HUGO BOSS AG — Earnings Release 2010

Feb 3, 2011

News Details

Ad-hoc | 3 February 2011 07:40

HUGO BOSS AG: Preliminary results for 2010

HUGO BOSS AG / Key word(s): Preliminary Results

03.02.2011 07:40

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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The Managing Board of HUGO BOSS AG releases key figures from the
preliminary, unaudited consolidated financial statements for 2010.

Key figures for the HUGO BOSS Group:

(in EUR million) 2010 2009 change in %

Sales: 1,729 1,562 +11%
EBITDA before special items: 350 267 +31%
Net income: 189 104 +82%

Metzingen, February 3, 2011

The Managing Board

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Information and Explaination of the Issuer to this News:

HUGO BOSS accelerates growth of sales and profits in the fourth quarter

• 2010 the best year in the Group's history to date
• On a currency-neutral basis, sales increase by 24% in the fourth quarter
  and by 7% in the full year 2010
• Operating income (EBITDA before special items) grows by 31% to
  EUR 350 mill. in the full year
• Very confident outlook for the fiscal year 2011

Metzingen, February 3, 2011. HUGO BOSS AG substantially increased sales and
profits also in the fourth quarter of 2010. The development accelerated
compared with the previous quarter.

Preliminary net sales increased by 24% on a currency-neutral basis in the
fourth quarter of 2010. In euro terms, Group revenues grew by 30% to EUR
422 mill. (2009: EUR 324 mill.). Double-digit sales growth in all regions
and distribution channels contributed to this development.

In 2010, Group revenues reached EUR 1,729 mill. (2009: EUR 1,562 mill.).
This reflects an increase of 7% on a currency-neutral basis and of 11% in
the reporting currency. The result represents the highest sales level in
the Group's history to date. In addition to the two growth markets China
and America, in particular the Group's own retail business contributed
overproportionately to the increase. Comparable sales in directly operated
stores grew 9% on a currency-neutral basis in 2010.

Operating income before interest, depreciation and special items (EBITDA
before special items) significantly exceeded Management's original
expectations. In the fourth quarter of 2010, EBITDA before special items
increased by 64% to EUR 77 mill. (2009: EUR 47 mill.). In the full year,
EBITDA before special items reached EUR 350 mill., 31% above the prior year
level (2009: EUR 267 mill.). This development was in particular supported
by the expansion of the Group's own retail business as well as the
consistent enforcement of the Group's pricing policy in wholesale and own
retail. Net income increased significantly to EUR 34 mill. in the fourth
quarter (2009: EUR 5 mill.). In the full year 2010, net income reached EUR
189 mill., which reflects an increase of 82% compared to the prior year
level of EUR 104 mill.

'2010 was the most successful year in the history of HUGO BOSS', said
Claus-Dietrich Lahrs, CEO of HUGO BOSS AG. 'We have consistently geared the
Group towards profitable growth. This will be clearly visible also in
2011.'

Based on the good order situation and the continued strong development in
own retail, currency-neutral sales growth is expected to accelerate in the
fiscal year 2011 compared with the fiscal year 2010. The Managing Board
also forecasts Group operating income (EBITDA before special items) to grow
stronger than revenues. The company will publish the outlook for the fiscal
year 2011 together with the final results for the fiscal year 2010 on March
29, 2011.

If you have any questions, please contact:

Dr. Hjördis Kettenbach
Head of Corporate Communication
Phone: +49 (0) 7123 94-2375
Fax: +49 (0) 7123 94-2051

Dennis Weber
Head of Investor Relations
Phone: +49 (0) 7123 94-1326
E-Mail: Investor-Relations@hugoboss.com

Kontakt:
Judith Eckl, Direktorin Recht
Tel: +49 7123-94 2767
Dennis Weber, Head of Investor Relations Tel: +49 7123 94-1326

03.02.2011 DGAP's Distribution Services include Regulatory Announcements,
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Language: English
Company: HUGO BOSS AG
Dieselstraße 12
72555 Metzingen
Deutschland
Phone: +49 (0)712 394-0
Fax: +49 (0)712 394-2014
E-mail: info@hugoboss.com
Internet: www.hugoboss.com
ISIN: DE0005245534, DE0005245500,
WKN: 524553, 524550,
Indices: MDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard), Stuttgart;
Freiverkehr in Berlin, Düsseldorf, Hamburg, Hannover, München

End of Announcement DGAP News-Service

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