ITC Ltd — Investor Presentation 2024

Nov 25, 2024

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ITC Limited Virginia House 37 J. L. Nehru Road Kolkata 700 071, India Tel. : 91 33 2288 9371 Fax : 91 33 2288 4016 / 1256 / 2259 / 2260

25[th] November, 2024

The Manager Listing Department National Stock Exchange of India Ltd. Exchange Plaza Plot No. C-1, G Block Bandra-Kurla Complex Bandra (East) Mumbai 400 051

The General Manager Dept. of Corporate Services BSE Ltd. P. J. Towers Dalal Street Mumbai 400 001

The Secretary The Calcutta Stock Exchange Ltd. 7, Lyons Range Kolkata 700 001

Dear Sirs,

Presentation on ITC Hotels

We enclose a copy of the presentation on the Company’s Hotels Business (to be demerged into ITC Hotels Limited) which could be used by the Company’s representatives during various analyst / investor meets.

Copy of the said presentation is also being hosted on the Company’s corporate website www.itcportal.com .

Yours faithfully, ITC Limited RAJENDRA Digitally signed by RAJENDRA KUMAR KUMAR SINGHI Date: 2024.11.25 SINGHI 09:43:50 +05'30' (R. K. Singhi) Executive Vice President & Company Secretary

Encl: as above

FMCG ⚫ HOTELS ⚫ PAPERBOARDS & PACKAGING ⚫ AGRI-BUSINESS ⚫ INFORMATION TECHNOLOGY Visit us at www.itcportal.com ⚫ Corporate Identity Number : L16005WB1910PLC001985 ⚫ e-mail : enduringvalue@itc.in

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cc: Securities Exchange Commission Division of Corporate Finance Office of International Corporate Finance Mail Stop 3-9 450 Fifth Street Washington DC 20549 U.S.A. cc: Societe de la Bourse de Luxembourg 35A Boulevard Joseph II L-1840 Luxembourg

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Investor Presentation
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1

Disclaimer

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The information contained in this section pertains to the Hotels Business of ITC Limited (Company), which will be demerged to ITC Hotels Limited on the Effective Date in accordance with the provisions of the Scheme of Arrangement sanctioned by the NCLT, Kolkata bench.

This section also contains certain forward-looking statements including those describing the strategies, strategic direction, objectives, future prospects, estimates etc. Investors are cautioned that “forward looking statements” are based on certain assumptions of future events over which the Company exercises no control. Therefore there can be no guarantee as to their accuracy and readers are advised not to place any undue reliance on these forward looking statements. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. These statements involve a number of risks, uncertainties and other factors that could cause actual results or positions to differ materially from those that may be projected or implied by these forward looking statements. Such risks and uncertainties include, but are not limited to: growth, competition, acquisitions, domestic and international economic conditions affecting demand, supply and price conditions in the business, changes in Government regulations, tax regimes and other statutes, and the ability to attract and retain high quality human resource.

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Who We Are

3

3

ITC Hotels

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Launched in 1975, ITC Hotels is
India’s Pre-eminent Hospitality
Chain, embodying the essence of
Indian Hospitality & Sustainability
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140 90+
Hotels Destinations
~13,000 6 Distinct Hotel
Keys Brands
Iconic F&B Cuisine Strong
and Brands partnerships
Greenest Hotel Chain Robust operational
in the World performance
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ITC Hotels

India’s Pre-eminent Hospitality Chain

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Luxury

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Upper Upscale

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Mid to Upscale

Boutique

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Heritage

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ITCMaurya, New Delhi ITC Narmada, Ahmedabad
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HOTELS THAT DEFINE THE DESTINATIONS

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Pan India Presence

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1 Existing Hotels
Current Operating Footprint 6
Hotels in pipeline
18 3
140 Hotels 6
9
8
6
~13,000 Keys 4 1 1 1 1
(Owned / Managed Mix By % Keys : 45% / 55% ) 14 6
6 5
13 2 5 2
6 3
2 2
6
2
By 2030
7 1
200+ Hotels 11 2 5 3
1
18,000+ Keys 1
13
(Owned / Managed Mix By % Keys : 35% / 65%) 2
1
Status as on 31 [st] Oct ’24 | Managed portfolio includes hotels under franchise model
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2023
Best Luxury
Hotel Chain
ITC Hotels
Travel + Leisure
India's
Best Awards
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2024
Best
Organization
for Customer
Experience
ITC Hotels
ET NOW
2024
Hotel Brand
of the Year
ITC Hotels
ZeeZest
Unlimit
Awards
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6

