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Impresa — Interim / Quarterly Report 2021
Mar 31, 2022
1934_iss_2022-03-31_566e59ac-f5c1-445e-b173-cdd1202864f0.pdf
Interim / Quarterly Report
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RESULTS 2021
IMPRESA – Sociedade Gestora de Participações Sociais, S.A. Share Capital: Eur 84,000,000
Head Office: Rua Ribeiro Sanches, 65, 1200–787 Lisboa NIPC 502 437 464 Commercial Registry Office of Lisbon
1


| 1. HIGHLIGHTS | 3 |
|---|---|
| 1.1. IMPRESA Brands |
4 |
| 2. ANALYSIS OF THE CONSOLIDATED ACCOUNTS | 5 |
| 2.1. Income Statement | 5 |
| 2.2. Sources of Revenue |
6 |
| 2.3. Indebtedness |
6 |
| 2.4. Segments | 7 |
| 2.4.1. Television (SIC) | 7 |
| 2.4.2. IMPRESA Publishing |
9 |
| 2.4.3. IMPRESA Other | 10 |
| 3. IMPRESA GROUP SECURITIES |
11 |
| 3.1. IMPRESA Shares |
11 |
| 3.2. SIC 2019-2022 Bonds | 11 |
| 3.3. SIC 2021-2025 Bonds |
11 |
| 4. AWARDS | 12 |
| 5. OUTLOOK | 14 |

2021 RESULTS
- IMPRESA's profits grew 12.5% to €12.6M, the best result since 2007
- Group's EBITDA above €30M for the second consecutive year
- Net debt fell €14.2M to €138.6M, the lowest since 2005
- SIC leads audience with 19.6% of share
- EXPRESSO was the most sold publication in Portugal
1. HIGHLIGHTS
IMPRESA recorded a consolidated net profit of €12.6M in 2021, which represents an increase of €1.4M, 12.5% up on the previous year.
The Group's EBITDA exceeded €30.8M, registering a year-on-year decrease of 1%.
The Group's total revenues reached €190.2M, reflecting an increase of 6.8% relative to the previous year.
Operating costs increased 8.4%, contributing towards the strengthening of the Group's competitiveness.

The net remunerated debt of IMPRESA fell €14.2M year-on-year, having closed 2021 at €138.6M. This is the lowest value registered since 2005, the year in which IMPRESA became the sole shareholder of SIC.


1.1. IMPRESA Brands

- SIC maintained audience leadership in 2021, in the universe of generalist channels, with an average share of 19.6% in terms of consolidated data, according to GfK.
- SIC's generalist and thematic channels, as a whole, closed the year in first place, with an average market share of 23.2%.
- SIC represented almost half (49.6%) of the advertising investment market share among generalist channels.
- In terms of annual performance, SIC's websites obtained the highest ever monthly average of Unique Visitors (2,656,184).
- At the end of 2021, OPTO had more than 20,000 premium subscribers, 75% of which in Portugal and 25% internationally.
- The eSports platform ADVNCE increased its coverage through agreements with national distributors and partnerships with event producers.
- The EXPRESSO was once again the most sold publication in Portugal, leading the average paid circulation among all newspapers and magazines, according to APCT data, with reference to 2021.
- The EXPRESSO was the best-selling newspaper for the fifth consecutive year.
- The paid circulation (newsstand and digital sales) of the EXPRESSO grew 1.9%, to an average of almost 101 thousand copies per edition. It was the only publication in Portugal with a paid circulation of over 100 thousand copies.
- It was also the Portuguese leader in paid digital circulation, selling an average of more than 48 thousand copies per edition.
- The universe of the EXPRESSO brand's websites registered the best year ever, with a monthly average of 2,560,981 Unique Visitors.

