Huddly AS — Investor Presentation 2023

Jun 26, 2023

Huddly Investor Update

Oslo – 26th June 2023

1) Introduction

• 2) Strategy and Market Opportunity
• 3) Technology Overview
• 4) Commercial and Go-to-Market
• 5) Shareholder and Financial matters
• 6) Q&A
• CEO Graham Williams
• CFO Abhijit Banik
• CPO & CDO Stein Ove Eriksen & Knut Teppan
• CCO Daniel Johansson
• Chairman Jostein Devold
• All

• 1) Introduction
• 2) Strategy and Market Opportunity
• 3) Technology Overview
• 4) Commercial and Go-to-Market
• 5) Shareholder and Financial matters
• 6) Q&A
• CEO Graham Williams
• CFO Abhijit Banik
• CPO & CDO Stein Ove Eriksen & Knut Teppan
• CCO Daniel Johansson
• Chairman Jostein Devold
• All

Huddly's core purpose

"The belief behind what we are doing" "The actions we take to realize the why"

"The product and function we offer to provide tangible proof of our purpose"

THE WHY: To empower human collaboration

THE HOW:

We challenge the status quo to make hybrid teamwork productive and inclusive

THE WHAT:

We craft intelligent camera systems that combine AI, hardware and software

The future workplace is converging to hybrid mode

Huddly is well-positioned to monetize on the post covid-19 workplace mega trends

7 26/06/2023

Huddly's technology solves hybrid collaboration pain points

Huddly's target market: Enterprise meeting rooms and classrooms in NAM & Europe

26/06/2023 Source: Frost & Sullivan customized study

1) North America: US and Canada. Europe: UK, DACH, Nordics, Italy, Greece, Spain, France and Benelux. APAC: Australia, India, Japan, South Korea, Singapore and Taiwan

The meeting room devices market is worth ~3.5 BUSD, with strong growth expected towards 2027

Global videoconference room devices market

Growth is mainly driven by increased penetration rate, in addition to higher prices e.g., due to intelligent features

Percent of rooms video-enabled

Huddly Canvas
Huddly Crew

Summary: Investment thesis

Huddly is an AI-company… …AI stocks are outperforming the market

Humans at work + AI at work

• 1) Introduction
• 2) Strategy and Market Opportunity
• 3) Technology Overview
• 4) Commercial and Go-to-Market
• 5) Shareholder and Financial matters
• 6) Q&A
• CEO Graham Williams
• CFO Abhijit Banik

CPO & CDO – Stein Ove Eriksen & Knut Teppan

CCO – Daniel Johansson

Chairman – Jostein Devold

All

Huddly® Crew™

AI is transforming the world. The new era of meetings is here.

Huddly Crew

• The world's first AI-directed multicamera system
• Using insights from TV and movie production, it creates an engaging and inclusive experience through a variety of shot types
• Flexible & modular hardware adapts to any space

Inspired by principles from TV

Activity awareness

Conversation Present Brainstorm Create Focus Review Standup

• 1) Introduction
• 2) Strategy and Market Opportunity
• 3) Technology Overview
• 4) Commercial and Go-to-Market
• 5) Shareholder and Financial matters
• 6) Q&A
• CEO Graham Williams
• CFO Abhijit Banik
• CPO & CDO Stein Ove Eriksen & Knut Teppan
• CCO Daniel Johansson
• Chairman Jostein Devold
• All

Agenda – Commercial and Go-to-Market

• 1. Huddly Crew Go-to-Market
• 2. Partner Program
• 3. InfoComm 2023
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Huddly Crew

• Introduced October 3, 2022
• Launched January 30, 2023 at ISE in Barcelona
• Very strong signup interest and large amount of potential rooms
• 600+ company demos
• Prestigious product awards
• Strong market recognition

Overview of Huddly channel sales model

Huddly AS 2023 ©

Huddly Partner Program Comprehensive and improved go-to-market structure

Program rationale:

• Improve business model
• Ability to grow and scale

Program provides:

• Structure
• Process
• Rules

Partnership levels

Premier

Advanced-level tier for partners with proven expertise and capabilities who want to accelerate market success with generous discounts and resources.

Platinum

Highest, most exclusive tier reserved for our most qualified, engaged, and invested partners. Benefits and dedicated support are best in class.

Authorized

Entry-level tier for partners who want access to foundational resources and benefits to help build their business with Huddly.

• Three different levels to fit your business model and go-to-market strategy
• The higher the level, the greater the benefits

InfoComm 2023 at a glance

• 1) Introduction
• 2) Strategy and Market Opportunity
• 3) Technology Overview
• 4) Commercial and Go-to-Market
• 5) Shareholder and Financial matters
• 6) Q&A
• CEO Graham Williams
• CFO Abhijit Banik
• CPO & CDO Stein Ove Eriksen & Knut Teppan
• CCO Daniel Johansson
• Chairman Jostein Devold
• All

• As of 31.3.2023: Approximately NOK 95 mill. in available cash (NOK 114 mill. incl. restricted cash)
• Focus on cost and increased revenue
• 12 months rolling cash flow
• Loan facility:
  • o Seek to avoid to dilute shareholders and employee option holders
  • o Currently no interest-bearing debt
  • Will seek to raise the remaining NOK 50 mill. after the summer.
  • o Commitment fee: 4%
  • o Interest rate: NIBOR + 8% of drawn amount
  • o Security: A selection of US patents

o Size: NOK 100 mill. NOK 50 mill. subscribed among companies controlled by members of the Board and the Management.

Cash situation

• Depressed share price
• Capitalise on the news flow from the company
• Increased focus on investor relations
  • o Increased number of meetings with shareholders, investors and analysts
  • o Increased participation on investor conferences and industry conferences
  • o Improved communication of news flow
• Handling of industry interest
• Handling of investor interest

Shareholder matters

• 1) Introduction
• 2) Strategy and Market Opportunity
• 3) Technology Overview
• 4) Commercial and Go-to-Market
• 5) Shareholder and Financial matters

6) Q&A

• CEO Graham Williams
• CFO Abhijit Banik
• CPO & CDO Stein Ove Eriksen & Knut Teppan
• CCO Daniel Johansson
• Chairman Jostein Devold

All