Imperial Brands PLC

Net Asset Value • May 29, 2019

National Storage Mechanism | Additional information

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RNS Number : 5207A

Imperial Brands PLC

29 May 2019

Imperial Brands statement re US cigarette volume trends

Imperial Brands publishes the following industry volume data for the US market.

MSAi	4 weeks	52 weeks
Industry FMC volumes to 18 May 2019 (YoY)	-6.4%	-4.9%

ITG Brands has continued to gain share over recent months leading to a 14 basis point gain in share over the past 26-week period.  We expect full year US industry volume declines will be maintained around 4.5-5%.

Basis of presentation

Volume and market share data is based on MSAi. MSAi compiles weekly data from over 300,000 stores, representing at least 95% of US tobacco volumes. It does not rely on any extrapolation as a result of its extensive coverage.

Investor Contacts                                                  Media Contacts

Peter Durman +44 (0)7970 328 093                     Alex Parsons +44 (0)7967 467 241

Matt Sharff +44 (0)7964 328 093                          Simon Evans +44 (0)7967 467 684

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