KRBL Ltd. — Interim / Quarterly Report 2021

Aug 13, 2021

E:KRBL/BIBHU/STK_EX_2122/31 13 August 2021

The General ManagerDepartment of Corporate ServicesBSE LimitedFloor 25, Phiroze Jeejeebhoy TowersDalal Street, Mumbai -400 001	,/	National Stock Exchange of India Limited"Exchange Plaza", C-1, Block-GBandra-Kurla ComplexSandra (E), Mumbai-400051
Scrip Code:530813		Symbol: KRBL	Series: Eq.

Dear Sir/Madam,

Sub: Investor Communication on Unaudited Financial Results of KRBL Limited for the First Quarter (Q1) ended 30 June 2021

Pursuant to the provisions of Regulation 30 read with Para A of Part A of Schedule Ill of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we are pleased to enclose herewith the Investor Communication on Unaudited Financial Results of KRBL Limited for the First Quarter (Q1) ended 30 June 2021.

This is for your kind information and record.

Thanking you,

Yours Faithfully, ForKRBL Li7

Raman Sapra Company Secretary

Encl.: As Above.

Thoughts from the management

Commenting on the performance for Q1 FY22, Mr. Anil Kumar Mittal – Chairman and Managing Director, KRBL Limited said,

"We are glad to have started the year on a positive note with strong volume gains across both domestic and export markets where, in Q1 FY22 we saw 33% improvement (YoY) in turnover. Domestically consumer packs have continued to perform well. Given better vaccination coverage and various States lifting their most stringent restriction on movement, the economy is reviving. Our sales volumes have shown positive momentum, with 81% increase recorded YoY.

KRBL's presence in modern retail and on e-commerce platforms has enhanced in line with consumer preference for these channels. India Gate is meeting consumer aspirations for premium offering in staples, with assurance of highest quality. Our Unity consumer pack portfolio is marking appreciable gains in business as planned. In exports markets, our brand line-up enjoys leadership position in the largest consuming geographies, and given its vast potential for growth, gives assurance of consistency of good results.

Our Net Debt levels have marked historic lows as the cash generation has increased year upon year.

It remains our ambition to grow Basmati consumption domestically, and in line with that, we are gearing up to enhance our procurement, processing and storage capacities. Plans have been initiated to increase the share of other varieties of premium Rice in the mix, where the potential to mark our presence is attractive. Given our healthy balance sheet and strong cash flows, we are well-placed to conduct paddy purchase operations seamlessly. Already having met good success in the export markets, we are building presence in healthy food domestically. Our brand line up is strong and procurement and logistics are in place. This will be an important category and fits well with KRBL's promise of premium and nutritious offerings.

The stature and scale of our business is backed by deep determination to grow our volumes, smart go to market strategies for our line up of brands and world-class operations. Efficiencies in operating processes through automation and strategic planning will help us in our endeavor as we build KRBL into a leading Basmati company in the world."

Vision for growth

3

Contents

01 Serving the finest Basmati from India

- A heritage of achievement

02 India Business

- Updates & road ahead

03 Driving strong segments & product innovation - Focus on consumer pack, new launches and category expansion

04 Marketing re-orientation - Media communication & strategy

05 Society focus amid pandemic

- KRBL cares

06 Championing Basmati abroad

-Growing ahead by staying ahead of global trends

07 Benefiting key stakeholders

- Doing good for investors and customers

Serving the finest Basmati from India -A heritage of achievement

Creating benchmarks for success

Performance highlights

Superior profitability dynamics

7

Quarterly performance – YoY basis

Quarterly performance – YoY basis

Details on standalone financials

Quarterly performance – YoY basis

Strong volume growth trend in rice

Details on standalone financials

Consistent performance over a period of time

Best-in-class financial management

Details on standalone financials

Experienced independent Board directorship profile

Vinod Ahuja

Mr. Ahuja is a B.Sc. Engg. (Mech.) Hons from Punjab Engineering College, Chandigarh. An integral part of the overall functioning of the company, he not only adds significant direction to the agro arm of the company, but also provides direction to the agri services division.

Mr. Arora pursued his education in UK and did his M. Tech in Electronic Instrumentation and Controls from Loughborough University of Technology.

Ashwani Dua

Mr. Dua graduated from Delhi University and has seventeen years of experience in the Rice business. With his wealth of knowledge, Mr. Dua adds immense value to the company.

Mr. Agarwal has vast experience of over 35 years in the area of financial management, management consultancy, business advisory, corporate taxation, auditing etc. Currently, he is a practicing Chartered Accountant.

