Israel Canada (T.R) Ltd.

Investor Presentation • Dec 1, 2025

Legal Clarification

It is emphasized that the data set forth in this presentation (Slides 3, 16– 23, 26, 27), including the Company's assessments regarding the estimated equity of the Merged Company, assessments regarding rooms expected in future projects including the maturation of negotiations for engagements for the purchase and/or lease and/or management of hotels in Israel and/or in Greece, and including the expected planning in the various projects, project renderings, and EBITDA data for a representative year, revenues for a representative year, as well as all assumptions included in this presentation regarding the Company's intentions with respect to the relevant projects, constitute forward-looking information, as defined in the Securities Law, 5728– 1968(5778– 1998),the realization of which is uncertain and not solely under the control of the Company and/or entities under its control, and is based, inter alia, on the Company's experience. These assessments may not materialize, in whole or in part, or may materialize differently, including materially differently, than expected, inter alia, and without derogating from the generality of the foregoing, with respect to the estimated equity of the Merged Company, the maturation of negotiations into binding agreements, and the completion of the required planning procedures and the execution of the investment required for establishing the relevant hotels, resulting from sub-optimal assumptions and analyses, developments that cannot be anticipated regarding deterioration in economic or financial conditions in Israel and/or worldwide, and/or developments that cannot be fully foreseen in connection with the intensification of warfare in the southern arena and/or the renewal of warfare in additional arenas, which may affect the Company's assessments with respect to EBITDA for a representative year and/or the realization of all or part of the risk factors detailed in Section 9.22of the Company's Prospectus, which was attached to the meeting convening report of DNA Group (T.R) Ltd and published on September 30, 2025 (Reference No.: 2025-01-073475), which is included in this Report by way of reference. Therefore, there is no certainty that the foregoing will materialize, and even if it does, there is no certainty that it will not change, including materially .

It is noted that Slides 3, 16–17, and 26 include new information published by the Company for the first time in this presentation, including the number of hotels and the number of rooms.

The purpose of this presentation is to present Israel Canada Hotels Ltd. (hereinafter: the "Canada Hotels") and its operations and financial results. It does not constitute an offer to purchase or sell the Company's securities or an invitation for the submission of such offers and is intended for informational purposes only. Some of the data in this presentation are based on data appearing in the Company's reports, however they are presented in a manner different from the manner in which they were presented in the Company's reports. In any case of discrepancy or inconsistency between the information presented in this presentation in a concise and general manner and detailed information appearing in the Company's periodic reports and/or interim reports, the information in such reports shall prevail.

The information presented in this presentation is for convenience only and does not constitute a basis for investment decisions, does not replace independent data collection and analysis, does not constitute a recommendation or opinion, and does not replace the independent judgment of any investor. This presentation and the information contained herein are not intended to replace the need to review the reports published by the Company to the public, including the Company's periodic report for 2024 (published on March25, 2025), the Company's quarterly reports, as well as the Prospectus of Canada Hotels as published in the reports of DNAGroup (T.R) Ltd, into which Canada Hotels merged in a transaction completed on November 10, 2025(the "MergedCompany").

At a Glance

Israel Canada Hotels, an innovative and groundbreaking group

2019
Year of
Establishment

36
Hotels
In Israel and
Globally

Approx.
4,000
Rooms

Approx. *
NIS 420
million
Estimated equity

The information is presented in this presentation for the first time.

Share holders

Fully diluted

In July 2022, the Menora Group invested approximately NIS 88 million in the Company. Prior to the date of the Merger, the Menora Group exercised the options it held in consideration for an additional injection of approximately NIS 28 million.

Company Management

Reuven Elkes

Director & CEO Israel Canada Hotels

CEO & Director Israel Canada

Chairman Israel Canada Hotels

Elad Krimolovsky

CFO

18 years of experience in the hotel industry in the field of finance & business development, and served as VP at Alrov

Chen Shushan

Business Development

Attorney at Goldfarb Seligman, extensive experience in real estate, mergers and acquisitions

Dudu Zucker

VP Operations Israel

Over 28 years of experience in the hotel industry across a broad range of roles

SPIROS IOANNOU

CEO

Hotels Europe

Over 30 years of international hotel experience at leading chains such as Marriot, Accor Hilton, and Wyndham

Michal Hayon

VP Procurement & Development Israel

Extensive experience in setting up, managing and leading hotel projects

Shani Azulay

CEO Hotels Israel

Over 27 years of experience in the hotel industry and served as CEO of the Isrotel chain

Anat Aharon

Deputy CEO and Global VP of Marketing & Sales

Formerly VP of Marketing and Sales at Fattal Hotels

Mi s sion S ta temen t

At Israel Canada Hotels, we are committed to redefining the contemporary and exceptional hospitality experience, one that blends innovative design, personalized service, and a deep connection to the spirit of each location.

We strive to create unique and inspiring destinations that blend comfort, aesthetics, and human connection, while setting new standards of excellence in Israel and beyond.

Strategic Advantages

Groundbreaking Group

Israel Canada Hotels is a subsidiary of Israel Canada (T.R.) Ltd., a public company traded on the TA -125 Index, led by Barak Rosen and Asaf Touchmair.

Extensive Managerial Experience

Experienced senior management team with deep knowledge and many years of expertise. The Company operates on a stable, responsible, and advanced operational infrastructure, with a proven track record of success in managing, developing, and leading hospitality projects.

Strong Infrastructure in Israel and Abroad

A solid managerial and operational foundation, experienced teams, and precise processes enabling us to grow quickly, expand with confidence, and maintain excellence at every stage.