2. ANALYSIS OF THE CONSOLIDATED ACCOUNTS
2.1. Income Statement
| (values in Euros) | 2021 | 2020 | var % |
|---|---|---|---|
| Total Revenues | 190 190 932 | 178 089 666 | 6,8% |
| Television | 164 993 905 | 152 168 537 | 8,4% |
| Publishing | 23 807 749 | 23 272 833 | 2,3% |
| Infoportugal | 1 605 740 | 2 139 588 | -25,0% |
| Intersegments & Others | -216 462 | 508 708 | n.a. |
| Operating Costs (1) | 159 394 408 | 146 979 160 | 8,4% |
| Total EBITDA | 30 796 524 | 31 110 506 | -1,0% |
| EBITDA Margin | 16,2% | 17,5% | |
| Television | 28 684 843 | 30 489 830 | -5,9% |
| Publishing | 3 721 196 | 3 035 176 | 22,6% |
| Infoportugal & Others | -1 609 515 | -2 414 500 | 33,3% |
| Total EBITDA (2) | 30 817 347 | 31 395 471 | -1,8% |
| EBITDA Margin (2) | 16,2% | 17,6% | |
| Depreciation | 5 117 840 | 5 335 362 | -4,1% |
| EBIT | 25 678 683 | 25 775 144 | -0,4% |
| EBIT Margin | 13,5% | 14,5% | |
| Financial Results | -8 292 222 | -8 890 025 | 6,7% |
| Provisions | 110 795 | 558 001 | -80,1% |
| Res. Bef Taxes & Minorities | 17 275 667 | 16 327 118 | 5,8% |
| Income Tax (IRC)(-) | 4 652 018 | 5 106 880 | -8,9% |
| Net Profit | 12 623 649 | 11 220 238 | 12,5% |
Notes:
EBITDA = Operating Results + Amortisation and Depreciation + Provisions + Impairment in non-current assets. (1) Does not consider Amortisation and Depreciation, Provisions and Impairment Losses in non-current assets.
(2) EBITDA adjusted for restructuring costs.
The IMPRESA Group recorded €190.2M in consolidated revenues, which represents an increase of 6.8% year-on-year.
Operating costs, without considering amortisation, depreciation, provisions and impairment losses in non-current assets, increased 8.4% year-on-year.

As highlighted above, consolidated EBITDA reached €30.8M, having decreased 1% in comparison with 2020, in which the Group recorded an EBITDA of €31.1M.
Net income recorded in 2021 came to €12.6M, representing a year-on-year increase of 12.5%.
2.2. Sources of Revenue
| (values in Euros) | 2021 | 2020 | var % |
|---|---|---|---|
| Total Revenues | 190 190 932 | 178 089 666 | 6,8% |
| Advertising | 121 195 211 | 111 071 757 | 9,1% |
| Channel Subscription | 32 888 848 | 32 939 603 | -0,2% |
| Multimedia | 17 592 228 | 16 201 650 | 8,6% |
| Circulation | 10 253 085 | 10 615 794 | -3,4% |
| Other revenues | 8 261 560 | 7 260 861 | 13,8% |
With regard to revenue sources, the positive performance of Advertising stood out, with a year-on-year increase of 9.1%.
In 2021, revenues from sales of publications, in paper and digital formats, registered a decrease of 3.4%, justified by the difference in the number of editions of EXPRESSO (52 in 2021 versus 53 in 2020).
IVR revenues also stood out positively, with a growth of 8.6% compared to the same period of 2020.
2.3. Indebtedness
| (values in Euros) | 2021 | 2020 | var % |
|---|---|---|---|
| Net Debt (M€) | 138 649 944 | 152 840 822 | -9,3% |
With regards to indebtedness figures, there was a 9.3% decrease in net debt to €138.6M, which represents a year-on-year reduction of €14.2M and the lowest value since 2005.