6

Well Balanced Brand Portfolio

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38% 23% 32% 7%
18 Hotels, 4900 Keys 32 Hotels, 3000 Keys 55 Hotels, 4100 Keys 35 Hotels, 1000 Keys
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Status as on 31[st] Oct ’24 | Figures rounded off to nearest 100

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Iconic Hotels

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ITC Royal Bengal, Kolkata
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ITC Kohenur, Hyderabad
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ITC Grand Chola, Chennai
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ITC Maratha, Mumbai
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ITC Maurya, New Delhi
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ITC Gardenia, Bengaluru
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ITC Narmada, Ahmedabad
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Representing India's Heritage and Culture

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ITC Hotels are an archetype of the culture and ethos of each destination offering unique value propositions and indigenous experiences

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ITC Grand Bharat ITC Maurya, ITC Maratha ITC Sonar ITC Grand Chola
GurugramNew Delhi Mumbai Kolkata Chennai
Symbolizes the concept of Ethos drawn from the Evokes the beautiful Uniquely reflects the traditional
“Bharatvarsh” with influences Situated in Capital’s exclusive glorious history and culture gardenscapes of temple architecture of
Diplomatic Enclave paying tribute from Mauryan and Gupta eras of the Maratha dynasty rural Bengal the Chola Dynasty
to the great Mauryan dynasty
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One Unifying Symbol Embodying Indian Hospitality

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N A M A S T E

More than a Symbol ,

An Acknowledgement of Atithi Devo Bhava

A Mark of Pride in being your host,

An Assurance of your Welfare

A Commitment to Enriching Memories

An Icon for Responsible Luxury

A Unifying Sign of the Diversity of ITC Hotels

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Signature Cuisine Brands

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Timeless Dedication to Authenticity

Signature Cuisine Brands

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Bukhara, a global award-winning restaurant at ITC Maurya, New Delhi, an icon of culinary heritage celebrates 45 glorious years of timeless flavours and cherished memories

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Best Restaurants in the World Bukhara, ITC Maurya

Condé Nast Traveler, USA

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Peshawri outlets at Kolkata, Mumbai, Chennai, Ahmedabad, Hyderabad, Agra, Jaipur, Vadodara, Bhubaneswar and Colombo

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Progressive & Reimagined Tastes

Signature Cuisine Brands

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A first-of-its-kind open kitchen that culminates in an exclusive blend of South Indian delicacies that are both traditional and progressive, and served in a sophisticated ambience

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#1 Avartana, ITC Grand Chola

Condé Nast Traveler TOP Restaurant Awards

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Outlets at Chennai, Kolkata, Mumbai, New Delhi and Colombo

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Showcasing India's culinary heritage

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Official F&B partner for G20 Summit in 2023 Largest and most exclusive catering in the history of Indian Hospitality

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Globally Acclaimed Wellness Experiences

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ITC Hotels Highly Acclaimed Spa Brand Home to India’s Rich Therapeutic Legacies

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Best Luxury Best Hotel Spa
Spa ITC South –
Maratha, Kaya Kalp, ITC
Mumbai Kohenur
Today’s Traveller The Global
Awards Spa Awards
Most
glamourous Best Luxury Spa
wellness Spa in ‘Kaya Kalp’ in
India– India – ITC
Kaya Kalp, Mughal
ITC Mughal
K by Kaya Kalp spa offers personalised
treatments—from traditional massages Tatler, UK Hospitality India
to specialised therapies Awards
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Recapture the medicinal legacies of India
with Kaya Kalp—ITC Hotels' highly
acclaimed spa brand
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Global Exemplar in Responsible Luxury

Integrating Luxury with Sustainability

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All Owned Hotels certified LEED Platinum® Largest chain in the world to achieve this feat

World’s first 12 Hotels to receive Carbon LEED® Zero Carbon Certification World’s first 5 Hotels to receive Water LEED® Zero Water Certification USGBC Leadership Award for Organizational Excellence 2024

Surpassed 2030 GHG sectoral emission targets set as per COP 21

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Sustainability 2.0 Agenda

2030 Sustainability Goals

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Net Zero Carbon Goal LEED® Zero Carbon status for all Owned Hotels To exceed 2050 GHG sectoral emissions targets set as per COP 21 Waste Reduction Solid waste reuse / recycling > 99%