Mr. Sabharwal is an Innovative Chartered Engineer with 45+ year of Professional experience in the field of High-Technology, Multi Unit Business Operations.

Alok Sabharwal

Shyam Arora

Priyanka Sardana

Ms. Sardana is a renowned lawyer and practicing since 28 years. She holds PG Diploma in IPR & Human Rights Law & also did M.Phil. She has a vast domestic & international experience of civil, criminal & service matters.

130-year old legacy, led by a committed management

Anil Kumar Mittal Chairman and Managing Director

Visionary of the company. Strategic direction to all aspects of business

Arun Kumar Gupta

Joint Managing Director

Expert on Basmati paddy supply chain management & paddy milling technology

Anoop Kumar Gupta

Joint Managing Director

Oversees strategy and financial operations

Priyanka Mittal Whole Time Director

International sales & marketing of branded business

Rakesh Mehrotra

Chief Financial Officer

Over 35 years of experience in finance

Next Generation of Leaders

Has immense domain knowledge and 15 fruitful years of business experience. His valuable skills and expertise has brought a lot of change in the field of factory operations and technology

Has a passion for rice and milling. He has continued the family tradition by undertaking an integrated approach to optimize operations and utilization of production plants within KRBL Ltd.

Ashish Mittal Kunal Gupta Akshay Gupta Ayush Gupta

Has unparalleled experience in procurement, shipping logistics and sales. He is responsible for developing new markets for the company for both Basmati and Non-Basmati rice products.

Has experience in the field of retail and distribution. He has an inherent passion to understand consumer behavior and their decision making.

India Business -Updates & road ahead

A decade of market dominance

Growth initiatives – FY22

Key trends in consumer behavior during pandemic

Driving strong segments & product innovation

Focus on consumer pack, new launches and Category Expansion

Segment wise performance

Bulk Pack Performance (YoY)

Consumer Pack Performance (YoY)

Bulk pack sales have shown growth vs last year in the first quarter in comparison to last year levels despite a surge in the lockdowns across India.

Overall bulk pack sales have contributed majorly to volume growth, backed by Strong Brand Preference in the market.

Consumer pack segment is riding strong with a trajectory which started showing positive movement since last year itself backed by increased home consumption during lockdown periods.

The growth is spearheaded further by organised retail and is further slated to push Consumer pack sales in the next quarters.

The winning formula

Positioning Segments - Driving Growth

Reinforcing Occasion Special positioning of India Gate Classic during festivals

Extending the promotion through heavy digital and influencer activities

Support with aggressive trade schemes to distributors & retailers

India's No. 1 daily Basmati rice in high home consumption during covid.

Connecting with millennials through ecommerce platforms and digital

Strengthening retailer pull through special price schemes in trade

Surge due to health and immunity benefits ; 11% Y-o-Y increased in volume in Q1 FY22

Launched 2 new products – Flax and Chia Seeds

Extending usage through modern and convenient formats and online platforms

Leadership position in Modern trade segment

*Note : AC Nielsen data upto 30h June, 2021

Consistent gains across distribution channels

*Note : AC Nielsen data upto 30th June, 2021

Expanding Category – Unity consumer packs

Marketing re-orientation

Media communication & strategy

#IndiaforMothers – A CSR Initiative on Mother's Day

An initiative to help the vulnerable community - widow mothers and transgender of India.

Engaging Customers with Their Own Recipes

#MadewithIndiaGate

User Generated Content

EID- 2021 Positioning Classis as the Festival Special Pack -

Trade Schemes to promote Classic

Utilizing opportunity to push premium pack sales during festive

EID- 2021 Social Media Campaign - #UmeidKiDua

Building emotional connect with a promise of "Brand with a Heart"

Social Media Engagement Product promotion through storytelling -Sales led marketing campaigns on Digital

Big Ticket Associations

Establishing corporate communication on digital & PR

KRBL Environment &

Society focus amid pandemic KRBL CARES

Giving back to society- KRBL cares - #FeedIndia

Championing Basmati abroad -Growing ahead by staying ahead of global trends

Positioned for growth – King in the king of markets

ME

Traditionally KRBL grows faster than industry

• Largest consuming market for Basmati exports for India, and for KRBL

• KRBL occupies dominant position within most premium end Basmati

• Palette preference for India Gate. Reigning upon a vast multi-year opportunity

• Favors local value-capture, ~95% sales to EU are of Brown Rice

• Compliance with regulation on pesticide residues is the key to growth

• Population mix holds potential for robust growth

Europe

KRBL leads the industry on growth and premium

Americas

KRBL consistently earns substantial premium on realisations

• Popular amongst diaspora, budding local popularity
• trade
• Long runway to build profitable penetration for category with premium positioning
• Leadership in Australasia & Africa. Seeding brand in SE Asia
• Development of markets with premium positioning