2.4. Segments
2.4.1. Television (SIC)
| 2021 | 2020 | % | |
|---|---|---|---|
| (valores €) em (values in Euros) |
(valores em €) 2021 |
2021 2020 |
var 2020 var % |
| Revenues | 164 993 905 | 152 168 537 | 8,4% |
| Total Receitas Total Receitas Advertising |
190 190 932 108 758 179 |
178 089 666 190 190 932 99 579 334 |
6 8% 178 089 666 9,2% , |
| Channel Subscriptions Publicidade |
32 888 848 121 195 211 |
32 939 603 111 071 757 |
-0,2% 9 1% |
| Publicidade Multimedia |
17 592 228 | 121 195 211 16 201 650 |
111 071 757 , 8,6% |
| Subscrição Canais Other revenues Subscrição Canais |
32 888 848 5 754 650 |
32 939 603 3 447 949 32 888 848 |
-0 2% 66,9% 32 939 603 , |
| IVR IVR Operating Costs (1) |
17 592 228 136 309 063 |
16 201 650 17 592 228 121 678 707 |
8 6% 16 201 650 12,0% , |
| Circulação | 10 253 085 |
10 615 794 |
-3 4% |
| Circulação EBITDA |
28 684 843 | 10 253 085 30 489 830 |
10 615 794 , -5,9% |
| Outras EBITDA Margin (%) receitas Outras receitas |
8 261 17,4% 560 |
260 20,0% 861 7 8 261 560 |
13 8% 7 260 861 |
| EBITDA (2) | 28 685 422 | 30 766 249 | , -6,8% |
| EBITDA Margin (2) (%) | 17,4% | 20,2% |
Notes:
EBITDA = Operating Results + Amortisation and Depreciation + Provisions + Impairment in non-current assets. (1) Does not consider Amortisation and Depreciation, Provisions and Impairment Losses in non-current assets.
(2) EBITDA adjusted for restructuring costs.
SIC achieved total revenues of €165M, which reflects an increase of 8.4% compared to the previous year.
Advertising revenues reached €108.8M, representing a year-on-year increase of 9.2%.
SIC represented 49.6% of the market share of advertising investment among generalist channels.
Subscription revenues generated by the eight SIC channels, distributed over cable and satellite, in Portugal and abroad, fell 0.2%.
IVR revenues grew 8.6%, having reached €17.6M.
Operating costs increased 12% and EBITDA reached €28.7M.

Audiences
SIC ended 2020 as audience leader in the universe of generalist channels, having reached an average share of 19.6% in terms of consolidated data. In the commercial targets – A/B C D 15/54 and A/B C D 25/54 – SIC also conquered the leading position in the universe of generalist channels, with shares of 15.7% and 15.8%.
In addition to leadership in the daily total, SIC maintained the first position in prime time and reached, in the universe of generalist channels, an average share of 23.0%, in terms of consolidated data.
The performance of the various fiction products that SIC transmitted in prime time, namely the soap operas Nazaré, Terra Brava, Golpe de Sorte, Amor Amor, A Serra, Totalmente Demais, Tempo de Amar and

Bom Sucesso, as well as weekend entertainment with the shows A Máscara, Isto é Gozar
Com QuemTrabalha, Hell's Kitchen, QuIn the broadcast block between em Quer Namorar com o Agricultor?, Patrões Fora, and Terra Nossa , contributed to this result.
In 2021, SIC remained unbeatable in day time. In the morning period (between 8am and 2pm), SIC ended the year as audience leader with a share of 20.0%, with Casa
Feliz maintaining its position as the leading programme on weekday mornings. In the block