Water Efficiency LEED® Zero Water Status for > 50% of Owned Hotels 40% reduction in fresh-water consumption (Baseline 2018)

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Leveraging Institutional Synergies

Leveraging ITC’s Institutional Strengths for Competitive Advantage

Corporate Brand Robust Governance, Systems High Quality Reputation & Processes Talent Pool

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Globally Acclaimed Sustainability Credentials

Digital Capabilities

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New Opportunities Blending R&D + FMCG Capabilities Sourcing Quality Products

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Competitive Advantage for ITC FMCG Businesses

Cuisine Knowledge: Packaged Foods & Food Tech

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High Quality Consumer Engagement + Brand Visibility

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Foods, Agri, Personal Care

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Winner of Several Marquee Awards

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2024 2024 2024 2024 2024
#1 LEED Platinum
Avartana, LEED Zero
Gold List 2024 Avartana certification by
ITC Grand Chola Water Certification
ITC Grand Chola USGBC
Welcomhotel Sheraton
ITC Ratnadipa
Mussoorie New Delhi
Condé Nast Traveler Condé Nast Traveler Asia’s 50 Best LEED CERTIFICATION LEED CERTIFICATION
TOP Restaurant Awards Restaurants
2024 2023 2023 2023 2023
Best Luxury Outstanding
Best Domestic Hotels:
Best Service Hotel Chain Contribution for
New Hotel-Resort Best Boutique Stay
G20
ITC Hotels Mementos ITC Hotels ITC Hotels Welcomhotel
Pahalgam
Udaipur
Travel + Leisure
Travel + Leisure India's Best Awards
Delicious Dining Awards
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CII National Energy Efficiency Culinary Culture HVS ANAROCK-Saint-Gobain Travel + Leisure Other Circle Competition Ultimate Restaurant Ratings 2024 HOPE awards India’s Best Awards notable ITC Royal Bengal Avartana (Chennai & Kolkata) ITC Hotels ITC Grand Goa awards Best Energy Efficient Commercial Bukhara & Dum Pukht (Delhi) also Sustainability Champion Best wedding hotel/ resort Buildings/ Hotels, 2024 included of the Year, 2023 for weddings, 2023

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Hospitality Sector Poised for Growth

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20

India’s Decade of Outperformance

India poised to become 3[rd] largest economy

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GDP in USD trillion
FY25 F FY29 F
USA United States 29.2 USA United States 34.1
China China 18.3 China China 23.3
Germany Germany 4.7 India India 5.7
Japan Japan 4.1 Germany Germany 5.4
India India 3.9 Japan Japan 4.9
UK UK 3.6 UK KingdomUnited 4.2
France France 3.2 France France 3.6
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0
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Rapid urbanisation

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Urban population as % of total population
45% 40%
40% 36%
35% 31%
30% 28%
25% 21%
20% 18%
15%
10%
5%
0%
1960 1975 2000 2011 2022 2036E
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Growing Affluence & Societal Aspirations

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Rising incomes → Higher discretionary spending
GDP per Capita (US$) Growth%
5000 8.9% 9.3% 9.3% 9.3% 10.0%
8.0% 9.0%
8.0%
5.5% 7.0%
5.2% 6.0%
5.0%
3837 4.0%
2366 2497 2698 2937 3210 3510 3.0%2.0%
1.0%
0 0.0%
FY23 FY24E FY25E FY26E FY27E FY28E FY29E
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Affluent Households to grow 2.5x

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Source: Horwath HTL, Analyst Reports

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Hospitality Industry in a Strong Upcycle

Strong recovery in Indian Hospitality

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ADR RevPAR Occupancy
8000 64% 60% 64% 70%
7000 60%
6000
43% 50%
5000
40%
4000
30%
3000
20%
2000
1000 10%
0 0%
2019 2021 2022 2023
5684 3664 4448 1917 6135 3654 7479 4757
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Sector remains significantly under-penetrated

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18000 16769 Keys per million population
16000
14000 12237
12000 10129
10000
8000 7150 Average: 6865
6000 4032
4000 2846
1489
2000 270 270
0
US Australia UK Japan Thailand China Indonesia India India
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Demand expected to remain well-ahead of supply