International Growth

The Group is in a strong growth phase, with ownership and management of 36 hotels and approximately 4,000 rooms in key destinations in Israel, Greece, Cyprus, and Croatia, along with additional projects in development that are expected to expand in the coming years.

Material Transactions

July

2019

Establishment of the Company and entry of Israel Canada T.R. as an investor in consideration for NIS 84 million ( 80%)

February

2021

Acquisition of the Tamares

(including the Daniel Dead Sea Hotel)

chain

November July

2021

the West Tel Aviv Hotel

Acquisition of

Entry of the Group as an investor in the Company at a

2022

Menora Mivtachim post-money valuation of NIS 590 million

August

2022

Acquisition of the "Hammam " lot in Eilat for the construction of a luxury hotel

October

2022

The network 's entry into international operations through the acquisition of three hotels in Greece (PLAY Theatrou, PLAY Paros, PLAY Psiri)

April

2025

Completion of the acquisition of the operations of the Brown Hotels chain in Israel and abroad

November

2025

The Company 's issuance through a merger with DNA T.R., alongside the exercise of an option by Menora

Growth and development

Assets in Israel No. Rooms North to South

Owned

• Gonen Holiday Village
• 63
• PLAY Hatzuk
• 65
• Dead Sea
• 302
• Hamam
• 300 rooms planned

Assets Under Operation & Management

• ② Gonen Holiday Village ② PLAY Levontin ② Deborah Hotel (50%) ② Brown Machne • 20
• 34

Play Seaport

• Yehuda
• 115
• West Ashdod Brown Brut • 113
• 182 (closed for renovations)
• O Brown Beach House
• 53

• 77

• © Brown Jerusalem
• 288
• O Brown Villa TLV
• 29
• © Brown Mamilla JLM . 46
• 155

· 73

PLAY Eilat

Club Hotel Tiberias

• 250

Vered Hagalil

Galei Kinneret

Lakehouse

• 30

• 123

• 307 (closed for renovations)
• PLAY Midtown Owned by parent company
• Brown Lighthouse
• 80 (closed for renovations)
• Brown BoBo • 200
• Brown Villa Moshava • 24
• 42 Eilat Resort Complex 156
• Brown Villa Jerusalem
• 25

Assets abroad | No. rooms

Owned 3 Assets

Assets Under Operation & 8 Management

Athens |Brown Acropol

EVIA ISLAND |Brown Beach

• 179

ISLA BROWN | Corinthia

• 166

Athens |Museum

• 93

Paphos Hills |Cyprus

• 87

Croatia |Brown Beach House

• 66

In April 2025, Israel Canada Hotels acquired the operations of the Brown Hotels chain, including the brand and its loyalty club — a major strategic milestone in the Company 's growth. The acquisition strengthens the Group's presence in hospitality, boutique, and lifestyle, and expands its portfolio with distinctive, design -driven properties in Israel and Europe. This move underscores the Company 's commitment to innovation, quality, and delivering an exceptional hospitality experience.

Acquired Activity

NIS 131 million

Greece	Israel
7	10
hotels	hotels

938 rooms

986 rooms

For illustration purposes only * Data as of acquisition date in April 2025

Dead Sea | Value Creation Example

100% Profitability Increase

2020

Acquired by the Company Approx. NIS 140 million, with approx. NIS 12 million invested

Revenue increase

Post acquisition, the Company began management, control, and operating -expense savings measures, as well as marketing activities

NIS 12-13 million

annual operating profit before acquisition

Over NIS 25 million

Last appraisal – NIS 320 million Operating profit in recent years

Projects Under Development and Significant Progress

Forward looking information

Galilion

Negotiations for the purchase of 50 % of the shares of the Hotel and the Hotel 's management

120* rooms

Upper Galilee

Transaction price**

Approx. NIS 65 million

Kfar Giladi

Negotiations for the purchase of 50 % of the shares of the Hotel and the Hotel 's management

158* rooms

Kfar Giladi Kibbutz

Transaction price**

Approx. NIS 78 million

Midtown Eilat *

Hotel with approx. 300 rooms plus approx. 8,000 sqm of commercial space on Company - owned land.

Approx. 300 rooms

Eilat

Hotel on Evia Island

Negotiations for the purchase of a 5 - star resort on Evia Island

109 rooms

Evia Island, Greece

Transaction price EUR 6 million

Ben Gurion Airport Hotel

Creation of a luxury hotel in Ben Gurion Airport alongside Terminal 3

Approx. 250 rooms

Ben Gurion Airport

Vered Hagalil

Luxury hotel to be built alongside a glamping complex

80 suites

Vered Hagalil

Rendering for illustration only.

Club Hotel Tiberias

Extensive renovation and relaunch of the Club Hotel Tiberias

307 suites

Tiberias

42 Eilat Resort Complex

Management of a vacation - apartment complex in Eilat, alongside the luxury hotel Isla Brown 42 operated by the group.

Approx. 160 rooms*

Eilat

Transaction price NIS 1.5 million

Rendering for illustration only.

Financial Data

Operational Figures

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Equity In NIS millions

The information is presented in this presentation for the first time Estimated equity after completion of the Merger in the Merged Company, based on the equity of each of DNA Group (T.R) Ltd. an d Canada Hotels as of June 30, 2025, and disregarding the business results of each of the companies from July 1, 2025 onward.

Operational Figures

EBITDA million

Revenues NIS 125 NIS 754

million

Representative year

HOTELS