between 2pm and 8pm, SIC also closed 2021 in the leading position, with a share of 18.6%. Júlia was the leading programme on weekday afternoons.
In terms of information, Primeiro Jornal and Jornal da Noite were the most watched throughout the seven days of the week. SIC's information continued to conquer the preference of viewers and Jornal da Noite was the most watched news programme of the year. This success is also attributed to the different items broadcast, such as Opinião de Luís Marques Mendes, Polígrafo SIC, Grande Reportagem, and Essencial, among others, in addition to the daily coverage of the developments related to the Covid-19 pandemic.
The SIC channels, i.e. SIC's set of generalist and thematic channels, ended 2021 in a leading position with a market share of 23.2%.
In the commercial targets (A/B C D 15/54 and A/B C D 25/54), SIC's group of channels was the most watched with a share of 20.2% and 20.4%, respectively.
For the year as a whole, SIC's subscription channels achieved a market share of 3.6%.
SIC Notícias stood out once again, maintaining its position as the leading information channel, with a share of 2.1%.
Regarding the rest of the thematic channels SIC Mulher achieved a market share of 0.7%, SIC K reached 0.3%, SIC Radical reached 0.3% and SIC Caras reached 0.2%.
Regarding the annual performance of the the SIC brand websites, there was a 14.6% year-on-year growth, having reached a monthly average of 2,656,184 Unique Visitors.
This was, so far, the best year ever for the SIC brand in terms of Unique Visitors.

2.4.2. IMPRESA Publishing
| (values in Euros) | 2021 | 2020 | var % |
|---|---|---|---|
| Total Revenues | 23 807 749 | 23 272 833 | 2,3% |
| Circulation | 10 253 085 | 10 615 794 | -3,4% |
| Advertising | 12 426 228 | 11 483 285 | 8,2% |
| Other revenues | 1 128 436 | 1 173 754 | -3,9% |
| Operating Costs (1) | 20 086 553 | 20 237 657 | -0,7% |
| EBITDA | 3 721 196 | 3 035 176 | 22,6% |
| EBITDA Margin (%) | 15,6% | 13,0% | |
| EBITDA (2) | 3 733 439 | 3 036 557 | 22,9% |
| EBITDA Margin (2) (%) | 15,7% | 13,0% |
Notes:
EBITDA = Operating Results + Amortisation and Depreciation + Provisions + Impairment in non-current assets. (1) Does not consider Amortisation and Depreciation, Provisions and Impairment Losses in non-current assets.
(2) EBITDA adjusted for restructuring costs.
IMPRESA Publishing achieved €23.8M in total revenues, equivalent to an increase of 2.3%.
Circulation revenues fell 3,4% to €10.3M, with emphasis on the income generated by the EXPRESSO's digital subscriptions which increased 10% year-on-year. The negative effect on total sales is explained by the difference in the number of editions of the newspaper EXPRESSO (52 in 2021 versus 53 in 2020).
Advertising revenues reached €12.4M, up 8.2% year-on-year.
The focus on digital formats was reflected in the share of total advertising and circulation revenues, currently representing 25.1% of the total revenues of the Publishing area.
The increase in revenues, combined with the reduction of operating costs, resulted in a positive EBITDA of €3.7M, up €0.7M year-on-year.


The EXPRESSO continues to be the bestselling publication in Portugal, with an average of almost 101 thousand copies per edition, according to APCT data for 2021.
It was also the number 1 Portuguese publication in paid digital circulation with an average, from January to December 2021, of more than 48 thousand copies sold per edition.
Regarding the annual performance of the websites of the EXPRESSO brand, there was a 0.7% growth in Unique Visitors in comparison to the previous year. The EXPRESSO registered a monthly average of more than 2.5 million Unique Visitors (2,560,981) in 2021.
This was, to date, the brand's best year ever.
2.4.3. IMPRESA Other
| (values in Euros) | 2021 | 2020 | var % |
|---|---|---|---|
| Total Revenues | 1 389 278 | 2 648 296 | -47,5% |
| Infoportugal | 1 605 740 | 2 139 588 | -25,0% |
| Intersegments & Others | -216 462 | 508 708 | n.a. |
| Operating Costs (1) | 2 936 392 | 5 000 395 | -41,3% |
| EBITDA | -1 547 114 | -2 352 099 | 34,2% |
Notes:
EBITDA = Operating Results + Amortisation and Depreciation + Provisions + Impairment in non-current assets. (1) Does not consider Amortisation and Depreciation, Provisions and Impairment Losses in non-current assets.
Infoportugal reached operating revenues
of €1.6M, representing a decrease of 25% relative to 2020.
In terms of consolidated results, the EBITDA of this segment was negative, to the value of €1.5M.

