KOGAN.COM LTD — Director's Dealing 2016

Dec 8, 2016

Appendix 3Y Change of Director’s Interest Notice

Rule 3.19A.2

Appendix 3Y

Change of Director’s Interest Notice

Information or documents not available now must be given to ASX as soon as available. Information and documents given to ASX become ASX’s property and may be made public.

Introduced 30/09/01 Amended 01/01/11

Name of entity: Kogan.com Ltd (Kogan)

ACN: 612 447 293

We (the entity) give ASX the following information under listing rule 3.19A.2 and as agent for the director for the purposes of section 205G of the Corporations Act.

Name of DirectorDate of last notice	Mr Ruslan Kogan5 December 2016

Part 1 - Change of director’s relevant interests in securities

In the case of a trust, this includes interests in the trust made available by the responsible entity of the trust

Note: In the case of a company, interests which come within paragraph (i) of the definition of “notifiable interest of a director” should be disclosed in this part.

Direct or indirect interestNature of indirect interest(including registered holder)Note: Provide details of the circumstancesgiving rise to the relevant interest.Date of changeNo. of securities held prior to change

IndirectWalsh St Management Pty Ltd <Walsh StTrust>5 December – 8 December 2016222,987 fully paid ordinary shares in thename of Walsh St Management Pty LtdATF Walsh St Trust47,095,205 fully paid ordinary shares inname of Kogan Management Pty Ltd ATFthe Ruslan Tech Trust64,897,910 shares by virtue of Section608(3)(a) by Kogan Management Pty LtdATF The Ruslan Tech Trust and ShaferCorporation Pty Ltd ATF the ShaferFamily Trust being all of the shares thesubjectofvoluntaryescrowarrangements.

• See chapter 19 for defined terms.

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Appendix 3Y Change of Director’s Interest Notice

	Class	Class	Ordinary Shares	Ordinary Shares	Ordinary Shares	Ordinary Shares
	Number acquired		112,013 Ordinary Shares
	Number disposed		Nil
	Value/ConsiderationNote: If consideration is non-cash, providedetails and estimated valuation		$158,111.85
	No. of securities held after change		335,000 fully paid ordinary shares in thename of Walsh St Manaement Pt Ltd
			ATF W	galsh St Trust	y
			47,095,205 fully paid ordinary shares in
			namethe R	of Kogan Managemeuslan Tech Trust	nt Pty Ltd ATF
			64897910 shares b virtue of Section
			,608(3ATF T	, y)(a) by Kogan Managhe Ruslan Tech Tru	ement Pty Ltdst and Shafer
			Corpo	ration Pty Ltd AT	F the Shafer
			Famil	y Trust being all of t	he shares the
			subjectofvoluntaryescrowarrangements.
	Nature of changeExample: on-market trade,off-markettrade, exercise of options, issue ofsecurities under dividend reinvestmentplan, participation in buy-back		On-market trade

• See chapter 19 for defined terms.

Appendix 3Y Page 2

01/01/2011

Appendix 3Y Change of Director’s Interest Notice

Part 2 – Change of director’s interests in contracts

Note: In the case of a company, interests which come within paragraph (ii) of the definition of “notifiable interest of a director” should be disclosed in this part.

Detail of contract	N/A
Nature of interest
Name of registered holder(if issued securities)
Date of change
No. and class of securities to whichinterest related prior to changeNote: Details are only required for a contract inrelation to which the interest has changed
Interest acquired
Interest disposed
Value/ConsiderationNote: If consideration is non-cash, provide detailsand an estimated valuation
Interest after change

Part 3 –[+] Closed period

Were the interests in the securities or contracts detailed abovetraded during a+closed period where prior written clearance**was required? **	No
If so, was prior written clearance provided to allow the trade toproceed during this period?	N/A
If prior written clearance was provided, on what date was thisprovided?	N/A

• See chapter 19 for defined terms.

01/01/2011 Appendix 3Y Page 3