KMD BRANDS LIMITED — Director's Dealing 2023

Dec 21, 2023

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Ongoing Disclosure Notice

Disclosure of Directors and Senior Managers Relevant Interests

Sections 297(2) and 298(2), Financial Markets Conduct Act 2013

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----- Start of picture text ----- To NZX Limited; andName of listed issuer: KMD Brands LimitedDate this disclosure made: 22/12/2023Date of last disclosure: 28/10/2021Director or senior manager giving disclosureFull name(s): Michael Philip DalyName of listed issuer: KMD Brands LimitedName of related body corporate (if applicable): N/AManaging Director and Group ChiefPosition held in listed issuer:Executive OfficerSummary of acquisition or disposal of relevant interest (excluding specified derivatives)Class of affected quoted financial products: Ordinary shares in KMD BrandsLimited (NZX/ASX security code KMD)Nature of the affected relevant interest(s):Beneficial ownerFor that relevant interest-Number held in class before acquisition or disposal: 406,720Number held in class after acquisition or disposal: 593,819Current registered holder(s): Stringydale Pty LtdRegistered holder(s) once transfers are registered: N/ASummary of acquisition or disposal of specified derivatives relevant interest (if applicable)Type of affected derivative:Class of underlying financial products:Details of affected derivative-The notional value of the derivative (if any) or the notional amount of underlyingfinancial products (if any):A statement as to whether the derivative is cash settled or physically settled:Maturity date of the derivative (if any):Expiry date of the derivative(if any):The price specified in the terms of the derivative (if any):Any other details needed to understand how the amount of the consideration payableunder the derivative or the value of the derivative is affected by the value of theunderlying financial products:For that derivative,-Parties to the derivative:If the director or senior manager is not a party to the derivative, the nature of therelevant interest in the derivative:Details of transactions giving rise to acquisition or disposalTotal number of transactions to which notice relates: 1----- End of picture text -----

Details of transactions requiring disclosure-

Date of transaction: Nature of transaction: Name of any other party or parties to the transaction (if known): The consideration, expressed in New Zealand dollars, paid or received for the acquisition or disposal. If the consideration was not in cash and cannot be readily by converted into a cash value, describe the consideration: Number of financial products to which the transaction related: If the issuer has a financial products trading policy that prohibits directors or senior managers from trading during any period without written clearance (a closed period) include the following details— Whether relevant interests were acquired or disposed of during a closed period: Whether prior written clearance was provided to allow the acquisition or disposal to proceed during the closed period: Date of the prior written clearance (if any):

Whether relevant interests were acquired or disposed of during a closed period: Whether prior written clearance was provided to allow the acquisition or disposal to proceed during the closed period: Date of the prior written clearance (if any): Summary of other relevant interests after acquisition or disposal: Class of quoted financial products: Nature of relevant interest: For that relevant interest,- Number held in class: Current registered holder(s): For a derivative relevant interest,- Type of derivative:

14/12/2023 Ordinary shares issued on a one-forone conversion of Performance Rights granted under the KMD Brands Limited Long Term Incentive Plan for employees on 22 December 2020 KMD Brands Limited Nil consideration for issue of Ordinary Shares 187,099 Yes KMD Brands Limited has a Securities Trading Policy that requires Senior Executives to seek prior written clearance from the Chairperson of KMD Brands Limited for trading by them or trusts, companies and other entities controlled by them. The issue of Ordinary Shares pursuant to the KMD Brands Limited Long Term Incentice Plan was approved by Board Resolution. 13/12/2023

Ordinary Shares in KMD Brands Limited (NZX/ASX security code KMD) Beneficial owner 66,666 Stringydale Pty Limited as Trustee of the Daly Family Super Fund

Details of derivative,-

The notional value of the derivative (if any) or the notional amount of underlying financial products (if any): A statement as to whether the derivative is cash settled or physically settled: Maturity date of the derivative (if any): Expiry date of the derivative (if any): The price's specified terms (if any): Any other details needed to understand how the amount of the consideration payable under the derivative or the value of the derivative is affected by the value of the underlying financial products: For that derivative relevant interest,- Parties to the derivative: If the director or senior manager is not a party to the derivative, the nature of the relevant interest in the derivative:

Certification

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----- Start of picture text ----- I, certify that, to the best of my knowledge and belief, the information contained in thisdisclosure is correct and that I am duly authorised to make this disclosure by allpersons for whom it is made.Signature of director or officer:Date of signature:orSignature of person authorised to sign on behalf of director or officer:Date of signature: 22/12/2023Frances BlundellName and title of authorised person:Company Secretary----- End of picture text -----