3. IMPRESA GROUP SECURITIES
3.1. IMPRESA Shares

Evolution of the IMPRESA share price and the PSI-20 Index in 2021
Data: Euronext
In 2021, equity markets benefited from the combination of several factors, including the reopening of economic activity, as well as monetary and fiscal stimuli.
The European Stoxx 600 ended the year up 22%, the PSI-20 was up 13.7% and the Euro Stoxx Media index, which tracks the media sector in Europe, was up 30% on the close of 2020.
The performance of the IMPRESA share stood out positively, particularly since mid-March, having ended the year up 70.6% compared to the end of 2020. The shares closed the year with a price of €0.244/share.
Transaction volumes registered an increase of 23% year-on-year, reflecting an average of 263.8 thousand shares traded per session, between January and December 2021.
3.2. SIC 2019-2022 Bonds
The SIC 2019- 2022 Bonds, listed for trading on regulated markets (Euronext Lisbon) on 10 July 2019, ended 2021 trading above par (100.1%), having fluctuated between 98% and 102.49% during the year.
3.3. SIC 2021-2025 Bonds
In 2021, SIC issued bonds in the global amount of €30M, through a public subscription offer and a partial and voluntary public exchange offer, with demand exceeding supply by 2.67 times. The SIC 2021- 2025 Bonds, listed for trading on regulated markets (Euronext Lisbon) on 11 June 2021, ended 2021 trading above par (101.2%), having fluctuated between 100.54% and 103% during this period.

4. AWARDS
The IMPRESA brands continue to gain the confidence of the public and to be distinguished for their quality. The conclusions of the Digital News Report 2021, prepared by Reuters Institute and Oxford University, revealed that SIC Notícias and the EXPRESSO are in the top 4 national media organisations whose news content the Portuguese trust the most, with a score of 80% and 78%, respectively. With regards to 2021, the following awards are also noteworthy:
SIC
SIC was attributed the Consumer Choice award in the "Information on Generalist Channel" category. SIC Notícias was also

distinguished in the "Specialised Information Channel" category.
In April 2021, SIC received the Bronze Award of the M&P Marketing Awards 2020, in the Branded Content category, for the Staples/Árvore dos Desejos project, and in July, it won the Marketeer - TV Media Award.
SIC was again distinguished in the M&P Creativity in Self-promotion & Innovation in the Media Awards, having received Gold, Bronze and Silver awards for several projects that were nominated. Terra Nossa, Isto é Gozar com Quem Trabalha and Polígrafo SIC Legislativas were commended at the Media & Advertising Communication Awards 2020, attributed in March.
At the beginning of the year, the Grande Reportagem "O Todo é Maior que a Soma das Partes" received the Cooperation and Solidarity António Sérgio 2020 award as "Best journalistic work in the area of Social Economy" and was the big winner of the Hearts Able to Build Communication Award, of the Hearts with a Crown Association.
The work "Estamos Vivos" won the APIFARMA/Journalists Club - Health Journalism award in the "Television" category.
The Journalism in Psychiatry and Mental Health awards of the Portuguese Society of Psychiatry and Mental Health distinguished the work "Todos Somos Estranhos até Percebermos que é Normal" and the special report on Mental Health, published on the SIC website.
The Grande Reportagens "O Espaço entre Nós" and "O Conteúdo Somos Nós" were attributed first place in the journalism awards "Children's Rights in the News".
The Journalism and Local Government awards, of the National Association of Municipalities, attributed the first prize to the Special Report "Regresso Ao Vale do Côa" and SIC's investigation "Parque do Caliço Sob Investigação".
The reports "Luanda Leaks" won the 23rd edition of the AMI Award - Journalism Against Indifference.
The National Award for Tax Education and Citizenship 2021 was attributed to the Contas Poupança item.

