IDFC FIRST BANK LIMITED — Proxy Solicitation & Information Statement 2025

Feb 18, 2025

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IDFCFIRSTBANK/SD/318/2024-25

February 18, 2025

National Stock Exchange of India Limited

Exchange Plaza, Bandra Kurla Complex, Bandra (East) Mumbai – 400 051.

NSE - Symbol – IDFCFIRSTB

BSE Limited

Phiroze Jeejeebhoy Towers, Dalal Street, Fort, Mumbai – 400 001. BSE- Scrip Code: 539437

Sub.: Newspaper publication – Notice of Postal Ballot.

Ref.: Disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, as amended (‘SEBI Listing Regulations’).

Dear Sir / Madam,

Pursuant to the applicable provisions of the SEBI Listing Regulations, we hereby submit copies of newspaper advertisements published in today’s ‘Hindu Business Line (English)’ and ‘Makkal Kural (Tamil)’ in relation to the Notice of Postal Ballot.

The same is being made available on the Bank’s website www.idfcfirstbank.com. Please take the above on record. Thanking you, Yours faithfully,

For IDFC FIRST Bank Limited

SATISH Digitally signed by SATISH ASHOK ASHOK GAIKWAD Date: 2025.02.18 GAIKWAD 12:28:39 +05'30' Satish Gaikwad General Counsel and Company Secretary

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Encl.: as above
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IDFC FIRST Bank Limited

Corporate Office: IDFC FIRST Bank Tower, (The Square), C-61, G Block, Bandra-Kurla Complex, Bandra (East), Mumbai - 400 051. Tel: +91 22 7132 5500 Fax: +91 22 2654 0354 Registered Office: KRM Towers, 7th Floor, No.1, Harrington Road, Chetpet, Chennai - 600 031. Tel: +91 44 4564 4000 Fax: +91 44 4564 4022 CIN : L65110TN2014PLC097792; E-mail : bank.info@idfcfirstbank.com; Website : www.idfcfirstbank.com

MUMBAI businessline. TUESDAY - FEBRUARY 18 - 2025

news[. ] bl[.] 9

Fintechs bet on RuPay UPI credit cards as next growth engine

Airtel lands submarine cable in Chennai

QUICKLY.

IL&FS Group initiates ₹5,000-cr interim payout

ine cable system connects Our Bureau India to Singapore and Chennai France ) crossing Egypt through terrestrial cables. Bharti Airtel landed the new With this, Airtel has enSEA-ME-WE 6 (Southeast hanced its network presence Asia-Middle East-West with diversified capacity in that demand, allowing more commission-based revenues Europe-6, or SMW6) in the submarine cable system people to access credit,” adfrom banks. Chennai. globally, according to a ded Sikaria. Another key revenue The telecom service prorelease. driver is merchant partnervider had already landed the Sharat Sinha, Director & INNOVATIONS ships, where fintechs collabcable in Mumbai on DecemCEO – Airtel Business, said, As fintechs continue to exorate with large retailers to ber 30, 2024. “The landing complements pand the reach of RuPay offer exclusive rewards, disThese cable landings were the existing network credit cards on UPI, they are counts, and cashback incentcompleted by SubCom, a strength of 400,000 RKM also innovating new ways to ives. These partnerships enleading supplier of subsea across 50 countries. This generate revenue. courage users to transact via fiber optic cable data sysalso underlines our commitMost of these companies RuPay credit cards on UPI, tems responsible for the enment to address Digital Inoperate as credit enablers increasing overall spending gineering, manufacture and dia’s growing demand for rather than direct issuers, while driving value for both installation of SEA-MEglobal connectivity and data partnering with banks to dismerchants and fintech platWE-6. with additional routes, ditribute and manage RuPay forms. The 21,700 RKM submarversity and capacity.” credit cards. This allows “UPI is typically seen as a them to earn through card convenience-driven payactivation incentives and a ment mode, whereas credit share of user spending. cards are about rewards and “Every time a bank issues benefits,” said Sikaria. “By a credit card through Kiwi, combining the two, we’re we earn a distribution paycreating an ecosystem where out, similar to any thirdUPI transactions become party agent,” said Bedi. more rewarding, encourAdditionally, fintechs are aging users to spend more.” monetising user engagement Beyond transactions, and transaction volumes. fintechs are also exploring Unlike traditional credit value-added financial card holders, who typically products, such as credit lines make around 8–9 transacon UPI, secured credit cards, tions per month, users of and digital wallets, to build a UPI-linked RuPay credit sustainable business model. cards are spending much Many are now looking at UPI more frequently. “In a standLounge Access, BNPL (Buy ard credit card setup, the avNow, Pay Later) solutions, erage user makes fewer than and subscription-based fin10 transactions a month. ancial tools to further monHowever, cash credit on etize their platforms. UPI transactions, for cards Kiwi has launched UPIthat are managed by Kiwi, do based lounge access at 22 airabout 22 to 24 transactions a ports, allowing users to enter month. Basically, customers lounges simply by scanning a pull out kiwi almost everyQR code. As UPI evolves beyday,” he added. ond basic payments, fintechs This higher transaction are positioning themselves frequency enhances user renot just as payment facilitattention and increases the poors but as comprehensive tential for fintechs to earn financial service providers.

