KRBL Ltd. — Investor Presentation 2024

Jul 31, 2024

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Ref: KRBL/SE/2024-25/24 July 31, 2024

The General Manager Department of Corporate Services BSE Limited Floor 25, Phiroze Jeejeebhoy Towers Dalal Street, Mumbai – 400 001 Scrip Code: 530813	National Stock Exchange of India Limited “Exchange Plaza”, C-1, Block-G Bandra-Kurla Complex Bandra (E), Mumbai-400051 Symbol: KRBL Series: Eq.

Sub: Investor Presentation on Unaudited Financial Results of KRBL Limited for the First Quarter (Q1) ended June 30, 2024

Dear Sir/Madam,

Pursuant to the provisions of Regulation 30 read with Para A of Schedule III of Securities and Exchange Board of India (“SEBI”) (Listing Obligations and Disclosure Requirements)(“LODR”) Regulations, 2015, we are pleased to enclose herewith the Investor Presentation on Unaudited Financial Results of KRBL Limited for the First Quarter (Q1) ended June 30, 2024.

This is for your kind information and record.

Thanking you,

Yours Faithfully, For KRBL Limited

Digitally signed by PIYUSH ASIJA DN: c=IN, o=PERSONAL, title=1609, PIYUSH pseudonym=cba524911dd24aecb70eef673393cc52, 2.5.4.20=a871a1782c200bdec965ce0a6967cd f497a21bc970f775763232bb7fdc6c45dd, postalCode=110009, st=Delhi, serialNumber=dac3d0c36ff894b4b3e62aa5a 15080ef0cd04b53fc5391912c6aa23e2daa987 ASIJA f, cn=PIYUSH ASIJA Date: 2024.07.31 17:27:36 +05'30' Piyush Asija Company Secretary and Compliance Officer M.No.: A21328

Encl: As above

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INVESTOR PRESENTATION Q1 FY2025

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© 2024 KRBL All Rights Reserved

Leading Rice Company Market Leader in India, Exports to 90+ Countries

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5,482cr 6,492cr
FY 24 Total Income Market Cap. as on 28 [th] June’24 [#]
37.1% 44.9%
Highest GT Market Share Highest MT Market Share
16.4% 10m+
FY 24 EBITDA Household reach in India
10.9%
FY 24 PAT
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All figures in ₹. crore and are based on consolidated financials.
Q1 FY25 Market share of basmati packaged rice in India as per Nielsen
# Source: NSE
© 2024 KRBL All Rights Reserved
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Market Leadership Highlights

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India’s leading India Gate: exporter of branded The World’s #1 Basmati basmati rice with a Rice Brand* presence in 90+ countries Robust domestic Unparalleled processing network supported by capacity with the Largest over 850+ distributors Rice Milling Plant in Punjab Underpinned by a Strong KRBL has Largest Contact Financial Position with Farming Network substantial internal accruals coverage for rice

Robust domestic network supported by over 850+ distributors Underpinned by a Strong Financial Position with substantial internal accruals and minimal debt reliance

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*As per Mordor Intelligence Report on packaged basmati rice, MAT Jun’23

© 2024 KRBL All Rights Reserved

Long Term Performance Financial Highlights

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PAT
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Revenue PAT Market cap.
>Rs. 5K Cr >Rs. 596 Cr >Rs. 6K Cr
1.9x
2.3x
5.4x
Highlights
FY 2014 FY 2024 FY 2014 FY 2024 FY 2014 FY 2024
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Shareholder Pay out
Dividend + Buyback
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Rs. 946 Cr

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FY 14 to FY 24
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Long Term Value Creation For Stakeholders

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*It excludes any taxes or expenses on dividend and buyback; FY24 dividend subject to shareholder approval

© 2024 KRBL All Rights Reserved

Pricing Power Driven By Strong Brand & Superi0r Product

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Basmati Realization (per MT)*

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29%
India KRBL
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India

KRBL

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KRBL enjoys high premium, reflecting strong brand and superior product.

• *KRBL Basmati Export Realisation per MT compared with India’s export realization. Latter is per APEDA export data of FY24. KRBL’s export realization is of FY24 export sales.