The Grande Reportagem "Alentejo, azeite e água", was distinguished with the first Food Sustainability Journalism Award, attributed by the European Institute of Innovation and Technology.
The item "Admirável Mundo Novo" won the Live Science Media Award 2021.
With regards to entertainment, SIC, as well as the recently launched streaming service, OPTO, were commended in the Fantastic TV 2021 Awards, in the following categories:
Best Entertainment Programme A Máscara
Best National Series or Miniseries in Streaming Esperança - OPTO (1st place) O Clube - OPTO (3rd place) A Generala - OPTO (4th place)
Best Actor in Streaming
César Mourão - Esperança- OPTO
SIC also won nine Impala Television Trophies:
Best Talk-Show Alta Definição
Best Social Programme Fama Show
Best Series Golpe de Sorte
Best Actress Carolina Carvalho (Golpe de Sorte)
Best Actor Pedro Barroso (Golpe de Sorte)
Best Soap Opera Nazaré
Best Cast Actress Luciana Abreu (Terra Brava) Best Cast Actor: Guilherme Moura (Nazaré)
Best Female Journalist / Presenter Clara de Sousa
In June, SIC stood out among the winners of the second edition of the Spotlight Awards, having won seven of the eleven categories in the competition, and in December 2021 it won ten Fifth Channel Television Awards, amongst which Best Information Programme (Polígrafo SIC), Best Soap Opera (Amor Amor), Best Daily Talk-Show (Casa Feliz), Best Weekly Talk-Show (Alta Definição), and Best National Streaming Platform (OPTO).
OPTO won in the "Best Cultural and Media Project" category at the Portugal Digital Awards.
EXPRESSO
The EXPRESSO newspaper was another of the IMPRESA Group brands distinguished with the Consumer Choice Award and Five Stars Award, in the "Weekly Newspaper 2021" category.
The IMPRESA Group newspaper also received two Honourable Mentions at the Meios & Publicidade 2020 Communication Awards, in the "Institutional Advertising" and "Sustainability and Social Responsibility" categories.
For the third time in its history, the EXPRESSO received the top award of the prize that is considered the European Oscar of Editorial Design. The newspaper of the IMPRESA group was elected European Newspaper of the Year in 2021.

5. OUTLOOK
For 2022, IMPRESA's objective remains the consolidation of the good results achieved in 2021, focusing on the leadership of SIC and EXPRESSO, improving the operating margin and reducing the Group's net debt, while continuing to focus on the quality, competitiveness and diversification of its content portfolio.
After two years marked by the uncertainty associated with the evolution of the Covid-19 pandemic, the war in Ukraine has intensified the unpredictability of future economic developments, and it is still too early to anticipate the impact on various sectors of the European and world economies. In this regard, IMPRESA will continue to monitor the possible consequences caused by changes in macroeconomic conditions, as well as trends in the media sector.
Regarding the criminal cyber-attack that IMPRESA was the target of on 2 January 2022, we must highlight the unwavering commitment and dedication of our teams, which enabled the Group to recover normal operating activities as soon as possible. OPTO became available on all platforms again at the end of January 2022, and the EXPRESSO website debuted on 11 March 2022 with a new look and new features, including exclusive content and a digital edition for subscribers.
The IMPRESA Group will continue to invest in the growth of its brands and in the optimisation of its business areas, with a view to creating value and strengthening relationships with all its stakeholders.
Lisbon, 31 March 2022
On behalf of the Board of Directors
Management Control and Strategic Execution Director
Cristina Barroso Paulo Miguel dos Reis
Representative for Market Relations