RoW

KRBL poised to make strong mark

Positioned for growth - Staying ahead of industry trends

KRBL has outperformed industry rates of growth during FY21. Relative comparison of growth shown below:

Positioned for growth - Realities that define KRBL's export business

*Note : AC Nielsen/APEDA data

Strategy to maintain leadership in exports

Key brand line up in international business

Key trends in consumer behavior during pandemic

KRBL's brand connect with consumers remains key to benefitting from these trends

57% of people are spending more money on 'Food & Groceries'

57% of people are preparing their own meals, resulting in 'Reduced Take-Outs'

Accelerated E- Commerce adoption witnessed

70% of people in the Middle East are using Internet for more than 5 hours a day

More than 70% of people in UAE and Saudi Arabia are optimistic about the economy

Scarcity fears have alleviated, hence no panic buying; Rebuilding of Consumer Confidence underway

43

Note : IPSOS findings

Creating visibility for Basmati overseas - Brand outreach

3RD PARTY VALIDATION THROUGH EDUCATION EVENTS

COLLABORATIONS WITH CHEFS ON VARIOUS RECIPES

On trust and taste, KRBL's brands are widely preferred across key export markets. Primary emphasis on building availability, visibility and accessibility through premium

offerings

COLLABORATIONS WITH BLOGGERS AND UGC

IN SHOP DISPLAYS DEDICATED UNIT FOR INDIA GATE

KRBL in news - Media initiatives

MINT
Over 13000 People To Benefit From India Gate's ContributionTowards UAE's 10 Million Meals Initiative.
(c) to 6dftor_ter - Cr: May 13, 2020
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United Arab Emirates' (UAE) biggest food distribution crive. 10 million meals', received a boost after India Gate, the bowned by KRIIL- the world's largest rice miller, donated 1003 kg of rice as part of its commitment towards helping theaffected by COVID-19.
The donation is expected to feed over 13,000 people, India Gates' donation also coincides with Ramadan month whe
Zakaat is given for free distribution among the less fortunate in the society.
people to benefit born indio (late's contribution tewards ME's 10 million meets initiativeG Google Tall heart?G PinterestIncatente<2 there

CSR Initiative

CEO ME Gulf News

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í	'We Read for Children' InitiativeColebrates FrontineAug 13, 2020
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	Rethinking Creativity, HUAWEI MatePad

Gulf News – Better Health

Featured in Tier 1 business titles such as Gulf News, CEO ME, Al Bayan Newspaper, etc. within Opinion /Thought Leadership section

Featured in Tier 1 lifestyle publications such as Better Health (Gulf News), Baby & Child, Emarat Al Youm, etc. within Lifestyle section

Interview on industry stories featuring Ms. Priyanka Mittal; featured on Dubai Eye Business Breakfast, Khaleej Times

Interview on Lifestyle featuring Dr. Dana; featured on Haya Magazine, Hia Magazine

Giving back to the society – India Gate contributed towards UAE's 10 million meals initiative

Benefiting key stakeholders -Doing good for investors and customers

Establishing strong ties, while boosting shareholders value

Dividend paid by KRBL Limited since FY10

Stock Data as on June, 2021
BSE/ NSE/ Bloomberg Ticker	KRBL/ KRBL/ KRB:IN
Market Capitalisation (Rs. in cr.)	5,543.43
No. of shares outstanding (Rs. in cr.)	23.5
52-week High/ Low (Rs.)	314.7/176.1

Thank You

Safe Harbor

This presentation contains statements that contain "forward looking statements" including, but without limitation, statements relating to the implementation of strategic initiatives, and other statements relating to KRBL Limited and its affiliated companies ("KRBL") future business developments and economic performance.

While these forward looking statements indicate our assessment and future expectations concerning the development of our business, a number of risks, uncertainties and other unknown factors could cause actual developments and results to differ materially from our expectations.

These factors include, but are not limited to, general market, macro‐economic, governmental and regulatory trends, movements in currency exchange and interest rates, competitive pressures, technological developments, changes in the financial conditions of third parties dealing with us, legislative developments, and other key factors that could affect our business and financial performance.

KRBL undertakes no obligation to periodically revise any forward looking statements to reflect future/ likely events or circumstances.

For further information, please contact:

KRBL Ltd.

Tel: +91‐120‐ 4060 300

Email: investor@krblindia.com