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© 2024 KRBL All Rights Reserved

Robust Cash Flow

Lower Debt Dependence

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FY18 FY19 FY20 FY21 FY22 FY23 FY24
0.90
4,858
4,693
0.70
4,070
0.49 3,693
0.51 0.50
3,128
2,727
0.30
2,279
0.12 0.10
1,381 0.08
1,128 0.01 0.02
-0.10 -0.10
374 371
53 77
-0.30
-390
-0.50
Net Bank Debt
New Worth
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‹#›6 All figures in ₹. crore and are based on consolidated financials

© 2024 KRBL All Rights Reserved

Strategically located facilities …

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Manufacturing and procurement facilities In close proximity to the Basmati growing regions

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G B Nagar, Uttar Pradesh

Alipur, Delhi

• Manufacturing Capacity – 45 MT/Hr

• Grading, Sorting & Packaging Capacity – 30 MT/Hr

• Inception – 1993

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Punjab
Haryana Delhi
Uttar Pradesh (UP)
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Sonipat, Haryana

• Grading, Sorting & Packaging Capacity – 20 MT/Hr

• Rice processing, grading and packaging – 150 MT/Hr

Dhuri, • Punjab Grading, Sorting & Packaging Capacity – 126 MT/Hr

• Anjar, • Grading, Sorting & Packaging Capacity – 30 MT/Hr Gujarat

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Gujarat
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© 2024 KRBL All Rights Reserved

Q1 FY25 Consolidated Performance Highlights

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1,221 365
Total Income Cash & Bank balance
283 (365)
Gross Profit Net Bank Borrowings
139 4,945
EBITDA Net worth
3,688
[87] PAT
Total Inventory
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All figures in ₹. crore and are based on consolidated financials.

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*Includes Other Bank balances and Investments (excluding Investment in Equity Shares)

© 2024 KRBL All Rights Reserved

Revenue

Performance Overview

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-15%
1,414
29 1,199
27
845
925
540
247
Q1 FY24 Q1 FY25
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Exports
Domestic
Power
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• Domestic revenue grew by 9%, driven by increased volume and realisation of both basmati rice and non-basmati rice.

• Export revenue lower primarily due to lower bulk exports which is partially offset by higher branded basmati sales.

• Overall revenue declined by 15% due to lower export sales.

All figures in ₹. crore and are based on consolidated financials

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© 2024 KRBL All Rights Reserved
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Q3 FY24 Profitability Metrics

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Gross Profit EBITDA Profit After Tax
28.8% 19.3%
13.5%
23.2%
11.4%
7.1%
415
278 195
283
139
87
Q1 FY24 Q1 FY25 Q1 FY24 Q1 FY25 Q1 FY24 Q1 FY25
Gross margin impacted by lower EBITDA margin at 11.4% affected by PAT margin followed the
exports & higher increase in basmati lower gross margin and higher trend in EBITDA.
input cost (9% y-o-y) vis-a-vis proportionate employee cost and
realization (1% y-o-y). Average other expenses.
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Gross margin impacted by lower exports & higher increase in basmati input cost (9% y-o-y) vis-a-vis realization (1% y-o-y). Average basmati input cost flat over Q4FY24.

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Cash Profit
214
106
Q1 FY24 Q1 FY25
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© 2024 KRBL All Rights Reserved

All figures in ₹ crore and are based on consolidated financials

Balance sheet Metrics

Working Capital Highlights

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Inventory Volume (in `000 MT) Inventory Value (in Rs. Cr.) Working Capital Days
Q1 FY24 Q1 FY25
Q1 FY24 Q1 FY25 Q1 FY24 Q1 FY25
425
371 2,936 299
280
2,264 222
211
211
141
849
596
26
16
5 7
Paddy Rice Paddy Rice Inventory Days Payable Days Receivable Working
Days capital days
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Higher inventory at quarter end on account of higher carrying cost and higher volume of rice in Q1 FY25

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All figures are based on consolidated financials
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© 2024 KRBL All Rights Reserved

Balance sheet Metrics

Debt Protection Highlights

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Current Ratio Net Bank Borrowings (Rs. Cr) Interest Coverage Ratio
11
176
Q1 FY24 Q1 FY25
9
(365)
25
(930) Q1 FY24 Q1 FY25
Q1 FY24 Q1 FY25
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• Strong credit ratings from ICRA (AA(Stable)) and [ICRA] A1+; and CARE (A1+) reflect the confidence in KRBL's financial discipline and stability.

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All figures are based on consolidated financials

© 2024 KRBL All Rights Reserved

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India Business

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© 2024 KRBL All Rights Reserved

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Continuing Market Leadership

Revenue in Rs. 925 Cr For Q1 FY25*

Revenue growth 9 % Y-o-Y

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Trend in Domestic Business
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Both volume and realization increased Robust volume growth in for branded basmati rice. bulk pack segment. Non-basmati branded sales also grew by 23%.

