RESPONSE

as indicated by

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&

‘TALKABILITY’

HIGH ENGAGEMENT

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View through Rate – 70%+! (significantly above industry average)

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AND, ARMED WITH

RIGHT PRODUCT

India Gate Gini, Mini, Tini, Niki

LEADING to + 850 bps ON MS(%) in MAHARASHTRA!

(YTD Dec’24 vs. ‘23)

‹#›

© 2024 KRBL All Rights Reserved

ADOPTING NEW WAYS OF BRAND ENGAGEMENT WITH PLATFORMS To drive Preference amongst Quick commerce buyers

SWIGGY INSTAMART

ZEPTO

CHAWAL YA CHAWLA?

NEW AVATAR IN 10 MINUTES

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https://www.youtube.com/ watch?v=FTrdsgNLuyM

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https://www.youtube.com/
watch?v=brtLnpUIz_s
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© 2024 KRBL All Rights Reserved

AND, THE BIGGEST STEP TOWARDS THIS PILLAR…

BRINGING ‘PURPOSE’ TO THE FOREFRONT WITH A RE-IMAGINED & REVAMPED

CONSUMER – FORWARD PACKAGING & PORTFOLIO

‹#›

© 2024 KRBL All Rights Reserved

INDIA GATE – EMPOWERING INDIA’S RICE HABITS

Keeping the Consumer at the core, and bridging the Quality-Knowledge gap that exists by reimagining our portfolio & packaging using ‘Consumer Mindsets’

THE PERFECTIONIST

THE QUALITY SEEKER

THE HABITUALIST

THE MAXIMIZER

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“ We have a passion for perfection , and will accept nothing shy of flawlessness ”

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“ We are willing to put in the extra effort to find great quality rice for my family ”

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“ “ We want to give our families consistently great tasting rice for every meal ”

We are always looking for the BEST VALUE - Great quality, greater quantity at an amazingly affordable price ”

GOLD STANDARD

FLAVOURFUL & FINE

ALL-ROUNDER

SMART CHOICE

‹#›

© 2024 KRBL All Rights Reserved

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RE-IMAGINING THE PACKAGING

Using ‘Education’ parameters to ‘Empower’ Choice-making for the end consumer

THE PERFECTIONIST © 2024 KRBL All Rights Reserved

THE QUALITY SEEKER

THE HABITUALIST

THE MAXIMIZER

QR CODE INTEGRATED WITH DESIGN – BUILDING ENGAGEMENT IN A TRADITIONALLY LOW ENGAGEMENT CATEGORY

ILLUSTRATIONS – TO CUE THE CONSUMER MINDSET CONSUMER-FORWARD ‘PREFIX’ AS THE VARIANT QUALIFIER PRODUCT INFORMATION TO FEED INTO DECISION MAKING PAY OFF

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© 2024 KRBL All Rights Reserved

TAKING IT FURTHER ON-GROUND…

With Category Aisles in Modern Trade stores, helping aid consumer decision-making

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© 2024 KRBL All Rights Reserved
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GENERATING EXCITEMENT IN THE CATEGORY…

Positive response across channels, retailers

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POSM across 27K Outlets
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© 2024 KRBL All Rights Reserved
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AND BRINGING IT IN FRONT OF THE CONSUMER – FULL MOVIE-STYLE REVEAL

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TEASER

HOARDINGS ACROSS INDIA

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BOLLYWOOD BUZZ & SPECULATION

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© 2024 KRBL All Rights Reserved
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REVEAL @ MAHAKUMBH

REVEAL BY CELEBS, INFLUENCERS

Time period : Jan’25 ‹#›

Along with, introducing Mr. AMITABH BACHCHAN as the BRAND AMBASSADOR

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In Jan’25

© 2024 KRBL All Rights Reserved

Strategic pillars

Domestic

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Democratizin Remodeling g Our Distribution Our Supply Chain Network Investing Foraying In the Brand Into New Products & Categories

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‹#›

© 2024 KRBL All Rights Reserved

FORAYING INTO NEW PRODUCTS & CATEGORIES

WITH THE VISION OF STRETCHING THE BRAND FURTHER…

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© 2024 KRBL All Rights Reserved