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KEY ROLE. They serve as facilitators, handling distribution, marketing, rewards and loyalty programmes

Jyoti Banthia Bengaluru

New Delhi: The IL&FS Group on Fintech start-ups are unlockMonday said it has initiated ing another growth lever as ₹5,000 crore interim payout to Rupay credit cards, which eligible creditors as part of its can be linked to the unified ongoing resolution mandate. payments interface (UPI), Post this payout, the company are slowly catching up. said that the aggregate debt Fintechs like Rio, Kiwi, discharged will stand at Kredit.Pe and others are betapproximately ₹43,000 crore, ting on RuPay credit cards which is over 70 per cent of the linked to UPI, making credit estimated total debt resolution transactions seamless across UNLOCKING VALUE. Fintechs are innovating new ways to target pegged at ₹61,000 merchants. generate revenue crore. The interim distribution While banks issue RuPay is largely being initiated by credit cards, fintechs serve as based merchant payments opens the door for conthree holding companies that facilitators, handling distriwithout the need for a physsumers to use credit at small collectively hold the majority of bution, marketing, rewards, ical card. The platform has businesses, a market tradithe Group's debt and nests and loyalty programmes, and facilitated transactions tionally underserved by large creditors and public collaborate with major merworth around ₹300 crore credit card infrastructure. funds. PTI chants to offer cashback inmonthly. Secondly, by creating accentives, driving consumer The product offers cuscess to credit for those who adoption and increasing tomers a credit-free period may not have qualified for India, Qatar to discuss transaction volumes. of 40-50 days and reward traditional unsecured cards. trade and investments “We had a strong hypopoints, along with the ease of Through secured RuPay thesis: once customers start use of and acceptance of UPI cards, fintechs are giving using a credit card for UPI among a large segment of many first-time credit users New Delhi: India and Qatar on transactions, they naturally merchants. the chance to build their Tuesday will discuss ways to begin shifting their savings credit history. further promote bilateral trade account UPI transactional. ‘CREDIT ACCESS ’ A secured credit card is isand investments. The issues This transition is driven by Fintechs have identified key sued against a fixed deposit , will be discussed between convenience and an elevated user segments that benefit where the bank sets the Commerce and Industry experience. Over time, significantly from this shift. card’s credit limit based on Minister Piyush Goyal and his muscle memory shifts away First, existing credit card the FD amount. This ensures Qatari counterpart Sheikh from platforms like Google holders now find themselves that even if a customer deFaisal bin Thani bin Faisal Al Pay and PhonePe as users get able to use their cards at faults, the bank can recover Thani, an official statement accustomed to the enhanced small merchants, many of its funds without any risk to said. Both will attend the Joint benefits of credit card paywhom previously couldn’t the principal. Business Forum meet in New ments on UPI,” said Mohit accept credit payments due To expand credit access Delhi on February 18, the Bedi Co-Founder and CBO to the lack of POS machines. while minimising risk, superCommerce and Industry Kiwi. “The RuPay credit card is .money has adopted the seMinistry said. It is being Kiwi, which has raised the only card that will work cured credit model. “There is organised by the CII in close to $20 million in fundon merchants who don’t a huge base of customers collaboration with the ing, has a virtual RuPay have a POS machine,” said who are not being given an Department for Promotion of credit card platform, enPrakash Sikaria, Founder and unsecured card. A secured Industry and Internal Trade. PTI abling users to make UPICEO of super.money. This card is a product catered to