All figures in Rs . crore and are based on consolidated financials. *Domestic Revenue excludes power revenue

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© 2024 KRBL All Rights Reserved

Strategic pillars Domestic

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Increasing Densifying Augmenting Branded Basmati Distribution Portfolio Across Penetration Reach Segments

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© 2024 KRBL All Rights Reserved

Strategic pillars Domestic

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Increasing Densifying Augmenting Branded Basmati Distribution Portfolio Across Penetration Reach Segments

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© 2024 KRBL All Rights Reserved

Branded Basmati continues to grow On the back of India Gate’s widespread presence

10% 1 CRORE 11L+ India Gate Household No. of Households Penetration

Household Penetration | All India Urban KWP | (MAT MAR’24)

with 10% Penetration Growth for Branded Basmati in the recent quarter (Q4 FY24 vs. Q3 FY24) coming on the back of India Gate, at 15%

…and KRBL maintains Market Share leadership across channels

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General Trade Modern Trade E-Commerce
Nielsen | AMJ’24 vs. STLY Nielsen | AMJ’24 vs. STLY Internal numbers | June’24 vs. Last quarter
37.1% [+460 bps] 44.9% +280 bps 42.0% [+350 bps]
Highest-ever Market share!
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*Source: As per Nielsen’s June’24 & AMJ’24 RMS data

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© 2024 KRBL All Rights Reserved

Source : Kantar Household Panel (MAT Mar’24) – 11 Major Markets (Urban) | *All India - Urban Households

Extending the PROMISE of… BASMATI RICE se NO COMPROMISE

110+ SITES | 13 CITIES

OUTDOOR CAMPAIGN

Celebration of Local Flavours and Hotspots with Hyperlocalization

DIGITAL AMPLIFICATION

12 INFLUENCERS

2.4 Mn Reach | 78k Engagement Digital Amplification , with 12 popular, relevant and engaging Influencers

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zingyzest
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jafryeats
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Kuljyoti
dhingra
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maroofculmen
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© 2024 KRBL All Rights Reserved

Extending the PROMISE of… BASMATI RICE se NO COMPROMISE

ELECTION 2024 CAMPAIGN

Extending ‘No Compromise’ into one of the most important events of 2024 – Elections, leveraging Digital

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Vidya Balan
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daliptahil
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Gaurav Gera
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8 INFLUENCERS

7 Mn Reach | 1.6 Lakhs Engagement

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Babasehgal
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Tiscachopra
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Bhagyashree
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RJNaved
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Shubhamgaur
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© 2024 KRBL All Rights Reserved

Continued Media Presence Media Dominance

“NO COMPROMISE” TV GREAT” HSM SOUTH

“MAKE TRADITIONS TASTE GREAT” TV

Continued Journey of Pankaj Tripathi “Basmati Rice Se No Compromise” Campaign in HSM, and “Make Traditions Taste Great” Campaign in South

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“SASUMAA” “INKA FAVOURITE PULAV” “MAA KA PYAAR”
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“GOOD CHOICE!” “10 OUT OF 10!”
Coconut Rice Mint Rice
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9535 GRPs | 40,000+ spots

Activated AP-Telangana for the first time!

Media Dominance with 66% SOV!

Media Dominance with 87% SOV!

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© 2024 KRBL All Rights Reserved

Strategic pillars Domestic

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Increasing Densifying Augmenting Branded Basmati Distribution Portfolio Across Penetration Reach Segments

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© 2024 KRBL All Rights Reserved

Densifying distribution reach & Improving availability Strongest outlet presence in the category

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Retail Presence | AMJ’24

3,77,730 All Channels (TT+MT) + 40,000 Outlets (vs. AMJ’23)

Numeric Distribution | AMJ’24

55% Traditional Trade +700 bps (vs. AMJ’23)

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*Numeric Distribution = (No. of outlets in which KRBL packaged Basmati Rice is available) / (No of outlets in which Packaged Basmati) is available). Source: As per Nielsen’s AMJ’24 RMS data

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© 2024 KRBL All Rights Reserved

Strategic pillars Domestic

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Increasing Densifying Augmenting Branded Basmati Distribution Portfolio Across Penetration Reach Segments

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© 2024 KRBL All Rights Reserved

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Positive response for Regional Rice & Biryani Masala

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Regional Rice

Positive response for India Gate Classic Biryani Masala, with widespread presence across E-comm and Modern Trade

Positive response to Aged Regional Rice offerings from the house of India Gate– Surti Kolam, Jeera Rice, Sona Masoori, Wada Kolam and Gobindo Bhog

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23% GROWTH vs. STLY (AMJ’24 VS. AMJ’23)

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* As percentage of total domestic revenue (excluding power)

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© 2024 KRBL All Rights Reserved

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Export
Business
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© 2024 KRBL All Rights Reserved
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Leadership Beyond India

Revenue in Rs. 247 Cr For Q1 FY25*

Revenue growth -54 % Y-o-Y

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Trend in Export Business
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Branded export sales grew Export revenue lower primarily on on y-o-y basis. of lower bulk sale.

