KMD BRANDS LIMITED — Director's Dealing 2025

Oct 3, 2025

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Ongoing Disclosure Notice

Disclosure of Directors and Senior Managers Relevant Interests

Sections 297(2) and 298(2), Financial Markets Conduct Act 2013

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----- Start of picture text ----- To NZX Limited; andName of listed issuer:KMD Brands LimitedDate this disclosure made: 3/10/2025Date of last disclosure: 24/06/2025Director or senior manager giving disclosureFull name(s): Benjamin WashingtonName of listed issuer: KMD Brands LimitedName of related body corporate (if applicable): N/APosition held in listed issuer: Deputy Chief Financial OfficerSummary of acquisition or disposal of relevant interest (excluding specified derivatives)Ordinary Shares in KMD Brands Limited Ordinary Shares in KMD Brands LimitedClass of affected quoted financial products:(NZX/ASX security code KMD) (NZX/ASX security code KMD)20% or more interest in Day Trading Limited,resulting in Mr Washington being deemed toNature of the affected relevant interest(s): Registered holder and beneficial owner have the same relevant interest in the sharesas Day Trading LimitedFor that relevant interest-Number held in class before acquisition or disposal: 443,000 0Number held in class after acquisition or disposal: 500,000 94,500Current registered holder(s): Benjamin Washington Day Trading LimitedRegistered holder(s) once transfers are registered: N/A N/ASummary of acquisition or disposal of specified derivatives relevant interest (if applicable)Type of affected derivative:Class of underlying financial products:Details of affected derivative-The notional value of the derivative (if any) or the notional amount ofunderlying financial products (if any):A statement as to whether the derivative is cash settled or physicallysettled:Maturity date of the derivative (if any):Expiry date of the derivative(if any):The price specified in the terms of the derivative (if any):Any other details needed to understand how the amount of theconsideration payable under the derivative or the value of the derivativeis affected by the value of the underlying financial products:For that derivative,-Parties to the derivative:If the director or senior manager is not a party to the derivative, thenature of the relevant interest in the derivative:Details of transactions giving rise to acquisition or disposalTotal number of transactions to which notice relates: 1 2Details of transactions requiring disclosure-Date of transaction: 29/09/2025 2/10/2025 - 3/20/2025Nature of transaction: On-market purchase On-market purchaseName of any other party or parties to the transaction (if known): Unknown UnknownThe consideration, expressed in New Zealand dollars, paid or receivedfor the acquisition or disposal. If the consideration was not in cash and Total of $15,390 being 57,000 shares at an Total of $26,210 being 94,500 shares at ancannot be readily by converted into a cash value, describe the average of $0.27 per security average of $0.275 per securityconsideration:Number of financial products to which the transactions related: 57,000 94,500If the issuer has a financial products trading policy that prohibits directorsor senior managers from trading during any period without writtenclearance (a closed period) include the following details—Whether relevant interests were acquired or disposed of during a closedperiod: No NoWhether prior written clearance was provided to allow the acquisition ordisposal to proceed during the closed period: N/A N/ADate of the prior written clearance (if any): N/A N/A----- End of picture text -----

Summary of other relevant interests after acquisition or disposal:

Class of quoted financial products: Nature of relevant interest: For that relevant interest,- Number held in class: Current registered holder(s): For a derivative relevant interest,- Type of derivative:

Details of derivative,-

The notional value of the derivative (if any) or the notional amount of underlying financial products (if any): A statement as to whether the derivative is cash settled or physically settled: Maturity date of the derivative (if any): Expiry date of the derivative (if any): The price's specified terms (if any): Any other details needed to understand how the amount of the consideration payable under the derivative or the value of the derivative is affected by the value of the underlying financial products: For that derivative relevant interest,- Parties to the derivative: If the director or senior manager is not a party to the derivative, the nature of the relevant interest in the derivative:

Certification

I, certify that, to the best of my knowledge and belief, the information contained in this disclosure is correct and that I am duly authorised to make this disclosure by all persons for whom it is made. Signature of director or officer: Date of signature: or Signature of person authorised to sign on behalf of director or officer: Date of signature: 3/10/2025 Frances Blundell Name and title of authorised person: Company Secretary