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12.0% Supply CAGR Supply CAGR Demand CAGR Demand CAGR
10.0% 10.5%
8.0% 7.1%
6.2%
6.0% 5.5% 11.2%
10.0%
4.0% 7.4%
6.3%
2.0%
0.0% FY16 - FY23 FY24 - FY27
FY15-24 FY24-28
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Government thrust on Infra & Tourism

Draft National Tourism Policy

UDAN Scheme for ↑ regional connectivity

57 new destinations under 300 airports by 2047 Swadesh Darshan Scheme 2.0

Dekho Apna Desh Pradhan Mantri Gram Sadak Yojna Road network Liberalization of E-Visa scheme Rail network modernization

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Source: Horwath HTL, Analyst Reports

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Key performance highlights

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Robust Financial Performance Track Record

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Key Inventory as on 31[st] Oct’24

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~13,000
8,910
7182
6,011 6,746
5,208 5,689
5,566 5,533 5,783
3,702 3,883
FY14 FY16 FY23 FY24 Current
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Revenue from Operations (INR Cr)

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3103
2689
1926
1495
1357
1198
FY14 FY16 FY18 FY20 FY23 FY24
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EBITDA (INR Cr)

EBIT (INR Cr)

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1200 34% 40%
EBITDA EBITDA % 32% 35%
1000
1066 30%
800 23% 19% 21% 22% 852 25%
600 20%
15%
400
421 10%
200 274 252 320 5%
0 0%
FY14 FY16 FY18 FY20 FY23 FY24
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EBIT
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765
FY24 ROCE at 20% [#]
557
146 145 154
62
FY14 FY16 FY18 FY20 FY23 FY24
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Consolidated Segment Financials

# Properties with at least 5 years of operations

24

Superior Competitive Performance

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ARR
+20%
+15%
ITC HotelsITC Hotels India (Luxury + Upper Compset
(Owned) Upscale + Upscale)
FY23 FY24 FY23 FY24
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RevPAR

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+18%
+14%
ITC HotelsITC Hotels India (Luxury + Upper Compset
(Owned) Upscale + Upscale)
FY23 FY24 FY23 FY24
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Source: CoStar

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Performance Metrics: Owned Hotels

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ARR, RevPAR and Occupancy (%) Revenue segmentation
Owned Keys ARR RevPAR Occupancy
Room F&B Others
69% 69%
67% FY24 52% 40% 8%
65%
FY23 51% 42% 7%
FY20 46% 45% 9%
FY19 47% 45% 8%
FY19 FY20 FY23 FY24
4,500+ 5000+ 5,500+ 5,500+
7,900 5,200 8,000 5,200 10,000 6,900 12,000 8,200
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Rounded off values

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Record High Revenue & Profits

FY24: Stellar Performance

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Revenue INR 3,103 Cr 15% Y-o-Y
EBITDA INR 1,066 Cr 25% Y-o-Y
EBITDA Margin 34% 3% Y-o-Y
EBIT INR 765 Cr 37% Y-o-Y
ROCE [#] 20% 400 bps
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ITC Grand Bharat, Gurugram
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ITC Kohenur, Hyderabad
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Published Segment Consolidated Financials for FY24

# Properties with at least 5 years of operations

27

H1 FY25: Strong Performance on a High Base

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Revenue INR 1,450 Cr 12% Y-o-Y
EBITDA INR 460 Cr 13% Y-o-Y
EBITDA Margin 32% 42 bps Y-o-Y
EBIT INR 304 Cr 14% Y-o-Y
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Note: Excludes ITC Ratnadipa (launched in FY25)

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ITC Windsor, Bengaluru
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Welcomhotel Bay Island, Port Blair
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Segment Consolidated Financials for Half Year ended September 30, 2024

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Strong Ramp-up of Managed Portfolio Sharpened Focus | Dedicated Teams

28 Managed Hotels Opened in Last 24 Months

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Accelerated traction in scaling up Managed Portfolio post-Covid

No. of Operational Hotels

No. of Operational Keys

7,182

Active Pipeline of ~4000 Keys Managed Keys to be 11,000+ by FY29

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114 Managed Keys to be 11,000+ by FY29
109 6,746
95
6,011
88
5,439
FY22 FY23 FY24 Current
FY22 FY23 FY24 Current
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Management Fee growth @ 21% CAGR over last 5 years