Magellanic Cloud to invest ₹300 crore in acquisitions

Print advertising records better performance than TV in 2024

Our Bureau Hyderabad

there’s better opportunity to Vallari Sanzgiri create a brand. Earlier, it was Mumbai difficult for print to carry out Magellanic Cloud Ltd, an targeted ad. However, today, NSE and BSE-listed technoPrint advertising revenue companies can do so on print logy solutions, e-surveilheld its ground in 2024 while for a much lower budget than lance services and drone TV revenue declined, as per TV ads, which will stay for a company, has said it will inad marketing reports. Exfull day. If the ad is creative vest over ₹300 crore on acperts attributed the trends enough, people even take the quiring a US-based technoto election activity and the printed ad online,” said logy company and 4-5 ability of print media to crePattnaik. smaller companies in ate brand awareness. Group M also noted 2025-26. Madison World, in its ‘Adprint’s comparatively better “We are in the final stages vertising Report 2025’, ob₹20,000 crore mark for the of overall ad expenditure. performance. It reported the of closing a deal to acquire a served that TV advertisers first time after Covid-19, al“For the second consecutmedium’s ad revenue to have US-based company for about shrunk from 11,100 entities most at par with the level it ive year, print has maingrown by 5 per cent y-o-y in ₹200 crore. We hope to comin 2023 to 8,650 entities in achieved in 2019. tained its share of 19 per cent 2024 while TV only grew by 1 plete the deal by May 2025. 2024, and many industry exPrint revenue in Q2 grew in overall Adex. The fact that per cent. We will be acquiring 4-5 perts point to a flat TV revby 7 per cent to ₹4,197 crore Print Adex grew last year by a smaller companies to expand enue. supported by general elecrate of 5 per cent is indeed A COMEBACK the service offerings, client Despite an expectation of tion, although its volume deworthy, suggesting that ad“We are forecasting print to base and geographical pres8 per cent growth in 2024, clined by 6 per cent. Higher vertisers are re-discovering grow at 4 per cent in 2025. ence,” Joseph Sudheer TV only grew by 5 per cent pricing and premium ad slots value in the medium, particIndividual mediums are still Thumma, Managing Diryear-on-year (y-o-y), taking may have compensated for ularly its strength in delivergrowing probably only in ector and Global CEO of ad expenditure to ₹34,450 lower ad volume. ing localised, high-trust admarket where print continMagellanic Cloud Ltd, said. crore. This is the slowest vertising experiences,” said ues to grow. And that contingrowth rate in the last 7 REVENUE INCREASE Madison World. ues. TV and digital still make FUNDING BUYS years, barring 2020. In Q4, revenue increased by Subhendu Pattnaik, Chief up 86 per cent share of all ad He said for the acquisition of TV expenditure further 10 per cent to ₹6,184 crore, Marketing Officer, Covasant, spends, with TV accounts for the US company, the comlost 1 per cent point in terms due to festival season and attributed this to the print’s 26 per cent of the spends. pany would use ₹100 crore of share and is now at 32 per contributed the highest ability to build a brand and Print is about 10 per cent of from internal accruals and cent. share of 31 per cent. give a better sensory experithe total share. It is an interraise the rest through a prefMeanwhile, print saw a 5 Overall, the print medium ence, compared to the 2D esting graphic,” said Ashwin erential or QIP issue soon. per cent growth in ad exmaintained its share y-o-y visuals by TV. “Print is still Padmanabhan, Chief Oper“We are looking at a penditure and crossed the and contributes 19 per cent picking up probably because ating Officer,GroupM. growth of 15-20 per cent in the next financial year. With likely acquisitions next year, we are expecting a still bigger growth rate for 2025-26 with Cost accountants and company secretaries the help of contribution from the companies that we seek inclusion in Income Tax Bill will acquire,” he said. The company reported a scoring the profession’s signet profit of ₹29 crore in the KR Srivats nificance in the financial and third quarter ended Decem-