All figures in Rs . crore and are based on consolidated financials

© 2024 KRBL All Rights Reserved

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Positive trends for Rice export from India

Global markets offer exciting opportunities for KRBL to drive growth

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Basmati rice exports from
India for FY24 Volume - (%)
3%
4%
6%
6%
7%
75%
Middle East Europe North America Africa Asia Others
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• High yielding varieties boost national surplus

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Production

• Farming tech adoption drives produce growth

• Basmati quality focus boosts global demand

• Export India is the #1 exporter of rice, holds 85% Leader of basmati market exports and expects to further rise. 15% volume growth in FY24

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• Growing US demand for PUSA basmati,

• Indian commercialized by KRBL

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Presence

• Indian diaspora abroad fuels rice popularity

• Globally as both staple and premium restaurant item

• Excellent quality standards have spurred increase in

• Demand the demand for Indian basmati rice amongst locals

from

• Middle east accounts for nearly 3/4[th] India’s basmati

• Middle East exports.

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© 2024 KRBL All Rights Reserved

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Strategy
Export
Direct Marketing
- Penetration to locals with Arabic TVC in mainstream channels
-Targeting geo-location customers through social media
-Increasing focus on India Gate HORECA line up to target HORECA
customers
Direct
Marketing
Channel Deepening
& Diversification
Existing New / Seeded Channel
Expansion
Markets Markets
Acquisition of
“Adjacent” Basmati
Consumer
Launch of economy
New Products
variants / small packs to
drive penetration
© 2024 KRBL All Rights Reserved
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Channel Deepening & Diversification

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ESG Initiatives

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© 2024 KRBL All Rights Reserved

ESG

Initiatives in FY 2023-24

Social & Governance

Social

6.3+ million Mid-day meals served through Akshaya Patra Foundation.

800+ beneficiaries from other CSR projects.

Zero Fatality across all our units.

11,100 + employee training hours.

• 5/5 Score In Ethical Trade and Responsible Sourcing certification - first in Indian rice industry.

Sedex Certification demonstrates our commitment to quality and ethical practices.

Governance

Zero POSH & Human Rights violation through regular training & awareness programs to proactively mitigate such incidents.

56% Independent Directors vouches for transparency and accountability.

100% GDPR compliance implemented AMS for product label compliance.

Environment

Energy Conservation

93% energy consumed in our manufacturing processes in 2023-24 is from renewable sources, primarily produced by rice husk and solar.

12.5% reduction in total energy consumption in 2023-24.

Climate Eco-consciousness

100% re-use of water from RO and ETP operations.

25% reduction in total water consumption in 2023-24.

Plantation

20,000 Eucalyptus trees spread across 30 acres of land to promote natural discharge.

Expanding climate change portfolio through Miyawaki plantation spread over 3000

. sq. m.

Responsible Plastic Stewardship

100% Plastic Neutrality Collected, recycled or safely disposed over 2,600 MT plastics in India.

10 MT reduction in plastic consumption

Committed to incorporate 30% and 10% of recycled plastic in PET Jars and flexible packaging by 2025.

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© 2024 KRBL All Rights Reserved

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Contact Us

Safe Harbor

This presentation contains statements that contain “forward looking statements” including, but without limitation, statements relating to the implementation of strategic initiatives, and other statements relating to KRBL Limited and its affiliated companies (“KRBL”) future business developments and economic performance.

While these forward-looking statements indicate our assessment and future expectations concerning the development of our business, a number of risks, uncertainties and other unknown factors could cause actual developments and results to differ materially from our expectations.

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Investor Relations Desk

KRBL Ltd. Tel: +91‐120‐ 4060 300 Email: investor@krblindia.com

These factors include, but are not limited to, general market, macro‐economic, governmental and regulatory trends, movements in currency exchange and interest rates, competitive pressures, technological developments, changes in the financial conditions of third parties dealing with us, legislative developments, and other key factors that could affect our business and financial performance.

KRBL undertakes no obligation to periodically revise any forward-looking statements to reflect future/ likely events or circumstances.

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© 2024 KRBL All Rights Reserved

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Thank You

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© 2024 KRBL All Rights Reserved