Status as on 31[th] Oct’24

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Next Horizon of Growth

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Strategy Pillars

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CONTINUED INVESTMENT
CAPITAL
TO ENHANCE BRAND ASSET RIGHT DIGITAL FIRST EMPLOYER OF CHOICE
PRODUCTIVITY
EQUITY
Key Differentiators
■ Indigenous Experiences ■ Bouquet of brands catering ■ Smart Revenue ■ Sweating existing assets ■ Strong Talent Pool
to relevant need spaces Management ■
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• Robust L&D programmes

• Signature cuisines

• Augment new revenue streams

• Responsible Luxury ■ Target to achieve 2/3rd

• ■ World Class Loyalty Managed portfolio share in next 5 years

• Programs – Club ITC & Club ITC Culinaire

• Customer intimacy

• D & I amongst best in industry

• Productivity and efficiency

• Extreme Cost and Margin focus

31 31 31

Strong Growth Enablers in Place

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Strong Zero Debt Balance Sheet & Cash Generation to accelerate growth

Capital Investments → Renovations | on-going Projects | new Greenfields & others

• Estimated at c.8-10% of Revenue cumulatively

Well positioned to execute selective Inorganic Opportunities

• Value accretive M&A | Alliances

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Driving Capital Efficient Growth

Owned Hotels

• Significant headroom to drive RevPar growth

• About 20% Inventory < 5 years old, operating at 75% of potential Occupancy levels

• ITC Ratnadipa, Colombo → significant contributor to Revenue & EBITDA going forward

Upcoming projects

• 300+ rooms[#] being planned under Owned Hotels

• Greenfield project at Puri; Expansion at Bhubaneshwar

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Welcomhotel Puri
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118 Keys by FY28

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Welcomhotel Bhubaneshwar
100+ Keys
12k sqft. banquets expansion
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• Leverage strategic Land Bank

• # including 102 rooms at ITC Ratnadipa, Colombo

Managed Hotels

• Increased interest among Asset Owners

• Robust pipeline of 45 Managed Hotels with about 4000 Keys

• 2.5x growth targeted in Management Fees by FY30

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Robust Growth Pipeline: 46 Hotels with ~4300 Keys

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1 Hotel 13 Hotels 10 Hotels 18 Hotels 4 Hotels
223 Keys [#] 1796 Keys 578 Keys 1439 Keys 162 Keys
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► Opened 28 Managed Hotels in the past 24 months (Nov 2022 – Oct 2024)

• High Quality of signed pipeline ; High salience of Brownfield Assets

• > 1 Hotel opening per month for next 24 months

• Leverage momentum to accelerate further

• Targeting 200+ hotels with 18000+ keys over 5 years , with 2/3[rd] salience of Managed Portfolio

# includes proposed expansion at Mementos Jaipur by 100 keys

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Unlocking Full Potential of Recent Launches

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ITC Narmada (FY23)
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ITC Royal Bengal (FY20)
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WH Bhubaneswar (FY22)
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ITC Ratnadipa (FY25)
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Significant headroom for growth

About 20% Inventory operating at 75% of potential Occupancy levels

Significant contributor to Revenue & EBITDA in the years ahead

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ITC Ratnadipa, Colombo A Jewel in Colombo’s Skyline

One of its Kind Mixed Use Development 352 Hotel Keys + 132 Luxury Apartments

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71,000 sqft. 9 Retail & Office Spaces Signature Dining 40,000 sqft. Destinations Banqueting Spaces Sale of Investment Outlay Sapphire Residences[#] Substantially underway Completed (7.3 lakh sqft.) ITC Ratnadipa, Colombo

# Deliveries to commence in 2025

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Sapphire Residences, Colombo

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Unique luxury apartments with interiors designed by Philippe Starck (YOO) Most Exclusive and Spacious Elevated living experience in Sri Lanka Located at epicentre of Galle Face Oceanfront

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37

Accelerating Growth through Managed Hotels

Strategic Levers Our Right to Win

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5 Decades of	Bouquet of Brands	Sustainability
Hospitality Expertise	across Segments	Leadership
Food & Beverage	Smart Revenue	Strong Loyalty	Mementos by ITC Hotels, Jaipur
Supremacy	Management	& Distribution
Robust Processes &	World Class Digital	Strong Partner Ecosystem
Brand Standards	Infrastructure	Network Effects
			Storii by ITC Hotels, Devasom Resort & Spa, Kolkata
				3

