IVE GROUP LIMITED — M&A Activity 2016

Jul 19, 2016

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ASX ANNOUNCEMENT – IVE GROUP LIMITED (ASX: IGL)

July 20, 2016

CONTINUATION OF DISCIPLINED ACQUISITION PROGRAM

IVE Group Ltd ( IVE ) is pleased to advise of a number of complementary acquisitions, including the strategic acquisition of Melbourne based JBA Digital (completed May 17, 2016).

JBA is a customer analytics and marketing automation business that is at the forefront of helping brands to deliver exceptional customer experiences based on data insights. The acquisition builds on the digital capability of Kalido, IVE’s creative and digital services division.

Key JBA services include:

• strategic consulting to transition brands from traditional product-led marketing and communications to becoming customer-centric champions

• implementing a customer-centric strategic reporting framework

• data analytics and predictive modelling

• website analytics and optimisation

• execution of targeted customer communications based on data insights and individual customer interactions.

JBA is the leading Salesforce Marketing Cloud Partner in Asia Pacific, and provides managed services to automate and optimise communications through mail, email, mobile, online and targeted social advertising.

JBA is also an Adobe Marketing Cloud Strategic Partner, having extensive experience with Adobe’s website analytics and optimisation products.

In addition, JBA have developed their own proprietary data solutions to complement the Salesforce and Adobe platforms. Their data platform creates a single customer view from separate data sources to improve the effectiveness of marketing automation, and a unique abandoned shopping cart solution that is proven to drive incremental sales.

Warwick Hay, Managing Director of IVE said “The acquisition of JBA builds further on IVE’s ongoing diversification strategy which has been effectively executed over the last decade. The team at JBA are experts in leveraging data to better understand and influence customer behaviour, and support clients in driving optimum value from their marketing and data platform investments. This acquisition will further enable IVE to deliver robust data and digital solutions, expand our execution capability and increase our strategic value with clients.”

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In a continuation of IVE’s disciplined acquisition program since listing on the ASX in December 2015, additional complementary bolt-on acquisitions include:

LCS Connect (Victoria)

Completed February, 2016

Specialising in data-driven business-to-customer communications, offering a complete range of personalised mail and digital communication solutions. Business integrated into Blue Star Group (a division of IVE).

Fineline Printing (Victoria)

Completed April, 2016

Production capabilities include sheetfed and digital printing, wide-format printing, print management and logistics. Business integrated into Blue Star Group (a division of IVE).

Frost Merchandising (Victoria)

Completed May, 2016

As one of Victoria’s premier promotional agencies with a reputation for quality and operational excellence, Frost Merchandising has provided creative promotional product solutions for over 27 years. Business integrated into Blue Star Group (a division of IVE).

For further information please contact:

Warwick Hay Managing Director

Telephone: + 612 80204430