GOING STRONG WITH INDIA GATE CLASSIC BIRYANI MASALA

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BIRYANI SAMPLING FOCUSSED LAUNCH in GENERAL TRADE DELHI NCR | MAHARASHTRA & CONTINUED EFFORTS in MODERN TRADE

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‹#›39
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© 2024 KRBL All Rights Reserved BRAND VISIBILITY AT POINT OF SALE

SETTING UP A HEALTH PLATFORM UNDER INDIA GATE

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FOCUS ON

RELEVANT FOR

PROACTIVE HEALTH YOUNGER, EMERGING INDIANS

IN A WORLD WHERE 'HEALTH' REMAINS COMPLEX, INDIA GATE UPLIFE IS COMMITTED TO MAKING ‘HEALTH’ AND ADOPTION OF HEALTHY HABITS IN LIFESTYLE FEEL ‘LIBERATING’

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© 2024 KRBL All Rights Reserved

AND THE FIRST STEP IN UPLIFE IS EXTENDING INTO HEALTHY EDIBLE OILS

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© 2024 KRBL All Rights Reserved

AWARDS & ACCOLADES

BEST FAMILY BUSINESS Indian Family Business Awards

IAMAI Digital Awards

Best use of Social Media ‘Ab khaane mein no Compromise’

NDTV PROFIT | Marvels of Manu.

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GOLD, LACP AWARDS

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Export
Business
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© 2024 KRBL All Rights Reserved
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Leadership Beyond India

Revenue in Rs. 567 Cr For Q3 FY25*

Revenue growth 104 % Y-o-Y

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Trend in Export Business
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Export revenue grew by 104% on account of growth in branded and private label sales.

All figures in Rs . crore and are based on consolidated financials

‹#›

© 2024 KRBL All Rights Reserved

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Positive trends for Rice export from India

Global markets offer exciting opportunities for KRBL to drive growth

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Basmati rice exports from
India for FY24 Volume - (%)
2%
4%
6%
6%
7%
75%
Middle East Europe North America Africa Asia Others
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• High yielding varieties boost national surplus

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Production

• Farming tech adoption drives produce growth

• Basmati quality focus boosts global demand

• Export India is the #1 exporter of rice, holds 85% Leader of basmati market exports and expects to further rise. 15% volume growth in FY24

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• Growing US demand for PUSA basmati,

• Indian commercialized by KRBL

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Presence

• Indian diaspora abroad fuels rice popularity

• Globally as both staple and premium restaurant item

• Excellent quality standards have spurred increase in

• Demand the demand for Indian basmati rice amongst locals

from

• Middle east accounts for nearly 3/4[th] India’s basmati

• Middle East exports.

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© 2024 KRBL All Rights Reserved

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Strategy
Export
Direct Marketing
- Penetration to locals with Arabic TVC in mainstream channels
-Targeting geo-location customers through social media
-Increasing focus on India Gate HORECA line up to target HORECA
customers
Direct
Marketing
Channel Deepening
& Diversification
Existing New / Seeded Channel
Expansion
Markets Markets
Acquisition of
“Adjacent” Basmati
Consumer
Launch of economy
New Products
variants / small packs to
drive penetration
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Channel Deepening & Diversification

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Contact Us

Safe Harbor

This presentation contains statements that contain “forward looking statements” including, but without limitation, statements relating to the implementation of strategic initiatives, and other statements relating to KRBL Limited and its affiliated companies (“KRBL”) future business developments and economic performance.

While these forward-looking statements indicate our assessment and future expectations concerning the development of our business, a number of risks, uncertainties and other unknown factors could cause actual developments and results to differ materially from our expectations.

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Investor Relations Desk

KRBL Ltd. Tel: +91‐120‐ 4060 300 Email: investor@krblindia.com

These factors include, but are not limited to, general market, macro‐economic, governmental and regulatory trends, movements in currency exchange and interest rates, competitive pressures, technological developments, changes in the financial conditions of third parties dealing with us, legislative developments, and other key factors that could affect our business and financial performance.

KRBL undertakes no obligation to periodically revise any forward-looking statements to reflect future/ likely events or circumstances.

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© 2024 KRBL All Rights Reserved

Thank You

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© 2024 KRBL All Rights Reserved