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Accelerating Growth through Managed Hotels

MEMENTOS

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Mementos by ITC Hotels, Ekaaya Udaipur
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Mementos by ITC Hotels, Jaipur
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MEMORIES AVAILABLE

Mementos by ITC Hotels, Jaipur

Mementos by ITC Hotels, Ekaaya Udaipur

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Accelerating Growth through Managed Hotels

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Welcomhotel by ITC Hotels, Jim Corbett
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Welcomhotel by ITC Hotels, Hamsa Manali
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ENRICHING EXPERIENCES AWAIT

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WELCOMHOTEL

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Welcomhotel by ITC Hotels, The Savoy, Mussoorie
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Welcomhotel by ITC Hotels, Jodhpur 40 40

STORII

Accelerating Growth through Managed Hotels

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Storii by ITC Hotels, Jaisalmer
Storii by ITC Hotels, Jaisalmer
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Storii by ITC Hotels, Moira Riviera, Goa
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EVERY STAY IS A NEW STORY

Storii by ITC Hotels Amoha Retreat Storii by ITC Hotels, Devasom Resort & Spa, Kolkata

Storii by ITC Hotels, Amoha Retreat, Dharamshala 41 41

FORTUNE

Accelerating Growth through Managed Hotels

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Fortune Beach Resort ECR Chennai
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Fortune Resort & Wellness Spa Bhaktapur Nepal
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Fortune Resort Kalimpong

Fortune Park Pushpanjali Durgapur 42 42

Accelerating Growth through Managed Hotels

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WelcomHeritage Bal Samand Lake Palace
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WelcomHeritage Tadoba Vanya Villas Resort & Spa
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WELCOMHERITAGE

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WelcomHeritage Cheetahgarh Resort & Spa
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WelcomHeritage Elysium Resort & Spa, Shimla
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43
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Accelerating Growth through Managed Hotels

Portfolio Premiumisation High Quality Assets

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Managed Hotels Portfolio mix (Upscale to Luxury)

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42%
39%
33%
29%
3.4 X
2.6 X
1.4 X
x X 1.7x 2.6x 3.5x
2021 - 22 2024 -25 (E) 2026 -27 (E) 2029-30 (E)
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Managed keys in the premium segment

In the next 5 years the premium hotel keys would constitute 42% of the total managed portfolio up from 30% today

Managed Premium Keys (Upscale to Luxury) Managed Premium Keys as a % of Total Managed Keys

Premium = Upscale, Upper-upscale and Luxury

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Welcomhotel Chennai 2x RevPar uplift post makeover

Active Asset Management

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Welcomhotel Chennai
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An Iconic Address, Rejuvenated The Madras of Old, as good as New!

The first prominent hotel of the region	The trademark “Chola” Warmth & Legacy		Unique Boutique Hotel Experience 47 Years of Iconic Service to the City of Chennai
	Re-opened in		Jan-2024
All	rooms renovated		Launch of a Speciality Restaurant
Refurbished Banquet space			Wellness & Fitness Center

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Active Asset Management

Smart Renovations

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ITC Grand Goa – Fully Renovated

• Country’s first LEED® Platinum resort

• Best Wedding Resort at Travel + Leisure India’s Awards 2023

ITC Kakatiya – Renovation Underway | Completion by FY26

• Most rooms renovated to contemporary design

• Renovation of public areas underway

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ITC Windsor – Manor Block Renovation Completed

• 60% of the inventory completely renovated to bring back the old-world charm

• Re-positioned in the Bengaluru market as a Premium Luxury product

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Active Asset Management

Fortifying F&B Supremacy

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Avartana
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Restaurants Portfolio Refreshed

• Avartana added at ITC Maratha & ITC Maurya

• Revenue Uplift 2x

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Peshawari
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Space Optimisation

• Peshawri Restaurant launched at ITC Kohenur

• Efficient utilization of available revenue generating area

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Cajsa
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Cuisine Refresh

• Dakshin added at ITC Grand Central; Revenue Uplift 2x

• Cajsa added at ITC Gardenia

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Accelerating Path to Profitability

