IOU Financial Inc. — Proxy Solicitation & Information Statement 2023

May 19, 2023

Have questions about this notice? Call the Toll Free Number below or scan the QR code to find out more.

Toll Free 1-866-964-0492

www.computershare.com/ noticeandaccess

Notice of Availability of Proxy Materials for IOU Financial Inc.'s Annual General and Special Meeting of Shareholders

Meeting Date and Location:

When: June 28, 2023 Where: This Meeting will be held virtually via webcast at 10:00 am (Eastern Time) https://meetnow.global/MX2R5FM

Fold

Fold

You are receiving this notice to advise that the proxy materials for the above noted shareholders' meeting are available on the Internet. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. We remind you to access and review all of the important information contained in the Management Information Circular and other proxy materials before voting.

The Management Information Circular and other relevant materials are available at:

www.envisionreports.com/IOU2023

OR www.sedar.com

How to Obtain Paper Copies of the Proxy Materials

Shareholders may request to receive paper copies of the current meeting materials by mail at no cost. Requests for paper copies may be made using your Control Number as it appears on your enclosed Proxy or Voting Instruction Form. To ensure you receive the materials in advance of the voting deadline and meeting date, all requests must be received no later than June 16, 2023. If you do request the current materials, please note that another Proxy or Voting Instruction Form will not be sent; please retain your current one for voting purposes.

Registered shareholders who wish to obtain paper copies of the Meeting materials prior to the Meeting should call 1-866- 962-0498 (Canada and the United States) or +1-514-982-8716 (other countries), and will need to enter their 15-digit control number as indicated on the form of proxy. Registered shareholders from Canada or the United States who wish to obtain paper copies of the Meeting materials after the Meeting should call 1-844-916-0609 (English) or 1-844-973-0593 (French); registered shareholders from other countries who wish to obtain paper copies of the Meeting materials after the Meeting should call +1-303-562-9305 (English) or +1-303-562-9306 (French).

Nonregistered shareholders from Canada and the United States who wish to obtain paper copies of the Meeting materials prior to the Meeting should call 1-877-907-7643. Non-registered shareholders from other countries who wish to obtain paper copies of the Meeting materials prior to the Meeting should call 1-303-562-9305 (English) or 1-303-562-9306 (French). Non-registered shareholders can also request a copy of the Meeting Materials at www.proxyvote.com using the control number on their voting instruction form. Non-registered shareholders from Canada and the United States who wish to obtain paper copies of the Meeting materials after the Meeting should call 1-877-907-7643; non-registered shareholders from other countries who wish to receive paper copies of the Meeting materials after the Meeting should call +1-303-562-9305 (English) or +1-303-562-9306 (French).

Notice of Meeting

The resolutions to be voted on at the meeting are listed below along with the Sections within the Information Circular where disclosure regarding the matter can be found.

• 1. Election of Directors Management Proxy Circular, pages 9 and 10
• 1. Appointment of Auditors Management Proxy Circular, page 10
• 1. Approval of Stock Option Plan Management Proxy Circular, page 10 and 11

Voting

PLEASE NOTE - YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your securities you must vote using the methods reflected on your enclosed Proxy or Voting Instruction Form. Your Proxy/Voting Instruction Form must be received by 10:00 am, Eastern Time on June 23, 2023.

PLEASE VIEW THE INFORMATION CIRCULAR PRIOR TO VOTING

Annual Financial statement delivery

• Only Registered and Beneficial holders who opted to receive one

Fold