Joseph Sudheer Thumma, Global CEO and MD, Magellanic Cloud

ber 31, 2024, against ₹22.56 crore in the comparable quarter previous year. For the full year, it registered a revenue of ₹560 crore.

HIRING PLANS

He said the company would hire over 3,400 employees over the next two years, taking the total number of employees to about 5,000 employees from the present level of 1,600 employees.

AI ORDERS

Addressing a press conference here on Monday, he said the company bagged $10 million worth AI/Generative AI orders.

He said the company’s drone subsidiary Scandron produced over 17 products for logistics, surveillance, and agriculture sectors. It recently launched a cargo drone, which can carry a payload of 200 kg.

scoring the profession’s sig- KR Srivats nificance in the financial and New Delhi compliance sectors. Similarly, the Institute of Professional bodies represCost Accountants of India enting cost accountants and (ICMAI) has expressed discompany secretaries have satisfaction with the Bill’s voiced concerns over their current provisions. ICMAI exclusion from the definiPresident Bibhuti Bhusan tion of “accountant” in the Nayak addressed the issue newly introduced Income on social media platform ‘X’ , Tax Bill, 2025. stating, “The Council of the The current draft of the Institute is fully seized with Bill recognises only SEEK REPRESENTATION. The ICSI has been advocating for the issue of non-inclusion of chartered accountants in ‘cost accountant’ in the the recognition of company secretaries within the taxation system this capacity, potentially limdefinition of Accountant in iting the roles of cost acthe newly introduced Incountants and company secthat Company Secretaries be pliance. The ICSI has concome Tax Bill 2025.” Nayak retaries in tax included in the definition of sistently advocated for the emphasised that this exclurepresentation and ‘accountant’ in the Income recognition of company secsion contradicts prior assurcompliance. Tax Bill 2025.” retaries within the taxation ances of a level playing field Dhananjay Shukla, Presidsystem. for all accounting ent of the Institute of ComVALUABLE ASSETS It believes that their incluprofessionals. pany Secretaries of India Shukla highlighted that the sion in the definition of “acThe ICMAI is actively en(ICSI), emphasised the neexpertise of company secretcountant” would enhance gaging with policymakers to cessity of including company aries in both direct and indirthe effectiveness of tax comaddress this concern. Nayak secretaries in the Bill’s definect tax laws positions them pliance and bring a broader assured members that the ition of “accountant.” as valuable assets in India’s perspective to financial govcouncil is in continuous diaHe said, “To cater to this taxation framework. ernance. logue with relevant authoritneed of a large pool of qualiTheir inclusion would exShukla also noted that sevies and plans to share a strafied professionals who can pand the pool of qualified eral parliamentary panels tegic roadmap to advocate ensure compliance with tax professionals, facilitating have previously recommenfor the profession’s rightful regulations, it is imperative timely and efficient tax comded this inclusion, underrecognition in the statute.

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CM YK

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