Operational Excellence

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ITC Kohenur - 274 Keys WH Bhubaneshwar - 107 Keys ITC Narmada - 291 Keys
► Revenue leader in market within ► Revenue leader in market within ► ARR leader in market within
2 years of Launch 2 years of Launch 1 year of launch
► EBITDA Positive in Year 1 ► EBITDA positive in Year 1 ► EBITDA Positive in Year 1
► PBT Positive in Year 2 ► PBT Positive in Year 2 [#] ► PBT Positive in Year 2
# Except Covid impacted period
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Driving Margin Expansion Productivity | Efficiency

Operational Excellence

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Raw Material Cost (% of F&B Revenue)

Payroll Cost (% of Revenue)

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25% 3% ↓
22% 22%
FY20 FY23 FY24
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28% 6% ↓
23%
22%
FY20 FY23 FY24
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Energy Cost (% of Revenue)

Other Operating Cost (% of Revenue)

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2% ↓
7%
6%
5%
FY20 FY23 FY24
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3%↓
32%
29% 29%
FY20 FY23 FY24
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Significantly lower Vs. Peers on a Cost per Key basis

Standalone financial statements

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Operational Excellence

Listen & Respond

Superior Guest Experience

One of the Best NPS scores in the Industry High Customer Satisfaction Rating Response Rate > 80 98.5% 98.98% (Global Average 58)

Active feedback monitoring

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High NPS Score & Response Rate

Online Ratings Leadership position maintained

High Customer Satisfaction Rating 4.73

Details as of 31st Oct’24

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Augmenting Revenue Streams

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App based Online Food Luxury Sleep Memorable Members only Delivery/ Takeaway Dining Program Products & Amenities Destination Weddings Business Club Delivering signature cuisines Exclusive access Exquisite offerings, Beach resorts | Palaces | Business Meetings | from celebrated kitchens across 140 hotels curated for comfort Mountain getaways Private Dining | Events

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Loyalty & Distribution

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One of India’s most transparent, flexible and easy-to-use loyalty programmes

Strong 100% Earn Partnerships Digital Green Points & Alliances Interface Beyond Stays

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Transparent, Flexible & Easy-to-use Loyalty Program

Member base ↑ 2.6x over FY20 Loyalty led Revenue ↑ 2.6x over FY20 3.5 lakh member additions every year

Details for FY24

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Leveraging Power of Digital

Digitization

Best in Class Mobile App

• Industry Leading Features

• Single window for hotel services

State of the art Brand Website

• Contemporary design and technology

• Unified brand access drives conversion

Frictionless Guest Experience

• In-Room Automation

• Seamlessly Integrated Online - Offline Journey

Advanced Distribution Platform

• Seamlessly Distributing Across All Global Channels

• Own GDS Code

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NextGen CRM

• Integrated Sales | Marketing | Service

• Personalized Marketing

Superior Loyalty Platform

• Instant Gratification

• Pan ITC Redemption Options

Progressive Cloud Application Stack

• Quick On-Boarding New Hotels | Reduced IT Capex

• Standardization for Consistent Guest Experience

World-Class Marketing Command Centre

• Cutting Edge Social Media Tools & Analytics Platform

• • Sixth Sense – Enabling Targeted Customer Engagement

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World Class Engaged and Committed Talent

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Aligned Engaged Committed
Talent Management processes enmeshed Engaged Workforce - High Pride & Advocacy Purpose Driven Enterprise
with Business imperatives - Triple Bottom Line
Competitively Benchmarked Compensation
Strong Upstream & Downstream Superlative Customer Experience
Communication Mechanisms Culture of Celebrating Excellence &
Innovation Personalized and Anticipatory service
Customer at the Centre of all that We Do
Building Capabilities for Future Innovative Cuisine Offerings
Career Growth Oppportunities at each level
Empowered Workforce → Customer Delight
2800+ 86% 98% 26% 85%
Applicants from Top Employees are engaged Employees feel Managerial of Leaders
Hospitality Institutes 7 pts higher than Proud to be Gender Grown
for ITC HMI Industry with ITC Hotels Diversity Internally
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Talent Management

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Talent Strategy Acquiring, Creating & Developing best in class talent

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ATTRACTING BUILDING
THE RIGHT TALENT CAPABILITY
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ITC HMI creating leaders through bespoke training & mentorship for nearly 5 decades

Managing talent pipeline in a competitive landscape through innovative sourcing initiatives & diverse workforce

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FUTURE READY
TALENT
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Building skills and capability for next level roles

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Talent Management

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Culture craft Celebrating Diversity, Team work & Innovation

