KOGAN.COM LTD — Director's Dealing 2016

Dec 4, 2016

Appendix 3Y Change of Director’s Interest Notice

Rule 3.19A.2

Appendix 3Y

Change of Director’s Interest Notice

Information or documents not available now must be given to ASX as soon as available. Information and documents given to ASX become ASX’s property and may be made public.

Introduced 30/09/01 Amended 01/01/11

Name of entity: Kogan.com Ltd (Kogan)

ACN: 612 447 293

We (the entity) give ASX the following information under listing rule 3.19A.2 and as agent for the director for the purposes of section 205G of the Corporations Act.

Name of Director	Mr Ruslan Kogan
Date of last notice	7 July 2016 (3X)

Part 1 - Change of director’s relevant interests in securities

In the case of a trust, this includes interests in the trust made available by the responsible entity of the trust

Note: In the case of a company, interests which come within paragraph (i) of the definition of “notifiable interest of a director” should be disclosed in this part.

	Direct or indirect interest	Direct or indirect interest	Direct or indirect interest	Indirect	Indirect	Indirect
				Walsh St Management Pty Ltd <Walsh StTrust>
	Nature of indirect in	erest		Walsh St Management Pty Ltd <Walsh S
	(including registereNote: Provide details	holder)of the circumst	nces	Trust>
	giving rise to the relev	ant interest.
	Date of change			30 Nove	mber – 2 December 2016
	No. of securities hel	d prior to change		47,095,2f	05 fully paid ordinary shares iK Mt Pt Ltd AT
				name othe Rusl	ogan anagemen yan Tech Trust
				64,897,9	10 shares by virtue of Sectio
	Class			Ordinary Shares
	Number acquired			222,987 Ordinary Shares

• See chapter 19 for defined terms.

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Appendix 3Y Change of Director’s Interest Notice

	Number disposed	Number disposed	Nil
	Value/ConsiderationNote: If consideration is non-cash, providedetails and estimated valuation		$305,015.34
	No. of securities held after change		222,987 fully paid ordinary shares in thename of Walsh St Management Pty LtdATF Walsh St Trust
			47,095,205 fully paid ordinary shares inname of Kogan Management Pty Ltd ATFthe Ruslan Tech Trust
			64,897,910 shares by virtue of Section608(3)(a) by Kogan Management Pty LtdATF The Ruslan Tech Trust and ShaferCorporation Pty Ltd ATF the ShaferFamily Trust being all of the shares thesubjectofvoluntaryescrowarrangements.
	Nature of changeExample: on-market trade,off-mark	et	On-market trade
	trade, exercise of options, issuesecurities under dividend reinvestm	ofnt
	plan, participation in buy-back

• See chapter 19 for defined terms.

Appendix 3Y Page 2

01/01/2011

Appendix 3Y Change of Director’s Interest Notice

Part 2 – Change of director’s interests in contracts

Note: In the case of a company, interests which come within paragraph (ii) of the definition of “notifiable interest of a director” should be disclosed in this part.

Detail of contract	N/A
Nature of interest
Name of registered holder(if issued securities)
Date of change
No. and class of securities to whichinterest related prior to changeNote: Details are only required for a contract inrelation to which the interest has changed
Interest acquired
Interest disposed
Value/ConsiderationNote: If consideration is non-cash, provide detailsand an estimated valuation
Interest after change

Part 3 –[+] Closed period

Were the interests in the securities or contracts detailed abovetraded during a+closed period where prior written clearance**was required? **	No
If so, was prior written clearance provided to allow the trade toproceed during this period?	N/A
If prior written clearance was provided, on what date was thisprovided?	N/A

• See chapter 19 for defined terms.

01/01/2011 Appendix 3Y Page 3