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Recognized
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Diverse
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Creating lasting value for our people and fostering a culture of recognition by acknowledging employees’ acts of excellence

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Guest Focused
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Engaged

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ITC Hotels Poised For Next Horizon Of Growth

Committed to Long-term Value Creation

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Future Ready

Climate Positive

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Consumer Centric
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Inclusive

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Drive Scale & Profitability

• Strong debt free Balance Sheet

• Scale up ‘Asset-Right’ strategy

Responsible Luxury

• Bold Sustainability 2.0 agenda

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Strengthen Brand Portfolio
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• Signature Cuisine Brands

• Bespoke service offerings

• Best-in-class loyalty programs

• Leverage Institutional Synergies

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World class talent

• Engaged & motivated talent driven by ‘proneurial’ spirit

• Augmenting Revenue streams

• Active Asset Management

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ITC Hotels Poised for Next Horizon of Growth

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Annexures

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High Retail salience in Revenue mix

Diversified Customer Base

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+17% +3% 2019-20 2023-24
57%
40%
35%
24%
21%
17%
4%
2%
Retail Contracted MICE + Weddings Crew
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Revenue share from
Contracted to Non-Contracted
business
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Growing Share of Higher Margin Segments

ITC Hotels - a key Beneficiary of rising consumer spending and the growing MICE industry in India

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Driving demand through focus on own website and channels

Strong Multi-channel Distribution Network

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Unit Reservations
Website and App
(33%)
(19%)
Online Travel
GDS
Guest Call Centre
Agents
(14%)
(16%)
(18%)
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Details for FY24

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Brand landscape

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|Brands|Operational
Hotels | Keys|Pipeline for next 4 years
Hotels | Keys|Total
Hotels | Keys|
|---|---|---|---|
||16 | 4687|- | 102|16 | 4789|
||2 | 181|1 | 223|3 | 404|
||26 | 2848|13 | 1796|40 | 4644|
||6 | 149|10 | 578|16 | 727|
||55 | 4099|18 | 1439|73 | 5538|
||35 | 1001|4 | 162|39 | 1163|
|Total|140 | 12965|46 | 4300|186 | 17265|

As on 31[st] Oct’ 24

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Recent openings in Managed Hotels

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**S. No **	Hotel Name	City	Brand	Keys
1	Welcomhotel Jim Corbett	Jim Corbett	Welcomhotel	62
2	Fortune Inn Walkway Mall Haldwani	Haldwani	Fortune	58
3	WelcomHeritage Parv Vilas	Solan	WelcomHeritage	55
4	Mementos Udaipur	Udaipur	Mementos	117
5	Fortune Resort Kalimpong	Kalimpong	Fortune	42
6	WelcomHeritage Ayatana	Ooty	WelcomHeritage	30
7	Fortune	Khajjiar	Fortune	35
8	WelcomHeritage Grand Srinagar	Srinagar	WelcomHeritage	28
9	Storii Moira Goa	Moira	Storii	18
10	Fortune Heritage Walk	Amritsar	Fortune	50
11	Welcomhotel Manali	Manali	Welcomhotel	46
12	Fortune Park Hoshiarpur	Hoshiarpur	Fortune	57
13	Fortune Ranjit Vihar	Amritsar	Fortune	54
14	WelcomHeritage Santa Roza	Kasauli	WelcomHeritage	35
15	Fortune Park	Aligarh	Fortune	66
16	Fortune Park Tirupur	Tirupur	Fortune	62
17	Fortune Park	Vivek Vihar	Fortune	70
18	Fortune Park	Hosur	Fortune	107
19	Storii by ITC Hotels, Kaba Retreat, Solan	Solan	Storii	28
20	Mementos Jaipur	Jaipur	Mementos	64
21	Storii by ITC Hotels, Urvashi's Retreat	Manali	Storii	22
22	Fortune Resort & Wellness Spa Bhaktapur	Bhaktapur	Fortune	66
23	Fortune, Statue of Unity, Kevadia	Kevadia	Fortune	144
24	Fortune palampur	Palampur	Fortune	43
25	Storii Devasom	Kolkata	Storii	24
26	Fortune Candolim	Candolim	Fortune	103
27	Fortune Chennai	Chennai	Fortune	40
28	Welcomhotel Belagavi	Belagavi	Fortune	116
	Total for last 24 months			1642

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